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Unstoppable Mindset

Michael Hingson
Unstoppable Mindset
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  • Episode 338 – Unstoppable Boardmember, Founder and CEO of the Swiss Future Institute and Entrepreneur with Katrin J. Yuan
    I have had the pleasure of conversing with many people on Unstoppable Mindset who clearly are unstoppable by any standard. However, few measure up to the standard set by our guest this time, Katrin J. Yuan. Katrin grew up in Switzerland where, at an early age, she developed a deep curiosity for technology and, in fact, life in general. Katrin has a Masters degree in Business Administration and studies in IT and finance.   As you will see by reading her biography, Katrin speaks six languages. She also has accomplished many feats in the business world including being the founder and CEO of the Swiss Future Institute.   Our conversation ranges far and wide with many insights from Katrin about how we all should live life and learn to be better than we are. For example, I asked her questions such as “what is the worst piece of advice you ever have received?”. Answer, “stay as you are, don’t grow”. There are several more such questions we discuss. I think you will find our conversation satisfying and well worth your time.   As a final note, this episode is being released around the same time Katrin’s latest book is being published. I am anxious to hear what you think about our conversation and Katrin’s new book.       About the Guest:   Katrin J. Yuan Boardmember | CEO Swiss Future Institute | Chair AI Future Council Katrin J. Yuan is an award-winning executive with a background in technology and transformation. With a Master of Business Administration and studies in IT and finance, Katrin is fluent in six languages. She is a six-time Board Member, Chair of the AI Future Council, lectures at three universities, and serves as a Jury Member for ETH and Digital Shapers. With a background of leading eight divisions in the top management, Katrin is an influential executive, investor, speaker and a "Young Global Leader" at the St. Gallen Symposium. Her expertise extends to AI, future megatrends, enforcing AI and a diverse data-driven approach.  Ways to connect Katrin:   Swiss Future Institute https://www.linkedin.com/company/swiss-future-institute LinkedIn https://www.linkedin.com/in/katrin-j-yuan/ Instagram https://www.instagram.com/katrinjyuan/ Youtube https://www.youtube.com/@katrinjyuan   Speaker Topics: AI Future Tech Trends | Boards | NextGen Languages: EN | DE | FR | Mandarin | Shanghainese | Turkish | Latinum Menu card overview https://www.futureinstitute.ch   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 00:15 Hi. I'm Michael Hinkson, Chief vision Officer for accessibe and the author of the number one New York Times best selling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast. As we explore our own blinding fears of inclusion, unacceptance and our resistance to change, we will discover the idea that no matter the situation or the people we encounter, our own fears and prejudices often are our strongest barriers to moving forward. The Unstoppable mindset podcast is sponsored by accessibe. THAT'S A, C, C, E, S, S, I, capital, B, E, visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities and to help make the internet fully inclusive by the year 2025 glad you dropped by. We're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone. Welcome to another edition of unstoppable mindset. Our podcast has been doing really well. We've been having a lot of fun with it ever since August of 2021 and I really thank you all for listening and for being part of our family. And as I always tell people, if you know of anyone who you think ought to be a guest, let us know, and we'll get to that later on. Today, our guest is from Switzerland, Katrin J Yuan. And Katrin is a person who, among other things, is the CEO of the Swiss future Institute, and I'm going to leave it to her to tell us about that when we get to it. She is a executive. She's an executive with a with a pretty deep background, and again, I don't want to give anything away. I want her to be able to talk about all that, so we'll get to it. But Katrin, I want to thank you for being here and for finding us and for coming on unstoppable mindset.   Katrin J Yuan ** 02:20 Warm Welcome Michael and Dear audience, thank you so much for having me on unstoppable mindset. I'm excited to be here with you a bit about myself.   Michael Hingson ** 02:32 Yes, please, you and growing up and all all the scandalous things you that you don't want anyone to know. No, go ahead. We we're here to hear what you have to say.   Katrin J Yuan ** 02:43 My cultural background is, I'm looking Asian, grown up in Europe and Germany, and then later for my studies in Switzerland, in the French part of Switzerland. And now I'm being in here in Zurich. My background is Mba, it finance. I started with a corporate then in tech consulting. I was heading eight departments in my lab. Last corporate position there of head it head data. Now to keep it simple and short, I consider myself as an edutainer, community builder and a connector, connecting the dots between data, tech and people. I do it on a strategic level as a six time board member, and I do it on an operational level for the Swiss future Institute for four universities, being a lecturer and sharing knowledge fun and connecting with people in various ways.   Michael Hingson ** 03:44 Well, what? What got you started down the road of being very deeply involved with tech? I mean, I assume that that wasn't a decision that just happened overnight, that growing up, something must have led you to decide that you wanted to go that way.   Katrin J Yuan ** 03:58 It's a mixture curiosity, excitement, I want to know, and that started with me as a kid, how things work, what's the functionality? And I like to test do things differently and do it myself before reading how it should be done. What's the way it should be done.   Michael Hingson ** 04:21 So, yeah, yeah, I find reading is is a very helpful thing. Reading instruction manuals and all that is very helpful. But at the same time, there isn't necessarily all the information that a curious mind wants, so I appreciate what you're saying.   Katrin J Yuan ** 04:36 Yeah, totally. There are so many more things. Once you start, it's like one layer after the other. I like to take the layers, lip by layer, to go to a core, and I'm I don't avoid asking questions, because I really like to understand how things work.   Michael Hingson ** 04:55 Yeah, yeah. It's a lot more fun. And. And hopefully you get answers. I think a lot of times, people who are very technically involved in one thing or another, when you ask them questions, all too often, they assume, well, this person doesn't have the technical expertise that I do, so I don't want to give a very complicated answer, and that's all lovely, except that it doesn't answer the question that people like you, and frankly I have, which is, how do things work? Why do they work? Much less? Where do we take them from here? Right?   Katrin J Yuan ** 05:31 Absolutely, and breaking down complexity rather simplifying things, and tell us in an easy way you would maybe tell kids, your neighbors and non tech persons, and at the end of the day, it's the question, What's in for you? What is this for? And what's the value and how you can apply it in your everyday life? Yeah,   Michael Hingson ** 05:57 I grew up, of course, being blind, and encountered a lot of people who were and are curious about blind people. The problem is I usually have an assumption also, that if you're blind, you can't do the same things that sighted people can do, and that's usually the biggest barrier that I find we have to break through, that I have to break through, because, in reality, blindness isn't the issue, it's people's perceptions. And so that's why I mentioned the whole idea that people often underrate people who ask a lot of questions, and the result is that that it takes a while to get them comfortable enough to understand we really do want to know when we really do want you to give us good technical information that we can process and move forward with   Katrin J Yuan ** 06:47 exactly normally, in a room full of board members, managers, you call it, you name it, CEOs, investors, usually someone or even the majority, is very thankful that finally somebody asks also, dare to ask the simple questions to find a solution. And it's not only the what, but I find it interesting also the how you solve it, and to see and do things in a different way, from a different, diverse perspective. This is very valuable for those seeing and for those seeing in a different way or not seeing and solving it in your own very unique way, and   Michael Hingson ** 07:33 and that's part of the real issue, of course, is that looking at things from different points of view is always so valuable, isn't it? Absolutely,   Katrin J Yuan ** 07:42 this is why I also go for diversity in tech leadership boards. Yeah, because for me, I like to say it's no charity case, but business case,   Michael Hingson ** 07:57 yeah. Well, so you, you've, in a sense, always been interested in tech, and that I can appreciate, and that makes a lot of sense, because that's where a lot of growth and a lot of things are happening. What? So you went to school, you went to college, you got a master's degree, right?   Katrin J Yuan ** 08:17 Yes, correct.   Michael Hingson ** 08:20 And so what was then your first job that you ended up having in the tech world? I   Katrin J Yuan ** 08:27 was in the IT ICT for Vodafone in a country this last station was with Northern Cyprus. For me, very exciting. Yeah, to jump in different roles, also in different areas, seeing the world sponsored by a large company here in Europe. And that was very exciting for me to jump into white, into it and learn quickly. I wanted to have this knowledge accelerated and very pragmatic to see many countries, cultures, and also diverse people in many, many means, from language to culture to age to many, many different backgrounds.   Michael Hingson ** 09:09 So from a technology standpoint, how is Vodafone doing today? I know you've moved on from that, but you know, how is it? How is it doing today? Or is it I haven't I've heard of Vodafone, but I haven't kept up with it. That   Katrin J Yuan ** 09:22 was my very first chapter. So yes, indeed, I moved on, staying in the tech sector, but now I am completely here in Switzerland for another chapter,   Michael Hingson ** 09:35 and Vodafone is still a very sizable and ongoing company. It   Katrin J Yuan ** 09:39 is not in Switzerland, but yes, still in Europe, with headquarter, UK, in Germany and so on. Definitely. Yeah,   Michael Hingson ** 09:47 I'm, I'm familiar with it. And I was thinking Germany, although I hadn't thought about the UK, but that makes, makes some sense. So you, you obviously worked to. Learn a lot and absorb a lot of information. And I like the things that that you're talking about. I think people who are really curious, and who work at being curious aren't just curious about one thing and you talked about, you're curious about the technology and all the things that you could learn, but you are also very interested in the cultures, and I think that that is and the whole environment, and I think that is so important to be able to do what, what kinds of things, if you if you will, did you find interesting about the different cultures, or what kind of commonalities Did you find across different cultures? Because you, you had the experience to to be able to be involved with several so that must have been a pretty fascinating journey.   Katrin J Yuan ** 10:45 Yeah, CEO of a Swiss future Institute, and as university lecturer of four universities in Germany, as well as in Switzerland, mostly about AI data analytics. And also as board member, I have several demanding roles started already in young years. So one of the questions I hear often is, how did you make it, and how is the combination? And here my answer is, start early discipline focus. I'm highly self motivated curiosity, as mentioned earlier in the combination, and I did not expect success to come early. I expected to endure pain, hard work and to go forward and a mixture of discipline, hard work, step by step, and also to overcome challenges.   Michael Hingson ** 11:42 Did you find it to be a challenge with any of the cultures that you worked within, to to be able to be curious and to be able to move forward? Or were you pretty much welcomed across the board?   Katrin J Yuan ** 11:57 It's a mixture. It started with the obvious, the language. So when I was, for instance, on Northern Cyprus, that's the Turkish speaking part, not the Greek part, which is in the EU I accepted the opportunity given by the company at that time to learn Turkish. That was amazing for me. Yeah, as I felt like, if I'm the guest, the least I can do is adapt and giving, showing my respect and openness towards a new culture. And for me, culture starts with a language. With language you reach not only the people, but you really understand as there are so many, and those of you who speak more than one language, you might have find it especially comparing different expressions emotions. Typical expressions in different languages is not only translating, it's really understanding those people. Yeah, and that for me, definitely super exciting. It was a challenge, but a very welcome one, embracing that challenge, and for me, it was like, Hey, let's do an experiment. Being an adult, learning a complete new language, not like English, German, French, and both usually relatively close to each other, so related ones, but a completely new such as Turkish. So nobody spoke Turkish in my friend's neighborhood, closer family as we are, we are not. But I thought that, hey, let's simply start. And I started by learning eight, eight hours per week, so really intense, including the Saturday. So it was only doable that way, to give it a serious try to bridge and be open towards different cultures.   Michael Hingson ** 13:53 Well, the other part about it is, in a sense, it sounds like you adopted the premise or the idea that you didn't really have a choice because you lived there, or at least, that's a great way to motivate and so you you spent the time to learn the language. Did you become pretty fluent in Turkish? Then I   Katrin J Yuan ** 14:13 was there like five months, the first three months, it was rather a doing pain and hard work without having any success. So I didn't, didn't get it. I didn't understand anything, though I had every week the eight hours of Turkish, and it took three months, and that's super interesting for me to perceive like I love experiments, and I love experimenting, also with myself included, that is, it's not, it seems to be not linear, but rather jumping. So you have all the investments in the first where you don't see any immediate effect. Well, after the first three months, there was a jump. Um, and I remember clearly the first moment where I got it, where I understood something, and later on learning intensely, even understood some sort of jokes and etc. And there the meetings were all in Turkish. So it really helped to adapt to that one and get what they say,   Michael Hingson ** 15:20 so until you got to the point where you could sort of understand the language, how did, how did you function? Did you have somebody who interpreted or how did that work?   Katrin J Yuan ** 15:30 Well, they speak English as well, and of course, they adapted to me, such as to the other experts being there as well.   Michael Hingson ** 15:39 Yeah. Did? Did you find, though, that once you started having some effective communication in the language that that they liked that and that that made you more accepted? They   Katrin J Yuan ** 15:52 were surprised, because at that time, I was the only one from from the experts manager sent there and really accepted the whole education package for like, okay, it's free, it's education. Let's definitely accept it and give it a serious try, having the eight hours per week. So several were quite surprised that I did it and that I'm interested in learning a new language as a as an adult, where you could have said, No, that's, that's enough. Let's, let's all stay in our usual, the simple, the simplest way, which is, let's keep it and do it all in English, what we already can speak.   Michael Hingson ** 16:38 But they had to feel more at home when you started speaking their language a little bit. I remember in college, I took a year of Japanese. It just seemed fascinating, and I like to listen to short wave. I'm a ham radio operator, so I oftentimes would tune across stations, and I would find radio Japan and listen to broadcasts, and then I took a year, and I've been to Japan twice as a speaker, talking about the World Trade Center and so on. And although I didn't become in any way fluent with the language, I was able to pick up enough words, especially after having been there for a few days, that I could at least know was what's going on. So I appreciate exactly what you're saying. It makes it a whole lot more fun when people do relate to you. Which is, which is so cool. So, you know, I think that's that's a good thing. Where did you go after Cyprus?   Katrin J Yuan ** 17:34 I went back to Switzerland. Ah, familiar language, yeah, from the French and to the German speaking part in Switzerland, also with French, it's more or less the same. I learned a large part, also per University, and frankly, per TV. Watching television, if you first started, didn't get any of those jokes, yeah, I felt quite stupid. And then one day, you really break the wall, and then it's going all the way up, and you simply get it. You live it. You are widened, and you understand the culture and those people, and they will feel that you are bracing it, that you are not only polite or only there for a temporary of time, and then you're you're gone. Yeah,   Michael Hingson ** 18:22 you you demonstrate that you are really interested in them and curious about them, as I said, and that tends to definitely make you more relatable and make you more appreciated by the places where you are. So I'd like to go ahead and continue in, you know, obviously learning about you and so on. And I know we talked a little bit about other places where you've been and so on, but you've got, you've got a lot that you have done. So you work a lot with CEOs. You work a lot with investors and board members, and a lot of these people have a lot of different kinds of personalities. So what is your perception of people? What was your perception of working with all those people? And how do you deal with all of that going forward? Because everybody's got their own thoughts,   Katrin J Yuan ** 19:21 indeed, and in that context, what is normal? How do you perceive and how are you perceived by others? That was a question which raised my curiosity. Yeah, by time, it was not clear from the beginning, and for me, I found my answer in what is normal. It's super relative for only what you perceive and know. Got to know taught by your parents as a kid. And for me, looking looking Asian, yeah, looking different, yeah, as. A woman young, you're looking different. And that combination in Switzerland, it's yeah, it weighs some questions, and got me reflecting upon that question, yes, and this all how you deal and see and apply that difference and make that difference to be a value for yourself and for others. You bring   Michael Hingson ** 20:25 up an interesting point, though. You talk about what is normal, and so what is normal? How do you deal with that?   Katrin J Yuan ** 20:33 Normal is what you think is normal. There's no real normal, the so called norms. Does it fit to you, or you will make them fit to you, and you are unique in that setup you know, like what is normal considering beauty standards, it is what you use to know, based on culture, based on your direct environment, by based by your family, what you see is what you get, yeah. And based on some scientific stuff, like relatively high symmetric in in your face, but not too much asymmetric, yeah, just the right mixture, yeah. And so I learned to define, instead of being defined all the time, to define myself what is normal to me, to me, and to be very aware that the normal is quite relative my perception. Did   Michael Hingson ** 21:33 you find that there were times that you had to sort of change your view of what was normal because of circumstances, does that make sense?   Katrin J Yuan ** 21:43 Yeah, totally, and I respect it so much. Also, with your fantastic story yourself, Michael, where I can only say, Chapo, how, how you make your way all the way up. And it's, it's more than respectful. I have you have my admiration for that one for me, it was definitely food traveling, seeing myself, not so much as a small kid, I perceived like, Hey, we are all normal. Yeah, there was no difference as a small kid. But latest for me, when you got a bit older as a kid, between, in between kid and becoming adult, also from the environment, raising questions of how you appear, whether you appear differently from kids and so on. Yeah, the question was brought to me, so I had to deal with it in the one or other way. And I learned it's, it is interesting if you are finding yourself. It's not a point that you know in black, white, okay, that's me, but it's rather walking the whole path with all the stones, Hicks and up and downs, becoming you in all its essence and normal it was defines you, and I like to challenge myself wherever, and all these bias everyone has naturally, it makes us humans. That's the way that I, at least challenge myself to open that quick few seconds box again, after the very first impression, which is built unconsciously, and and, and some, some good moments and valuable relationships appeared not from the first moment, but because I challenge it, and even if we didn't like, for example, each other from the first moment, but then we gave it another opportunity, and even friendships were built with a second and third glance. And this is why I invite you to think about your own normal and to find and define yourself, not letting it be a standard defined by others.   Michael Hingson ** 24:07 I have ever since September 11, I always hear people saying and I read and I reacted to it internally. We got to get back to normal. People hate getting out of their comfort zone oftentimes, and that's, in a sense, so very frustrating. But I kept hearing people say, after September 11, we got to get back to normal. And I finally realized that the reason that I didn't like that statement was, normal will never be the same again. We can't get back to normal because normal is going to be different, and if we try to get back to where we were, then the same thing is going to happen again. So we do need to analyze, investigate, explore and recognize when it's need to move on and find, if you will, for the moment, at least a new normal.   Katrin J Yuan ** 24:58 Absolutely, I'm. With you. What's normal for you? Michael,   Michael Hingson ** 25:04 yeah, what's normal for me isn't normal for you. I think what's normal for me today isn't what it used to be. So for me today, normal is I do get to travel and speak, but when I'm home, I have a dog and a cat. Normal change for me a couple of years ago when my wife passed away. So it was a matter of shifting and recognizing that I needed to shift, that the mindset couldn't be the same as it was pre November 12 of 2022 and so it is important to be able to adapt and move on. So I guess for me, normal, in one sense, is be open to change.   Katrin J Yuan ** 25:50 That's beautifully said. Be open to change.   Michael Hingson ** 25:55 Yeah, I think it's really important that we shouldn't get so locked in to something that we miss potential opportunities, that that change, or that adapting to different environments will bring us   Katrin J Yuan ** 26:10 totally and you yourself, give yourself all the opportunities you have to evolve over time you will not be Exactly and that's good the way it is the same person, yeah? Because environment change, all the factors change, and we humans are highly adaptive, yeah, this is underestimated by ourselves many times. Yeah, but we are, and we make the best out of the situation, and especially with regard to hard moments where really, really, really hard, and nobody likes them, while being in that moment, but looking back and being overcoming it afterwards looking back, I like to say, when do you really grow? It's in the hard times when you grow this is where you endure pain, but you'll be become better, bigger, more resilient afterwards, right?   Michael Hingson ** 27:13 Very, very much. So Well, in your case, growing up, working, being in all the different environments that that you have. Have you ever had an unexpected moment, a hard moment that you had to deal with? And what was that? And how did you? How did you deal with it?   Katrin J Yuan ** 27:29 Sure, just sharing one earlier moment. I had an accident. I was on my way to dancing course and all chilly fun made myself pretty on the day, thinking only on superficial, beautiful moments, partying and so on. And then it crashed on the road, and in a matter of seconds, life can be over. So I woke up in the hospital and the intensive care, that unit, where you only find the hard cases, was, yeah, were really not beautiful to look at. Yeah, I find myself. And I was like, that was definitely a very hard lessons I learned in early years. So I had to relearn everything, and had to look two weeks long at a white wall with an ugly picture on it, and I had plenty plenty of time to think about myself and the world and what, what the heck I should do with the remaining time, and also my perception of normal, of wishes, of expectations, of different perspectives, and my my expectation on life. Yeah. Well,   Michael Hingson ** 28:56 what was an ugly picture? Did you ever come to appreciate the picture?   Katrin J Yuan ** 28:59 It was still ugly after two weeks, just checking.   Michael Hingson ** 29:05 So though you, you chose not to let that become part of your normal, which is fine. I hear you well, you, but you, you adapted. And you, you move forward from that, and obviously you you learned more about yourself, which is really so cool that you chose to use that as a learning experience. And all too often, people tend not to do that. Again, we don't do a lot of self analysis, and tend to try to move on from those things. But, but you did which is, which is admirable by any standard. Well, one of the things that I'm curious about is that you have a fairly good social media followings, and I'm sure there are a lot of people who would ask this, what would you advise for people. Who want to build their brand. What did you learn along the way, and what would you advise people to do if they want to build their own brand and and grow? I've   Katrin J Yuan ** 30:07 over 60,000 views, which is not bad for a non celebrity and a simple officer, worker, academic worker, here in Switzerland, and I like to invite people to think, imagine you were a product. What are you standing for? And don't try to cover your weaknesses. It's a unique you as a combination of all of your science, I like to speak about the 360 degree you and starting, and I know statistically that a bit more women are a bit concerned about, hey, how much should I really give and and get over visibility, and is it still in a professional way, and I don't want to waste My time and so on. Somebody told me, and I find this idea very simple and good people talk about you either way. Also, if you leave a room, either you let it the way, in a passive way, so accepting it, or you decide one day, and this is what I did, actively influence it. So I like to, rather if I may have a choice, actively influence and have some take on my life, my decisions, my normal the doings, the happenings and the starts with a perception in our world. Allow me it is very simple. What you see is what you get. Yeah, so the visibility, if you can use it, especially here, now with all the social media channels, from LinkedIn to Insta to YouTube, what you have in place, use it systematically for your business, not as a I don't want to waste my time, and you don't need to open up to everything your private life. If you want to keep that, that's all good. You can just open up enough to build up your brand for business. Yeah, and for me, it's really, really going, definitely, we monetize and open up for business, and so that our clients in Switzerland, Liechtenstein and Germany and Austria, and the dark region we call it, find us in, yeah, and thankful for that   Michael Hingson ** 32:37 interesting and I like something that that you say, which is, you don't need to open up your private lives, we get too nosy, and we get too many people who put too many pieces of information about their private lives, and unfortunately, that's just not a productive thing to do, Although so many people do it in this country now. We're, we're seeing a number of athletes whose homes are being broken into. And you can trace the reason that it's even possible back to a lot of social media. They're, they're saying they're not going to be there, or in some cases, they can't necessarily avoid it. Doesn't need to be social media when you've got sports figures who are playing in games and all that, but we focus too much on private lives rather than real substance. And unfortunately, too many people, also, who are celebrities, want to talk about their private lives. And I, you know, I don't tend to think that is overly productive, but everybody has their own choices to make, right? So   Katrin J Yuan ** 33:45 everybody has their own choices to make. Yeah, I recommend, if you like, stay with them consistently so you feel comfortable. How much you open the door is starting ultimately with you. I like to say in that context, you are ultimately responsible for all the things you do, but also with all the things you don't do. Yeah, and that's totally fine, as long as it's it's very much and that it's something you will feel that's, that's about you, yeah, and social media and visibility, and the business side, the professional side of using your whether Employer Branding, your personal branding, all the stuff, this is controlled by you, how much you give. Of course, you can sense how much, depending on how much you give, how much will come back. And if you don't feel like posting all the time, also with 40 degree fever out of a bat. Don't do it. It might be not sensible in your case, and not giving you back the outcome, the impact, the real consequence and effects it has. Yes, totally.   Michael Hingson ** 34:55 Well, social media hasn't been with us all that long, and I think we're still. So really learning how to best be involved with social media. And of course, that's an individual choice that everyone has to make. But what Facebook is only 20 years old, for example. And so we're going to be learning about this, and we're going to be learning about the impact of social media for a long time to come, I suspect,   Katrin J Yuan ** 35:20 absolutely and nowadays, fusion. Everything merged on the next level with AI, the perception what you get is what you see really fake news is only the beginning in text, in visual speaking of pictures and in videos, which is nothing else than a row of visual pictures in moving so our generation and the next and the next, from alpha to Gen Z, X, Y over and bridging generations, we will have to learn how to deal with it responsibly, both being potentially one of the actors in So, being a creator, creating your own content, and on the other side, accepting seeing, resonating, interacting with other content. What is real, what is fake? How do you deal with it, critically and responsibly for business, for society, yeah? Because whenever you do something, somebody else will see it. And that's that sense every one of us is a role model. So your behavior is not ultimately only what you say, but also what you do. Yeah, measure me and what I do, not what I say, and yeah, and others will see you and observe and that will have an effect, if you want or not. And therefore I am for a responsible way, behaving, reflecting and carry that on, spreading that information. Yeah. It all starts with you, I   Michael Hingson ** 37:01 believe is all too important to recognize it's due and judged by what I do, not by what I say. I think that is so important and one of the biggest lessons that we can learn from social media or anything. And it's nothing new. It's just that now it is such more a visible kind of lesson that we need to learn, because it's all about actions, and they do speak a lot louder than words, whether we like to think so or not. Yeah,   Katrin J Yuan ** 37:30 totally. And you said it, Michael, it's nothing new. Yeah, it's not reinvented, but, yeah, it's all transparent, too much information flooded by all channels, all these voices and people, experts are not commenting, resonating, multiplied, copied, bringing to other dimensions, and it's so easy, yeah, the real ones and the other ones. Yeah, so it's upon you to deal with it responsibly, yeah,   Michael Hingson ** 38:00 well, you have been associated with a number of boards. You've dealt with lots of board members. You're the CEO of a company and so on. So I'm curious to get your thoughts on the whole concept of, how do we work to make boards and board members more inclusive and more diverse? Or how do we open boards up to perhaps different things that they haven't experienced before?   Katrin J Yuan ** 38:31 That's a very good one, which means a lot to me personally. I like to say it's not a charity case, but a fact matters, numbers, business case so simple. That is, if you have, let's say, 10 people, high personalities in one room, a decision is very, very easily made. If you all think, look, behave the same, with the same skills, background, experiences and cultural wise, definitely, you will come to one decision quickly. But is this ultimately the best decision of a company and for your future? And have you shared all these thoughts from a different perspective, from a different angle. This implies a certain way, also with efforts with some time are not only easy peasy, but once you challenge yourself, you really grow. You really grow and come to an ultimately better decision, worthwhile, a more valuable perspective, yeah, and thinking of something you have never fought yourself, but another fraction does, and ultimately, the other voice is not only one minority speaking of an easy example of one to nine makes 10. Yeah, but scientifically, we speak here about the 33% and more, so more than three four people in a room, it would make sense to really have a strong voice here, and not only the one exceptional voice, but really a discussion among diverse peers reaching to the ultimate outcome in the best interest of a company.   Michael Hingson ** 40:26 How do we get people to adopt that kind of mindset and expand boards though to make that happen? Because all too often, people are locked into their own way. Well, we want board members and we want people who think as we do, and we don't want to really change, which is getting back to what we talked about before, with normal   Katrin J Yuan ** 40:45 I'm definitely with you, Michael, and if we had one short sentence answer on that one, I would be the first to raise the hand give me that solution. It's very hard to force externally. It's it's, ultimately, the best way is if you really come to that and you you get convinced yourself by your own experience, by seeing observing, by being open minded enough to learn from others. Yeah, that is not with age, with success, with power, with hierarchy, you name it, with title, with salary, package that you find one day, okay, I learned enough. I'm successful enough, I'm rich enough, I can afford and do what I what I wish, means, and I I'm not interested, consciously or unconsciously, and having another, maybe challenging other view which threatens or challenges myself, or which makes it a little bit more uncomfortable, but for the ultimate sake of getting to a better result. So there's a science dimension, there's a psychological cultural dimension, and definitely that's an individual one, but I learned the greatest people, men and women, like the really successful ones, they are quite on the steep learning curve, wherever they stand. And the really good ones, they want to become even better. Now this is for knowledge, learning never ends, and this is also for openness, looking the ball is wound from the 360 degree perspective. And this is ultimately also, as I said at the beginning, the business case to know from science. Okay, if I go alone, I might get the point quite quickly. Or if everybody is a little copy of you, it makes it so easy, isn't it, but if you really challenge, go through this is where you bring yourself and the others and the whole team, and again, the value of your company and listed company, your innovation, your value of the ultimate company, much, much further than it was yesterday, and this is where maybe, how much can we afford, looking at business as competition, looking at the latest technology, all these and also over culture and over borders, yeah, how much can we afford to stay the way we Are because we were that successful and maybe also privileged the last 20 years. I doubt so. So this is, again, plenty of real facts, numbers, arguments. Look at the statistics. It's a clear business case where we go and the smartest one goes first and state an example by yourself. Go through it and then you experience it yourself, the value out of difference and diverse and true means by living it and allowing it in your own circle.   