How to write a non-fiction book proposal that will sell
Episode transcript: Hello, you wonderful creatives! A lot of people have been contacting me lately and asking me how to write a book proposal for a nonfiction book, such as a self-help book, or a memoir. And so today I’ve put this video together with some helpful tips about what a successful book proposal should include. I've also put together an electronic workbook of how to write a successful book proposal that will help you sell your book. I'm happy to email it to you absolutely free—my gift to you. If you'd like to get your workbook, simply go to https://www.creative-community.world/workbook-proposal and I'll email you your free copy right away. In my experience, most people have a skill that they can share with others or knowledge or legacy that they'd like to pass on to others. And I imagine that you have a book inside you that’s just bursting to get out. Chances are you've already written most of it in your mind but might not yet know how to start writing it out on paper or on your computer. Nearly a decade ago now, I had no idea how to write a book but I knew that I was meant to write one. I knew that before I die, l must get that book out otherwise, I would have regretted not even trying it. Except that I had no idea what I was doing, so I dove into all the books and all the courses I could find. It took me nearly two years, so a lot of time and money to figure this out. I don't believe that knowledge should be expensive or cumbersome and that’s exactly why I want to help you with what I’ve learned in terms of organizing the elements you need to structure a great book proposal. So, let’s begin. The first element you need to include in your book proposal is your title. For non-fiction books, either your title on your subtitle should deliver a promise as to what your book will be about. For example, my upcoming book is titled, "Unseen, Unheard, Undervalued: Managing Loneliness, Loss of Connection And Not Fitting In." This title, specifically, the subtitle, delivers a promise of helping you, the reader, to learn about what loneliness is and how to manage it. I usually recommend that you consider writing out anywhere between 5-10 title options and maybe run them by your friends, colleagues, or if possible, a focus group. The next section is the overview of your book, meaning what problem is your book going to solve. This is the "why" of your book—its heart and purpose. Spend some time on this. Don’t rush this section. It doesn't need to be long, a few paragraphs or a page will do, but it’s got to pack a punch enough to show the agent or the publisher that you've done your homework. It's also important to include who this book is for, meaning your target audience; for example, you might be writing a self-help book for teens coping with anxiety. So, then, teens with anxiety would be your target audience. Of course, ideally, everyone would just buy your book, and believe it or not, defining your target audience will actually help you to write your book, sell it, and market it better than if you make your target audience too broad. The next section you should include is the comps section, meaning the “comparable titles,” or books that exist already in the market. A lot of people are intimidated of writing this section, and I used to be too. I used to think that if there are other books out there with a similar topic to mine, then I won't be able to sell my book. I used to think that similar books were in competition with me. But that's actually not the case. These books aren't your competitors, they are your market. This means that readers who read books similar to the one you're writing will be hungry for more content like it, and that's where your book comes in. Demonstrating how successful similar books are can help you to show that there's a market for your work. You can mention how your book builds on the existing books out there by offering a unique element. For example, perhaps your book builds on the already successful market of self-help books for teens with anxiety and adds a focus on LGBTQIA youth. That would be very helpful and enticing for the publishers or the agents you’re pitching. Next, we should include your author bio. Don't be shy or modest here. Include your achievements or real-life experiences, especially if they are directly related to your book. Consider also including a promotion plan. Here, mention how you're planning to promote your book - for example, on your blog, at a local bookstore, on a friend's podcast, etc. This section doesn't have to be long. A few sentences or a couple of paragraphs 's fine. The last two sections include chapter summaries and chapter samples. Chapter summaries are a few sentences of a summary of each of your chapters just so that the agent or the publisher reviewing your manuscript will have an idea of the rough book outline. Finally, your proposal should include a minimum of one and a maximum of three sample chapters to show the agent or the publisher your writing style. I recommend that you write a few drafts of your sample chapters and your proposal before sending it out. Consider having a friend, a colleague, or a creativity coach look it over. The workbook I put together has examples of each of these sections and if you’d like to receive your free copy, go to https://www.creative-community.world/workbook-proposal and I’ll email you a free copy. And that's it—these are the basics of writing a non-fiction book proposal. If you'd like to get the free workbook I've put together, please go to. Don't forget to like and subscribe for more content to help you. Feel free to leave any questions you have or topics you're curious about in the comments. And whatever you do, remember this, you have a book inside of you, a story you were meant to tell. The world is waiting for exactly what you have to offer. Happy writing!