When we talk about fertility care, we often focus on the patient experience—what it’s like to navigate appointments, insurance, cycles, and emotional ups and downs. But what happens when we zoom out?
In this episode of Fertility Café, host Eloise Drane sits down with Griffin Jones, founder of Inside Reproductive Health, to explore what’s really happening behind the scenes of the fertility industry. From private equity takeovers to digital automation and AI-driven care, Griffin breaks down the trends shaping the future of IVF, patient access, and provider autonomy.
He also shares how he went from generalist marketer in Buffalo, NY to creating the leading trade media company in the fertility field—one that now serves clinics, labs, executives, and innovators across the globe.
Whether you’re a fertility patient, donor, surrogate, or someone working in the industry, this conversation offers a rare and honest look at the systems shaping reproductive care—and what needs to change for the better.
You’ll Learn
Why more fertility clinics are being bought by private equity—and what that means for patient care
What Griffin is hearing from behind the scenes about AI, automation, and remote fertility care
The disconnect between how clinics say they’re improving patient experience vs. what’s actually happening
Why many REIs (reproductive endocrinologists) are seeing their roles change—sometimes drastically
The risk of fertility care becoming too "factory-like"—and how to preserve patient-first care at scale
What Griffin hopes patients will start doing to drive real, lasting change
Why leaving honest, specific reviews (yes, even 3 stars!) might be the most powerful tool for reform
What the future may hold for access, affordability, and scaling care for everyone—not just the privileged few
About Our Guest
Griffin Jones is the founder of Inside Reproductive Health, a trade media company serving the fertility industry. He began his journey in marketing, helping small clinics with branding, websites, and video before expanding into podcasting and industry journalism. Today, his platform covers the business, clinical, and policy trends shaping reproductive health care across the U.S. and beyond.
Griffin also hosts the Inside Reproductive Health podcast, where he interviews key players—from embryologists and clinic execs to policymakers and startup founders—about the future of fertility medicine.
Resources & Links
Visit Inside Reproductive Health for podcasts, articles, and industry updates
Listen to the Inside Reproductive Health podcast
Follow Griffin on LinkedIn: Griffin Jones
Related Episodes
Ep 100 – The Gut-Fertility Connection
Ep 118 – Surrogacy and the Emotional Journey to Motherhood
Ep 90 – Eastern Medicine and Egg Quality
Ep 103 – Fertility Supplements: What Works and What Doesn’t
Chapters
(00:00:00) - The fertility industry's growth, challenges
(00:00:48) - Fertility Cafe: The Business of Infertility
(00:01:59) - Fertility Cafe
(00:02:45) - A Taste of Your Hot Takes
(00:02:57) - Inside Reproductive Health: From Marketer to Industry Leader
(00:06:24) - The Future of Fertility Clinics
(00:13:35) - Obamacare: Do the Networks Tell Doctors How to Practice Medicine?
(00:18:17) - Patient Care: Quality and Accountability
(00:23:54) - The Future of Fertility Care
(00:26:34) - Will Remote Care Increase the Need for IVF?
(00:29:56) - Venture Capital and Private Equity: The Future of Infertility
(00:36:13) - What Do We Need to Change in the Fertility Space?