Michael Hingson ** 43:54 The question that sort of comes to mind, and it's hard one to really answer, I think, but if you're on a board with a very strong leader or very strong persons, and you see that they're not necessarily willing to deal with diversity or real inclusion. How do you help them understand the value of doing that and becoming more diverse or becoming more inclusive in the way they think, by   Katrin J Yuan ** 44:21 raising questions in a polite, respectful way, you can do a lot. Everything you do is better than doing nothing, simply accepting on and in a passive way. I think everything else is definitely worth to try, fail, try, do better and try in a row. Repetition is also something which is psychologically therefore we have all these repetition jingles and advertising to some, to some extent, very useful, effective. So if you again, may hear it, not maybe only from one person, but for more than the 33% and. And you might hear it from your best buddy, you might hear it from peers, but you one day come and accept at least question it yourself, yeah, raising that question and you really want to get better, as we said at the beginning. Michael beautifully said, accept change or change. What is normal, yeah. And we are highly adaptive, again, as humans. So allow yourself to grow. There are two ways, either or if, if you should ever meet somebody who is rather not that open to it. So there are two ways and which will show by time. Yeah. But one is, your people only like to change when change becomes necessary, versus where an event happens, yeah, a very hard event, and where you will have face tremendous consequences, so you must have a change, yeah, and it's painful, and the others before, out of being convinced, touching the question before, how much can we afford to stay the way we are like forever, just because it has been like this in the Last 20 years? And I rather invite change doesn't happen overnight. Yes, that's true, but continues and little ones rather the hard cut at the end and and rather from yourself, interior and and intrinsically motivated, rather than being forced only by outside. That's way better. And smart people, yeah, are open, listening, learning, and therefore, do some effort. Make some effort yourself. Normally, it pays back 10 times.   Michael Hingson ** 46:51 You know, one of the best quotes I've ever heard that I really like, and I think it really ties in here, comes from the person who was our 35th president, who's now passed away, Jimmy Carter. He once said we must adjust to changing times while holding to unwavering principles. And my point in bringing that up is that change doesn't need to be that you have to sacrifice Basic Life Principle. I think so all too often, we don't necessarily learn some of those life principles as well as we should, but change is a good thing, and we do need to adjust to change any times, and it doesn't mean that we have to sacrifice the basics of life that we've grown up with and that we Experience   Katrin J Yuan ** 47:37 beautifully said exactly, I totally agree and to every new year, the new year resolution, stop smoking, becoming more sportive, all of sudden, all these long lists of changes and wishes, potential achievement and potential failures. Scientifically, I'm a bit nerdy. From the person, yeah, for me, no, it is positive. Is it shows that, rather than going for the big, hard cut change, use all these small steps and allow yourself to make these small steps towards change and habits, this is also shown and proven. Habits do not come overnight. They are not accepted. Whether, yeah, it's getting early bird, becoming all of a sudden Early Bird, because, yeah, you want to belong to that 5am breakfast club or something, whatever it is, yeah, make a combination over time in small steps, and reward yourself also, if you make a small step towards change. Now that's that's where magic happens. So you keep it over 234, months, and there become a good habit over time. But   Michael Hingson ** 48:49 also keep in mind why you want to make the change. That is what you don't change just to change. You change because there's a reason, and it's important to understand whatever it is the reason for wanting to change   Katrin J Yuan ** 49:04 having a goal and visualize it as much as you can. It's a strong one. And ultimately, do it for yourself, not for your partner, not because of somebody else, expecting do it for yourself. Yeah, becoming healthier working with a certain amount of discipline towards your marathon, or whatever it is in your life situation, yeah, definitely. Because if you don't have a goal, don't expect to ever learn that would be a pure accident, and that's rather impossible, yeah. But having a goal, you dramatically enhance your probability to reaching that one step by step.   Michael Hingson ** 49:45 Yep, absolutely. So you know what? Let's take a minute and play a game, just for fun. If you were a song, which one would it be?   Katrin J Yuan ** 49:55 A classic one, up to a certain moment, I will be. Surprise and a mixture, rather to the more modern, maybe new, classic one and a Big Bang to the end,   Michael Hingson ** 50:11 you have a particular one in mind. As   Katrin J Yuan ** 50:13 I love playing piano myself. I have two pianos at home, and I like to play from notes, sheets. But also come, come make my own compositions. I have one in mind, which is rather my own composition, starting from the classic, from a known one, such as Chopin, but going into a rather the individual one the end, yeah, it's a mixture.   Michael Hingson ** 50:40 Well, you've you've obviously been around a lot and so on. What's the worst advice you ever received? Stay   Katrin J Yuan ** 50:47 the way you are and come back in five years. You're not ready yet. Well, I simply didn't accept it. I think you're ready when once you feel ready, and that's not you're too young for it, or you are not ready because these things are lacking. And get the first reference, and get the first ones who trust yourself, and start trusting yourself going the first part, whether it's the first leadership role, but it's the first investment role, whether it's a first board membership role, whether it's becoming you, following your dreams, making your own company become reality all these I am convinced, at the end of the day, you are the ultimate producer of your life. So what are you waiting for? For me, it was the accident. Wake wake up. Call for me, where I fought like, Okay, two weeks staring at that ugly wall with that picture that made me somehow aware of my time. So I somehow subjectively really accelerate. I always think like, Hey, I don't have enough time. Let's make and really use the time given. And so, yeah, it's all about you define yourself, rather than letting others to define I   Michael Hingson ** 52:06 think that's really the operative part. Define yourself. You're the only one who can really do that, and you're the only one who can know how well you're doing it. So I think you're absolutely right, and   Katrin J Yuan ** 52:18 nobody knows you better. Nobody should know you better than yourself, because you spend all your time you know all these ugly, weak and really strong, really beautiful sides of yourself. You spend all the time, your whole life, if you like it or not, with you. So some people, however passive or with regard to responsibility, yeah, I would like to, but somehow I'm waiting somebody else who pushes me, who will give me before me that ball in my way, who tell me or who give me this one recommendation I was waiting a long time for. No, it should be you. You know yourself the best way start making use out of it. Yeah, and   Michael Hingson ** 52:59 you should really work to make sure you know yourself better than other people do. It's it makes your life a whole lot better. If you can do that. Let me ask this, if you could go back in time, what would you do?   Katrin J Yuan ** 53:09 I started quite early, and I've had some thoughts about skills, about what I could do, what I what I'm good at, and what I wish. Yeah, all that, and at some point I didn't dare to speak out. I accepted a lot, and I was actually quite silent for a long time. And in private life, I'm rather introvert. When they see me on stage as a speaker, as a lecturer at universities and so on, people tend to think I'm extrovert, but in private life, I'm quite introvert, looking back, maybe starting even earlier in a stronger pace than a faster pace, being more aware and not covering and myself in silence, in good moments, whether it's a meeting or in a lesson, if you know a Good answer, speak out. If you know a good question, speak out. Dare to speak out for yourself and for others. This took me some time to find my voice, many years, but now I somehow finally found it for myself, and I dare to speak out for myself and for others to make a little bit of change and to make dare to make things differently. So it has ultimately your individual impact, your outcome, your own responsible line. So this, this is something I would have wished for me and also for others. Believe in yourself, trust in yourself, speak out earlier, whenever you see and there are plenty opportunities. I'd like to finish on that one. It's like a muscle. It's not born, but rather, you can train it also, but leadership skills, or that entrepreneurial skills or to the skills to deal with difficult situation as you overcame dramatically, wonderfully. My. Yeah, everyone might face over a lifetime, individually with his and hers. Face it, grow with it, become better and share it with others. So you push, pull and get good people on your side. And it's not only you suffering, but the ultimate outcome is so much more than the one moment which was hard. So believe in yourself.   Michael Hingson ** 55:28 What's one thing that you really wish people would see that maybe they don't beauty   Katrin J Yuan ** 55:33 and difference? Yeah, think about it in all its means a bit deeper, and I dearly invite you. It starts with the looks, yeah, with the automatic, subconsciously quickly done, judging others. It's so easy. And yes, we know it's only human, but knowing about yourself, it's about freedom, and with freedom comes responsibility, and also knowing about your limitations and knowing about your weak spots helps you really a lot to grow over time. Knowing you is not only knowing you how to do the small talk when the sunny weather everybody can be a leader or do something in a good means, yeah. It's very, very easy, but I talk about what stormy weather when it comes to really tough situations, when it comes to darkness and different means, then observe yourself. How do you behave? And many, even adults, they don't know, they can't say, or they totally freak out or give up, or some, some, some ways, challenge yourself. Where are your limits? Have you never tried your limits before? Because you didn't swim out into the sea and see how much you can really swim well, better try out. You will find out and get to know yourself in all your dimension. This is definitely something, the beauty and difference accepting. And this is not only finger pointing to others. It starts with you. Yeah, because you are different. I bet you are in some ways, if it's not looking Yeah, being too old, too young, too man, too woman, too beautiful, too ugly, yeah, too fat, too skinny, and all these are, it's maybe your language, your culture, your skills, your different background, maybe you're never the new one, and maybe you are different in all beautiful ways. It is possible to be different. So allowing difference, seeing even inviting it to your circle, is something of tremendous value once you open the door and you nurture it over time, I wish more people could see it and use it on positive impact in this world.   Michael Hingson ** 58:04 I have been a firm believer pretty much my whole life, that life's an adventure, and we have to embrace it. We have to live it to the fullest, and when we do, we're much better for it. One of the things that it does for us is it makes us, by the definition of this podcast, more unstoppable. What makes you unstoppable?   Katrin J Yuan ** 58:26 Life is an adventure. I completely agree with that sentence. I like to say, for me, it's also one day I saw it's like one big game, either you don't play, or I play and want to win it, war, whereas I think there can be several who be the winners, not only one. It's not a one man, one woman show, yeah, it's the team, it's the community, it's the effort. What makes you unstoppable? It starts for me, definitely with your mind, unstoppable mind in every means, not with your body, because the body, the physics is limited, yeah, but our mind, spirit, brain, and what you feel here in your heart and what you hear have in your head is this, ultimately, you, changing, evolving Over time, becoming you, and this makes me unstoppable, knowing and I'm on the way. It's not a point, but rather a long, long path from our phone, knowing me, the skills, knowing what you have overcome, Michael, over time, everything. Why shouldn't you achieve and do and get, ultimately, to your next goal, because you, looking back, have achieved so much already becoming stronger and stronger. If we go back to the simplified game, if it was a video game, you get to the next level. Not only getting to the next level, you're becoming more stronger. Yeah, this is becoming you and. Yeah, I believe that you are the ultimate producer. It starts in knowing, trusting, believing in you, speaking out and helping, not only yourself, but ultimately pulling, pushing others. As a community, we share many things which, when shared, becomes multiplied much, much more worth, such as visibility, value, knowledge, trust and community and connections, all these wonderful things different than a cake, if you share, it becomes more so I don't see you are alone. I see you're not an island. You're not alone. Come with us. Follow and grow with us on the journey becoming, ultimately you and you will be unstoppable   Michael Hingson ** 1:00:49 your way. And I think that's a great way to end this conversation, because I think that you cited it and said it so well and eloquently that reality is, people can be more unstoppable, but they they need to take the responsibility to make that happen, and if they do, they'll be better for it. So Katrin, I want to thank you again for being here, and I want to thank everyone who listens to this for being with us today. This has been a fun podcast. It's been a great adventure, and I really appreciate having the opportunity to keep Catrin busy for my gosh, over an hour now, and just getting to be bedtime over in Switzerland. So thank you for being here, but for all of you, hope you've enjoyed this. I hope that you will give us a five star review wherever you are listening to this podcast or watching it, and also, if you know of anyone else who ought to be a guest, we certainly like you to let us know. Love to get your thoughts about the podcast, feel free to email me at Michael H, I m, I C, H, A, E, L, H i at accessibe, A, C, C, E, S, S i, b, e.com, or go to our podcast page, www, dot Michael hingson.com/podcast. Michael hingson is spelled M, I, C, H, A, E, L, H, I N, G, s, O, n.com/podcast, Katrin, if people want to reach out to you, how would they be able to do that?   Katrin J Yuan ** 1:02:20 LinkedIn, Insta, YouTube, you find me. Google me, what's   Michael Hingson ** 1:02:25 your what's your LinkedIn, ID, your handle on LinkedIn.   Katrin J Yuan ** 1:02:29 Katrin J Yuen, Swiss, future Institute. Opportunities don't happen. We create them. Stay, follow and grow with us. Thank you.   **Michael Hingson ** 1:02:41   You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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  • Episode 337 – Unstoppable Creative Designer and Successful Entrepreneur with Dario Valenza
    Our guest this time, Dario Valenza, is all that and more. Dario hales from Australia where he grew up and went to high school. He then attended two years of college but then left academia to work on working on designing yachts for, among events, the America’s Cup races. Eventually he did return to college to finish his degree. He does tell us that he has a passion for design thinking and designing. As you will discover he has designed yachts, aircraft including innovative drones and even automobiles.   We talk about how his over-arching passion for design thinking also helps him design functioning and successful teams. Dario is a team leader by any standard.   He founded and owns a successful design and implementation company, Carbonix. Much of the work in which he is involved today is around having designed and now manufacturing long-range drones that can stay aloft and travel up to 800 Kilometers before needing refuelling. His products can and are being used for major surveying jobs and other projects that take advantage of the economic enhancements his products bring to the table.   Dario and I discuss leadership and how his design-oriented mindset has helped him be a strong and effective leader. I will leave it to him to describe how he works and how he helps bring out the best in people with whom he works.       About the Guest:   I have a passion for design and design thinking. This is the common thread that has led me to build yachts, planes, and cars - as well as create the teams and company structures to turn visions into reality.   I believe that beautiful design, as well as enabling and inspiring, is inherently valuable. Testing a new design it in the real world, particularly in competition, is a way to interrogate nature and understand the world.   I spent the first decade of my career working on racing yachts as a boatbuilder, designer, construction manager, and campaign manager. My treasured achievements include being part of several America's Cup teams and pioneering full hydrofoiling for World Championship winning boats.   I applied the lessons learned to other fields. This trajectory diversified into aerospace applications including drones.   I work to create products that bring joy by being desirable, aesthetically pleasing, and ergonomically correct, while always adding value through effective and efficient performance. I'm always keen to share my experiences and tackle new challenges with like-minded teams.   Ways to connect Dario:   Main point of contact is LI: https://au.linkedin.com/in/dario-valenza-a7380a23 Carbonix URL: www.carbonix.com.au Personal website: www.dariovalenza.com   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi everyone. This is your host, Michael hingson, and you are listening to another episode of unstoppable mindset. And today our guest is Dario, if I'm pronouncing that right, Valenza, how do i pronounce it? Oh, good. Oh, good. I can sometimes speak the King's English really well. Dario is a person who has a great passion for design, and he's going to tell us about that. He has been involved in designing many things, from yachts to aircraft to other kinds of things, as well as teams in companies, which I think is very fascinating, that make products and bring things about. So we're going to get to all of that. Daro is in Australia, so it's early in the morning. There for you right now. But welcome to unstoppable mindset. We're glad you're here. Yeah, my pleasure. Glad to be here. So what time is it over there right now? About 11am Yeah, and it's little after three here. So, yep, you're 20 hours ahead   Dario Valenza ** 02:27 of us. No, here, it's Saturday, I assume. There it's Friday. It is to the confusion.   Michael Hingson ** 02:33 So, so, as it's always fun to do, can you tell us about the future over the next 20 hours?   02:40 So, so far so good. Yeah, there you are. Well,   Michael Hingson ** 02:43 thank you for being here and for being a part of unstoppable mindset. Let's start, if you would, by maybe you telling us a little bit about kind of the early Dario, growing up and some of those kinds of things, so that people listening and watching can get to know you a little bit better.   Dario Valenza ** 03:01 Yeah, absolutely. I think the interest in how things worked was there as long as anyone can remember being exposed early on to different mechanical things and from household appliances to looking at trains and busses and cars outside. I think that all piqued my curiosity. But I remember the first time I came across the concept of a sailboat. Something clicked, or something about the way an aerofoil works, the way it can generate motion out of wind, the balance of forces, the structures, the things that all need to work for a sailboat to work. That sort of got me hooked, and then I spent every waking moment I could reading about it, doing research, making models that I'd sail across the pool, getting involved at the local sailing club, and just being hands on. And I think that's really where the passion started. So certainly, there's a general wanting to see how things work, and there's a specific aerodynamics, hydrodynamics, structures, just, I find it endlessly fascinating. And you're always learning, and   Michael Hingson ** 04:10 should always be learning. I think that's one, of course, the real keys is always learning, which some people think they don't do, but and some people try very much not to do, but that's not the way to really progress in the world. So I'm glad that you do that. You've always lived in Australia.   Dario Valenza ** 04:27 No, actually, born in Italy, moved here probably 10 years old, went to high school and uni here.   Michael Hingson ** 04:37 Yeah, you do seem to have a little bit more of an Australian accent than an Italian one?   Dario Valenza ** 04:41 Yeah, I think I was young enough when I moved that I learned the language pretty quickly. I did spend few years in New Zealand and a few years in Europe, so I think my accent is probably a little bit of a hybrid, but mostly Australian. I'd say, do you speak Italian? Yes. Funny, you get rusty at it, though, like when I go back, it probably takes me a few days to get used to speaking it, yeah, but it is in there   Michael Hingson ** 05:08 which, which makes some sense. Well, so you went to high school, and did you go on to college?   Dario Valenza ** 05:15 Did the first couple of years of an engineering degree, dropped out to go and do the America's Cup. Eventually went back and finished it. But really haven't spent more time working than started. Putting it that way, the things I was interested in, particularly the the advent of carbon fiber in in racing yachts, hadn't found its way into any curriculum yet. It was it was happening on the frontier in that environment. And so my judgment was you could learn more by doing it and by going to uni. Well,   Michael Hingson ** 05:49 yeah, on the one hand, with school, to a large degree, it's theory, and putting it into practice is something that always brings you closer to it, which which makes sense. Well, so you, when you went to your first America's Cup, what did you were you just an observer? Were you involved in designing a yacht, or what?   Dario Valenza ** 06:10 I was a boat builder. I was hands on, on the manufacturing, and that was the way in that was the the opportunity I had to actually be part of a team and prove myself over the course of the campaign, I obviously showed an interest in design, and I became more de facto part of the design team. But I really always like to sit at that interface between the designing and the building, so that there's a practical element to yes, there's a theory, yes, there's a design, there's a bunch of analysis you can do having that practical mindset of, is it easy to build? Is it practical? Is it possible to then tune it and modify it and improve it? And that actually led me to a lot of the logistical challenges of, how do you plan a build? How do you allocate time towards the things that make the biggest difference towards performance. So the journey was really from hands on boat builder to sort of logistics, to design   Michael Hingson ** 07:08 well, and design is clearly been your passion overall. So that makes some sense. When did you do your first America's cut?   Dario Valenza ** 07:17 So I was involved in the 2000 event in Auckland, which was the first time the Kiwis defended after winning in 95 right? Then I did 2003 also in Auckland, 2007 in Valencia. And then there was a bit of a hiatus after Valencia, because of the deed of gift match. And I was involved in a couple of teams as that transition happened. And eventually 2012 I peeled off to start my own business.   Michael Hingson ** 07:44 So let's see the New Zealand won in 2000 right?   Dario Valenza ** 07:48 They defended successfully in 2000 so they they won in 95 in San Diego against Dennis Connor, and it took them five years to basically set up a defense. So from 95 to 2000 and then they won, and they rolled straight into 2003 they lost in 2003   Michael Hingson ** 08:05 that was to Italy. Was it to the Swiss or to the Swiss? Right? Okay,   Dario Valenza ** 08:11 even though the core of the sailing team was the former New Zealand team, the basically flag of allegiance, but yeah, the lingua team. Now, Were you successful challenger, which is amazing. Were you   Michael Hingson ** 08:25 living in New Zealand in 2003   Dario Valenza ** 08:29 Yes, yeah. So when you become involved in a team, basically the whole operation camps out at a at a base in the lead up to the event. At the time, the yacht still had to be constructed in country. So in 2003 for example, I was with a Swedish team. I actually spent a little bit of time in Sweden during the construction of the yacht, and then traveled with a yacht to New Zealand, and stayed there for the duration. I asked,   Michael Hingson ** 08:58 because I went to New Zealand in May of 2003 the Royal New Zealand Foundation for the Blind, or of the blind, asked me to come and do some speaking. It was, of course, after September 11, and I was pretty visible, so I went down and actually helped them raise something like close to $300,000 by giving a bunch of speeches around New Zealand, but I remember listening to the radio and hearing all the irate people because New Zealand lost. The government didn't put enough money into it, and we shouldn't have lost it was pretty fascinating to to to hear all of that.   Dario Valenza ** 09:38 There was a campaign called the loyal campaign, just basically trying to reprimand the Kiwi sailors that affected at the end of the day. It's a professional sport. There were nationality rules, but it was really residency, so as long as they signed on with the Swiss team within a certain time. Period, it was like two years or something, and basically set up a residence in Switzerland, and they were eligible to compete. And I think there's been a history of that since the New Zealand government having Lisa supported in New Zealand, because it's certainly an investment in the national industry and tourism, everything that comes with it. And I think they did walk that back, particularly for the last event. And the latest result of that is the Kiwis defended in Spain last time around, which is again, unusual.   Michael Hingson ** 10:35 Well, it was, it was fascinating to watch the races, and we watched them was before I went to New Zealand. But that's why my wife and I watched, because we knew I was going there, and it was, it was all being defended in New Zealand. And of course, they were using sails, and the yachts were just going at normal sailboat type speeds. But I know then later, so much redesign took place, and the boats started traveling significantly faster, right?   Dario Valenza ** 11:08 Yeah, absolutely, there's been a change in that respect, just on the atmosphere in Auckland again, with my perspective, having, as I said, obsessed over sailing, worked my way up, got involved in campaigns, helped to put sponsors together with skippers, to get funding to build boats, and arriving in Auckland with the prospect of trialing with a team, you walk out of the airport and there's the actual boat that won the copy, 95 was sitting in The car park. There are posters. You can really see, like they called it the city of sales. And as I arrived the round the world race was stopping by in Auckland, so there was a sort of festive atmosphere around that. And you could really see people were getting behind it and getting involved. And it felt, you know, they had parades at the beginning of the event. So it was really special to be there at a time when there was maybe 12 teams. It was a big event. And to your point, they were symmetrical ballasted monohulls. So they were fairly conservative, you know, long, narrow, heavy boats. And the competition was really to eke out a one or 2% gain to have better maneuverability for match racing. And it was really down to that kind of refinement. And what happened after 2007 I mentioned a sort of hiatus, basically, two teams took each other to court, and they went back to what they call a deed of gift matches, which is the default terms that they have to abide by if they can't agree to a mutually agreeable protocol. And that deed of gift match ended up being in multi holes. So there was a catamaran and trimaran, and they were big and fast. And I think then, when the Americans won out of that, they they sort of got seduced by, let's make this about the fastest sailors and the faster boat in the fastest boats. So they went to multi holes. The next evolution was hydrofoiling Multi holes. And then once the boats are out of the water, the drag drops dramatically, and now they can go really fast. They ended up narrowly the Kiwis ended up narrowly losing in San Francisco. The Americans then defended Bermuda. The Kiwis eventually won in Bermuda. And then they in in sort of consultation with the challenge of record. That was Italians. They wanted to go back to monohulls, but they wanted them to be fast monohulls, and so they came up with this concept of a hydrofoiling monohull. So the boats now are certainly the fastest they've ever been, and the nature of the racing has changed, where it's more of a drag race than a sort of tactical match race. But it's still fascinating, because it's all about that last bit of technology, and it's all about resource management. You have so much time, you have so much budget, how do you get to the highest performance within that time that you can access, that the Sailors can get the best out of? So it's all a balance of many variables, and it's certainly tactical and strategic and very fascinating, but   Michael Hingson ** 14:18 hasn't a lot of the the tactics, in a sense, gone out of it, because it's now so much, as you put it, a drag race or a speed race, that a lot of the strategies of outmaneuvering your opponents isn't the same as it used to be.   Dario Valenza ** 14:37 Yeah. So if you imagine, the way you think about it is, it's a multi dimensional space. You've got all sorts of values that you can dial in, and the weighting of the values changes depending on the boat and the racing format and the weather so on a traditional monohull maneuvers are relatively cheap because the boat carries momentum. So when you tack you go. Through the eye of the wind, you lose drive for, you know, a second, three seconds, but your speed doesn't drop that much because a boat's heavy and it just powers along. And so if you have a three degree shift in the direction of the wind, it's worth tacking on that, because you'll then get the advantage of having a better angle. Similarly, if you're interacting with another boat, tacking to get out of their dirty air, or tacking to sit on top of them, is worthwhile, and so you get that the incentive is, I can spend some energy on a maneuver, because I'm going to get a gain when you have boats that are extremely fast, and we're talking three, four times faster than the wind, if the wind direction changes by three degrees, it's almost immaterial. And so it's not worth tacking on it. If you go through the dirty air of another boat, you get through it really quickly. And on the other hand, when you maneuver, you're effectively, you go from flying on the hydro force to gliding. You only have, like, a few boat lengths that you can do that for before the hull touches the water, and then you virtually stop. And so basically, the aim is you minimize maneuvers. You roll with the wind shifts. You roll with your opponent. And hence they've had to put boundaries around the course to force the boats back together, because otherwise I'd go out to a corner, do one tack and then go to the top mark. And so it's a different racing. It's still there are tactics involved, but the trade offs are different, that the cost versus reward of different tactical choices is very different.   Michael Hingson ** 16:31 But the race obviously goes with the newer designs, goes a lot faster, and it isn't hours and many hours of racing as it used to be, is that right?   Dario Valenza ** 16:42 It's also shorter course, so the format is kind of optimized for television, really, for, yeah, broadcast. So you have many short races, and it's it does mean that if you have a big disparity, like if one boat makes a mistake and falls a long way behind, it's over pretty quickly, because it did happen in the past where you get a boat that was outmatched or did something wrong and just spend three hours following the leader with no chance of catching up. So there's certainly a merit to having short, sharp races, but I think it's probably more physical and less cerebral, like, if you look at, yeah, the way the old boats worked, you had 17 people on there providing all the mechanical power, maneuvering, putting spinnakers up and down, dip ball driving, moving their weight around the boat. He had a tactician. They would have conversations about what's happening and react, you know, in a matter of seconds, not in a matter of milliseconds. Now you have eight people on the boat, four of them are just pedaling bikes, basically to put pressure into an accumulator to run the hydraulics. You have a helmsman on each side, and you have a trimmer on each side, and they don't cross the boat, because the boats are so fast that it's actually dangerous to get out of the cockpit. So it's very much more, I guess, closer to sort of Formula One in terms of it, you've got you've got speeds, you've got the reaction times are shorter. Everything happens more quickly, and there's certainly less interaction between the boats. Do you have   Michael Hingson ** 18:19 a preference of whether you like more the old way or the newer way of doing the races and the way the boats are designed.   Dario Valenza ** 18:28 If pressed, I would say I'd prefer the old way. But that's probably the bias, because I was involved more back then. Yeah. I think it's equally fascinating. And that sort of brings me to Yeah. So even you know, we'll get into how it applies to business and things like that, and it's the same problem, just with different variables. So my view with the cup was, whatever the rules are, you've got to try and win within them. And so they will change, the boat will change, the venue will change, the weather will change, budget limitations, all these things play into this multi variant problem, and your job is to balance all those variables to get the best   Michael Hingson ** 19:10 outcome right in the rules. Exactly.   Dario Valenza ** 19:12 Yeah. I mean, the teams do have a say. So I was, for example, in the committee that designed the rule for the catamarans that went to San Francisco, having said that what we thought we were encouraging by the rules, and what actually happened was nothing to do with each other, because once you set the rules, then the fascinating thing is how people interpret them, and they'll interpret them in ways that you can't possibly imagine, hence unintended consequences. But yeah, you have a say, but ultimately they are what they are, and the point of competing is to do well within those rules. Having said that, if they get to the point where you're just not interested anymore, then don't compete. But it is what it is. Yeah.   Michael Hingson ** 19:54 So how long did you do yacht design and so on, dealing. With the cup,   Dario Valenza ** 20:02 probably 15 years altogether, was 12 or so in the actual America's Cup, and a few years before that, working up to it, doing various different projects, and that's sort of in a professional capacity, getting paid before that as a passion. It's pretty much my whole settling my teens, maybe a few years before that as well.   Michael Hingson ** 20:21 So what did you do after that?   20:25 I started my own business.   Michael Hingson ** 20:26 There you go. Well, tell us about the business and what you what you started with.   Dario Valenza ** 20:36 Yeah. So it the the aim was what we call long range aerial data capture. So fancy way of saying drones with a long range that can carry out surveys effectively. So whether it's taking photographs, video, LIDAR scans or combinations thereof, the sort of underlying motivation was the importance of data. So having come out of the America's Cup and seeing the way you develop is you interrogate what's happening with the boat and the boat and the crew and the conditions, and the more channels of information you have, the more informed decisions you can make about improving now, applying that to real world problems, to things like linear infrastructure, to mining to land management. It seemed like to me there's a gap where if you could have better aerial data, you could make better decisions. And I happened to have a tool in the design and manufacturing processes that came out of the America's Cup that would allow me to create a lightweight airframe that would have that efficiency and be able to give that range. And this was at a time when, you know, people were already starting to think of drones as a solution, though there was a lot of hype around them, but it was really all around the electronics, around multi rotors, around things that you could effectively buy and put up in the air and do a short mission wave and then land. The idea of a long range drone, other than in the military, was pretty much unexplored, and I think largely because to make it work commercially financially, you needed the range you need to be able to cover in the order of hundreds of kilometers in one flight, so that you're not having a ground crew, effectively driving the line relocating from point to point as the surveys carried out. So initially it was fairly conservative in the sense that the main focus was to set up that manufacturing capability. So basically, copy or transfer those process out of the America's Cup into a commercial setting. So making molds, curing carbon, the way you document or the way you go about it, that design process, and I was open to doing custom work to subsidize it, basically. So doing stuff again, for for sailboats, for racing, cars, for architecture, just with that composite manufacturing capability as a way to prove it and refine it. And whatever money was coming out of that was going into developing a drone airframe. And then I was fortunate enough to have a collaboration with a former colleague of mine in the cup who set up a business in Spain doing computational fluid dynamics, and he alerted me to a contract over there for a military surveillance research drone. We, by then, had an airframe that more or less we could demonstrate, and we could show that it was lighter and was more efficient, and then fly further and it had a more stable flying path and all of that. So we won that contract, we supplied that, and then out of that came the commercial offering, and it basically grew from there.   Michael Hingson ** 23:50 But when did you start dealing with the drone design, the airframe and so on,   23:57 probably to 2015   Michael Hingson ** 24:00 Okay, yeah, I think I had started hearing about drones by then, and in fact, I know I had by that time, but yeah, they they were still fairly new. So how far would your drone travel?   Dario Valenza ** 24:16 So we have two versions, the old electric one will do a couple of 100 kilometers, the petro hybrid one will do up to 800 and so we're really squarely in the territory of crude helicopter, smaller, small fixed wing planes like Cessnas, and we're really going into that same way of operating. So we're not so much selling the drone to a utility to do their scans. We are providing the data that comes out of the scan, and we're using the drone as our tool to get that data. And by effectively mirroring the model of the traditional sort of legacy aviation, we can offer, obviously, a lower cost, but also better data. Because we fly lower and slower, so we can get a higher resolution and more accuracy, and there's a obviously carbon footprint reduction, because we're burning about 2% of the fuel, and it's quieter and it's safer and all of that stuff. So it's really doing that close in aerial survey work over large distances the way it's currently being done, but with a better tool,   Michael Hingson ** 25:21 the electric drone, you said, only goes a couple 100 kilometers, is that basically because of battery issues,   Dario Valenza ** 25:27 absolutely, especially power density. So not so much energy density, but power density really how much energy you can store in the battery in terms of mass, and obviously the fact that you're not burning it off, so you're carrying the empty battery around with you. Right?   Michael Hingson ** 25:45 Any interest in, or has there been any exploration of making solar powered drones?   Dario Valenza ** 25:52 We've certainly looked into it, and we've developed relationships with suppliers that are developing specialized, conformal, curvy solar panels that form part of the structure of the wing. There are a couple of considerations. Most prominent is the trade off that you're making. Like if you take add solar panels to a wing, even if they're integrated in the structure, and you minimize the structural weight, they will have a mass. So call it an extra kilo. Yeah. Right now, if I were to take that extra kilo and put it in battery or in fuel, I would be better off, so I'd have more energy by doing that than by having the solar panel   Michael Hingson ** 26:36 dealing on efficiency yet, yeah,   Dario Valenza ** 26:37 yeah. So obviously, on a hot day, when you're flying with the sun directly above, you probably would be better. But over the course of the day, different locations, banking, etc, it's just not there yet. Net, net, particularly considering that there'll be a degradation and there'll be a maintenance that's required as the panels deteriorate and the various connections breakdown, etc. So it's not something you'd rule out. Then the secondary consideration is, when you look at our aircraft, it's fairly skinny, long, skinny wings. When you look at the area from above, there's not a lot of projected area, particularly the wings being thin and very high aspect ratio, you wouldn't really be able to fit that much area right when it comes to and then you've got to remember also that if you're generating while you're flying, your electronics have to be very different, because you have to have some way to manage that power, balance it off against the battery itself. The battery is multi cells, 12 S system, so you then have to balance that charging. So there's some complexity involved. There's a weight penalty, potentially a drag penalty. There is a Net Advantage in a very narrow range of conditions. And overall, we're just not there yet in terms of the advantage. And even if it could extend the range by a few minutes, because we have an aircraft that can fly for eight hours, doesn't really matter, yeah.   Michael Hingson ** 28:04 So dealing with an electric drone again, have you ever looked into things like fuel cells as opposed to batteries? Or does it not make we have,   Dario Valenza ** 28:14 and there's a company in France that we've been collaborating with, it's developing a hydrogen fuel cell, yeah?   Michael Hingson ** 28:21 So I was wondering, yeah. And   Dario Valenza ** 28:23 again, this is about, sort of, maybe sounds a bit conservative, but you know, during these lessons from the Americas capitals, talking about being seduced by the latest shiny thing can come at the detriment of achieving what you need to achieve today. So we're very conscious in the business in carbonics, of having this roadmap where there's a lot of nice to haves, there's a lot of capability that we want going forward, and that's everything from the remote one to many operations, detect and avoid fail safes, additional comms, all stuff that will enable us to do what we're doing today, plus x, y, z, but we need to be able to do what we can do what we have to do today. And most of the missions that we're doing, they're over a power line in the middle of nowhere. They're in relatively non congested airspace. The coordination is relatively simple. We have the ability to go beyond visual line of sight. We have the range, so it's really let's use what we have today and put all the other stuff in time and space. As the business grows, the mission grows, the customers get more comfortable, and that's a way to then maintain the advantage. But it's very easy to get sucked into doing cool R and D at the expense of delivering today.   Michael Hingson ** 29:42 Yeah, it's R and D is great, but you still gotta pay the bills. Yeah, so you have worked across several industries. What's kind of the common thread for you, working across and designing in several industries? Yeah. So   Dario Valenza ** 30:00 I think it's a high level problem solving is having an outcome that's very clearly defined and a rule set and a set of constraints. And the challenge is, how do you balance all those elements to deliver the best value? So whether it's, how do you design a boat within a rule to go as fast as possible? How do you develop a drone to fly as long as possible, given a certain time and budget availability? You're always looking at variables that will each have their own pros and cons, and how do you combine them so things like, you know, team size versus burn rate versus how aggressively you go to market, how do you select your missions? How do you decide whether to say yes or no to a customer based on the overall strategy? I see that as you have all these variables that you can tweak, you're trying to get an outcome. How do you balance and weigh them all to get that outcome?   Michael Hingson ** 30:58 Yeah, well, you've I'm sorry, go ahead.   Dario Valenza ** 31:01 I was gonna say, I mean, I have also, like, an interesting motorsport and when you look at a formula, one strategy, same thing, right? Did you carry a fuel load? Do you change tires? Do you optimize your arrow for this? It's a similar type of problem you're saying, I this is my aim. I've got all these variables. How do I set them all in a way that it gives me the best outcome? Yeah,   Michael Hingson ** 31:23 and in your design and and as you construct and look at what you're doing, you decide exactly what the parameters are, and you know when you're going to change the tires, or, you know when it's time to put in more fuel or whatever. And then, see, you've got to really know the product very well,   Dario Valenza ** 31:42 absolutely. And again, in the case of salvo racing, it's almost exemplary, because the rules are spelled out, and you have, it's a very artificial set of constraints, and you have a race day, you'll have your budget, and obviously you can work to increase that, but the time is what it is. And then in the rules, you actually get to trade off length versus width, versus mass versus sail area. Do I make my boat more powerful so it goes faster in strong winds, or do I make it skinnier so it goes better in light winds? You look at the history of the weather in the venue, and the teams that win are the ones that get all those mostly, right? So it's not necessarily the latest, fastest, more, most extreme solution, it's the one that best balances all these variables. Yeah, you transfer that into business, and it's a similar thing. You've got, you've got funding, you've got burn rate, you've got people, you've got customers, probably more variables, and it's a little bit more fuzzy in some cases. So you need to work harder to nail these things down. And it's a longer term. It's an open ended prospect. It's not I've just got to race on Sunday, then I can have a break for six months. It's you do it today and tomorrow and tomorrow. So it's going to be sustainable. But I the way you think about it in the abstract, it's the same,   Michael Hingson ** 33:00 and you also have to keep evolving as technology grows, as as the industry grows, as demands change, or maybe better than saying as demands change, as you foresee demands changing, you have to be able to keep up with it. And there's a lot to all that. There's a lot of challenge that that someone like you has to really keep up with. It's   Dario Valenza ** 33:23 a balance between leading and listening. So there's a classic Henry Ford line that if I'd asked the customer what he wanted, he would have told me a faster horse. We've fallen into the trap sometimes of talking to a customer, and they're very set about, you know, we want to use this camera to take these this resolution, at this distance, because that's what we use on a helicopter, because that's what used on a multi rotor. And you have to unpack that and say, Hang on, what data do you actually like? Because we have a different payload. We fly in a different way. So let us tell you how we can give you that solution if you tell us what we want, and I think that applies across various sort of aspects of the business. But to your point about the continuous evolution, one of the most fascinating things out of this experience of almost 10 years of sort of pioneering the drone industry is just how much the ecosystem has evolved. So when we started out, the naive assumption was we're good at making airframes. We can make really good, lightweight, efficient aircraft. We don't necessarily want to be an electronics manufacturer. It's a whole other challenge. Let's buy what we can off the shelf, put it in the aircraft for the command and control and go fly. And we very quickly realized that for the standard that we wanted in terms of being able to satisfy a regulator, that the reliability is at a certain point, having fail safes, having programmability. There was nothing out there when we had to go and design. Avionics, because you could either buy hobby stuff that was inconsistent and of dubious quality, or you had to spend millions of dollars on something out of the military, and then it didn't work commercially. And so we went and looked at cars, and we said, okay, can seems like control area network seems like a good protocol. Let's adopt that. Although some of the peripherals that we buy, like the servos, they don't speak, can so then we have to make a peripheral node that can translate from can to Rs, 232, or whatever. And we went through that process. But over the years, these suppliers that came out of hobby, came out of consumer electronics, came out of the military, very quickly saw the opportunity, and we were one of the companies driving it that hang on. I can make an autopilot module that is ISO certified and has a certain quality assurance that comes with it, and I can make it in a form factor under the price where a commercial drone company can use it. And so it really accelerated the last maybe three, four years. There's a lot of stuff available that's been developed for commercial drones that now gives us a lot more options in terms of what we buy rather than what we make.   Michael Hingson ** 36:13 Well, now I have to ask, since you brought it up, does anybody use Rs 232, anymore? I had to ask. I mean, you know,   Dario Valenza ** 36:21 less and less, yeah, at one point, like we use it for GPS parks, because we didn't have anything that ran on can right slowly we're replacing. So the latest version of the aircraft now is all cap, but it took a while to get there. That's   Michael Hingson ** 36:37 gonna say that's a very long Rs 232, cable you have if you're going to communicate with the aircraft, that'd be I still have here some Rs 232 cables that I remember using them back in the 1980s and into the 1990s but yeah, Rs 232   Dario Valenza ** 36:57 horrendous ones was, there was a, I think it was a light LIDAR altimeter. Someone will correct me, it ran on I squared C, oh, which is the most inappropriate possible thing. And it is what it is. So all we, all we could do is shorten the wire length as much as possible and live with it until we found something better, and   Michael Hingson ** 37:18 then we also had parallel cables. Yes, of course, one connected printers,   Dario Valenza ** 37:26 and we have ethernet on the aircraft for the comms. Well, yeah, there's a lot of translating that we need to do. And again, I'm not an electronic engineer, but I understand enough of it to know what's good and what's not. Yeah,   Michael Hingson ** 37:38 yeah. The days have gone by with all of the RS, 232, and parallel ports and all that. Now it's all USB and Ethernet and cams and other things like that which making kind of fun. Well, what other industries have you been involved in besides the drone and the boat or yacht world?   Dario Valenza ** 37:56 So I've done a little bit in cinemable Things which was kind of pituitous. The last of the Star Wars prequels was filmed in Sydney, and I happened to be here for a few months between America's Cup campaigns. And there's a few boat builders that were asked to go and do fiberglass work on the set, and they recommended me to do some of the structural design work for some of the sets. I don't think I was credited, but it was fun. Again, not something I planned to do long term. It just happened to come up, and I did it for about three months. As I said, a little bit in motor sport, more as a hobby, but as an interest. But we've made in the early days of carbonics, we made spoilers and wings and bits and pieces for cars when we were getting going, but mainly the sailing of the drones, really, because I've been in the drones now for 10 years. So right?   Michael Hingson ** 38:51 What? Why did you switch? Or maybe, why is it the wrong answer? But what made you switch from doing yachts to drones, and how did the drone story come about?   Dario Valenza ** 39:05 Yeah, so I mentioned the angle of the importance of data, looking for a real world problem where data was going to make a difference, and having the right so that not a solution in search of a problem, but the right solution for this problem, saying, if we can design an airframe that can do this, there's an obvious advantage and an obvious saving that that would make a difference to the world that has a big market. Now that's the theory, then to take the plunge. It was a bit of a combination of things. It was being beholden to the unpredictable movements of the cup, where your career depends on who wins and where it goes, and as a young single man, that's fantastic once you're trying to get married and have a family, becomes a little bit more of a problem. So again, starting your own business doesn't exactly give you stability. Cheap but more stable, I guess. And really that combination of an opportunity, being able to say I can actually see if I can make this work, and see what happens, wanting to be located in one place, I guess, looking for variety as well, and knowing that, you know, I still could have contact with the Americas Cup World, because I said I was doing custom work, and we had people from the cup working in carbonics. But it's really that point where you say, Do I want to keep following the circus around the world, or do you want to try and do my own thing and see how that goes? And I can always go back. And the aim is, you know, once you're committed, then you sort of tend to try and make it work no matter what, and it becomes the new aim, and that's what you put your energy into.   Michael Hingson ** 40:52 I had a guest on unstoppable mindset named Dre Baldwin, and Dre was a professional basketball player for nine years. He went to high school, was on the bench the whole time, went to college, played in college pretty well, but wasn't really noticed until he went to a camp where people could try out and be scouted by professionals who wouldn't come and see you because you weren't famous enough to be seen just by them coming to look for you. But he got a video, and he got some good suggestions, and anyway, he eventually made that into a nine year career. And I asked him, when we talked, why did you end the career? Why did you leave and start a business? And the business he started was up your game LLC, and it's all about helping people up their game in business and so on. And of course, he does it all in the sports environment. But I asked him why he left, and one of the things that he said was it, what people don't know is it's not just the games themselves and the basketball that you play. It's all the other stuff. It's all the fact that if you're going to really do it and be reasonably well, you need to go to the gym a lot, not just when they tell you to practice, but you got to take the initiative and do it on your own. You have to do other things. And he said, I just got to the point where I didn't want to do that, all that invisible part of it anymore. And so he left and started his own business, and has been very successful, but it was an interesting answer. And in a sense, I hear, you know what you're saying. It's really where you're going to go, and what is, what's really going to interest you, which is what has to be part of whatever you do?   Dario Valenza ** 42:34 Yeah, that all makes sense. I think, in my experience, I've never not had an obsession, so to speak. So yeah, with the sailing absolutely like, if you want to be in the America's Cup, it can't be a day job. You have to be committed. You have to be able to concentrate, innovate again, if you're I wasn't an athlete on the boat, so it wasn't necessarily about going to the gym, but certainly doing research, doing testing, working on the boat overnight before I went out the next day. It is a competition, so that the longer, the harder you work, assuming you still keep your performance up, the better you're going to do. So it was an obsession. I accepted that I never it never occurred to me that I don't want to keep doing it right. It was really the logistics. It was thinking, because of the cup had gone to court, we'd had the deed of gift match. Everything had been on hold for a while. It got going again, and the rules changed and there were fewer teams. I'd actually spent a bit of time fundraising for the team that had come out of Valencia to keep it going until the eventual San Francisco cup. So that was interesting as well, saying that, you know, is it getting the reception that I hoped it would, in terms of people investing in it and seeing the value, and kind of looking at it and saying, Okay, now I've got to move to San Francisco the next one, who knows where it's going to be, the format and all those things, you just sort of trade it off and say, Well, if I can make a go of something where I can do it in my hometown, it can be just as interesting, because the technical challenges is just as fascinating. And it's really about, can I create this little environment that I control, where I can do the same fun stuff that I was doing in the cup in terms of tech development, but also make it a business and make a difference to the world and make it commercially viable. And that was really the challenge. And saying that, that was the motivation, to say, if I can take the thing that interests me from the cup and apply it to a commercial technological challenge, then I'll have the best of the best of both worlds.   Michael Hingson ** 44:44 What? What made you really go into doing drones after the yacht stuff?   Dario Valenza ** 44:52 So yeah, certainly that aerial data capture piece, but also the it's very announced. I guess. So most of the work that I was doing in the cup was around aeroelastic optimization, lightweight structures, which really dynamics, yeah. And so, you know, a yacht is a plane with one wing in the water and one wing in the air. It's all fluids. The maths is the same, the physics is the same, the materials are the same. If you do it well in the cup, you win. If you do it well in drones, you win also. But you win by going further and being more efficient and economical at doing these missions. And so it's sort of like having this superpower where you can say, I can make this tool really good that's going to give me an advantage. Let's go and see if that actually makes a difference in the market.   Michael Hingson ** 45:44 Well, I mean, as we know, the only difference really, between water and air is that the molecules are further apart in air than they are in water. So why? It really isn't that much different? He said, being a physicist and picking on chemists, but you know, I do understand what you're saying. So when did you actually start carbonics? Was that when you went into the Drone   Dario Valenza ** 46:05 World? So the business itself early 2012 and as I said, those are a few years there where we're doing custom work. And as it happened, I ended up supplying to New Zealand because we built an A class catamaran, which is effectively a little America's Cup boat for the punters, kind of thing that did well in some regattas. It caught the attention of the team New Zealand guys. They decided to use them as a training platform. We did a world championship where they were skipping the boats the carbonics built did really well in that sort of top five spots got a bunch of commercial orders off the back of that, which then brought some money into subsidize the drones, etc, etc. So by the time we were properly so the first time we flew our airframe would have been, you know, 2015   Michael Hingson ** 46:55 but nobody has created an America's Cup for drones yet. So there's a project for you.   Dario Valenza ** 47:01 They're all sort of drone racing, so I'm not surprised. Yeah, and I think again, it's really interesting. So when you look at motorsport and yacht racing in the 70s, the 80s, the 90s, the 2000s it really was a test bet, because you had to build something, go compete with it, learn from it, repeat. And you'd get, you know, the case of motorsport, traction control, ABS, all that stuff. In the case of sailing, that the use of, you know, modern fiber materials for ropes and structures, that was really sort of the cauldron where the development happened. And I think that was sort of the result of an analog world, so to speak, where you had to build things to know. I think now, with better compute and a more sophisticated role that simulations can play, it's still there is value in competition, but I think it's done in a different way. You're doing it. The key is to iterate virtually as much as possible before you build something, rather than building as many things as possible and doing the development that way.   Michael Hingson ** 48:13 Well, here's an interesting Oh, go ahead, yeah.   Dario Valenza ** 48:16 So I think that affects, certainly, how sport is seen in terms of there's probably more emphasis on the actual athletic competition, on the technology, because there are just other areas now where that development is happening, and SpaceX drones, there are more commercial places where control systems, electronic structures are really being pushed well before it was mainly in sport.   Michael Hingson ** 48:45 Well, here's a business question for you. How do you identify value that is something that you uniquely can do, that other people can't, and that here's the big part, people will pay for it,   Dario Valenza ** 49:01 cost per kilometer of scan is really my answer in the case of carbonics, saying you want to get a digital twin of a power transmission line over 800 kilometers. You can do that with a helicopter, and it's going to cost 1000s of dollars, and you're going to burn tons of fuel, and you can only get so close, etc. So you can only do it in visual conditions, and that's sort of the current best practice. That's how it's done. You can do it with satellites, but you can't really get in close enough yet in terms of resolution and independent on orbits and weather. You can do it by having someone drive or walk along the line, and that's stupendously inefficient. You can do it with multi rotor drones, and then, yeah, you might be able to do five kilometers at a time, but then you got to land and relocate and launch again, and you end up with this big sort of disparity of data sets that go stitch together by the time you add that all up. It's actually more expensive than a helicopter. Or you could do it with a drone like. Fly for 800 kilometers, which is making it Yes, and making a drone that can fly for 800 kilometers is not trivial, and that's where the unique value sits. And it's not just the airframe that the airframe holds it all up, but you have to have the redundancies to command and control, the engineering certifications, the comms, the stability, the payload triggering and geo tagging. So all of that stuff has to work. And the value of carbonics is, yes, the carbon fiber in the airframe, but also the the team ethos, which, again, comes out of that competition world, to really grab the low hanging fruit, make it all work, get it out there and be flexible, like we've had missions with stuff hasn't gone to plan, and we've fixed it, and we've still delivered the data. So the value is really being able to do something that no one else can do.   Michael Hingson ** 50:54 So I assume that you're still having fun as a founder and the owner of a company,   51:02 sometimes,   Michael Hingson ** 51:05 more often than not, one would hope,   Dario Valenza ** 51:07 Oh, absolutely, yeah. I mean, obviously there's a huge amount of pride in seeing now we're 22 people, some of certainly leaders in the field, some of the best in the world, the fact that they have chosen to back the vision, to spend years of their professional life making it happen, according to the thing that I started, I mean that that's flattering and humbling. There's always a challenge. It's always interesting. Again, having investors and all that you're not it's not all on my shoulders. People that are also invested, literally, who have the same interests and we support each other. But at the same time, it's not exactly certain. In terms of you're always working through prices and looking at what's going to happen in a day a year, six months, but you sort of get used to it and say, Well, I've done this willingly. I know there's a risk, but it's fun and it's worth it, and we'll get there. And so you do it   Michael Hingson ** 52:10 well, you're the you're the visionary, and that that brings excitement to it all. And as long as you can have fun and you can reward yourself by what you're doing. It doesn't get any better than that.   Dario Valenza ** 52:26 So they tell me, yeah, how do you absolutely, how do you   Michael Hingson ** 52:31 create a good, cohesive team?   Dario Valenza ** 52:36 Values, I think, are the base of them would be very clear about what we are and what we aren't. It's really interesting because I've never really spent any time in a corporate environment, nor do I want to. So keeping that informal fun element, where it's fairly egalitarian, it's fairly focused, we're not too worried about saying things how they are and offending people. We know we're all in it together. It's very much that focus and common goal, I think, creates the bond and then communication like being absolutely clear about what are we trying to do? What are the priorities? What are the constraints? And constantly updating each other when, when one department is having an issue and it's going to hold something up, we support each other and we adjust accordingly, and we move resources around. But yeah, I think the short answer is culture you have to have when someone walks in, there's a certain quality to the atmosphere that tells you what this team is about, right? And everyone is on their page, and it's not for everyone. Again, we don't demand that people put in their heart and soul into 24/7 but if you don't, you probably don't want   Michael Hingson ** 53:56 to be there. Yeah, makes sense. So what kind of advice would you give to someone who's starting out in a career or considering what they want to do with their lives?   Dario Valenza ** 54:08 Where do I start? Certainly take, take the risks while you're young and independent, you don't have a lot to lose. Give it a go and be humble. So getting my experience going into the cup like my approach was, I'll clean the floors, I'll be the Gopher, I'll work for free, until you guys see some value, like I'm it's not about what am I going to get out of this? It's how do I get involved, and how do I prove myself? And so being open and learning, being willing to put in the hours. And I think at one point there was a comment during the trial that he doesn't know what he's doing, but he's really keen, and his attitude is good. And I think that's that's how you want to be, because you can learn the thing you. That you need to have the attitude to be involved and have have a go.   Michael Hingson ** 55:05 Have fun. Yeah, you have to decide to have fun.   Dario Valenza ** 55:14 Yeah, absolutely. You have to be interested in what you're doing, because if you're doing it for the money, yes, it's nice when you get the paycheck, but you don't have that passion to really be motivated and put in the time. So right by this is that the Venn diagram right, find something you're interested in, that someone is willing to pay you for, and that you're good at, not easy, but having that openness and the humble and saying, Well, I'm don't try and get to the top straightaway, like get in, prove yourself. Learn, improve, gain skills, and probably, in my case, the value of cross pollination. So rather than sort of going into one discipline and just learning how it's done and only seeing that, look at the analogous stuff out there and see how you can apply it. Yeah. So again, from from boats to drones, from cars to boats, from really racing to business, abstract the problem into what are we trying to solve? What are the variables? How's it been done elsewhere, and really knowing when to think by analogy and when to think from first principles,   Michael Hingson ** 56:23 that makes sense. And with that, I'm going to thank you. We've been doing this for an hour. My gosh, is life fun or what? But I really appreciate it. Well, there you go. I appreciate you being here, and this has been a lot of fun. I hope that all of you out there watching and listening have liked our podcast episode. Please let us know. I'd appreciate it if you'd email me. Michael h i at accessibe, A, C, C, E, S, S, I B, e.com, or go to our podcast page, which is w, w, w, dot Michael hingson, that's m, I, C, H, A, E, L, H, I N, G, s, O, n.com/podcast, and I would ask you how, how can people reach out to you? If they'd like to reach out to you and maybe learn more about what you do, maybe join the team?   Dario Valenza ** 57:09 Yeah, probably the easiest way would be LinkedIn, just Dario Valencia. Otherwise, my email is just Dario D, A, R, I, o@carbonics.com.au.au,   Michael Hingson ** 57:21 being Australian, and Valenc spelled V, A,   Dario Valenza ** 57:25 l e n z, A, but the email is just dario@carbonics.com.au You don't need to know how to spell my last name, right? Yeah, sorry for the LinkedIn. It'll be Dario Valencia, V A, l e n z A, or look at the carbonics profile on LinkedIn, and I'll be one of the people who works. There you   Michael Hingson ** 57:43 go. Well again, this has been fun, and we appreciate you, and hope that people will reach out and want to learn more. If you know of anybody who might make a good guest, or if any of you watching or listening out there might know of anyone who would be a good guest for unstoppable mindset, I sure would appreciate it if you'd let us know, we really value your help with that. We're always looking for more people to be on the podcast, so please don't hesitate. And also, wherever you're listening or watching, we sure would appreciate it if you give us a five star rating. We really appreciate your views, especially when they're positive, but we like all the comments, so however you're listening and so on, please give us a five star rating and let us know how we can even do better next time. But Dario, again, I want to thank you. Really appreciate you being here with us today. This has been a lot of fun, and I'm glad I learned a lot today. So thank you very much.   58:37 My pleasure. You   **Michael Hingson ** 58:43 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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  • Episode 336 – Unstoppable Pro Basketball Player and Entrepreneurial Business Coach Part II with Dre Baldwin
    From time to time I am contacted by someone who says they have an interesting and thought provoking guest who would be perfect for Unstoppable Mindset. Such was the case when I was contacted about our guest this time, Dre Baldwin. Dre and I had an initial conversation and I invited him to appear as a guest. I must say that he more than exceeded my expectations. And now he is back for a second time with us with more stories and insights.   You may recall from my first episode with him that Dre grew up in Philadelphia. He wanted to do something with sports and tried out various options until he discovered Basketball in high school. While he wasn’t considered overly exceptional and only played one year in high school he realized that Basketball was the sport for him.   Dre went to Penn State and played all four of his college years. Again, while he played consistently and reasonably well, he was not noticed and after college he was not signed to a professional team. He worked at a couple of jobs for a time and then decided to try to get noticed for basketball by going to a camp where he could be seen by scouts and where he could prove he had the talent to make basketball a profession. As he will tell us, eventually he did get a contract to play professionally. Other things happened along the way as you will hear. Dre discovered Youtube and the internet and began posting basketball tips which became popular.   In this episode we continue to discuss with Dre the lessons he wishes to convey as well as his life philosophy. Dre discuss more about the value and need for personal initiative. He tells us the value of having a personal initiative mindset and how that can lead to high performance.   I asked Dre about how playing basketball prepared him for his work in business. His answer will surprise you. It did me. As he points out, his business preparation came earlier and in different ways than playing basketball.   I also asked Dre why he left playing professional basketball. Again, his answer is fascinating. I will leave that for Dre to tell you.   I hope you enjoy my talk with Dre as much as I. Dre Baldwin provided many lessons we all can use. Who knows? Dre, you and I may talk again. Stay tuned.       About the Guest:   As CEO and Founder of Work On Your Game Inc., Dre Baldwin has given 4 TEDxTalks on Discipline, Confidence, Mental Toughness & Personal Initiative and has authored 35 books. He has appeared in national campaigns with Nike, Finish Line, Wendy's, Gatorade, Buick, Wilson Sports, STASH Investments and DIME magazine.    Dre has published over 8,000 videos to 142,000+ subscribers, his content being consumed over 103 million times.    Dre's daily Work On Your Game MasterClass has amassed over 2,900 episodes and more than 7.3 million downloads.    In just 5 years, Dre went from the end of his high school team's bench to a 9-year professional basketball career. He played in 8 countries including Lithuania, Germany, Montenegro, Slovakia and Germany.    Dre invented his Work On Your Game framework as a "roadmap in reverse" to help professionals with High Performance, Consistency and Results.    A Philadelphia native, Dre lives in Miami.   Ways to connect Dre:   http://Instagram.com/DreBaldwin http://YouTube.com/Dreupt https://www.facebook.com/WorkOnYourGameUniversity http://LinkedIn.com/in/DreAllDay http://X.com/DreAllDay http://TikTok.com/WorkOnYourGame   Kindly use this link for our Free book, The Third Day 📕: http://ThirdDayBook.com (we have a 3- and 10-book options too for gifting books!). You can become an affiliate (40% commission on all sales) here.   Work On Your Game University: http://www.WorkOnYourGameUniversity.com   And here's a link to a FREE training to increase business without working harder for your listeners: http://www.WorkOnYourGame.net   And Dre's text number to get his FREE #MondayMotivation text 📲: 1.305.384.6894   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome to another edition of unstoppable mindset. And today we're doing something we've done a couple of times, but not very often, and that is that we are having another episode with one of our guests today. It's going to be Dre Baldwin, and Dre was on a few weeks ago. We talked about his career, what he's doing, his company, up your game, LLC, and we're going to talk about some of those things again. But I thought maybe, Dre, I really do appreciate you being here. And I thought maybe you could start by kind of going over your bio again and just refreshing our memory, if you would   Dre Baldwin ** 01:57 sure. So Michael, first of all, I appreciate you having me back on, but I'd be one of the few who's been invited for a return and about, just give me an idea about how long ago would people have heard the first conversation? So I know how much detail I need to go to here. Oh,   Michael Hingson ** 02:14 probably about five or six weeks. Okay,   Dre Baldwin ** 02:17 so background is in sports. Used to play professional basketball internationally for nine years, played in eight different countries. While doing that, started publishing content to this new website called YouTube in 2005 that's where I started to build a brand on the internet, and how I started to get known. 99% of my content was basketball related, until 2010 when I started talking more about mindset, but specifically pulled from basketball. And what happened is people who didn't play basketball heard that message, along with the athletes, and they started appreciating my approach to mindset, and I realized that mindset was useful for people who did not play sports. So that was the seed that got planted in my mind, that this is what I'll do after basketball, which I was still playing at the time, kept playing basketball till 2015 at that point. I dropped the basketball playing part. And then I just started focusing on mindset, pull from my sport experience, and applying it to business and life. And that's how I started to expand my audience. And then from there, of course, working with people in business and working with people in sales, and being in business and being in sales myself, I started to add things like strategy and systems and accountability and implementation into my framework, and now here we are with the work on your game approach, business, brand, etc, that I'm sure we're going to get into   Michael Hingson ** 03:34 here today. So when you quit basketball, did you quit because you just wanted to really go into the business? Or did you have to retire because the body wasn't doing as well? Or both?   Dre Baldwin ** 03:45 Great question. Well, there's only three reasons athletes stop playing. Michael, May I share them with you, sure? So one of them is physical incapability, such as your body just breaks down and you just can't do it anymore. Second reason, especially in team sports, is when the phone's not ringing, nobody's interested in hiring you anymore, so you just kind of bet you get backdoored out of the business. And neither one of those is my reason. The third reason is what we call the third day, and the third day is all about all the things that athletes do that you don't see on TV or on social media. So that's the training, that's the ice bath, that's the two and three times a day workouts. That's all the things you have to do physically in order to keep your body in position to where you can compete with the other top 2% performers in the world. And when an athlete gets tired of doing all that, on, let's say on. What's the word? What's the word that I'm looking for here, just the non glamorous work when you don't want to do that anymore, that's when it's time to get out of the game. So it came to a point with me that I just didn't want to do the non glamorous work as much. I still go to the gym and workout every single day to this day, but as a pro athlete, you need to be in the gym two and three times a day, and it's a different type of workout when you're looking to compete with people. People who are already in the top 2% and at the same time, Michael also saw a lot of opportunities for myself in the business world as an entrepreneur that I couldn't pursue if I was putting so much of my time and focus into athletics. So that's why I decided to transition into business.   Michael Hingson ** 05:19 COVID was a psychological or an absolute conscious decision to do, which makes a lot of sense, and it's nice to be able to do things on your own terms, isn't it absolutely so that's that's pretty cool that you you did that, but you played basketball for nine years, which certainly is a pretty significant amount of time to play basketball anyway, and you did that professionally. And I remember you were describing when we were here last about how in high school you you were basically on the bench, and you were not considered somebody who would be productive or all that good at basketball. But you certainly changed that going through college. And then I know you described to us that you went to an event where you were able to get some video of you playing, and that kind of helped launch the career. But it also, as you pointed out, launched the whole career of what you're doing today. Because you when that new medium YouTube came along. You put it up on YouTube as well, right?   Dre Baldwin ** 06:24 Yes, that's right. So I was on YouTube in 2005 and that's how I started to get people to know me on the internet   Michael Hingson ** 06:33 and know you they do and know you they did, which is, which is pretty cool. Well, so I think it's really fascinating that you have done the things that you've done. So we talked a little bit about personal personal initiative last time, and it would seem to me that that's pretty important, especially since you took the personal initiative right off to leave basketball into going to do this full time, right?   Dre Baldwin ** 07:07 Oh, yeah, absolutely. Personal initiative has been the, basically the main catalyst for all the things that I did, because everything that we talked about up to this point, and even stuff that we haven't talked about yet that either we will or we may not even get to here. Most of it Michael, has been me taking the initiative, and I'm kind of thinking while I'm talking to you, almost all of it has been me taking the initiative to create the opportunity, or what might be an opportunity, because and at the same time, I want to make sure the audience understands this, and I often emphasize this to audiences, virtually and live, that even though I would say 98% of the things that I've done professionally, whether as an athlete or an entrepreneur, were because I took the initiative to get the things started, that does not mean that everything that I tried worked. So I've taken initiative on several things that simply did not turn out to become a thing. So even as a pro athlete, I played almost a decade of professional sports, but I reached out to more teams than I actually played for because there are many teams I reached out to who were not interested, or they simply did not respond, or they just said, Hey, we like your stuff, but we already have a player, so we don't need you. So that happened many times. There many times I reached out in business to someone who maybe I was interested in collaborating with, offering my services to, or selling a product or something to, and they said, We're not interested. So there are many times that I took initiative and it did not produce a result. However, you take initiative 10 times and one times it produces a one time it produces a result that one time can make up for the other nine times it did not work, so to speak. So when it comes to personal initiative, it's everything. I don't know if we talked about this in the last conversation, but all the mindset stuff doesn't matter if you don't do anything with it. So personal initiative is when you put it to use,   Michael Hingson ** 08:58 right? Well, I know exactly how you feel, and I know exactly what you're talking about. I send out a lot of letters emails today, even about being a speaker for events that people have, and I know a little bit about the events. When we send out the letters, right and and on one hand, I can say, I'm amazed at the some of the people who say, Well, we're not interested, but that's their choice, and there's only so much can do about it. Sometimes I will follow up a second time, but if we don't take the initiative to deal with the things that we want to deal with, no one else is going to pretty much sometimes people will see something in us that we don't see for ourselves, and sometimes then they have to sell us on the idea, but mostly personal initiative is what we have to bring to the game. Yeah, and   Dre Baldwin ** 09:51 if you're gonna be an entrepreneur, you better have some personal initiative. Otherwise, you're better off getting employment somewhere,   Michael Hingson ** 09:56 yeah, well, even there, if you're a good. You will figure out how to show some initiative as well. That's right. What position did you play in basketball? I never asked you. I played the guard   Dre Baldwin ** 10:08 position. So I'm six feet four inches tall. So people in the metric system, 193 centimeters. You and Jerry West, yeah, Jerry West, I think was maybe six, maybe.   Michael Hingson ** 10:20 No, yeah, I thought it was six, three,   Dre Baldwin ** 10:23 I don't know, maybe 6365, something that range, but same position? Yes, guard. So when you play overseas, the the thing is, the big guys, the seven foot guys, if you have any coordination at all, you're going to get a chance, you know, in the NBA. So yeah, the thing is, when you're playing overseas, you can play a wider range of position, because the big guys aren't quite as big in general when you're overseas.   Michael Hingson ** 10:47 So if you're really big, then you you have advantages.   Dre Baldwin ** 10:51 Well, if you're really big, you're usually playing for the New York Knicks or the LA Lakers. That's   Michael Hingson ** 10:55 right. Why is it that so many basketball players this is a strange thing that I keep thinking about, why do you why are there so many people, I mean, even Wilt Chamberlain, who weren't great free throw shooters, even though they were certainly, clearly incredibly good at what they did,   Dre Baldwin ** 11:12 many, there are many theories on that. One of them, I think, when it comes to really big guys, first of all, they don't need to be able a free throw is 15 feet from the basket. So when you're seven feet tall and physically large, you don't need to make shots 15 feet from the basket to be effective and to be dominant and to help the team win. You could even be the best player on the court without ever making a shot from outside of seven feet from the rim. Think somebody O'Neal or these days, a lot of players play from the outside. They shoot outside, but you don't have to to be dominant. So a free throw again, a 15 foot away shot is not quite in rhythm. You're just standing there, and everyone else is standing around. It's a not a difficult shot, I mean, not an easy shot for a lot of big guys. And also, if you don't develop the touch, another thing you got to keep in mind, a basketball is a certain size, the same size for everybody, but a big guy, their hands are so big that it might be hard to kind of develop the touch that a six, five guy can develop shooting the basketball. So many theories, but there are some big guys who are actually good shooters. So never know. Yeah.   Michael Hingson ** 12:16 Well, it's just always amazed me, because I know people are basically standing around, it's quiet, but it just always seemed to me to be a little strange that some people just don't shoot free throws all that well. But I understand that it's a it can be a mystery, and it also can be that, as you said, by the time you're really done, you're only like about seven feet from the basket, then that can be tough, right?   Dre Baldwin ** 12:39 And also you got to keep in mind the psychological effect of it as well. So sometimes that can hurt players who are even shorter, just the psychological effect of if you miss a few, like a kicker in football, you miss a couple kicks now all of a sudden you can't make anything. Yeah, you just lose it mentally. So   Michael Hingson ** 12:55 the people who are so good at basketball, but who may not really be great at free throws, I assume, psychologically adjust to that, and they go, Okay, I understand that that's not the one thing that I'm all that great at. But that's not where I really need to be and what I really need to do from a player standpoint, most of the time,   Dre Baldwin ** 13:13 I would say, generally, yes, sometimes, I mean, depending on who you're playing against and how the rules are going, sometimes it can be used against you. You know, Shaquille O'Neal. They would follow him on purpose so that they would make him shoot free throws, because they knew he wouldn't. He wouldn't make free throws easily. He could make a dunk. So they would sometimes use it against them, but it's all it's all part of the game, all part of the gamesmanship and strategy of trying to win.   Michael Hingson ** 13:35 But Shaquille O'Neal knows that knew that, and so he could deal with it,   Dre Baldwin ** 13:40 yeah, and he made enough. He can make, yeah, half that was enough, and then he would beat you so bad on all the times when you didn't send him some that he made, more than made up for what he did not have at the free throw line.   Michael Hingson ** 13:54 What lesson can we take from that discussion into business? Well,   Dre Baldwin ** 13:58 well, not everybody is great at everything. I mean, we all have our strengths and weaknesses, and we all have our advantages, and if you want to call them disadvantages in different aspects of business. So the job is not to necessarily erase the disadvantages, because it may take some resources or time that we simply don't have, but to figure out where you have the advantage and then just stay there. All right, just hang out there. So if you're secure, O'Neill, don't hang out at the free throw mile. Hang out next to the basket where you're dominant, because nobody can beat you there. It's kind of like if you're gonna wrestle with an alligator, you're better off doing it on land than in the water. You're probably gonna lose in the water, but you got a chance on land, and   Michael Hingson ** 14:36 you better stay away from the open mouth and try to get the mouth when it's closed. Yeah, exactly.   Dre Baldwin ** 14:41 But even on land, if the mouth is closed again, wasn't gonna do I guess it can eat you, technically, but in water and water can drink water, you can keep breathing, that's   Michael Hingson ** 14:51 right. So there's a lot to do, yeah? So what's the most important thing you think that people take away from you and all the. The knowledge that you've amassed, and all of the the speaking that you've done and teaching that you've done, what, what's the most important thing that people take away from you? Most important   Dre Baldwin ** 15:10 thing, I think, if I had to one through mine, it's really just the the mental toughness, the discipline, the staying focus, which, if you're talking to people who are over the age of, let's say, 30, working in a professional world, I'm not the first speaker they've heard of, not the first quote, unquote motivator they've been exposed to. So it's a reminder sometimes, for people, it's a fresh perspective on things that they have heard before but maybe haven't plugged themselves into as strongly as they want to. So I would probably say that if I had to just say one thing that I hear most often, it'd probably be   Michael Hingson ** 15:46 that, well, you know, we talked a lot last time about mindset, and of course, the title of this podcast is unstoppable mindset. What's the connection between mindset and execution when you're dealing with high performance?   Dre Baldwin ** 16:00 Well, the way we think leads to the things that we do. So your mindset leads to your behaviors, and behaviors lead to your actions, actions. Well, behaviors are your actions, and actions lead to your outcomes. So the connection is, mindset is everything, because when you lose your that, when you lose that lock in mentally like specifically the confidence, because everything else is confident is what we see on the surface, and it's what we generally tend to be focused on. We're thinking about how we feel and how we're putting ourselves out there in our work. Use that confidence, then everything else collapses. It's just like we were talking about with the free throw shooters or a kicker in in football. As long as you have the confidence, you have a chance. Same thing with a professional speaker. You get on stage, if you're not confident in what you're sharing, the audience is not really going to hear it, even if you have the script, even if you have the whole speech scripted out perfectly. And you can have a mediocre or a terrible speech, but if you're very confident, the audience is going to believe you. Doesn't matter what you're saying. So it's the thing that we should all keep in mind is that the human, the human animal, takes things in more non verbally than we do verbally. So it's not really what you say, it's how you say it, and it's not really necessarily what you do is how you do it. How you do things has a bigger impact on people and it they are more likely to remember and retain how you did or said something more than there to retain what you did or what you said. So is the energy is everything, and energy is, I tell people, it's 85% of the job in life. Michael, if you have the energy, the right type of energy, even if your skill set is not there and you're technically not all the way on point, you can still win,   Michael Hingson ** 17:43 yeah, well, and I understand that, and I do know that the better speakers are the people who really can convey that energy and get their audiences to feel that energy. That's right, you do have to have something relevant. To say, I have heard some extremely boring speakers, and you can tell because they don't have the energy. Some have been athletes, no less. But the bottom line is that if you don't have the energy, and if you can't think about and project what you want in a very substantive, positive way. People aren't going to pay attention   Dre Baldwin ** 18:26 to you. I agree with that 100% and I've heard a bunch of boring speakers as well. Yeah, yeah, we got a buddy in the meeting   Michael Hingson ** 18:33 planners. Yeah, well, maybe there, or there, or the meeting planners are hoping. But, yeah, that's exactly it, and it's really unfortunate, but more more people who want to speak need to really learn how to be a speaker. And you know, my belief is that part of being a good speaker is including stories in what you you talk about. You can talk about concepts all day, but stories are what brings a lot of it home to an audience, because that's where people really relate to you. I think I'm so   Dre Baldwin ** 19:09 glad you brought that up and I tell this. Here's a story for you right here. So yeah, so several years ago, and this will connect a couple things we talked about. So when I first got into speaking, Mike, I don't know how you got in, but how I got in is nobody knew who I was. So the my mentor, who was a full time paid speaker, said, Dre, you just need to go out there and do some stuff for free. And no, just get some get your feet wet, because you need some proof. Because often, when I would reach out to people, they say, Well, do you have a video of you speaking? I didn't have any. So I would go and do free gigs. I would fill out calls for speakers. I would submit proposals, and I did hundreds of those between 2015 and probably 2017 so there was an event in St Louis. I'm based in South Florida. So they I filled out the form to present myself as a possible speaker. No, no fee, no money, no nothing. They. Said, or you can come speak. So I came and gave a speech, and it was a what they call breakout session. This is when it was eight people speaking at the same time, and you just pick which room you want to go in. And I gave a speech called work on your game, and they called me back, and again, I had to pay for that. I paid to travel. I paid for the hotel, and I did not get paid. So I get called back by them about six months later, and the person running the event says, Hey, Drew. Says, Hey, Dre, the feedback that we got from your presentation was so good that we want you to come back and give that same speech next year, but we want you to be the keynote speaker and we'll pay you this now, which is what I did. So I came back next year and gave the keynote. Now they had, this is a two or three day conference, and they had two keynotes, so one on Tuesday. One on Wednesday, I gave the Tuesday keynote. There was someone speaking on Wednesday, so I stayed through Wednesday afternoon just to hear the other speaker, because I'm still relatively new at speaking. So I figured this person is a keynote as well. Let me hear what they have to say. Maybe I can borrow some stuff, maybe I can steal a couple tactics from them. And I went to their speech, and their speech was all information, and this person had probably bought 100 sides, and it was just side after side of the side, and they were just going over the information that was on the side. And I'm like, this sucks. And it actually kind of annoyed me more than it bored me, because I'm like, Well, they probably paid this person the same amount they paid me, and that that didn't seem fair to me, like when, when I looked at that because I said, this person is not doing anything near what I'm doing. So when I give my speeches, in to going back to what you said about stories, and I tell people this. I use a formula, I tell a story, I give an explanation of the story, and then I tell people how they can use it. So story, point application, or point story application, however you want to do it. That's the format I use every time I give a speech and I and the good thing about that because some people may be listening to this and thinking, Well, man, how can I they may have seen you or seen me, Michael, on stage, and you give a 60 minute keynote, and someone's like, well, how can you give a 60 minute speech with no notes and not forgetting what you were going to say? And I tell people that if you build your presentation around a story, you don't need notes to tell a story. All you have to do is remember the just what is the story. Then you tell the story. And I can extrapolate a story off for an hour if I want to. But what I do in my keynotes, I usually have anywhere from three to five main points I want to get across. But I always, always come up with a story to illustrate the point. Then I tell them what the point is, and then I give them the application, but the story takes up the bulk of the speech. And the reason why this matters is not because we're tricking the audience. The reason why it matters is because people do not retain information. They retain stories. That's how the human brain is wired to retain narrative, not information. And the example that I use with people is, tell me something that you learned in class when you were in the 10th grade. And most people can answer the question, but then I said, Okay, when you were in 10th grade, you were 15 or 16 years of age. Tell me something that happened in your life when you were 15 or 16. Everybody can answer the question, why? Because we remember the stories. We do not remember the information, even though you got the information, because most people graduated from the 10th grade, you moved on to the 11th, 12th and got a diploma. So clearly, you got the information somehow, but you can't even remember what it was, but you can remember the story, and that's what I tell people all the time. You want to get better at speaking, get better at telling people a story and kind of painting a picture for them. And information does not paint pictures. It bores people.   Michael Hingson ** 23:29 You know, what's interesting is that I, I do remember a number of things that I heard in classes in high school and so on. And I reason I say that is because I was blessed. I had teachers, a significant number of teachers who liked to tell stories. I remember my geography teacher in ninth grade was talking and I, what I don't remember is exactly what the subject was. I think it had to do with Benjamin Franklin or something in the in in around that time. And what he said was people underestimated this guy. And then he proceeded to tell a story about himself, where he took aptitude tests, and the aptitude tests all said that he should be a plumber. And he said, Well, I'm not a plumber. I'm here teaching geography. And I thought he did a great job. I thought Mr. Campbell did a great job of teaching geography, but he told that story. And I've had a number of teachers who included stories and everything that they did, and so I I learned a lot about telling stories from from them, and trying to do it myself as as I went forward, I remember in college, an English teacher that I had told us all to write some sort of a story about something, and I and so I chose. To write a story, but I had my first guide dog with me, so I actually wrote the story with the guide dog telling the story. And that impressed the English teacher. But I think, yeah, but I think that that's really important. Stories are so crucial, and if you don't include stories, people aren't going to take much away from what you say. You're absolutely right. That's   Dre Baldwin ** 25:26 right. You got lucky with your teachers. My teachers did not tell stories.   Michael Hingson ** 25:31 I heard some who didn't, but, yeah, but, yeah, but, but some of them were, were great at telling stories and and I was really blessed to have them. Then later, of course, once I started speaking and I again, I was blessed because I had essentially right out of the box, escaping from the World Trade Center as a story that people wanted to hear about. And so I started to talk about that. But other things along the way. I had one situation where a speaker's bureau asked me to go deliver a speech to the national Property Managers Association. And I said, Okay, what are they? And she said, Well, they're the people that take care of rentals and so on. They manage your property. If you've got a house and and you're you're moving or whatever. And I said, Well, that's perfect, because I have a house that a property manager is handling right now. Well, I got to the event very late the night before, and I like to get in early. I'm like you both for getting early and staying late. If there are other people speaking before I speak, I want to hear them. And if there are keynotes after my keynote, I want to hear them as well, for the same reason, but also especially for people before me. I customize every talk, and I will oftentimes find things that people say that I then can include in speeches in my keynote that I'm going to give but anyway, I got there too late to hear any of anything that anybody said the previous day, and my keynote was going to be at breakfast. So I go down for breakfast, and I am sitting there listening to some people talking at the table where I was sitting for breakfast. It was like 10 minutes before I was supposed to talk, and what they were talking about were subjects that just didn't seem anything to be related to managing property and apartments and all that. So I asked one of the people, what is the national Property Managers Association? And they said, national Property Managers Association is the entity within the government that manages anything physical that the government owns that's totally different than what the speakers bureau told me, and here I am 10 minutes away and have to shift the entire talk. Well, fortunately, I was had enough experience that I was able to do that, and they actually asked me to come back as well because of that, because I was able to relate to people and again, getting good, positive reviews. But I really believe that it's important as a speaker to monitor your audience, to know what's happening with your audience, and if they're not reacting well to what you're saying or how you're saying it, you need to be able to sometimes shift to get them to to relate to you again, because you're the one that has to draw the audience in. That's right, and it's so important to be able to do that.   Dre Baldwin ** 28:32 Yeah, very true. I'm looking them up while you're talking and I see that, MP, NP, Ma, is that the organization? Yeah, you think is one thing is actually another,   Michael Hingson ** 28:41 it's actually another. Well, and I had had experience in negotiating GSA contracts and other things, and even contracts with agencies, as I put it to the group, that if I talked any more to you about them, then we'd have to make you disappear. So yeah, and they laughed, and they love that, because they knew I would, you know who I was talking about, but you know, the the bottom line is that it's really all about relating to the audience. They're going to remember you if you relate.   Dre Baldwin ** 29:10 That's right, very true.   Michael Hingson ** 29:14 So you did basketball for nine years, what would you say? Or how would you say that playing basketball really prepared you to go in and do business and have a business.   Dre Baldwin ** 29:25 That's a good question. I would say it did not. I would not credit basketball with me being an entrepreneur. I would credit first of all that I had a solid home background. I was lucky enough to have a mother as an educator who was big on making sure her kids could read and write from a very young age, which opened me up the books and writing myself. Secondly, because of that, I think it made me a more open minded person, which is how I got introduced to Network Marketing when I was in college, which is what really planted the seed for me becoming an entrepreneur. And third. Was that I've always been a natural salesperson slash marketer slash enterprising individual, and I have I applied those to help my basketball career happen, and then I knew, based on things that I had seen, that I didn't want to go into a regular work situation after basketball. And the other option that I saw was to become, excuse me, was to become an entrepreneur. And because I had read Robert Kiyosaki, because I read Tim Ferriss, and because I read in many other books about sales, marketing, business, and also the perfect timing of the internet becoming the internet around the time that I got out of college, and then no starting to blow up at the time that I stumbled upon it and started using it, all of those things conflated into it, and the fact that I played sports just helped the story, because it gave me a it kind of gave put some glue to the story of, okay, this guy's going to talk about how the mindset of an athlete applies to the business world. Well, what's your credibility to talk about it? Well, I was a nine year professional athlete, and what makes this all the pieces fit, it makes sense. Was, well, I struggled to make the team in high school, Barry struggled to make the team in college, Barry was able to get myself a chance as a pro, and then I used the internet to get myself in when using the internet was not a thing for the mainstream person. So all the things that I did as an athlete, Michael simply contributed to the story and contributed to the credibility piece of what I was talking about and why. But me being an athlete is not what made me an entrepreneur. And I'll add to that by saying that there are a lot of athletes I know who I played with and against who do not have what it takes to be entrepreneurs. So it's not being an athlete that qualifies you to be an entrepreneur at all. There are some who have done so successfully. There are many who have tried, but it ain't for everybody. Were   Michael Hingson ** 31:53 you pretty disciplined before you started playing basketball? And the reason I asked that question is, if you learn more about discipline while being a basketball player, did that help in terms of going into being an entrepreneur and starting your own business?   Dre Baldwin ** 32:09 Well, I was disciplined because, again, with respect to my parents, they were just about discipline. It's just me and my sister. They were just very No, no video games or playing outside on school days. No, do your homework every day, be good in school, get good grades, etc. So they instilled the discipline in that realm. But when it came to me, personally, when it came to discipline, I didn't really start to notice it until around the same time I started playing basketball, which was my mid teens, which is also the time when I started working, because in the state of Pennsylvania, the legal aids to get a job is age 15. So when I turn 15, everybody in my neighborhood, the parents will say to the kids, okay, we're covering the food, clothing, shelter, but you want anything extra, go get yourself a job. And whatever little money you make, you pay for it with that. You want to go to the movies, you want to hang out at the mall. You pay for it with your paycheck, and you go get a job. So I had always had jobs since I was 15 years of age, so the discipline just came from that background, and then I applied it to sports. And then by the time I got to college, and I was actually showing that I could actually play, and people were noticing me and saying, Hey, this guy is actually no kind of good that's when I realized that the discipline that I had used to make myself good at basketball was a a tool, because I looked around the other players who I was playing with, and I noticed that they didn't have this one. They didn't come to the gym practice by themselves. They didn't go to the weight room and workout. They just played when it was assigned to us, to play, like practice and games with the team. But they never did it on their own. Voition, so when I realized that other people didn't do it on their own volition, that's when I realized, okay, there's a there's a competitive advantage to this. And that was around age 1819, then I started to figure that   Michael Hingson ** 33:50 out. But then you started playing professionally, and nine years later, you started your own business, which also sends the message, ah, there's an opportunity of using discipline. So that's pretty cool, and you you were pretty disciplined right from the outset. I again, I appreciate that. I know for me, since I don't get to use some of the same kinds of tools that people with eyesight get to use, there's a lot of need to be more disciplined. And I also had teachers in college when I was majoring in physics, who also talked about things like pay attention to the details. And that's something that always stuck with me. I actually was at UC Irvine earlier this year, and I was was asked to come and do a speech. Actually, I was inducted into phi beta, kappa as an alumni member, they also asked me to give the speech at the induction dinner for everyone, and I talked about the fact that physics professors said, and I took it very much to heart, because it was true. Pay attention to the details, because the details are what are going to help you and guide you into. Having success in the bigger things. So I did that. Yeah, so how do you handle pressure and high takes? How do you handle pressure and high stakes situations?   Dre Baldwin ** 35:16 Give me an example of a high stakes situation.   Michael Hingson ** 35:20 I uh, you're in a store and there's a robbery going on around you, I don't know, or you're trying to negotiate a multi billion dollar contract?   Dre Baldwin ** 35:31 No, for me, I don't look at it as pressure those kind of things, because I know what I can do. I know what I'm offering, and I know the way that I'm the way that I'm showing up and presenting myself is going to go, how it however is going to go as a salesperson, I never feel, I have never felt pressure in the middle of a conversation, even if I'm really like, hey, wanting to close this deal or I really want to make whatever the money is, I never feel pressure in that moment, because I've already prepared ahead of time. So what I tell audiences that preparation is the hallmark of the professional. The professionals are always prepared ahead of prepared ahead of time for the situation that is coming. Doesn't mean it's always going to go your way, but you are prepared for it, and you're prepared for the contingencies of it. So, so that's one thing when it comes to that type of pressure. The other thing about pressure, and also with, I guess people couple pressure with stress is that they're actually good things, depending on how you frame it. Pressure and stress are good things when you use them the right way. I find in my line of work, Michael, that a lot of people would benefit from some from some pressure, because many people are masters at procrastination, going slow, doing things later, and doing things at their own pace. And the problem with that is that we are all working on with a limited amount of time our most finite and most valuable resource. So when we don't have pressure on ourselves, or we try to alleviate or eliminate or avoid pressure, what it allows us to do is to grow complacent, go slower and to delay. And those are problems for people who claim that they want to be high level performers, and they claim that they have things they want to achieve in life that they have not yet achieved yet they allow themselves by alleviating pressure and whatever, whatever way they use to do it, they allow themselves to continually add time to a situation, as if they have a they have a known budget of time to give away. So pressure is actually a good thing when it's used the right way and framed the right way, along with stress. So how do I handle pressure? I actually look forward to it, because it tends to reveal who you are and bring the best out of you. And if you've been doing the work and putting good stuff in you, then pressure actually will actually elevate you more than it will bring you down.   Michael Hingson ** 37:44 Yeah. The reality is that pressure, in the traditional sense of the view of the word, is self imposed, and that's right, the fact is, things happen. You know, you have a contract you gotta do work on. You've got a certain amount of time to do it, because you usually know when it's gotta be done by. And the bottom line is, you can create the pressure by, as you say, procrastinating or worry. But the reality is, the better thing is to prepare and do it right from the outset. And I'm assuming that's the kind of thing you advise for other people as well.   Dre Baldwin ** 38:17 You mean to do things right   38:20 Yeah, exactly.   Dre Baldwin ** 38:22 Of course, prepare. But also, let's just say there are things that you haven't done yet, and you weren't supposed to have done them yet, but you just know you want to get them done. So let's say you had 10 things on your list, and you say, Oh, I'll do five today and five tomorrow. Well, you can put pressure on yourself and see, let's see if we get eight done today, or how about all 10. So the pressure, just what it does is it condenses time frames. Yeah, and this is an important concept that I tell to people, especially people who say that they want to be high level performance, is that you have to condense time frames because we don't know how much time we have left. So we can't conduct ourselves as if we can put things off until the quote, unquote, tomorrow, because you are not guaranteed a tomorrow or next month or next year. So we put pressure on ourselves. We take something that was going to take two weeks and we get it done in five days. Now we just bought ourselves nine days of time, because now we took a 14 day task and we got it done in five so now we just got we have nine extra days, and then those nine extra days we can do another thing and condense more time, and condense more time. And if you really think about it, a well lived life, that's pretty much what it is. We're taking what most people take 80 years to do. We're trying to get it done in 40 and then we get get another 40 years to live of doing what we want to do. And usually a well lived life means the stuff that, all the stuff that we thought about and know, dreamed about doing the the proverbial bucket list, we actually cross everything off the list. The only reason, only thing that stops most people from crossing things off the list, aside from their own fear, is they run out of time. So what pressure does is gives you more time because you get the same things done just faster.   Michael Hingson ** 39:59 The other part about that is that you get it done faster, which also means you have a lot of time to even let your subconscious think about it, and you may come up with other things to add to it, to get it done better, or to augment what you already did. And you don't get to do that if you wait till the last second, if you allow yourself to worry and really, as we've both said, not prepare and do it right from the outset. That's right. And I like to get things done early when, when I possibly can. So if I end up doing something late, it's probably because I didn't take good notes and I forgot. But I don't like to do that, but you know, anything can happen.   Dre Baldwin ** 40:44 Yeah, that's right. And sometimes you get something thrown in your app where you don't have the luxury of doing it early, because there's only a little bit of time left, but usually, high level performers usually get those things done.   Michael Hingson ** 40:55 But the other part about that is that with everything else that you've done, when something suddenly gets thrown at you. You've you've got a mindset, you've prepared to be able to deal with whatever has to be done, and you don't worry about it. You just go do it. Yes,   Dre Baldwin ** 41:11 that's right, and that's usually why you were the one who was asked to do it in the first place, because some kind of reason to believe you can get it done. Lucky you.   Michael Hingson ** 41:19 Right? Yeah, exactly   Dre Baldwin ** 41:20 what   Michael Hingson ** 41:22 is the thing that you think that you've most taken from your career in sports into your career as an entrepreneur and as your as a business person, the   Dre Baldwin ** 41:33 scoreboard that sports is a performance and results based business that regardless of how anybody else feels about you, regardless of what anyone in the audience has to say, regardless of what their own teammates or opponents have to say at the end of the day. To borrow a cliche, all that matters what the scoreboard says, All right, that's the result. And sports is a results based business, and it all comes down to that, what does the scoreboard say after all the conversation and all the talk. Now, what I explain to people, especially entrepreneurs, is that, though there are many parallels between the business world and the sports world, this one is not one of them, because the business world is not a meritocracy. Business world is not about the result, so to speak, the business world is not necessarily about scoreboard. It is, but it isn't. Because in the sports world, let's say, if your dad is the coach of the baseball team, and you suck, but he keeps putting you in the game because he's your Dad, you're going to get exposed on the field because the performance is going to make it obvious that you can't play. But in the business world, if your dad is the boss, you can keep getting elevated to positions that you have not earned, and it's harder for you to be exposed, because there's not one objective scoreboard in the business world, same way there is in the sports world. So in the business world, you have to add some extra pieces, because in business, Michael, I mean, excuse me, in sports, Michael, if you're a really good performer, you don't have to have friends. Nobody has to like you. You don't have to shake any any hands. You don't have to have any networks or connections. If you're a good enough performer that will elevate you to the highest levels of the game, no matter what anybody thinks. Now, you may get some negative press or a lot of negative press behind you, but the performance still stands in the business world. On the other hand, if you're a really good performer, but you don't have friends, you don't have the right connections. People simply do not like you, especially in your own industry. Now you can get buried and find yourself completely out of the game. So that's one big difference between the business world and sports world. But I still always come back to this is a performance and results based business, because you still do need to perform in business, and you do want to produce results in business. Now you combine that with the relationship skills, the strategy skills, the political skills, then you get magic.   Michael Hingson ** 43:48 Yeah, well, and again, it ultimately all goes back to the preparation. And at the same time I do, and I'm sure you do as well. You love to get feedback when you go give a speech, when you do something. And obviously feedback can come in in a number of different ways. It can be they they buy your product or or when you're doing speeches, they write very positive things about you. But I like to get those, and I like to get the other comments where somebody maybe isn't totally happy with with you and what you said, if they're substantive enough to be able to give you information that then you can take to heart and learn from that's a good thing too.   Dre Baldwin ** 44:32 Yes, I agree with that. And of course, you gotta weigh where it's coming from. Yeah, you do? Yeah. I'm looking at, I want to know what the what the tech writer has to say, not necessarily to people in the audience. I'll take the feedback from the people in audience, but they're not ultimately making a decision on whether I get some good referrals or if I get invited back, right?   Michael Hingson ** 44:54 But if enough people love you, then, then they'll invite you back. But yeah, I know what you're saying. Yes, correct. Right? So there are people who have a lot of skills and who have a lot of talent, but you would say that consistency is more important than having talent or skills and achieving success. Why is that?   Dre Baldwin ** 45:13 Depending on what game we're talking now, Michael, if we're talking basketball, height is a talent. So if you're five feet five and you can't jump, and somebody else is six five, and they can jump out of the gym. The talent differential does matter. You can't out consistent. That lack of talent, that talent deficiency, you can't beat that with hard work. So this whole the concept that everybody's heard the same, Hard work beats talent with talent doesn't work hard generally, is directionally true? Is better for me to say directionally true. However, it depends on how big that talent gap is. Gap is big enough, then you can't outwork that gap. But let's just say people are relatively equal. Then yes, what you said, the consistency, the discipline, is showing up. That does make a difference. So what was the question again?   Michael Hingson ** 45:59 Well, it was essentially, why is consistency more important than talent or skills and achieving success? Oh,   Dre Baldwin ** 46:06 well, well, first of all, people know you for what you do. You are what you repeat it. We do. I believe it was Aristotle who said that, and human beings are creatures of habit. We come to know people based on their consistent behaviors. So whatever you consistently do is the reputation that you develop, and your reputation, as they say, precedes you, and your reputation can work for or against you without you even being in the room, because people come to know you based on your consistent behavior. So when people are pretty equal in resources, skill, ability, etc, etc, whoever's more consistent, more reliable, more dependable, that's the person that's going to get the call. Because human beings, some people say that they like surprises, but we really don't. We like the surprises that we want, but we generally want things to be pretty consistent and predictable and reliable over and over again. So when we come to know a person to be like that, we'll call on that person, because you know exactly what we're going to get.   Michael Hingson ** 46:57 And if you're a person that analyzes a lot and you get too many surprises that you don't want, then there's a message there somewhere about what you need to learn, or me need to refocus what you do.   Dre Baldwin ** 47:09 Yes, not everybody   Michael Hingson ** 47:10 learns it. That's right, that's right, but it surprises are nice, but nice surprises are what you really want to, want to get. But when you get too many negative surprises, if you're really good at self analysis, then you're going to go back and look at that and say, Why am I getting these reactions? Or you should?   Dre Baldwin ** 47:31 Yes, you should. I would agree with so   Michael Hingson ** 47:34 if you meet someone who is just starting out in their career, whatever that might be. What would you advise them to do? What kind of advice would you give them? Number   Dre Baldwin ** 47:44 one, figure out what game you're actually in. Sometimes people think they're in one game, but they're actually in another. So for example, when playing basketball, of course, you believe you're in the basketball business. But for me, coming from where I was coming from, Michael, I was really in the marketing business because I had to market myself to get an opportunity to play basketball. If I hadn't marketed myself well enough, I never got a chance. It's the same thing in speaking business, for example, a lot of professional speakers think they need to develop a better speech when you really just need to get better at selling the speech that you have. Because if you can't get good at selling yourself to get on these days, doesn't matter how good your speech is. Now you should have a good speech, because when you get on there, you don't want to be terrible. But assuming your speech is good enough, you need to get better at how do I market and position myself so that I'm actually getting a call and getting invited to actually stand on the stage? So you even off those two examples. I say, for most people, most professionals in most industries, you're really in the marketing business. Almost everybody's in the marketing business. Marketing business. When you have a job, you're in a marketing business because you have to market yourself to get the job. You got to market yourself to the company to keep the job. And then if you want to get a different job, you got to market yourself again. And as entrepreneurs, entrepreneurs, there are no exceptions. Or you're an entrepreneur, you are a marketer. That is your number one job. And what happens with a lot of entrepreneurs that they think they're in the business of their craft? Well, I'm in the food business, or I'm in the clothing business, or I'm in the teaching people how to play piano business or the book writing business. That's not really the business you're in, because the thing that you do does not matter until you can sell someone on allowing you to even do it. So that's the number one thing, is finding out what game you're in that I would tell a new professional. And the second thing is, go find some people who are already playing the game and doing pretty well, and attach yourself to them and start consuming whatever they're sharing. So if you know them in person, stay around them as much as you can. If you know them virtually, subscribe to their podcast, read the books, get on their email list, so whatever sign up for their course, join their mastermind, whatever it is that they're offering, so that you can stay close to them and get their message and soak up their material. That's the other thing. So I would start with those top two,   Michael Hingson ** 49:51 and that kind of, in part, answers the next question I was going to ask, which is something about. What are some of the initial steps that people should take to level up or improve their career? And I think you're answering that already.   Dre Baldwin ** 50:10 Oh, no, go ahead. Then, yeah. So talking to us, yeah, someone wants to level up in their career, first thing you have to get you have to clearly define what leveling up means. So what do you mean when you say level up in your career? Because I remember, I was talking to some high scores many years ago, and this player said, as a basketball player, you said, Well, my goal is to be an excellent basketball player by next year. And I helped him understand that excellent is too vague. It's not, it's not, is very subjective, and it's not measurable. So what do you mean how many minutes you want to play on, how many points you want to score? How good is your team going to Yeah, I got some real goals. Yes, for Yeah, really. So you have to be very clear on what exactly you mean when you say leveling up, what has to happen or be achieved, or that you can count that you can say, Okay, now that I've done this, this and this, now I know I've leveled up, that's the first thing. Second thing is, go find people who have already bubbled up and find out either what they're doing or what they did. Usually, you can find out both. Good thing about the world we're in today is that people who have leveled up to the point that it's publicly noted, whether general public or in within your sphere there is publicly noted. Usually, these people are doing things like what we're doing right now. They're either creating their own content, they're being interviewed. They're being asked about it over and over again. So they probably giving you the whole answer of what they did or what they're doing, if you just consume all their stuff. And for the most part, in the world we're in today, Michael, you can get access to the stuff at no cost. So that's the next thing is, find out what the people who are out there getting to the higher level are actually doing. And the third thing is, get in proximity to these people. Get in their spaces. So like I just talked about it, there's a mastermind, get in it. There's some accountability group, join it. There's a coaching program. Join it. Whatever it is, be in the room where it's happening, because the energy of other people will rub off on you. And as they say, you become the average of people you spend the most time with. Whether it's one person, 10 people or 1000 whoever you're spending time with, you're going to become more like them. So you start by eliminating the people who are not where you want to be, and then you get around to people who are where you want to be.   Michael Hingson ** 52:09 You know, one of the things that I told every person who I hired to sell for me is it's never wrong to ask questions. And if you're really looking at this right, you should be a student for at least the first year. Of course, you're always a student. But there's nothing wrong with asking questions when you go to meet with customers, don't act like you know everything, because people really do want to, by and large, not everyone, but people, by and large, really do want to guide you and teach you and give you the information that you need. If you really project that you're interested and truly want that information.   Dre Baldwin ** 52:52 Yes, absolutely. And one of the best ways you can repay a a mentor is to just follow through on what they're telling you. So it's a validation to them that what they have done and what they told you actually worked.   Michael Hingson ** 53:06 Yeah, and it's really important to to deal with that, because the fact of the matter is that people really do want to communicate. And I know we're living in a world today where the art of conversation seems to be going away so much, but I think in kind of the areas that we're talking about, and in so many different ways in our world, people really do want to connect, and they do want to communicate, and it works best when you're willing to take the initiative to ask questions. Don't act like you know it all right, so important. So talking about our world, it is a pretty chaotic world. How do you stay balanced and consistent in a chaotic world? If that makes sense   Dre Baldwin ** 53:53 for me, the world doesn't seem that chaotic to me, because I'm part of the reason is, I'm in it, you know, I'm I'm in the myth in the mix of all this stuff. So I put out material. I put out a ton of material. Day. I consume a lot of it. So I'm listening to audio books. I listen to podcasts on two XP, YouTube videos on two XP, reading articles I'm always consuming. So for me, it doesn't seem that chaotic, because in order for me to output at the volume in which I do, I had to input. Because all of this is not just coming out of nowhere from my own brain, it's me mixing my own thoughts and perspectives with things that I'm consuming from other people. So for me, it's having the structure, because the world in general can be chaotic, but when you have a structure, and you fall on your own structure, then the discipline naturally is the byproduct of it. So the biggest thing is putting together a structure, and that can be as simple as for the listener at home, is just figuring out a daily routine for yourself. And if you don't have a daily routine, and we start with a night routine or a morning routine, or a routine for going to the gym, just start putting routines in place for all the things that you. Do so it's very easy for you to get things to fall in place, even when you have other stuff going on, because you know what the routine is, you just need to get back to it.   Michael Hingson ** 55:09 You said something really interesting, that is that you listen to podcasts and YouTube and other things at 2x speed. Do you find that hard to do?   Dre Baldwin ** 55:19 No, I find it hard to listen that 1x beat. Yeah, I   Michael Hingson ** 55:21 it's it's interesting because I like, with my screen reader, I have it going pretty fast, and I'm used to listening to things at 2x to 3x speed when I'm on an airplane. Many books I read because I'm using a head my earphones, I'll play them at 3x speed, and I'm can understand them just fine. And people say, Well, how can you do that? And so what I tell them, I love to say this, is that I grew up in LA with Chick Hearn, the fastest and best basketball announcer in the world, and he talks at 2x to 3x speech. So I learned how to do it. But the reality is, I've just it's all practice, and it isn't hard to do. Yeah,   Dre Baldwin ** 56:02 I think as long as the person is, I'm assuming you're a native English speaker, sound like it someone's a native English speaker, I can put them on at least 2x and I can understand there's some people talk a little bit faster. You might have to just keep it a 2x but most people, you could put them at two and a half to three, and it's pretty good.   Michael Hingson ** 56:19 Well, the other, the other thing that we have today with the technology being what it is, is that you can do something that when I was in college and some and so on, I couldn't really do it just started coming into its own, and that is to be able to increase speed without changing pitch. Because when I was in college, we didn't have the technology to do that. So it did get a little bit harder to understand some readers when the pitch got so high, it just the words were too distorted. But today it's so much easier to do.   Dre Baldwin ** 56:53 Yeah, I never even thought about that, so I'll take your word for it,   Michael Hingson ** 56:56 yeah, that's not a big it's not a big problem. How can people learn to handle disappointment and turn it into future wins. That's   Dre Baldwin ** 57:06 a great question. I think, first of all, it starts with your makeup, type of makeup that you have as a person you're wiring so I'm a person who can transmute disappointing, disappoint, the energy of disappointment, transmute it into anger, and then transmute that anger in a positive activity. Now not everybody goes through the process that same way. Some people get tripped up in those steps, and the reason I'm able to do it is because of my mastery of mindset, my own mindset, and my understanding of mindset and how it works. So that ability to transmute is a high level skill that any human can benefit from because at that point when you can transmute energy, because this is just a reflection of law, conservation of energy. Energy is neither created nor destroyed. Merely train changes forms. That's transmutation, or it moves from one object to another. That's transfer of energy. So I can be happy and make you feel happy. I can be angry and make you angry. So any human can benefit from this because of the scientific law. So you should be using it, and most people do use it, but they use it unconsciously. They're unaware of it. So when you find a disappointment is not that you need to act like you're not disappointed. You can actually be disappointed. It's a matter of how long do you allow yourself to stay there before you're able to transmute that energy into something that you actually want that'll help you get to the point where you are not disappointed anymore. And that doesn't mean it's going to happen in five minutes. That might mean you lose the championship this season and you come back win the championship next season, but you put the the transmutate, transmuted energy of disappointment into the discipline of Okay, now here's how I need to train this off season, and here's how I need to play next season, so that this time next year I'm in a winner's position instead of the runner up position. So that, again, goes to the strategy. I mean, excuse me, the structure, then that leads to the discipline, then that leads to the confidence and the performance. Because this is a long term thing, not a short term thing. And the last piece I'll give you to the answer is this concept called time perspective. And we were talking about time earlier. And time perspective first person I heard talk about this guy named Brian Tracy, probably familiar with him. And one of the things with time perspective is that the more successful the person, the further out into the future they project the ramifications of their actions, and the less successful person only thinks about short term results of their actions, also known as instant gratification, whereas the more successful person thinks about the long term ramifications of their actions, also known as delayed gratifications. So there's a there's a balance that needs to be structured. And I don't even like using that word so much. You have to, you have to kind of understand how each works because I just said 10 minutes ago, we want to compress time frames so we want to do things faster. Now I'm talking about how thinking further into the future and the way gratification. So it's a matter of what I tell people is knowledge is understanding all these pieces that I've said, and Wisdom is understanding how, when and where to use them and when not to use them. So there's no black and white one. Right answer to any of these things. It's a matter of, what is the situation, who is involved, what's the goal that we're trying to reach? Okay, which information and which knowledge do we use here, and why? And which information do we leave on the sideline for now, but we might pick it up tomorrow, because we're going to need it for that other situation. And this is the, this is one of the complexities of, let's just say humanity complexity is a life that confuses a lot of people. Because I'll say this, the education system we have here in America teaches people that there must be a black and white answer to everything when, and the reality is there is not   Michael Hingson ** 1:00:33 that's right and and sometimes, even though you're dealing a lot with delayed gratification, which is extremely important. The instant gratification comes from you internally, knowing that you're thinking about long term solutions. So you're you're gratified to know that you are preparing and you're doing what you need to do for the long term, which is also part of it. It's all about introspection. I think a lot of it is and we just don't get taught how to do that very well,   Dre Baldwin ** 1:01:04 no. Well, school is not capable of teaching this because the in my experience, most of the teachers don't have this understanding, so they can't teach it. And I don't know if there's a class on it either. So this is why it's good that in the world that we live in today, now you can get access to and Nowadays this is becoming more commonplace. People, their main source of information are podcasts like this one and YouTube channels and some independent platforms, as they say, as opposed to back in the days when we got all our information from, let's say, mainstream news, our parents and teachers. And this is the reason why someone like myself and I'm pretty sure you as well, Michael, that is why we're interested in books and reading, because you can get a lot of there's a lot of knowledge and wisdom and insight you can get from a book that you would not otherwise get from any other source, right?   Michael Hingson ** 1:01:54 How true? So how do you I think the last question, I think we have time for is, how do you approach dealing with personal with personal development, as opposed to other coaches, how do you teach it or handle it?   Dre Baldwin ** 1:02:12 Well, when it comes to personal development, I think there's an aspect of it that goes into anything you're going to teach in any person. So Well, I'm going to teach you how to play the piano. Well, I'm going to teach you how to run a marathon. Well, I'm going to teach you how to build your business. I'm going to teach you how to fix broken iPhone screens for a living. There's some form of personal development, development that goes in it, because in order for me to change your physical behaviors, I have to change the way you think. And personal development I have I define it as material that you are engaging with in some way, in order to make yourself a more valuable individual, and in order to develop a physical skill, again, you have to change the way that you think so that your mind is open to developing the skill. Your mind first accepts you don't have it. Your mind understands that it's valuable for you to have it, and then your mind is going to listen and learn when I'm teaching you how to get it, whatever that ability happens to be, or I'm just coaching you on through, here's what we're going to do, and here's why we're going to do it. So I believe anyone teaching anything has to have an element of personal development involved, even if what you're selling, so to speak, is not per se personal development. And the interesting thing is, Michael, if people would just buy personal development the way that they buy iPhones, I would just be in a personal development business. That's all I would do. But doesn't quite work that way. Human beings aren't that idealistic, where they just want to get better and develop themselves. So you have to package it up into something else, such as, I'll help you make more sales, or help your business do more money, more revenue this year than it did last year. Or every once in a while you can, of course, you had the motivation piece of it, but it doesn't last with a whole lot of people. So the metaphor that I use, Michael is kind of like I see in your background here was, we're recording. It's kind of how you feed medicine to a dog. You can't just give them the medicine. They're gonna spit it out, but if you wrap it up with some peanut butter or some deli meat, they'll eat it.   Michael Hingson ** 1:04:07 Yeah, this dog is alibo, who is my current guide dog. We just decided to make a background last week, and he stood still for it, so that worked out. Well, well, I have to ask this really tough question. You've used the example many times in our discussions today and last time teaching playing piano. Do you play piano? No, it's   Dre Baldwin ** 1:04:26 just fresh in my mind because one of my coaching clients is teaching people how to play piano. I didn't even realize I kept saying it, but that's okay. I was just curious my dad's opinion. My dad knows how to play piano. Though I didn't pick up the music gene. I picked up the athlete gene,   Michael Hingson ** 1:04:40 I learned to play piano. The problem is my piano teacher wanted me to play while reading Braille music, which meant I had to keep one hand on the music land on the piano. That wasn't nearly as wasn't nearly as fun. Sounds like it. But I want to thank you. This has been a lot of fun again, and I'm glad that we had a. Chance to do a second chat. We'll have to do more of this, but I really appreciate you coming on and Yeah,   Dre Baldwin ** 1:05:07 well, I'd be happy to do a part three. You just let me know when. Well, appreciate it. Thank you for sharing your platform.   Michael Hingson ** 1:05:13 Well, we'll have to do that. Well, I want to thank you all for listening. It's been great as always. I'd love to hear your comments. Please email me at Michael h i at accessibe, A, C, C, E, S, S, I, B, e.com, go to our website to find more about podcasts. You can go to Michael Hinkson. That's M, I, C, H, A, E, L, H, I N, G, S o, n.com/podcast, and check out all the different podcast episodes that are there. And again, we'd love to get your comments and your thoughts, and for all of you, Dre, including you, if you know anyone who you think would be a good guest for unstoppable mindset, we'd love you to let us know, introduce us. We're always looking for people to come on, because I think everyone has a story to tell. And the reality is, we usually sell ourselves short when it comes to this whole concept of being unstoppable, and we're a lot more unstoppable than we think we are. So you know, anytime you have any thoughts, anyone and again, Dre, including you, we'd love to hear from you about that. But again, I want to thank you for being here, and this has been a lot of fun. Again,   Dre Baldwin ** 1:06:17 absolutely. Well, I appreciate you having me on again for an encore appearance, and I appreciate you sharing your platform as usual, Michael,   Michael Hingson ** 1:06:28 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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  • Episode 335 – Unstoppable Empowered Leadership Coach with Tabatha Jones
    Tabatha Jones spent 20 years in the corporate world which she joined right out of high school. Soon after beginning work in a call center she began to discover her own leadership skills and began forging her own path in the corporate environment. Tabatha found that she could empower others to be better than they thought by providing a natural, honest and positive leadership style.   As Tabatha describes, she learned how to communicate and help connect the C Suite leaders in companies to those they lead. She learned to be a positive conduit to help all parts of companies where she served to learn and grow. She tells us stories about how she thrived as a leader and how she created positive change wherever she worked. She provides us with some really good leadership tips.   While Tabatha says her programs today are mainly to help women who more often do not have the confidence to lead, she states emphatically that her teachings do help men as well and she has male clients to prove it.   As Tabatha says, while she was a corporate leader for many years, she also used that time to coach and help others to learn leadership skills. Seven years ago Tabatha decided to leave working for others to form her own coaching firm, Empowered Leadership Coaching, LLC. She helps people learn how they can positively grow and advance in their own careers.   I very much enjoyed this episode and found that Tabatha and I have a lot of leadership views in common. For example, we discuss trust and the need for real trust in work environments. She tells a story about a mistake she made as a leader and how she dealt with it to keep the trust of all persons involved. I think you have a lot to gain from Tabatha. At the end of this episode she tells us how to get a free eBook that provides invaluable lessons to help you in your own efforts to rise in the work world.       About the Guest:   Tabatha Jones is the CEO of Empowered Leadership Coaching, LLC, a Career Advancement & Leadership Coach, author, and keynote speaker based in the SF Bay Area, working with clients nationwide. With over 20 years of experience leading high-performing technical teams in Corporate America, she transitioned into coaching at the age of 50, driven by her passion for helping women break through career barriers and achieve leadership success. Tabatha specializes in working with ambitious Gen-X women who are ready to stop playing small and make the next years the most impactful of their careers. Through her personalized coaching programs, she empowers her clients to develop strategic career plans, build unshakable confidence, elevate their visibility, and secure significant promotions. Her clients, including leaders at companies like Comcast, Cisco, Abbvie, PG&E, and Tyson, have successfully climbed the corporate ladder, developed standout leadership skills, and positioned themselves as top candidates for advancement. As a sought-after keynote speaker, Tabatha inspires audiences with actionable insights on leadership, career advancement, and empowerment. She is also the author of Promotion Ready in 3 Months: The Women’s Guide to Career Advancement, available on Amazon.   Ways to connect Tabatha:   Website: https://www.empowered-leader.com/   Connect with me on Linkedin: https://www.linkedin.com/in/tabatha-jones-4485854/   Grab a Free Resource: GenX Promotion Planning Assessment: https://www.empowered-leader.com/promotionassessment   Purchase a copy of my book on Amazon: https://a.co/d/gpoqjNw   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another edition, an exciting edition of unstoppable mindset where inclusion, diversity and the unexpected meet, and the unexpected is everything that doesn't have anything to do with inclusion or diversity, which is most things, according to my diversity friends, but that's okay, our guest today. How do I do this? Okay, I'll just be up front. As many of you know, I use a screen reader, which is a piece of software to verbalize whatever comes across the screen. And when my screen reader finds my guest today's name, it pronounces it Tabatha. Don't you like that? Of course, it's Tabitha, but Tabata, so, so Tabitha. Tabatha Jones, welcome you to unstoppable mindset. We're glad you're here.   Tabatha Jones ** 02:09 Oh, thank you so much for having me here. And Tabatha sounds fairly International, and maybe I'll take it, yeah,   Michael Hingson ** 02:16 well, you can have it. It's yours. I don't think that the screen reader will mind a whole lot. But But what we're glad you're here now. I met Tabitha, as I have mentioned in the past with others, through an event that I attend, pada palooza. And Tabitha and I were both at the most recent pot of palooza. So what took you there? Are you starting a podcast, or are you just wanting to be interviewed by podcasters, or do you already have a podcast and you've done 1000s of episodes already?   Tabatha Jones ** 02:46 Well, I haven't done 1000s of episodes. I'm a fairly new podcaster. I've launched my own it's called the Gen X, free mix life, laughs and next acts. I think we're at about Episode 11. I was actually really interested in joining pada palusa to meet other podcasters. Here's some success stories and learn some great tips and tricks as I'm continuing to build mine out and and engage my audience well. So if there's   Michael Hingson ** 03:11 any way I can help, you, just need to shout out and glad to do it. And if you ever need a guest, and if I can fit the mold, I'm also glad to do that. It's always fun to to be a guest. When people want to come on unstoppable mindset, and I discover that they have a podcast, I always tell them, Well, you know, and many of them say, Well, do you charge for guests? And I say, Yes, I do. The charges you have to let me be a guest on your podcast, or if I go on to their podcast. I say I charge for that, and the charges that you have to come on my cop podcast to be a guest. So it works out.   Tabatha Jones ** 03:47 It's a fantastic tip. I'm taking that down and definitely having you on the podcast. Oh my gosh, yeah, that'd be fun.   Michael Hingson ** 03:53 Well, it it is cute. Actually, last week of a couple in Australia, a couple people emailed me and they they want to come on unstoppable mindset. And I was glad to do that. And they said, you know, but, but what's your charge? And I said, Well, I know you have a podcast. I have to be on yours. They said, Oh, we can, we can pay that. So it's fine. It is. You know, podcasting is so, so much fun. I did radio for years at the University of California at Irvine, and I like radio. Radio is a wonderful thing, but you're more structured because you have a limited amount of time. You've got to do certain things, you've got commercials you got to do, and sponsors that you have to satisfy, and some of that can happen with the podcast, but it's still not nearly as rigid, which makes it a lot of fun.   Tabatha Jones ** 04:45 Yeah, absolutely. And there's so much variety out there. One of the coolest things for me about starting a podcast is it's led me to so many other podcast shows that I had never listened to before, yours included. So now I think I'm following maybe. 30 to 40 different shows that I hadn't heard of until very recently, I'd say, probably the last six to eight months, and I'm loving it. I learned something new every single day. I learned something about someone's experience that leads me to check more into what they've shared. And it's really been fun. It's been a much more fun adventure for me than the social media that I was kind of, kind of dabbling in a little bit, but podcasts, it's just so much more personal and fun. It   Michael Hingson ** 05:27 is. It's much more connectional. And social media is just so impersonal, and people spend so much time doing it, and I'm amazed at some of the people who spend so many hours on it. I could, I don't do a lot of stuff on social media. I will post things occasionally, and I'm amazed at how fast some people, as soon as they as soon as I post, within minutes, they're responding to it. And I'm going, how do you do that? But anyway, it's people focus on that. But it's so impersonal compared to doing things like podcasting, because you do get to know people. You get to learn about people. And as I tell people constantly, if I'm not learning at least as much as anybody else who listens to this podcast, then I'm not doing my job well, which is kind of the way I look at it. And I always like to learn things from everyone who comes on and who I get to interact with because of the podcast.   Tabatha Jones ** 06:21 Yeah, so much fun. It is. You know, one of the things when we met that really connected me to you was just your story and sharing your author journey on top of it. So, yeah, you're kind of stuck with me in your fan club for a little bit following   Michael Hingson ** 06:40 you Well, thank you. And it is, it is fun to do that and following you back. It's, it's a lot of fun. And as I said, I enjoy getting to know people and connecting and learning which is cool, and to introduce you a little bit more to people, and I'll get to letting you do some of that too. But Tabitha is the CEO of empowered leadership coaching LLC, which is obviously a coaching organization, and you started doing that when you were 50. Of course I could, I could, circuitously get to and and how long ago was that, which would then tell us your age, but I won't that's   Tabatha Jones ** 07:25 all right. As a career advancement coach, I tell people all the time, don't put those long dates on your resume. People will start guessing your age, and then we've got another whole situation. I think the good thing with coaching is age and experience go together, and people see that a little bit differently, which has been fun. Yeah, I left it, you know, corporate at 50, and started my own business. I had been doing it on the side, but now I get to do it every day, and it's so   Michael Hingson ** 07:50 much fun. Well, seriously, how long have you been doing it?   Tabatha Jones ** 07:54 You know, for officially. Oh, I gotta do math. 2017. Is when I started. So,   Michael Hingson ** 08:01 oh, okay, well, there you go. So, 10 years, okay, yeah, and then   Tabatha Jones ** 08:04 I had been doing it as part of my job for more than 20 years. So as a leader in corporate, more than 20 years of coaching experience came from that sure   Michael Hingson ** 08:13 when you've got seven years of official long term, real life, constant experience, which is, which is great too. Well, tell us about the early Tabitha growing up and some of those kinds of things that would get us to know you better.   Tabatha Jones ** 08:28 Well, I grew up in a little town called Livermore. It's not so little anymore out here in California, in the East Bay, I am the oldest of four, and you   Michael Hingson ** 08:37 were never irradiated by the the accelerators, or any of the things that Livermore Labs.   Tabatha Jones ** 08:41 No, there was so much Hush, hush, secret stuff going on out there. But, you know, it was always very cool. They had a swimming pool you could go swim at. I think it was 75 cents to go swim for the whole day at the pool. And, you know, as a grown up, I'm all, should we really have been swimming there? I don't   Michael Hingson ** 08:58 know. Oh, it was safe. Well, it was absolutely Were you ever there after dark? No, so you don't know whether anything glowed in the dark or not. So you didn't probably you were safe.   Tabatha Jones ** 09:07 Probably safe. Yeah, nope. Genetics kids, when the street lights came on, we went home.   Michael Hingson ** 09:11 There you go. But anyway, so Livermore, yeah,   Tabatha Jones ** 09:15 Livermore, and then let's see. So I finished high school. Didn't really know what I was going to do. I stuck a little toe in the telecommunications industry at AT and T and got a job there right out of high school, answering phones and learning all kinds of great things. Did a lot of growing up in that space. Gosh, it was a it was an interesting journey. I actually was sitting in a call center taking phone calls during the 1989 earthquake, which, oh, boy, you may remember, right? I know I was training somebody, and I just looked at the person. I said, we're gonna hang up and go under the desk. That's what we're doing. And that was the day before my birthday. So I got my birthday off that year, which. You know, as they planned   10:00 out very well,   Tabatha Jones ** 10:02 yeah. But terrible, terrible, tragic earthquake, unfortunately. But, you know, I do just kind of try to make a little lighter of it with that. You know, the birthday off, but it is. It was an interesting time, for sure. I lived   Michael Hingson ** 10:16 in Vista, California at the time. Well, actually, I take it back. I lived in Mission Viejo. We hadn't moved to VISTA yet, although I had a job in Carlsbad, and I remember coming out to get on a bus to go from Carlsbad back up to Mission Viejo. And I was going to listen to the World Series, and it wasn't on, and it took me about 15 minutes before, I finally found a radio station that announced that there had been an earthquake. And then we got home, and then we started. We just Karen was was at home, and we just started watching it on TV, and they had all the the live shots and all that, and the freeway collapse and so on. It was, needless to say, quite the event. Karen and I survived. We were in, not married yet in, well, 19, whatever that would have been, 69 or 70 or 71 the Sylmar quake. I don't think it was in 74 I think it was earlier than that. But there was a big earthquake up in Sylmar, and we felt it at UC Irvine, and then we had the Whittier Narrows and Northridge quakes, so we felt those as well. But yeah, that had to be pretty rough in 89 for all of you up there.   Tabatha Jones ** 11:38 Yeah, it was pretty, pretty interesting. You know, from that point, you know, I just was training somebody as I as I mentioned, and, you know, we, we took that next day and couple of days kind of getting things together, working through the call center, handling a lot of emergency calls and things that were going on. And I'd say that's probably the first time I felt that call to leadership, you know, and realized I wanted to do more than being a call center, answering phones. There's nothing wrong with that, but for me, it wasn't the end all. And I started working on mapping out, how am I going to build my career here? Managed to advance a couple of times, and then went through a major layoff. So AT and T we all know, went through a lot of change over the years, but in the 80s and early 90s, there was a lot. So I did a couple of different things in between, and then one day, I walked into what was the Viacom cable office and decided I'm going to apply for a job here. It's just six months for experience, and we'll see where it goes. I fell in love with the cable industry. As weird as it sounds, I loved it, so I worked up really quickly into a lead role, and then started shifting into technology, which is where I spent most of my career, leading those technical teams and just really loving it. But yeah, yeah, that's kind of the journey from the early life into the career side of things. But   Michael Hingson ** 13:05 what kind of things did you do in as a leader for Viacom?   Tabatha Jones ** 13:09 So Viacom was where you in, went through. So I was in the call center. Initially became a lead there, moved into credit and collections and learned everything there was to learn there. It wasn't really my jam, but it was a great place to be. And then I moved into the Information Services Department, and you probably remember this back in the day of punching down phone lines in the little box, in different I don't know if you ever did that, but yeah, soldering cat five lines, crawling under desk, climbing up ladders, doing all those things. So that was early. It days before the internet. Still, I think crazy to say,   Michael Hingson ** 13:48 so did you do that? Or did you lead people who did that? So I   Tabatha Jones ** 13:52 did that early on. I learned everything I could in that department. I learned how to print reports. I knew learned how to compile data. I learned how to code the billing system, moved into project management from there, still on the information services side, and led some really huge projects through that time. We went through three companies. We landed at Comcast. That was where I was for the longest, but never really left, you know, my role, and just fell in love with the technology, because it changes all the time. It's never the same day twice. I loved working with technical people, and learned really quickly that one of my gifts was being able to translate between the Technical Suite and the C suite. So taking those great ideas and going and securing the budget or coming in with here's what the leadership team is thinking. Here's how I think we can do it. What are your thoughts and being able to translate and move things forward really fast. That's where I joined the leadership team and stayed, and I loved it. Climbing the ladder at Comcast was a lot of fun for me. Yeah. Do   Michael Hingson ** 15:00 you think that really taking the time to get that technical knowledge and learn those various jobs, even though you necessarily didn't do them all the time, but learning how to do those jobs? Do you think that was a valuable thing for you, looking back on it now,   Tabatha Jones ** 15:19 yeah, I do in some ways. And I spoke at a women in telecom sorry, it's women in tech and telecom seminar a few years back. And one of the things that we know is women don't advance as quickly into technical leadership roles, and being able to say in that room, leadership is not a technical skill. Just let the light bulbs off for people, because we hold ourselves back. And it's not just women, but it definitely happens in the female space, where we will hold ourselves back. Oh, I'm not technical enough, oh, I don't know enough. Oh, I can't code Python. It. It doesn't always matter for me, having the basis helped because I understood the work the team was doing. I understood quicker ways to do things. I had done them myself the hard way, but it gave me a little bit more, I'd say, street cred with the team, not that they ever expected me to code a macro or build an automation program, but because I could come and speak to them in a language that made sense, then they could go build the thing and do their jobs. So I do think it helped. It helped give me really great insight to what could be and let us really drive innovation quickly, which was super fun. I   Michael Hingson ** 16:41 agree with you on that I felt in everything that I did as a as a leader, working in a variety of different kinds of roles, I felt it necessary to learn the things that the people who worked for me and with me did because at least I could then articulate them. I could talk about them. I didn't necessarily have to do them all the time, and there were some things that I wasn't going to be able to do, for example, for four years or three and a half years, four I owned a company that sold PC based CAD systems to architects, computer aided design systems, for those who don't know, to architects and engineers and so on. And they were some of the early PC based CAD systems. We started in 1985 doing that. And needless to say, that was and and still is very much a highly graphic environment. And that isn't something that I'm going to be able to sit down in front of a computer terminal and do, because the technology, even today, doesn't exist to describe all of that information for me, so that I have access to it as quickly and as efficiently as a person who can see but even though I wouldn't be able to run a CAD system, I knew how to do it. So I could then sit down with an architect in front of a machine and ask them what they wanted to do, and then described them what they needed to do to make it happen. So I actually made them part of the process of showing themselves how the cast system worked by them actually working it. Now I also have people who work for me, but I did know how to do that, and I think that was extremely important. And I've always felt that having that knowledge is is helpful. I do tend to be very technical. I've got a master's degree in physics and so on. And I I think that having that technical knowledge is kind of part of the way I operate, which is fine, but still, I think that having that technical knowledge, really, even if it's only to be able to talk about it at the right times, was a very helpful thing and made me a better leader.   Tabatha Jones ** 18:59 Yeah, absolutely would agree with that, and understanding just the basics of what can and can't be done, or, you know, what my limitations were, and being vulnerable with going back to my team and saying, This is as far as I know how to take it. I need you to walk me through what the next steps are, or what your ideas are, or what your thoughts are. And I had a wonderful team. I'd say one of the benefits of not being the most technical person on the team is then I'm not seen as someone who's micromanaging. I'm not seen as someone who has all the answers. And for my teams, that worked out great because they loved showing their innovation. They loved showing ideas and bringing new technology, tools and things to the forefront, which made it a lot more fun for them, too. And I'd say one of the coolest things I did with my team was I was given, you know, in corporate world, you're sometimes gifted new responsibilities, and one of the new responsibilities. I was gifted with, was creating a quality control team, and this team was going to validate all of the data that the Information Services coding team was developing in the billing system. And it was needed the error rate, I mean, the accuracy rate, rather, was only about 70 ish percent. Wow. So it needed to change. It was impacting our frontline, impacting our techs. It was causing revenue gaps, right, customer experience problems. The vision that was given to me is we want you to hire three people, and they're going to manually validate this data all day long, and me being a hybrid technical people person said, Hold the phone. We're not doing that. So I went and hired someone who was an expert at SQL and Tableau. We then hired someone who was an expert at Quality Assurance, because that's what she had been doing in the call center, was validating orders and making sure the billing their statements were going out correct. So she had the manual aspect. And then we hired a third person who wasn't quite as technical as the first, but definitely a really good balance between the two and between the three of them and their ideas and their skills, and then my abilities as a leader to guide them through. You know, this is what we need. This is the vision. This is the budget, this is the the outcome that we want to get to. We were able to build something that was automated, that drove accuracy up to 98.1% Wow, and it's probably better today, but it's just because that the ability to see people who can bring in the best parts of their knowledge and then work together to build something. That's what helps technology advance so much faster.   Michael Hingson ** 21:44 Yeah, but it's but it's important to be able to do that. And you you learn to have the vision, or innately, you have the vision to to bring that about. And it sounds to me like all of the people that that you were leading really respected you, because you were, first of all, you were not a threat to them, and you clearly showed an interest in what they did, and you loved to hear them talk about it, because that taught you things that you didn't know   Tabatha Jones ** 22:17 exactly, oh my gosh, and they were great about what I'd say is dumbing things down. I'd sit there sometimes and would be listening to somebody, an analyst, who was excited and explaining all these great things they were doing. And finally, my face would say, okay, hold the phone. We need to step back just a teeny bit. I needed to bring it down, maybe just a little bit more. And once I got it, then everybody would be just jazzed and so excited and out to share, and, you know, made sure that they were getting to do part of the presenting when it went to higher levels, so that they could get credit and feel that value, which is so, so critical to help, you know, just boost that morale and keep inspiring people.   Michael Hingson ** 22:53 The other part of that, though, is you are also teaching them some probably sorely needed communication skills, because they're used to just talking very technical, and they're used to just talking to each other, and everybody gets it right away. But the reality is that I would think that they came to realize, well, maybe we need to present it in a little bit different way, because not everybody looks at it the way we do   Tabatha Jones ** 23:21 exactly that's where a lot of coaching came in and helping people work together better in the communication space, and then bringing it forward in a way that people understood. We did a really cool program. It was called insights. It exists out there, and there are people who are certified to administer it, but it basically is a personality assessment based on colors. So red, yellow, blue, green, and blue is generally your very technical, more introverted detail specific people. The Office of that is yellow, and I am very high yellow, which is your, include me. Bring me in. Let's have a party. Let's talk about it. So it was good for me, because it caused me to bring that yellow energy down a bit, which kept the, you know, the conversations going and the conversations open, and they learned to elevate that yellow energy a little bit so we could meet in the middle really well. And some of them had different, you know, red or green in there. But it was really interesting to be leading a team with such opposite energy. From that perspective,   Michael Hingson ** 24:27 did you ever find people who just resisted learning to meet in the middle or learning to do some of the things that you really wanted them to do, and they just didn't want to do that at all?   Tabatha Jones ** 24:41 Oh yes, yes, there were a couple, and that required more coaching, right? So one who had been used to working in a very specific way before we were reorganized and he was moved under me, it took multiple times and finally, a mild threat to. Get him to come forward and come on board with the new process, because sometimes it's really easy to stick in doing things the old way. He had been doing it for 1520, years. And I joke when I say threats. I don't threaten people, but you know, it was kind of a I need you to come up with the rest of the team. Here's what you're doing and how it's impacting the team, and even though it feels like it's making your customer happy in the long run, it's not because they're going to have to work with other people, and we need to make sure that they understand that this has changed, and then another who was more my way or the highway, and that took, you know, again, a bit of coaching. So his leader worked for me, and so his leader and I would come up with different plans and different strategies to put him in positions where he had to stay a little bit more quiet and let the team members bring forward their ideas. And rather than him jumping to a no, it was, we want you to start asking these three questions, and, you know, whatever the questions were to get the conversation going, and then the light bulb started going off for him. Like, wow. Some of these individuals have definitely had different training on, you know, whatever type of technology it is that makes perfect sense. What if we combine this so he was able to actually help us bring out the best in everyone, once he took that step back and really started listening and getting a bit more curious.   Michael Hingson ** 26:30 Well, that that's, you know, of course, a wonderful skill to have, because people need to recognize that not everybody is where they are   Tabatha Jones ** 26:42 exactly. It's true. And you know, I kind of think back when we were talking about the leadership aspect and leading technical teams, I coach a lot of people on interview skills and helping them present their best selves for the job that they're interviewing for. And one thing that seems to be a habit for people who are very technical and are also leaders is deferring so much their technical skills, and it's good, but you've got to have that balance. When you're applying for a leadership role, what happens that is very disappointing, is they'll be told, Well, we're not really seeing your leadership skills or your leadership qualities or not feeling like you're a good fit with this team. Usually, when a company is hiring a technical people leader, they want to know you can lead people, because not everybody can do both,   Michael Hingson ** 27:40 right, or they haven't learned how to   Tabatha Jones ** 27:43 right. It's true. Not everybody wants to. Sometimes they think they do because it's the next logical step, but sometimes people are just really happy being hands on others. To your point, you can learn. You can step into maybe a lead role, and start learning how to let go of some things and and get more comfortable with not being the smartest person in the room, because once you're the leader, you've got to have that balance and, and it's a learning a learning curve, for sure,   Michael Hingson ** 28:09 yeah. And unfortunately, there are way too many people, certainly, a lot of them are technical who think they're the smartest person in the room, whether they are not, and then some of them are. But still, that's not always the solution to making things work, especially if you're working in a team.   Tabatha Jones ** 28:29 Absolutely, yeah, it's all about the team. And it can't be. They always say there's no me and team. But technically, if you rearrange the letters there, kind of is that's maybe snow i Maybe it's No, I in team. No, I in team.   Michael Hingson ** 28:43 Yeah, there's no i That's true. But you know, one of my favorite books I enjoy reading it often, is actually the Five Dysfunctions of a Team by Patrick Lencioni. Have you ever read that?   Tabatha Jones ** 28:55 I have not read that. I am aware of it. I have not bought it yet. It's a   Michael Hingson ** 29:00 short book, relatively speaking, but it's great because it really puts teamwork in perspective, and it really defines what should happen in a well functioning team, including the fact that members of the team can hold each other accountable when the team is comfortable with each other. And then, of course, it's all the team leader who has to really bring people together and meld the team into a cohesive working group. But the good team leaders can do that and understand what their role has to be in getting everybody to operate at peak performance.   Tabatha Jones ** 29:39 Love that. I will get that back on my list. Radical candor is kind of similar, as far as you know, being able to say what needs to be said and feeling like you're in a safe space to say it. Yeah, that's one of the things that I always found a little, I guess, frightening as a leader, is when I would talk to another leader and say, What feedback have you given this person? Well. Feedback is so negative, like no feedback given with love is there with the intention of helping the person grow and do better and understand what they're doing really well so they can keep doing that. So yeah, being able to let the team members or ask the team members hold each other accountable, be honest with each other, this isn't about feelings. This is about respect, and sometimes it's a hard conversation. It's really crunchy and uncomfortable. But once it happens, the trust that is built is it's unstoppable, well,   Michael Hingson ** 30:30 but feedback can also be a very positive thing. And it can be that you're doing a great job. Here's what you're doing. It isn't necessarily but you're not doing this right? It, it can be exactly a very positive thing. And there, there are certainly times that we all like to get that as well.   Tabatha Jones ** 30:47 Absolutely feedback is my favorite F word. I always say it is just, it's so important. And I've worked with people who have said, you know, I can't get feedback from my boss. I said, Well, what do you mean? And they said, Well, he All he says is just, you're doing a good job. Keep doing that. Yeah. Well, what specifically am i doing that's a good job. So feedback in itself is a skill, both giving it in a positive way and giving it in a constructive way. But all feedback is good when it's given with the right intention and it's given with, you know, just honesty and love. And   Michael Hingson ** 31:20 there's a skill in receiving feedback too and recognizing if you trust the feedback, the feeder backer, if you trust the person giving you the feedback, then you know that they're not out to get you. Yeah. And that's part of it is breaking through the usual shell that most of us probably a build up. Well, that person has some sort of alternative agenda they're out to get me. And that isn't always the case. And, oh, absolutely, unfortunately, sometimes it is, but it doesn't necessarily mean it always is. Yeah, I agree.   Tabatha Jones ** 31:54 You know, if you think back to feedback that you've been given throughout your life, is there a piece of feedback that you were given that really changed the way you do things. Yeah,   Michael Hingson ** 32:06 I can think of some, and I think that most of us can, because the people giving us the feedback were concerned about trying to help and concerned to try to get us to hear what others in the world are are saying or thinking. And if we take that to heart, that can be a very positive thing.   Tabatha Jones ** 32:32 Yeah, absolutely. One of the biggest foundations for me as a leader is trust and trust with my team, both going both directions to them, from me and from them to to from me to them, and from them to me. So complete trust. It's so important. And you know, knowing that I've had employees come and give me feedback, and it doesn't matter what level I was at or what level they were at, once, I knew that they were comfortable giving me feedback. I knew our relationship was strong, yeah, and, you know, I've had people come and say, I didn't really like the way that you said that. It would have been more impactful if you had done this. I've had clients come and say, you know, when you said that, I really reflected on it. And maybe we're not in the same spot. So let me say this again and see if you can, you can address it a different way. Great. If we don't have trust, we're not going to go anywhere. So it's such an important piece of of building trust. In   Michael Hingson ** 33:26 my new book, live like a guide dog, true stories from a blind man and his dog about being brave, overcoming adversity and moving forward in faith. Long title, well at the end, the subtitle, but one of the things that I talk about is that I've learned a lot of lessons about dealing with fear and dealing with people from my dogs, because dogs do things differently than we do and don't have any near, anywhere near the stress that We do. For example, dogs are, I think, creatures that do love unconditionally, but they don't trust unconditionally. What dogs do, however, is that they tend to be less something is really hurt a dog. They tend to be more open to trust, and they want to build a trusting relationship with us if we're open to it, because they are, and when we recognize that and we truly build the trusting relationship, it's second to none. So then you've got the love part that is there, but the trusting part, it's a whole different story. And I know that when I start working with every guide dog and people say, Oh, how long does it take to really get used to a dog? My response is, it takes roughly a year. Because it takes a long time for both sides of the team to truly recognize and have enough confidence in the other that they have that trust that they need to have.   Tabatha Jones ** 34:59 Yeah. Dogs are so much better than people. I will tell you their behavior is so much better, but I get that and you know someone who adopted my last two dogs. One was three years old when I got her from the pound, and she lived to be 15, and my other one is she's eight. I got her when she was three from someone that was re homing her. But they do. They they teach you that I can love you, but I don't know that I trust you yet. I've got to build this up like I will lick you and throw a party when you come home, but don't be trying to pick me up yet. We're not there. Yeah. So, you know, I can imagine, with a guide dog, it's even more elevated, and I can't write to read your that book, because I just finished underdog. I did. I don't know why the name just went blank. I posted it on my Facebook and Instagram. I was so excited, but yeah, oh my gosh. I can't wait to read the new one. If you   Michael Hingson ** 35:48 get a chance with both of them, go review them at Amazon. So lovely. Get a we always appreciate reviews. So Amazon and Goodreads are the best places to go to go do reviews, and they're very helpful. But when you read, live like a guide dog, love to get your thoughts, and you're welcome to email me and love to chat about it as well. But you're right that there are so many things about dogs that really teach us a lot. One of my favorite things that I talk about a lot, and we deal with it and live like a guide dog is we, as people tend to what if everything to death. We What if everything well, what if this? What if that? And the reality is, most of the things that we're dealing with, what if about are things over which we have absolutely no control, and all we're doing is building up our own internal Sears, and we need to learn to get away from that. If we could just learn to focus on the things that we have control over and not worry about the rest. And of course, people will say, Well, but, but all this stuff is going on we gotta worry about. No, you don't. You can be aware of it without worrying about it. You can be aware of it without it interfering with your life. But you have control over that, but there are so many things in your life that you don't have control over. And my, my premier example of that, of course, is the World Trade Center. I am not convinced that all of the government departments working together would have been able to figure out what was happening and stop the attacks from half from occurring. But the result of that is, of course, that we had no control over the events occurring. What we absolutely have total control over is how we individually choose to deal with those events and how we choose to move forward.   Tabatha Jones ** 37:36 Yeah, absolutely, oh my gosh, it's so powerful and so true. And I'd say too with dogs is they don't let that little thing that bothered them four hours ago eat them up, or four days ago or four months ago. They don't generally hold a grudge unless something was pretty atrocious, where we will ruminate on a story or a conversation over and over and over again, sometimes it's just solved by a simple Hey, what did you mean when you said that? Or we'll just go and keep thinking about it and keep thinking about it. Dogs moved on. They're like, I've already had my snack in my walk, like we're good again. There's no grudge, there's no past concern, or I made a mistake this day. I'm never gonna cross that line again, because, you know, I did this thing, but humans are so are just wired so differently, just from, I'm sure, our life lessons and all the things that we've been through. But if we could live a little more like a dog, that would be kind of amazing. That guide dogs specifically,   Michael Hingson ** 38:35 I agree. And you know, the reality is that dogs do make mistakes, and one of the things that we learned to put it in terms of what we're talking about today, one of the things that we learn as guide dog handlers is how to give appropriate feedback, and that process has changed over the years, so now it's a much more positive process. We don't tend to yell at dogs, we don't tend to try to give sharp leash corrections, but rather, when they do it right, that's the time to truly reinforce it and say, what a good job you did it. And if you're training a dog to do a new thing or give them a new skill, reinforcing the time that they succeed is so much more powerful than ever saying you didn't do that right? And I think that's as true for humans as it is for dogs, but humans just don't tend to for all the reasons that you said, Trust like, like, maybe they should, but we always think that everybody has a hidden agenda, which is unfortunate, because we don't always necessarily have a hidden agenda. And even if we do, and if you feel like you can't trust me because you think I have a hidden agenda, you can always ask me about it, or you should, and that's something we just tend not to feel that much that we can do, because those aren't skills that we're taught when we're growing up.   Tabatha Jones ** 39:56 Yeah, it's very true, and you. Know when you mentioned the mistakes even thinking about that from a leadership perspective. When I first started leading in my last team, we had reorganized into a corporate structure, so I had new employees sitting across 40 some odd states. It was a big a big reorg, and I would be talking to people about different things. And I said, Well, why did you, you know, why did you do it this way? Oh, well, I realized I made a mistake, so I didn't want to get in trouble. So I thought if I went and I did this, then that would I'm like, wait a minute, stop. Let's let's pause, let's go back to get in trouble. Tell me about that. And I would hear, and I heard it from multiple people across the team that there was such a level of fear over making a mistake. And I said, you know, you're not coming to work with somebody's heart transplant in an ice chest, like, if you make a mistake, nobody's gonna die. Yeah, somebody's gonna get a little maybe mad because we're gonna hit a little bit of a revenue hiccup, or maybe have to send an apology notice to some customers that have a mistake on their bill. But nothing's that big that we can't learn from it, fix it correctly and make sure it doesn't happen again. And that was a huge shift, and that's something you know, where a dog will make a mistake they get through the correction to your point, positive reinforcement. We've got jerky treats, kind of redirect. If people only could take a jerky treat, that'd be great, but they don't. But you know, when a mistake happens, teaching people, teaching our kids, like it's okay to make a mistake, but let's talk about what we learned from it. Make a plan to do better, and figure out how we just don't let that happen again, and then if it happens again, okay, let's have a different conversation. What? What did you notice? Did we miss something in the process? Less last time? Let's fix that, and then let's take the next steps forward, and let's go back and present to the team how we can improve this process and what we've learned from this mistake, like we can make it positive and as leaders, we can help our employees go faster. We can help our dogs learn faster. Can help our kids learn faster by just being a leader and managing mistakes correctly.   Michael Hingson ** 42:06 How do we get that process kind of more into the mainstream of society? How do we get people to recognize that it's okay when you make a mistake, we'll fix it and really give them and teach people to give the positive reinforcement that we need to do. Because I think it's, it's very true. We don't teach it.   Tabatha Jones ** 42:27 We don't teach it. I feel like younger parents that I'm seeing, in some ways, are getting there, you know, I remember back in the day when we would accidentally break something, or, you know, be roughhousing a little, and the glass would get knocked off the counter, and it was a huge thing, right? You're going to clean it up. You're going to go to your room. You're going to stop playing around in the house. And, you know, with my son, I know when He would break something and be like, Hey, let's clean this up. I need you to be more careful. You know, it's not you need to go sit in your room. You made a mistake. It's okay. And I see the difference in myself. Still, when I make a mistake, I beat myself up when he makes a mistake, he cleans it up and moves forward. So it's definitely happening through parenting and the way that we handle it as parents. We have that great opportunity as leaders once adults are full grown and in the workforce and still have those tendencies of fear and oh my gosh, I need to cover it up, teaching them, I had a situation where I made a mistake, shocking. I know I made a mistake, just kidding. I do it all the time, but I had made a mistake with some data that I collected from my team, I'd had individual skip level meetings, and decided kept all the notes in a spreadsheet, and I had told the team as I spoke with them. Whatever you tell me, it's in confidence. I'm taking themes of the conversation and I'll present it back to your leaders. They're not going to have names. We're not going to know who said what. That's not what this is about. It's about me helping drive improvements through my leadership team so that it's better for you. And they were really open, and it was amazing. It was such a gift to have that trust from the team. Well, I went and took my compilations, put all my notes together on a spreadsheet, sent it to my leadership team, and never took off the original notes. And I was like, shoot, now, what do I do? So I asked a peer. I said, Hey, this is what I did. What would you do? And she said, Well, I would tell my leaders, they need to be leaders, and they need to keep it confidential. And I was like, oh, not good enough. I'm not doing that. So I thought about it, yeah. And I said, You know what? This is a teachable moment. This is the opportunity I've been given to practice what I preach. So I pulled my entire team, 50 some odd people on the phone, on a teams call. So we were on camera, and I said, I need to talk to you about something. And I said, I made a mistake, and because of that mistake, I have let you down, and I've broken my word. And I explained what I did. I explained, you know, I got really excited by the information, because I saw things we could do, which then led me to moving way too fast, and I completely sent your comment. Comments with your names to your leaders, and I apologize. And going forward, when I take data and information from you, I will be learning from this mistake. I will keep two separate spreadsheets. I will not be, you know, just adding to the individual spreadsheet, I will quality control, check it before I send it out, and I will make sure that I do better. And I just ask that you forget me. On this one, I got so many texts and emails and instant messages that just said, Thank you so much, and someone that said, thank you, it helps to see that a leader owned up to a mistake, and I'm like, that's that was a teachable moment so nobody died. I didn't lose a heart. I broke a little confidence and a little trust. But we can fix things, and that's how,   Michael Hingson ** 45:46 yeah, and, and that makes a lot of sense, and we, we just tend to, oftentimes do knee jerk reactions. I was sitting here thinking about sometime after we moved to New Jersey in 1996 my wife and I were in our living room, and I don't remember what was going on. We were having a great time, and we each had, each had a glass of champagne, and my fourth guide dog, Lenny, was with us. And Lenny, like any good lab has a tail that never stops. And Karen, I think it was Karen, I don't even remember, sure. I think it was. Had put her glass down on the coffee table, and tail hit glass, glass, which was crystal, went all over floor, hardwood floor, you know, and I can think of so many people who would blame the dog. And actually, I think Lenny blamed herself for a little while, and we kept saying it wasn't your fault we screwed up. And eventually, you know, she well within, within an hour, she was mostly Okay, but, but the bottom line is that she, she, she knew that something happened, but it wasn't her fault, and it is important to own up to to things and and as I said, I think it was Karen, because I think Karen said I should never have put my glass down, or I should have put it back further away from her tail, because she was So excited. You know those   Tabatha Jones ** 47:21 tails, lab tails are crazy things, yeah, oh my gosh, right, but Lenny didn't stop wagging her tail because of that little mistake, right? It's something that Karen was able to own up to. You two were able to clean it up, and then Lenny was able to go on and keep wagging her tail. Everyone's being more careful. Now,   Michael Hingson ** 47:39 what's really funny is that, because it was a hardwood floor and crystal, there were her pieces that we found days later, but   Tabatha Jones ** 47:47 really years later, oh my gosh. But   Michael Hingson ** 47:50 you know what Lenny was? Was, was a cutie, and Lenny was the, probably the most empathetic dog that I've ever had. We had a pastor, and we had who we had come to know, and we were at a party, and she was at this party, and she came up to us and she said, we let Lenny visit everybody, but we just let her loose. Um, Lenny is the most empathetic dog I've ever seen, because you let her loose. And she went to the person who was feeling the most pain first, and then she worked the rest of the room, and we're talking emotional pain, but Lenny could sense that and and she did. She went to the person who was hurting the most for whatever reason. And then after she felt she had done all she could with that person, then she went around to the rest of the room. Oh, what a wonderful experience that was. Yeah, I know, and we hadn't noticed it, but sharee told it to us, and we we realized it from then on, yeah, she's right. I   Tabatha Jones ** 48:52 always think that the companies that allow people to bring their dogs to work are probably the companies that have the highest performance and productivity. I can't prove this yet, but there is something about having a warm, fuzzy little Snuggler with a cold nose right next to you that makes such a difference. Yeah, like I said, you know, mine's by me all the time, but they're just so intuitive. They pick up on your moods. They pick up on what's going on when you've had a bad day, you know, when you're feeling unconfident. I've worked with people a lot on helping them build confidence. And she'll even come around like, Hey, why you down? Like, what's going on? Let's go play. Go play. And then, you know, they're always so excited when you just do the smallest things. It's like, you know what? All right, I am making somebody, somebody happy today. It's just not that, maybe that other person, or whatever it is. But, yeah, oh my gosh. What made   Michael Hingson ** 49:40 you decide? What Madeline just caused you to decide to go from working for other companies in the corporate world to starting your own coaching career full time.   Tabatha Jones ** 49:52 You know, I just love the coaching aspect, helping people who struggle to speak up for themselves or who. Struggle to recognize the value that they bring to the workplace or to the world in general, just really lights my fire. I work mostly with women in their 50s, mostly with women who are already leaders but feel a bit stuck, and help them just remember who they are. Help them remember you know you are a leader. This is how you can set yourself apart, and this is how we can start preparing for your next promotion. I wrote my book promotion ready in three months, the Women's Guide to career advancement, which was released in August. Just because the concerns were so similar, I thought, you know, I'm going to put these specific the specific framework together in a book so that women who maybe don't have time for coaching right now, or they don't have the means, for whatever reason, they can get that framework in this book and get started on setting themselves apart and rebuilding that confidence. And I just love it. I feel like we tend to play really small, especially after a simple mistake or a simple breach of trust or a simple someone said something, and it just really stuck in our head for whatever reason. So I want women to stop. I want them to start feeling more empowered and start going after those things that they want. Because I don't know if you've seen the movie The longest game. But one of the quotes is the, you know, the field isn't the golfing green. The field is the five inches between your ears. And that's life. It is a fact. It is whatever is going on in that space between your ears is what's going to tell you you can and it's going to tell you what you can't do. So we want to only five inches. They say five inches. I haven't actually measured mine either. I say it and I touch it every time, because I'm like, I don't know if it's really five inches. Maybe it's, maybe it's four and a half. I don't know. I've always prided myself on having, you know, a skinny forehead.   Michael Hingson ** 51:57 Well, you know, but, but it's interesting and and, of course, sort of on principle, just for fun. I'll ask, do you ever find that that men read it or that that you coach men as well? Do you find that there are men that will benefit, or choose to benefit from the same things that you're talking about with most women? Absolutely,   Tabatha Jones ** 52:15 I say I work mostly with women and a few lucky men, because there are men who don't feel as confident or who might be a little bit more of that quieter later, and the strategies in there are obvious. Is probably not the right word. But there are things that are really simple and easy to do, but so often overlooked. So for anyone who finds themselves really kind of hiding behind the keyboard, not getting out and about and working on their visibility and relationship building. There are a lot of great strategies for that. The worst thing to do is wait until the promotion opportunity posts to start getting out there and building your brand. It doesn't serve anyone, and it's going to keep you behind. So, yeah, absolutely, that's a great question. If you   Michael Hingson ** 53:05 want to be noticed, then you have to work at what you need to do to be noticed. And that is a an important skill to learn. And it is all about brand, which doesn't mean you're trying to be so calculating that you're trying to do in other people, it is all about doing the things that you need to do, both to learn and to be able to advance in a positive way.   Tabatha Jones ** 53:30 Yeah, exactly. And there are strategies just for even man, even managing your time, because that's so obvious to some of us who have been there, but to others, they'll allow their calendar to be blocked from 7am to 7pm with everyone else's priorities, and it's important to make yourself a priority so that you can start standing out before the job posts. And that's kind of the secret sauce. A lot of people, like I said, they wait until the job posts and they've just been working hard and then can't figure out why they're not getting ahead. So we want to start doing things, taking action every day before that position posts, one   Michael Hingson ** 54:09 of the things that that I do is on my calendar page, I have time blocked out every day and and people will say, Well, I want to schedule something, but this time isn't available, and this is the only time that I can do it. And what I tell people is I have the time blocked out so that I can do the things that I need to do or that I might want to do. And one of them is responding positively to the fact that you need a certain time to meet, and that time is in one of my block times, but I block times so that I have free time to do what needs to be done. So let's schedule it, and, you know, and I, and I find that that works really well, because it gives me the time to make choices and do the things that I want to do. And I think it's so important to be able to do that. So.   Tabatha Jones ** 55:00 Yeah, the calendar is key. I always say your calendar equals clarity equals confidence. I mean, it just it builds that confidence. What I see happen a lot in the corporate space is the calendar gets booked for again, everybody else's priorities, 7am to 7pm I will see someone sitting in a meeting, totally disengaged. And when I would say, What are you doing? And I ask clients now too, so how do you prepare for this meeting? Because almost always the answer is, oh, I have a big meeting coming up in a couple of hours, and I'm not ready yet. Like, well, why are you in this meeting? If that meeting matters so much, why are you here? Because you're hurting your brand here, looking disengaged, asking, Can you repeat that 72 times where you could have just sent a delegate, or you could have blocked that time to think and prepare, which is so important, the calendar blocks. I don't think I could live without them. They're critical, right? That's how we get things done. That's how we make sure we're focused on the right things. That's how I prepare for clients. I don't just get on and wing it, because that's not going to go well, yeah,   Michael Hingson ** 56:02 and that's why on, on unstoppable mindset. I asked people to send me some things because I want to appropriately prepare, because if, if I'm doing my job right, I learn all I can to be able to be involved in an intelligent conversation, and people have so many skills that I haven't learned or don't have, I get to use the information that they send to prepare and learn about some of those skills, which is part of why I say if I'm not learning at least as much as anyone else who is listening To the podcast, and I'm not doing my job right? Because it's so much fun to be able to explore and talk with people, and it's and it is so much fun. So I I appreciate exactly what you're saying. Well,   Tabatha Jones ** 56:53 thank you. Yeah, it's, it's a, I mean, tooting my own horn a little bit. It's a great book full of strategy. And if you just took it, take it and start implementing those small changes, you'll see a huge difference. And I say that you'll see it, but not only you, your leader will see and your team will see that you're making changes and and making a difference. So yeah, it's just that calendar is so helpful.   Michael Hingson ** 57:16 Life is is an adventure, as far as I'm concerned. And if we're not always learning we're not doing our job right exactly which is so important? Well, do you have any kind of last thoughts of things that you want people to to think about, as far as leadership or as far as moving forward in the corporate world, or or any of those kinds of things? Yeah,   Tabatha Jones ** 57:40 absolutely. And thank you so much for asking. I do want to tie it back to unstoppable mindset, because you are absolutely unstoppable. It's a matter of clearing those blocks, the things that are in your way, the things that are in that five inches, or whatever it really is between your ears that is getting in the way and telling you you can't do something. And I encourage you if you're struggling, if you want to get ahead, if you've had some bad experiences when trying to get ahead, connect with me on LinkedIn. You can find me at Tabitha Jones and D, H, A Jones, thank you. Yes, all A's, Tabata, Tabatha. You can call me what you want. Just spell it right so you can find me. But absolutely connect with me there, and let's talk about what's going on and see how we can help you start moving forward again. Absolutely, we'll share strategies to give at least a little bit of a boost and kind of start relieving some of the discomfort that may be going on, but kind of back to that point you are completely unstoppable. It's just about investing in yourself, and that may look like time, energy or financially, just to get yourself out of, out of where you're at and into that next thing.   Michael Hingson ** 58:52 What's your website? You must I assume you have a website. I   Tabatha Jones ** 58:55 do have a website. It is empowered. Dash leader.com, and if you go out there, I actually have a free gift. I've recently published an ebook which is a career confidence playbook for women over 50, and that also has some great strategies, as well as workbook and journaling pages to help you really flesh out those goals and start taking those small action steps,   Michael Hingson ** 59:21 and guys, the concepts are the same. So don't think it's just for women. Otherwise, learn nearly as much on this podcast as you   Tabatha Jones ** 59:29 should. That is true. That's very true. The color is a little purple and black. Don't let that send you anywhere. Just it's perfect. Come on in. Let's talk   Michael Hingson ** 59:39 colors. Don't bother me.   59:42 Outstanding.   Michael Hingson ** 59:44 Well, I want to thank you for being here. This has been really fun. I knew it was going to be, and it was every bit as fun and and informative as as I thought it would be. So I hope people will reach out to you on LinkedIn and go off and. Uh, go to the website as well. Get your free ebook. I'm going to go get it and and I really think that you've offered a lot of good insights that will be helpful for people. I hope all of you listening and watching out there agree. I'd love to hear your thoughts. Please email me. Let me know what you think of our episode today. You can email me at Michael M, I C H, A, E, L, H i at accessibe, A, C, C, E, S, S, I b, e.com, or you can go to our podcast page, which is w, w, w, dot Michael hingson.com/podcast, and it's m, I C H, A, E, L, H, I N, G, s, o, n.com/podcast, and there you can listen to all the episodes, or you can binge listen wherever you found our podcast. We are available wherever podcasts are are hosted and provided. So would love to hear from you wherever and for all of you, and Tabitha you as well. If you know anyone else who you think we ought to have as a guest on unstoppable mindset, love to hear from you. Love to hear and get introductions. We really appreciate getting to meet more people. It is so much fun. So I want to thank you. You know all for for doing that in advance, but especially Tabitha, I want to thank you once again for being here today. This has been so much fun. So thank you for coming on.   1:01:23 Thank you for having me. This has been great, Michael,   **Michael Hingson ** 1:01:30 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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  • Episode 334 – Unstoppable Leadership Consultant and Executive Coach with Rachelle Stone
    Have you or do you feel stress? What is stress and how can we deal with it? Our guest this time is Rachelle Stone who discusses those very questions with us. Rachelle grew up in a very small town in Massachusetts. After attending community college, she had an opportunity to study and work at Disney World in Florida and has never looked back.   Rachelle loved her Disney work and entered the hospitality industry spending much of 27 years working for or running her own destination management company. She will describe how one day after a successful career, at the age of 48, she suffered what today we know as burnout. She didn’t know how to describe her feelings at the time, but she will tell us how she eventually discovered what was going on with her.   She began to explore and then study the profession of coaching. Rachelle will tell us about coaches and clients and how what coaches do can help change lives in so many ways.   This episode is full of the kind of thoughts and ideas we all experience as well as insights on how we can move forward when our mindsets are keeping us from moving forward. Rachelle has a down-to-Earth way of explaining what she wants to say that we all can appreciate.       About the Guest:   “As your leadership consultant, I will help you hone your leadership, so you are ready for your next career move. As your executive coach, I will partner with you to overcome challenges and obstacles so you can execute your goals.”     Hi, I’m Rachelle. I spent over 25 years as an entrepreneur and leader in the Special Event industry in Miami, building, flipping, and selling Destination Management Companies (DMCs).  While I loved and thrived in the excitement and chaos of the industry, I still managed to hit a level of burnout that was wholly unexpected and unacceptable to me, resulting in early retirement at 48.   Now, as a trained Leadership Consultant and Executive Coach, I’ve made it my mission to combine this hard-won wisdom and experience to crack the code on burnout and balance for others so they can continue to thrive in careers they love. I am Brené Brown Dare to Lead ™ trained, a Certified Positive Intelligence ® Mental Fitness coach, and an accredited Professional Certified Coach by the ICF (International Coaching Federation, the most recognized global accreditation body in the coaching industry).   I continue to grow my expertise and show my commitment to the next generation of coaches by serving on the ICF-Central Florida chapter board of directors. I am serving as President-Elect and Chapter Liaison to the global organization. I also support those new to the coaching industry by mentoring other coaches to obtain advanced coaching credentials.   I maintain my well-being by practicing Pilates & Pvolve ® a few days a week, taking daily walks, loving on my Pug, Max, and making time for beach walks when possible.   Ways to connect Rachel:   www.rstoneconsulting.com https://www.linkedin.com/in/rstoneconsulting/ Instagram: @even_wonderwoman_gets_tired   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi and welcome to unstoppable mindset where inclusion diversity and the unexpected meet. But you know, the more fun thing about it is the unexpected. Unexpected is always a good thing, and unexpected is really anything that doesn't have anything directly to do with inclusion or diversity, which is most of what we get to deal with in the course of the podcast, including with our guest today, Rachelle Stone, who worked in the hospitality industry in a variety of ways during a lot of her life, and then switched to being a coach and a leadership expert. And I am fascinated to learn about that and what what brought her to that? And we'll get to that at some point in the course of the day. But Rachelle, welcome to unstoppable mindset. We're glad you're here. Thank   Rachelle Stone ** 02:08 you, Michael. I'm honored to be here. Excited to be talking to you today.   Michael Hingson ** 02:12 Well, it's a lot of fun now. You're in Florida. I am. I'm in the Clearwater   Rachelle Stone ** 02:16 Dunedin area. I like to say I live in Dunedin, Florida without the zip code.   Michael Hingson ** 02:22 Yeah. Well, I hear you, you know, then makes it harder to find you that way, right?   Rachelle Stone ** 02:28 Physically. Yeah, right, exactly. Danita, without the zip code, we'll stick with that. Yeah,   Michael Hingson ** 02:33 yeah, that works. Well, I'm really glad you're here. Why don't we start by maybe you talking to us a little bit about the early Rachelle growing up and some of that stuff.   Rachelle Stone ** 02:43 Yeah, I was lucky. I grew up in rural Western Massachusetts, little po doc town called Greenfield, Massachusetts. We were 18 miles from the Vermont border, which was literally a mile and a half from the New Hampshire border. So I grew up in this very interesting area where it was like a tri state area, and our idea of fun growing up, well, it was, we were always outdoors, playing very much outdoors. I had three siblings, and I was the youngest, and it was one of those childhoods where you came home from school, and mom would say, go outside, don't come back in the house until you hear the whistle. And every house on the street, every mother had a whistle. There were only seven houses because there was a Boy Scout camp at the end of the road. So as the sun was setting and the street lights would come on, you would hear different whistles, and different family kids would be going home the stone kids up, that's your mom. Go home, see you next time that was it was great. And you know, as I got older and more adventurous, it was cow tipping and keg parties and behind and all sorts of things that we probably shouldn't have been doing in our later teen years, but it was fun. Behind   Michael Hingson ** 04:04 is it's four wheeling,   Rachelle Stone ** 04:08 going up rough terrain. We had these. It was very, very hilly, where I was lot of lot of small mountains that you could conquer.   Michael Hingson ** 04:17 So in the winter, does that mean you got to do some fun things, like sledding in the snow. Yeah, yeah.   Rachelle Stone ** 04:24 We had a great hill in the back of our yard, so I learned to ski in my own backyard, and we had three acres of woods, so we would go snowshoeing. We were also close to a private school called Northfield Mount Hermon, which had beautiful, beautiful grounds, and in the winter, we would go cross country skiing there. So again, year round, we were, we were outdoors a lot.   Michael Hingson ** 04:52 Well, my time in Massachusetts was three years living in Winthrop so I was basically East Boston. Yeah. Yes and and very much enjoyed it. Loved the environment. I've been all over Massachusetts in one way or another, so I'm familiar with where you were. I am, and I will admit, although the winters were were cold, that wasn't as much a bother as it was when the snow turned to ice or started to melt, and then that night it froze. That got to be pretty slippery,   05:25 very dangerous, very dangerous.   Michael Hingson ** 05:29 I then experienced it again later, when we lived in New Jersey and and I actually our house to take the dogs out. We had no fenced yards, so I had to take them out on leash, and I would go down to our basement and go out and walk out basement onto a small deck or patio, actually, and then I had to go down a hill to take the dogs where they could go do their business. And I remember the last year we were in New Jersey, it snowed in May, and the snow started to melt the next day, and then that night, it froze, and it and it stayed that way for like about a day and a half. And so it was as slick as glass is. Glass could be. So eventually I couldn't I could go down a hill, it was very dangerous, but going back up a hill to come back in the house was not safe. So eventually, I just used a very long flex leash that was like 20 feet long, and I sent the dogs down the hill. I stayed at the top.   Rachelle Stone ** 06:33 Was smart, wow. And they didn't mind. They just wanted to go do their business, and they wanted to get back in the house too. It's cold, yeah?   Michael Hingson ** 06:41 They didn't seem to be always in an incredible hurry to come back into the house. But they had no problem coming up the hill. That's the the advantage of having claws,   Rachelle Stone ** 06:51 yes. Pause, yeah, four of them to boot, right? Yeah, which   Michael Hingson ** 06:54 really helped a great deal. But, you know, I remember it. I love it. I loved it. Then now I live in in a place in California where we're on what's called the high desert, so it doesn't get as cold, and we get hardly any of the precipitation that even some of the surrounding areas do, from Los Angeles and Long Beach and so on to on the one side, up in the mountains where the Snow is for the ski resorts on the other so Los Angeles can have, or parts of La can have three or four inches of rain, and we might get a half inch.   Rachelle Stone ** 07:28 Wow. So it stays relatively dry. Do you? Do you ever have to deal like down here, we have something called black ice, which we get on the road when it rains after it hasn't rained in a long time? Do you get that there in California,   Michael Hingson ** 07:41 there are places, yeah, not here where I live, because it generally doesn't get cold enough. It can. It's already this well, in 2023 late 2023 we got down to 24 degrees one night, and it can get a little bit colder, but generally we're above freezing. So, no, we don't get the black ice here that other places around us can and do. Got it. Got it. So you had I obviously a fun, what you regard as a fun childhood.   Rachelle Stone ** 08:14 Yeah, I remember the first day I walked into I went to a community college, and I it was a very last minute, impulsive, spontaneous decision. Wow, that kind of plays into the rest of my life too. I make very quick decisions, and I decided I wanted to go to college, and it was open enrollment. I went down to the school, and they asked me, What do you want to study? I'm like, I don't know. I just know I want to have fun. So they said, you might want to explore Recreation and Leisure Services. So that's what I wound up going to school for. And I like to say I have a degree in fun and games.   Michael Hingson ** 08:47 There you go. Yeah. Did you go beyond community college or community college enough?   Rachelle Stone ** 08:53 Yeah, that was so I transferred. It took me four years to get a two year degree. And the reason was, I was working full time, I moved out. I just at 17, I wanted to be on my own, and just moved into an apartment with three other people and went to college and worked. It was a fabulous way to live. It was wonderful. But then when I transferred to the University, I felt like I was a bit bored, because I think the other students were, I was dealing with a lot of students coming in for the first time, where I had already been in school for four years, in college for four years, so the experience wasn't what I was looking for. I wanted the education. And I saw a poster, and it was Mickey Mouse on the poster, and it was Walt Disney World College program now accepting applications. So I wrote down the phone number, email, whatever it was, and and I applied. I got an interview again. Remember Michael? I was really bored. I was going to school. It was my first semester in my four year program, and I just anyway. I got a call back and. And I was accepted into the Disney College Program. So, um, they at that time, they only took about 800 students a year. So it was back in 1989 long time ago. And I was thrilled. I left Massachusetts on january 31 1989 in the blizzard of 89 Yeah, and I drove down to Orlando, Florida, and I never left. I'm still here in Florida. That was the beginning of my entire career. Was applying for the Disney College Program.   Michael Hingson ** 10:36 So what was that like, being there at the Disney College, pro nominal, phenomenal. I have to ask one thing, did you have to go through some sort of operation to get rid of your Massachusetts accent? Does   Rachelle Stone ** 10:50 it sound like it worked? No, I didn't have well, it was funny, because I was hoping I would be cast as Minnie Mouse. I'm four foot 10. I have learned that to be Mini or Mickey Mouse, you have to be four, eight or shorter. So I missed many by two inches. My second choice was being a lifeguard, and I wound up what I they offered me was Epcot parking lot, and I loved it, believe it or not, helping to park cars at Epcot Center. I still remember my spiel to the letter that I used to give because there was a live person on the back of the tram speaking and then another one at the front of the tram driving it to get you from the parking lot to the front entrance of the gate. But the whole experience was amazing. It was I attended classes, I earned my Master's degree. I picked up a second and third job because I wanted to get into hotels, and so I worked one day a week at the Disney Inn, which is now their military resorts. And then I took that third job, was as a contractor for a recreation management company. So I was working in the field that I had my associates in. I was working at a hotel one day a week, just because I wanted to learn about hotels. I thought that was the industry I wanted to go into. And I was I was driving the tram and spieling on the back of the tram five days a week. I loved it was phenomenal.   Michael Hingson ** 12:20 I have a friend who is blind who just retired from, I don't know, 20 or 25 years at Disneyland, working a lot in the reservation centers and and so on. And speaks very highly of, of course, all the experiences of being involved with Disney.   Rachelle Stone ** 12:38 Yeah, it's really, I'm It was a wonderful experience. I think it gave me a great foundation for the work in hospitality that I did following. It was a great i i think it made me a better leader, better hospitality person for it well,   Michael Hingson ** 12:57 and there is an art to doing it. It isn't just something where you can arbitrarily decide, I'm going to be a successful and great hospitality person, and then do it if you don't learn how to relate to people, if you don't learn how to talk to people, and if you're not having fun doing it   Rachelle Stone ** 13:14 exactly. Yes, Fun. Fun is everything. It's   Michael Hingson ** 13:18 sort of like this podcast I love to tell people now that the only hard and fast rule about the podcast is we both have to have fun, or it's not worth doing.   Rachelle Stone ** 13:25 That's right. I'm right there with you. Gotta Have fun,   Michael Hingson ** 13:30 yeah? Well, so you So, how long were you with Disney? What made you switched? Oh, so   Rachelle Stone ** 13:36 Disney College Program. It was, at that time, it was called the Magic Kingdom college program, MK, CP, and it's grown quite significantly. I think they have five or 7000 students from around the world now, but at that time it was just a one semester program. I think for international students, it's a one year program. So when my three and a half months were up. My semester, I could either go back. I was supposed to go back to school back in Massachusetts, but the recreation management company I was working for offered me a full time position, so I wound up staying. I stayed in Orlando for almost three and a half years, and ultimately I wound up moving to South Florida and getting a role, a new role, with a different sort of company called a destination management company. And that was that was really the onset destination management was my career for 27 years. 26   Michael Hingson ** 14:38 years. So what is a destination management company. So   Rachelle Stone ** 14:41 a destination management company is, they are the company that receives a group into a destination, meetings, conventions, events. So for instance, let's say, let's say Fathom note taker. Wants to have an in person meeting, and they're going to hold it at the Lowe's Miami Beach, and they're bringing in 400 of their top clients, and and and sales people and operations people. They need someone on the receiving end to pick everybody up at the airport, to put together the theme parties, provide the private tours and excursions. Do the exciting restaurant, Dine Around the entertainment, the amenities. So I did all the fun. And again, sticking with the fun theme here, yeah, I did all of the auxiliary meeting fun add ons in the destination that what you would do. And I would say I did about 175 to 225, meetings a year.   Michael Hingson ** 15:44 So you didn't actually book the meetings, or go out and solicit to book the meetings. You were the person who took over. Once a meeting was arranged,   Rachelle Stone ** 15:53 once a meeting was booked in the destination, right? If they needed a company like mine, then it would be then I would work with them. If I would be the company. There were several companies I did what I do, especially in Miami, because Miami was a top tier destination, so a client may book the lows Miami Beach and then reach out to two to three different DMCs to learn how can they partner with them to make the meeting the most successful. So it was always a competitive situation. And it was always, you know, needing to do our best and give our best and be creative and out of the box. And, yeah, it was, it was an exciting industry. So what makes   Michael Hingson ** 16:41 the best destination management company, or what makes you very successful? Why would people view you as successful at at what you do, and why they would want to choose you to be the company to work with? Because obviously, as you said, it's competitive.   Rachelle Stone ** 16:59 Everybody well, and there's choice. Everybody has choice. I always believed there was enough business to go around for everybody. Very good friends with some of my my hardiest competitors. Interestingly, you know, although we're competing, it's a very friendly industry. We all network together. We all dance in the same network. You know, if we're going to an industry network, we're all together. What? Why would somebody choose me over somebody else? Was really always a decision. It was sometimes it was creativity. Sometimes it was just a feeling for them. They felt the relationship just felt more authentic. Other times it was they they just really needed a cut and dry service. It just every client was always different. There were never two programs the same. I might have somebody just wanting to book a flamenco guitarist for three hours, and that's all they need. And another group may need. The transportation, the tours, the entertainment, the theme parties, the amenities, the whole ball of Fox, every group was different, which is, I think, what made it so exciting, it's that relationship building, I think, more than anything. Because these companies are doing meetings all over the country, sometimes some of them all over the world. So relationships were really, really important to them to be able to go into a destination and say to their partner in that destination, hey, I'm going to be there next May. This is what I need. Are you available? Can you help? So I think on the initial front end, it is, when it's a competitive bid, you're starting from scratch to build a relationship. Once that's relationship is established, it is easier to build on that relationship when things go wrong. Let's talk about what worked, what didn't, and how we can do better next time, instead of throwing the entire relationship out with the bathwater and starting from scratch again. So it was a great industry. I loved it, and   Michael Hingson ** 19:00 obviously you must have been pretty successful at it.   Rachelle Stone ** 19:04 I was, I was lucky. Well, luck and skill, I have to give myself credit there too. I worked for other DMCs. I worked for event companies that wanted to expand into the DMC industry. And I helped, I helped them build that corporate division, or that DMC division. I owned my own agency for, I think, 14 years, still alive and thriving. And then I worked for angel investors, helping them flip and underperforming. It was actually a franchise. It was an office franchise of a global DMC at the time. So I've had success in different areas of Destination Management, and I was lucky in that I believe in accreditation and certification. That's important to me. Credibility matters. And so I. Involved in the association called the association of Destination Management executives international admei I know it's a mouthful, but I wound up serving on their board of directors and their certification and accreditation board for 14 years, throughout my career, and on the cab their certification accreditation board, my company was one of the first companies in the country to become a certified company, admc certified. I was so proud of that, and I had all of my staff. I paid for all of them to earn their certification, which was a destination management Certified Professional. That's the designation. I loved, that we could be a part of it. And I helped write a course, a university level course, and it was only nine weeks, so half a semester in teaching students what destination management is that took me three years. It was a passion project with a couple of other board members on the cab that we put together, and really glad to be a part of that and contributing to writing the book best practices in destination management, first and second edition. So I feel lucky that I was in this field at a time where it was really growing deeper roots. It had been transport the industry. When I went into it was maybe 20 years young, and when I left it, it been around for 40 plus years. So it's kind of exciting. So you so you   Michael Hingson ** 21:41 said that you started a company and you were with it for 4014 years, or you ran it for 14 years, and you said, it's still around. Are you involved with it at all? Now, I   Rachelle Stone ** 21:51 am not. I did a buyout with the I had two partners at the time. And without going into too much detail, there were some things going on that I felt were I could not align with. I felt it was unethical. I felt it was immoral, and I struggled for a year to make the decision. I spoke to a therapist, and I ultimately consulted an attorney, and I did a buyout, and I walked away from my this was my legacy. This was my baby. I built it from scratch. I was the face of the company. So to give that up my legacy, it was a really tough decision, but it really did come full circle, because late last year, something happened which brought me back to that decision, and I can, with 100% certainty, say it was a values driven decision for me, and I'm so happy I made that decision. So I am today. Yeah,   Michael Hingson ** 22:57 and, and let's, let's get to that a little bit so you at some point, you said that you had burnout and you left the industry. Why did you do that?   Rachelle Stone ** 23:08 So after I did, sold my my business, I worked for angel investors for about three and a half years. They brought me in. This was an underperforming office that the franchisee, because they had owned it for 10 years, had done a buyout themselves and sold it back to the angel investors or the private equity so they brought me in to run the office and bring it from surviving to thriving again. And it took me about 18 months, and I brought it from under a million to over 5.3 million in 18 months. So it's quite successful. And I had said to the owners, as they're thanking me and rewarding me, and it was a great first two years, I had said to them, please don't expect this again. This was a fluke. People were following me. There was a lot of curiosity in the industry, because this was a really big move for me to sell my company and then go work for this one. It was big news. So it was a great time. But the expectation for me to repeat, rinse and repeat, that kind of productivity was not realistic. It just wasn't realistic. And about a year and a half later, I just, I was driving from the Lowe's Miami Beach. It's funny, because I used that as an example before, to the breakers in Palm Beach. And if you know South Florida at all, it's, it's, you're taking your life in your hands every time you get on 95 it's a nightmare. Anyway, so I'm driving from the lows to the breakers, and I just left a kind of a rough meeting. I don't even remember what it was anymore, because that was back in 2014 and I'm driving to another meeting at the breakers, and I hang up the phone with somebody my. Son calls about something, Mom, this is going on for graduation. Can you be there? And I'm realizing I'm going to be out of town yet again for work, and I'm driving to the breakers, and I'm having this I just had this vision of myself in the middle of 95 slamming the brakes on in my car, coming to a full stop in the middle of the highway. I did not do this this, and I don't recommend you do this. And I opened up my car door, and I literally just walked away from my car. That was the image in my mind. And in that moment, I knew it was time for me to leave. I had gone as high as I could go. I'd done as much as I could do. I'd served on boards, contributed to books, spoken on panels. I wanted to go back to being an entrepreneur. I didn't want to work for angel investors anymore. I wanted to work for myself. I wanted to build something new, and I didn't want to do it in the DMC world. So I went home that night thinking I was going to just resign. Instead, I wrote a letter of retirement, and I retired from the industry, I walked away two and a half weeks later, and I said I was never going to return.   Michael Hingson ** 26:09 And so I burnt out, though at the time, what? What eventually made you realize that it was all burnt out, or a lot of it was burnt out. So I   Rachelle Stone ** 26:17 didn't know anything about burnout at that time. I just knew I was incredibly frustrated. I was bored. I was over in competence, and I just wanted out. Was just done. I had done well enough in my industry that I could take a little time. I had a lot of people asking me to take on consulting projects. So I did. I started doing some consulting in hospitality. And while I was doing that, I was kind of peeling away the layers of the onion, saying, What do I want to do next? I did not want to do DMC. That's all I knew. So I started this exploration, and what came out of it was an interest in exploring the field of coaching. So I did some research. I went to the coachingfederation.org which is the ICF International coaching Federation, is the leading accreditation body for coaches in the world. And through them, I researched Who were some of the accredited schools. I narrowed it down. I finally settled on one, and I said, I'm going to sign up for one course. I just want to see what this coaching is all about. So I signed up for a foundations course with the with the school out of Pennsylvania, and probably about three weeks into the course, the professor said something which was like a light bulb moment for me, and that I realized like, oh my   Speaker 1 ** 27:40 god, I burnt out. And I was literally, at this   Rachelle Stone ** 27:46 time, we're in school, we're on the phone. It was not zoom. We didn't have all this yet. It was you were on the phone, and then you were pulling up documents on your computer so the teacher couldn't see me crying. I was just sobbing, knowing that this is i i was so I was I was stunned. I didn't say anything. I sat on this for a while. In fact, I sat on it. I started researching it, but I didn't tell anybody for two years. It took me two years before I finally admitted to somebody that I had burnt out. I was so ashamed, embarrassed, humiliated, I was this successful, high over achiever. How could I have possibly burnt out?   Michael Hingson ** 28:34 What? What did the teacher say   Rachelle Stone ** 28:37 it was? I don't even remember what it was, but I remember that shock of realization of wellness, of it was, you know what it was that question, is this all? There is a lot of times when we were they were talking about, I believe, what they were talking about, midlife crisis and what really brings them on. And it is that pivotal question, is this really all there is, is this what I'm meant to be doing? And then in their conversation, I don't even remember the full conversation, it was that recognition of that's what's happened to me. And as I started researching it, this isn't now. This is in 2015 as I'm researching it and learning there's not a lot on it. I mean, there's some, mostly people's experiences that are being shared. Then in 2019 the World Health Organization officially, officially recognizes burnout as a phenomenon, an occupational phenomenon.   Michael Hingson ** 29:38 And how would you define burnout? Burnout is,   Rachelle Stone ** 29:43 is generally defined in three areas. It is. It's the the, oh, I always struggle with it. It's that disconnect, the disconnect, or disassociation from. Um, wanting to succeed, from your commitment to the work. It is the knowing, the belief that no one can do it well or right. It is there. There's that. It's an emotional disconnect from from from caring about what you're doing and how you're showing up, and it shows up in your personal life too, which is the horrible thing, because it your it impacts your family so negatively, it's horrible.   Michael Hingson ** 30:39 And it it, it does take a toll. And it takes, did it take any kind of a physical toll on you?   Rachelle Stone ** 30:45 Well, what I didn't realize when I when I took this time, I was about 25 pounds overweight. I was on about 18 different medications, including all my vitamins. I was taking a lot of vitamins at that time too. Um, I chronic sciatica, insomnia. I was self medicating. I was also going out, eating rich dinners and drinking, um, because you're because of the work I was doing. I had to entertain. That was part of that was part of of my job. So as I was looking at myself, Yes, physically, it turns out that this weight gain, the insomnia, the self medication, are also taught signs of of risk of burnout. It's how we manage our stress, and that's really what it comes down to, that we didn't even know. We don't even know. People don't no one teaches us how to process our stress, and that that's really probably one of the biggest things that I've through, everything that I've studied, and then the pandemic hitting it. No one teaches us how to manage our stress. No one tells us that if we process stress, then the tough stuff isn't as hard anymore. It's more manageable. No one teaches us about how to shift our mindsets so we can look at changing our perspective at things, or only seeing things through our lizard brain instead of our curious brain. These are all things that I had no idea were keeping me I didn't know how to do, and that were part of contributing to my burnout. Right?   Michael Hingson ** 32:43 Is stress more self created, or is it? Is it an actual thing? In other words, when, when there is stress in the world? Is it something that, really, you create out of a fear or cause to happen in some way, and in reality, there are ways to not necessarily be stressful, and maybe that's what you're talking about, as far as learning to control it and process it, well,   Rachelle Stone ** 33:09 there's actually there's stresses. Stressors are external. Stress is internal. So a stressor could be the nagging boss. It could be your kid has a fever and you're going to be late for work, or you're going to miss a meeting because you have to take them to the doctor. That's an external stressor, right? So that external stressor goes away, you know, the traffic breaks up, or your your husband takes the kid to the doctor so you can get to your meeting. Whatever that external stress, or is gone, you still have to deal with the stress that's in your body. Your that stress, that stress builds up. It's it's cortisol, and that's what starts with the physical impact. So those physical symptoms that I was telling you about, that I had, that I didn't know, were part of my burnout. It was unprocessed stress. Now at that time, I couldn't even touch my toes. I wasn't doing any sort of exercise for my body. I wasn't and that is one of the best ways you can process stress. Stress actually has to cycle out of your body. No one tells us that. No one teaches us that. So how do you learn how to do that?   Michael Hingson ** 34:21 Well, of course, that's Go ahead. Go ahead. Well, I was gonna   Rachelle Stone ** 34:24 say it's learning. It's being willing to look internally, what's going on in your body. How are you really getting in touch with your emotions and feelings and and processing them well?   Michael Hingson ** 34:37 And you talk about stressors being external, but you have control. You may not have control directly over the stressor happening, but don't you have control over how you decide to deal with the external stress? Creator,   Rachelle Stone ** 34:55 yes, and that external stress will always. Go away. The deadline will come and go. The sun will still rise tomorrow in set tomorrow night. Stressors always go away, but they're also constantly there. So you've got, for instance, the nagging boss is always going to bring you stress. It's how you process the stress inside. You can choose to ignore the stressor, but then you're setting yourself up for maybe not following through on your job, or doing   Michael Hingson ** 35:29 right. And I wouldn't suggest ignoring the stressor, but you it's processing that   Rachelle Stone ** 35:34 stress in your body. It's not so let's say, at the end of the rough day, the stressors gone. You still, whether you choose to go for a walk or you choose to go home and say, Honey, I just need a really like I need a 62nd full on contact, bear hug from you, because I'm holding a lot of stress in my body right now, and I've got to let it out So that physical contact will move stress through your body. This isn't this is they that? You can see this in MRI studies. You see the decrease in the stress. Neuroscience now shows this to be true. You've got to move it through your body. Now before I wanted to kind of give you the formal definition of burnout, it is, it is they call it a occupational phenomenal, okay, it by that they're not calling it a disease. It is not classified as a disease, but it is noted in the International Classification of Diseases, and it has a code now it is they do tie it directly to chronic workplace stress, and this is where I have a problem with the World Health Organization, because when they added this to the International Classification of diseases in 2019 they didn't have COVID. 19 hybrid or work from home environments in mind, and it is totally changed. Stress and burnout are following people around. It's very difficult for them to escape. So besides that, that disconnect that I was talking about, it's really complete exhaustion, depletion of your energy just drained from all of the stressors. And again, it's that reduced efficiency in your work that you're producing because you don't care as much. It's that disconnect so and then the physical symptoms do build up. And burnout isn't like this. It's not an overnight thing. It's a build up, just like gaining 25 pounds, just like getting sick enough that I need a little bit more medication for different issues, that stuff builds up on you and when you when you're recovering from burnout, you didn't get there overnight. You're not going to get out of it overnight either. It's I worked with a personal trainer until I could touch my toes, and then she's pushed me out to go join a gym. But again, it's step by step, and learning to eat healthy, and then ultimately, the third piece that really changed the game for me was learning about the muscles in my brain and getting mentally fit. That was really the third leg of getting my health back.   Michael Hingson ** 38:33 So how does all of that help you deal with stress and the potential of burnout today? Yeah,   Rachelle Stone ** 38:43 more than anything, I know how to prevent it. That is my, my the number one thing I know when I'm sensing a stressor that is impacting me, I can quickly get rid of it. Now, for instance, I'll give you a good example. I was on my the board of directors for my Homeowners Association, and that's always   Michael Hingson ** 39:03 stressful. I've been there, right? Well, I   Rachelle Stone ** 39:06 was up for an hour and a half one night ruminating, and I I realized, because I coach a lot of people around burnout and symptoms, so when I was ruminating, I recognized, oh my gosh, that HOA does not deserve that much oxygen in my brain. And what did I do the next day? I resigned. Resigned, yeah, so removing the stressors so I can process the stress. I process my stress. I always make sure I schedule a beach walk for low tide. I will block my calendar for that so I can make sure I'm there, because that fills my tank. That's self care for me. I make sure I'm exercising, I'm eating good food. I actually worked with a health coach last year because I felt like my eating was getting a little off kilter again. So I just hired a coach for a few months to help me get back on track. Of getting support where I need it. That support circle is really important to maintain and process your stress and prevent burnout.   Michael Hingson ** 40:10 So we've talked a lot about stress and dealing with it and so on. And like to get back to the idea of you went, you explored working with the international coaching Federation, and you went to a school. So what did you then do? What really made you attracted to the idea of coaching, and what do you get out of it?   Rachelle Stone ** 40:35 Oh, great question. Thanks for that. So for me, once I I was in this foundations course, I recognized or realized what had happened to me. I i again, kept my mouth shut, and I just continued with the course. By the end of the course, I really, really enjoyed it, and I saw I decided I wanted to continue on to become a coach. So I just continued in my training. By the end of 2015 early 2016 I was a coach. I went and joined the international coaching Federation, and they offer accreditation. So I wanted to get accredited, because, as I said, from my first industry, a big proponent for credit accreditation. I think it's very important, especially in an unregulated industry like coaching. So we're not bound by HIPAA laws. We are not doctors, we are coaches. It's very different lane, and we do self regulate. So getting accredited is important to me. And I thought my ACC, which my associate a certified coach in 2016 when I moved to the area I'm living in now, in 2017 and I joined the local chapter here, I just continued on. I continued with education. I knew my lane is, is, is burnout. I started to own it. I started to bring it forward a little bit and talk about my experiences with with other coaches and clients to help them through the years and and it felt natural. So with the ICF, I wanted to make sure I stayed in a path that would allow me to hang my shingle proudly, and everything I did in the destination management world I'm now doing in the coaching world. I wound up on the board of directors for our local chapter as a programming director, which was so perfect for me because I'm coming from meetings and events, so as a perfect person to do their programming, and now I am their chapter liaison, and I am President Elect, so I'm taking the same sort of leadership I had in destination management and wrapping my arms around it in the coaching industry,   Michael Hingson ** 42:56 you talk about People honing their leadership skills to help prepare them for a career move or their next career. It isn't always that way, though, right? It isn't always necessarily that they're going to be going to a different career. Yep,   Rachelle Stone ** 43:11 correct. Yeah. I mean, not everybody's looking for trans transition. Some people are looking for that to break through the glass ceiling. I have other clients that are just wanting to maybe move laterally. Others are just trying to figure it out every client is different. While I specialize in hospitality and burnout, I probably have more clients in the leadership lane, Senior VP level, that are trying to figure out their next step, if they want to go higher, or if they're content where they are, and a lot of that comes from that ability to find the right balance for you in between your career and your personal life. I think there comes a point when we're in our younger careers, we are fully identified by what we do. I don't think that's true for upcoming generations, but for our generation, and maybe Jen, maybe some millennials, very identified by what they do, there comes a point in your career, and I'm going to say somewhere between 35 and 50, where you recognize that those two Things need to be separate,   Michael Hingson ** 44:20 and the two things being   Rachelle Stone ** 44:23 your identity, who you are from what you do, got it two different things. And a lot of leaders on their journey get so wrapped up in what they do, they lose who they are.   Michael Hingson ** 44:39 What really makes a good leader,   Rachelle Stone ** 44:42 authenticity. I'm a big proponent of heart based leadership. Brene Brown, I'm Brene Brown trained. I am not a facilitator, but I love her work, and I introduce all my clients to it, especially my newer leaders. I think it's that. Authenticity that you know the command and control leadership no longer works. And I can tell you, I do work with some leaders that are trying to improve their human skills, and by that I mean their emotional intelligence, their social skills, their ability to interact on a human level with others, because when they have that high command and control directive type of leadership, they're not connecting with their people. And we now have five generations in the workforce that all need to be interacted with differently. So command and control is a tough kind of leadership style that I actually unless they're willing to unless they're open to exploring other ways of leading, I won't work with them. Yeah,   Michael Hingson ** 45:44 and the reality is, I'm not sure command and control as such ever really worked. Yeah, maybe you control people. But did it really get you and the other person and the company? What what you needed.   Rachelle Stone ** 46:01 Generally, that's what we now call a toxic environment. Yes, yes. But that, you know, this has been, we've been on a path of, you know, this work ethic was supposed to, was supposed to become a leisure ethic in the 70s, you know, we went to 40 hour work weeks. Where are we now? We're back up to 6070, hour work week. Yeah, we're trying to lower the age that so kids can start working this is not a leisure ethic that we were headed towards. And now with AI, okay, let's change this conversation. Yeah, toxic environments are not going to work. Moving forward that command and control leadership. There's not a lot of it left, but there's, it's lingering, and some of the old guard, you know, there it's, it's slowly changing.   Michael Hingson ** 46:49 It is, I think, high time that we learn a lot more about the whole concept of teamwork and true, real team building. And there's a lot to be said for there's no I in team, that's right, and it's an extremely important thing to learn. And I think there are way to, still, way too many people who don't recognize that, but it is something that I agree with you. Over time, it's it's starting to evolve to a different world, and the pandemic actually was one, and is one of the things that helps it, because we introduced the hybrid environment, for example, and people are starting to realize that they can still get things done, and they don't necessarily have to do it the way they did before, and they're better off for it.   Rachelle Stone ** 47:38 That's right. Innovation is beautiful. I actually, I mean, as horrible as the pandemic was it, there was a lot of good that came out of it, to your point. And it's interesting, because I've watched this in coaching people. I remember early in the pandemic, I had a new client, and they came to the they came to their first call on Zoom, really slumped down in the chair like I could barely see their nose and up and, you know, as we're kind of talking, getting to know each other. One of the things they said to me, because they were working from home, they were working like 1011, hours a day. Had two kids, a husband, and they also had yet they're, they're, they're like, I one of the things they said to me, which blew my mind, was, I don't have time to put on a load of laundry. They're working from home. Yeah? It's that mindset that you own my time because you're paying me, yeah, versus I'm productive and I'm doing good work for you. Is why you're paying for paying me? Yeah? So it's that perception and trying to shift one person at a time, shifting that perspective   Michael Hingson ** 48:54 you talked before about you're a coach, you're not a doctor, which I absolutely appreciate and understand and in studying coaching and so on, one of the things that I read a great deal about is the whole concept of coaches are not therapists. A therapist provides a decision or a position or a decision, and they are more the one that provides a lot of the answers, because they have the expertise. And a coach is a guide who, if they're doing their job right, leads you to you figuring out the answer. That's   Rachelle Stone ** 49:34 a great way to put it, and it's pretty clear. That's, that's, that's pretty, pretty close the I like to say therapy is a doctor patient relationship. It's hierarchy so and the doctor is diagnosing, it's about repair and recovery, and it's rooted in the past, diagnosing, prescribing, and then the patient following orders and recovering. Hmm, in coaching, it's a peer to peer relationship. So it's, we're co creators, and we're equal. And it's, it's based on future goals only. It's only based on behavior change and future goals. So when I have clients and they dabble backwards, I will that's crossing the line. I can't support you there. I will refer clients to therapy. And actually, what I'm doing right now, I'm taking a mental health literacy course through Harvard Medical Center and McLean University. And the reason I'm doing this is because so many of my clients, I would say 80% of my clients are also in therapy, and it's very common. We have a lot of mental health issues in the world right now as a result of the pandemic, and we have a lot of awareness coming forward. So I want to make sure I'm doing the best for my clients in recognizing when they're at need or at risk and being able to properly refer them.   Michael Hingson ** 51:04 Do you think, though, that even in a doctor patient relationship, that more doctors are recognizing that they accomplish more when they create more of a teaming environment? Yes,   51:18 oh, I'm so glad you   Rachelle Stone ** 51:20 brought that up, okay, go ahead. Go ahead. Love that. I have clients who are in therapy, and I ask them to ask their therapist so that if they're comfortable with this trio. And it works beautifully. Yes,   Michael Hingson ** 51:36 it is. It just seems to me that, again, there's so much more to be said for the whole concept of teaming and teamwork, and patients do better when doctors or therapists and so on explain and bring them into the process, which almost makes them not a coach as you are, but an adjunct to what you do, which is what I think it's all about. Or are we the adjunct to what they do? Or use the adjunct to what they do? Yeah, it's a team, which is what it should be.   52:11 Yeah, it's, I always it's like the Oreo cookie, right?   Michael Hingson ** 52:16 Yeah, and the frosting is in the middle, yeah, crying   Rachelle Stone ** 52:19 in the middle. But it's true, like a therapist can work both in the past and in the future, but that partnership and that team mentality and supporting a client, it helps them move faster and further in their in their desired goals. Yeah,   Michael Hingson ** 52:37 it's beautiful, yeah, yeah. And I think it's extremely important, tell me about this whole idea of mental fitness. I know you're studying that. Tell me more about that. Is it real? Is it okay? Or what? You know, a lot of people talk about it and they say it's who cares. They all roll   Rachelle Stone ** 52:56 their eyes mental fitness. What are you talking about? Yeah, um, I like to say mental fitness is the third leg of our is what keeps us healthy. I like to look at humans as a three legged stool, and that mental fitness, that mental wellness, is that third piece. So you have your spiritual and community wellness, you have your physical wellness, and then you have your mental wellness. And that mental wellness encompasses your mental health, your mental fitness. Now, mental fitness, by definition, is your ability to respond to life's challenges from a positive rather than a negative mindset. And there's a new science out there called positive it was actually not a new science. It's based on four sciences, Positive Intelligence, it's a cognitive behavioral science, or psychology, positive psychology, performance psychology, and drawing a bank anyway, four sciences and this body of work determined that there's actually a tipping point we live in our amygdala, mostly, and there's a reason, when we were cavemen, we needed to know what was coming that outside stressor was going to eat us, or if we could eat it. Yeah, but we have language now. We don't need that, not as much as we did, not in the same way, not in the same way, exactly. We do need to be aware of threats, but not every piece of information that comes into the brain. When that information comes in our brains, amplify it by a factor of three to one. So with that amplification, it makes that little, little tiny Ember into a burning, raging fire in our brain. And then we get stuck in stress. So it's recognizing, and there's actually you are building. If you do yoga, meditation, tai chi, gratitude journaling, any sort of those practices, you're flexing that muscle. You talk to somebody who does gratitude journaling who just started a month in, they're going to tell. You, they're happier. They're going to tell you they're not having as many ruminating thoughts, and they're going to say, I'm I'm smiling more. I started a new journal this year, and I said, I'm singing more. I'm singing songs that I haven't thought of in years. Yeah, out of the blue, popping into my head. Yeah. And I'm happier. So the the concept of mental fitness is really practicing flexing this muscle every day. We take care of our bodies by eating good food, we exercise or walk. We do that to take care of our physical body. We do nothing to take care of our brain other than scroll social media and get anxiety because everybody's life looks so perfect,   Michael Hingson ** 55:38 yeah, and all we're doing is using social media as a stressor.   Rachelle Stone ** 55:42 That's right, I'm actually not on social media on LinkedIn. That's it.   Michael Hingson ** 55:48 I have accounts, but I don't go to it exactly. My excuse is it takes way too long with a screen reader, and I don't have the time to do it. I don't mind posting occasionally, but I just don't see the need to be on social media for hours every day.   Rachelle Stone ** 56:05 No, no, I do, like, like a lot of businesses, especially local small businesses, are they advertise. They only have they don't have websites. They're only on Facebook. So I do need to go to social media for things like that. But the most part, no, I'm not there. Not at all. It's   Michael Hingson ** 56:20 it's way too much work. I am amazed sometimes when I'll post something, and I'm amazed at how quickly sometimes people respond. And I'm wondering to myself, how do you have the time to just be there to see this? It can't all be coincidence. You've got to be constantly on active social media to see it. Yeah,   Rachelle Stone ** 56:39 yeah, yeah. Which is and this, this whole concept of mental fitness is really about building a practice, a habit. It's a new habit, just like going to the gym, and it's so important for all of us. We are our behaviors are based on how we interpret these messages as they come in, yeah, so learning to reframe or recognize the message and give a different answer is imperative in order to have better communication, to be more productive and and less chaos. How   Michael Hingson ** 57:12 do we teach people to recognize that they have a whole lot more control over fear than they think they do, and that that really fear can be a very positive guide in our lives. And I say that because I talked about not being afraid of escaping from the World Trade Center over a 22 year period, what I realized I never did was to teach people how to do that. And so now I wrote a book that will be out later in the year. It's called Live like a guide dog, stories of from a blind man and his dogs, about being brave, overcoming adversity and walking in faith. And the point of it is to say that you can control your fear. I'm not saying don't be afraid, but you have control over how you let that fear affect you and what you deal with and how you deal it's all choice. It is all choice. But how do we teach people to to deal with that better, rather than just letting fear build up   Rachelle Stone ** 58:12 it? Michael, I think these conversations are so important. Number one is that learner's mind, that willingness, that openness to be interested in finding a better way to live. I always say that's a really hard way to live when you're living in fear. Yeah, so step number one is an openness, or a willingness or a curiosity about wanting to live life better,   Michael Hingson ** 58:40 and we have to instill that in people and get them to realize that they all that we all have the ability to be more curious if we choose to do it.   Rachelle Stone ** 58:49 But again, choice and that, that's the big thing so many and then there's also, you know, Michael, I can't wait to read your book. I'm looking forward to this. I'm also know that you speak. I can't wait to see you speak. The thing is, when we speak or write and share this information, we give them insight. It's what they do with it that matters, which is why, when I with the whole with the mental fitness training that I do, it's seven weeks, yeah, I want them to start to build that habit, and I give them three extra months so they can continue to work on that habit, because it's that important for them to start. It's foundational your spirit. When you talk about your experience in the World Trade Center, and you say you weren't fearful, your spiritual practice is such a big part of that, and that's part of mental fitness too. That's on that layers on top of your ability to flex those mental muscles and lean into your spirituality and not be afraid.   Michael Hingson ** 59:55 Well, I'd love to come down and speak. If you know anybody that needs a speaker down there. I. I'm always looking for speaking opportunities, so love your help, and   1:00:03 my ears open for sure and live like   Michael Hingson ** 1:00:06 a guide dog. Will be out later this year. It's, it's, I've already gotten a couple of Google Alerts. The the publisher has been putting out some things, which is great. So we're really excited about it.   Rachelle Stone ** 1:00:16 Wonderful. I can't wait to see it. So what's   Michael Hingson ** 1:00:19 up for you in 2024   Rachelle Stone ** 1:00:22 so I actually have a couple of things coming up this year that are pretty big. I have a partner. Her name's vimari Roman. She's down in Miami, and I'm up here in the Dunedin Clearwater area. But we're both hospitality professionals that went into coaching, and we're both professional certified coaches, and we're both certified mental fitness coaches. When the pandemic hit, she's also a Career Strategist. She went she started coaching at conferences because the hospitality industry was hit so hard, she reached out to me and brought me in too. So in 2024 we've been coaching at so many conferences, we can't do it. We can't do it. It's just too much, but we also know that we can provide a great service. So we've started a new company. It's called coaches for conferences, and it's going to be like a I'll call it a clearing house for securing pro bono coaches for your conferences. So that means, let's say you're having a conference in in LA and they'd like to offer coaching, pro bono coaching to their attendees as an added value. I'll we'll make the arrangements for the coaches, local in your area to to come coach. You just have to provide them with a room and food and beverage and a place to coach on your conference floor and a breakout. So we're excited for that that's getting ready to launch. And I think 2024 is going to be the year for me to dip my toe in start writing my own story. I think it's time   Michael Hingson ** 1:02:02 writing a book. You can say it. I'm gonna do it.   Rachelle Stone ** 1:02:05 I'm gonna write a book Good. I've said it out loud. I've started to pull together some thoughts around I mean, I've been thinking about it for years. But yeah, if the timing feels right,   Michael Hingson ** 1:02:21 then it probably is, yep, which makes sense. Well, this has been fun. It's been wonderful. Can you believe we've already been at this for more than an hour? So clearly we   1:02:33 this went so fast. Clearly we   Michael Hingson ** 1:02:35 did have fun. We followed the rule, this was fun. Yeah, absolutely. Well, I want to thank you for being here, and I want to thank you all for listening and for watching, if you're on YouTube watching, and all I can ask is that, wherever you are, please give us a five star rating for the podcast. We appreciate it. And anything that you want to say, we would love it. And I would appreciate you feeling free to email me and let me know your thoughts. You can reach me at Michael H, I m, I C, H, A, E, L, H i at accessibe, A, C, C, E, S, S, I, B, e.com, would love to hear from you. You can also go to our podcast page, www, dot Michael hingson.com/podcast, and it's m, I C, H, A, E, L, H, I N, G, s, O, N, and as I said to Rochelle just a minute ago, if any of you need a speaker, we'd love to talk with you about that. You can also email me at speaker@michaelhingson.com love to hear from you and love to talk about speaking. So however you you reach out and for whatever reason, love to hear from you, and for all of you and Rochelle, you, if you know anyone else who ought to be a guest on unstoppable mindset, let us know we're always looking for people who want to come on the podcast. Doesn't cost anything other than your time and putting up with me for a while, but we appreciate it, and hope that you'll decide to to introduce us to other people. So with that, I again want to say, Rochelle, thank you to you. We really appreciate you being here and taking the time to chat with us today.   Rachelle Stone ** 1:04:13 It's been the fastest hour of my life. I'm gonna have to watch the replay. Thank you so much for having me. It's been my pleasure to join you.   **Michael Hingson ** 1:04:24 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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About Unstoppable Mindset

Inclusion, Diversity and encountering something different and unexpected. We all have reacted to different kinds of people and unexpected situations often with fear and unacceptance. Join blind World Trade Center survivor, No. 1 NY Times Bestseller and Chief Vision Officer for accessiBe, Michael Hingson as he talks with thought leaders and others about our often blinding fear of inclusion and our resistance to change. Mike will explore the idea that no matter the situation or different kinds of people we encounter our own fears and prejudices often are the strongest barriers to moving forward. This podcast is presented by accessCast, an accessiBe initiative.
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