How to Convert 10x More Online Leads | Carrie Lysenko - Lead Conversion Expert
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheCarrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.➡️ Connect With Carriehttps://twitter.com/carrielysenkohttps://careers.zucasa.com/agentacceleratorLead Generation Course➡️ Key Segments00:00 – Strategic Questioning That Uncovers Client Motivation00:25 – The Unsung Hero Converting Leads at Scale00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion01:46 – Breaking the Brutal 1% Industry Standard02:42 – The Authentic Connection Formula03:28 – Why Phone Calls Still Win04:20 – Standing Out in a Digital World04:59 – The Patented 21-Day Follow-Up Cycle06:00 – Speed to Lead: Why 5 Minutes Matters06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)07:08 – Relationship Building Over Quick Wins08:17 – Guard Rails vs Scripts: Staying Human09:44 – The One Mouth, Two Ears Rule10:32 – Two Ways to Work With Zucasa11:17 – Agent Accelerator: The FastCap Graduation Program12:35 – Building Your Brand While Getting Support13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)15:17 – Breaking Barriers: From MLB to Tech to Real Estate17:00 – Raising Future Female Leaders18:45 – Your Next Steps: Certification + Live Support➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/
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This AI Prompt Does 70% of Your Marketing Work | Phil Stringer - AI Marketing Expert
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythePhil Stringer, former COO of a mega real estate team in North Carolina turned AI marketing expert, shares how he went from overwhelmed by technology to building a business around making AI simple for real estate professionals. From giving up TV entirely in 2022 to dive deep into AI, Phil reveals his philosophy of learning marketing fundamentals first, then using AI tools to amplify results. He breaks down his favorite tools, essential prompts, and why AI won't replace marketers—but will replace the tasks marketers hate doing. Phil now reaches an audience of over 5 million and has been featured on major platforms like FOX, CBS, NBC, ABC, NPR, Good Morning America, The Today Show, and Inside Edition.➡️ Show Linkshttps://philstringer.com https://www.instagram.com/philstringer/ https://www.tiktok.com/@phil.stringer https://www.linkedin.com/in/phil-stringer-655798283/➡️ Key Segments00:00 – The Foundation: Marketing First, AI Second 00:27 – From Real Estate COO to AI Expert 01:36 – Making Complex Technology Simple for Everyone 02:32 – Why You Can't Skip Marketing Fundamentals 03:52 – Favorite AI Tools: Opus Clip for Video Editing 05:27 – The 70% Rule: AI Gives You Foundation, You Make It Yours 05:53 – Will AI Replace Marketers? (Spoiler: No) 07:41 – Why Phil Stopped Watching TV in 2022 09:34 – The Future: AI Agents as Your Virtual Assistants 12:09 – ChatGPT as Your Marketing Bestie 12:46 – Phil's Secret Prompt Arsenal (500+ Prompts!) 13:31 – The Prompt That Improves Your Prompts 16:30 – Why ChatGPT Doesn't Know Truth from Fiction 17:20 – AI Voice Calling: The Wild West of Lead Generation 19:08 – AI Scams: When Phil's "Dad" Called at 3 AM 20:49 – Phil's X-Factor: Making Complex Simple➡️ Connect With Wendyhttps://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/
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How One Viral Reel Generated 50K Followers Overnight | John Tsai - Real Estate Content Creator
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheJohn Tsai, founder of The Align Group and one of Vancouver’s most prolific real estate creators, shares how copying a viral reel—literally word-for-word—earned him 50,000 followers overnight. From grinding 14-hour days as a prospector to becoming a full-blown marketer with a content team and 5,000+ posts, John explains how he balances brand-building, agent recruitment, and real estate growth using authenticity, consistency, and smart delegation. He walks through his batching process, the content hacks that work (and don’t), and how agents can stop overthinking and start showing up.➡️ Show Linkshttps://www.instagram.com/tsairealestate/https://www.youtube.com/c/JohnTsaiPREChttps://www.linkedin.com/in/john-tsai-78b96512/➡️ Key Segments00:00 – How Copying a Reel Gained Him 50,000 Followers01:03 – From Prospector to Marketer: The Evolution02:48 – “Marketing-Based, Prospecting-Enhanced”04:02 – Building Brand Through Authenticity06:15 – The Accidental Beast Brand08:21 – Why Most of His Content Is “Garbage” (and Why That Works)10:44 – Batching Content and Creating Consistently12:13 – Rip Off & Duplicate: The Cold Calling Viral Hack13:27 – Attracting Clients (and Agents) Through Instagram14:54 – Real Estate Content That Converts16:03 – Buy Back Your Time: The 80% Rule7:45 – Why You Need to Leave Your Calendar Open18:59 – Don’t Work In the Business, Work On It 20:32 – Riches Are in the Niches: Final Advice➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/
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How AI & Social Media Can Transform Your Real Estate Business | Carrie Soave - Real Estate AI Expert
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheCarrie Soave, real estate team leader and AI strategist, shares how she’s using ChatGPT as a business partner to coach agents, generate leads, and build smarter systems. From cloning her favorite mentors inside GPT to slashing content creation time from 20 hours to just one, Carrie reveals the powerful role AI can play in your real estate growth—without losing your human touch. Learn how she’s training agents to future-proof their brands and embrace voice search, automation, and creative leverage.➡️ Show Linkshttps://www.instagram.com/carriesoaveandassociates/ https://www.youtube.com/@carriesoavehttps://www.linkedin.com/in/carrie-soave-35312862/➡️ Key Segments00:00 – Intro & Welcome Carrie Soave01:03 – The Realities of Today’s Market & Marketing02:48 – How AI Became Carrie’s Business Partner04:02 – ChatGPT as a Coach, Copywriter, and Strategist06:15 – “I Took Russell Brunson & Built Him into My GPT”08:21 – Cutting Content Creation from 20 Hours to Just 110:44 – Voice Search is the Future (and AI is Listening)12:13 – The Truth About SEO in the AI Era13:27 – Building Funnels with GPTs14:54 – The Difference Between Knowledge and Execution16:03 – Don’t Fear AI: Embrace It Before You’re Left Behind17:45 – AI for Recruiting, Retention & Relationship Building18:59 – Coaching Agents to Think Bigger with AI20:32 – If You’re Not Creating, You’re Invisible➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/
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How To Generate Unlimited Leads Through Strategic Brand Marketing | Justin Havre - #1 eXp Canada Team
➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheJustin Havre, top-producing real estate agent and team leader in Calgary, shares his bold marketing strategies that transformed him from classroom rookie to industry powerhouse. From his legendary $750K pursuit of Calgary.com to his airport takeover campaign, Justin reveals how strategic domain investments, brand building, and calculated risks have generated over 450,000 leads throughout his career. Discover why he believes "less is more" when it comes to lead conversion and how introversion doesn't have to limit your marketing impact.➡️ Show Linkshttps://justinhavre.com/https://calgary.com/https://www.instagram.com/justinhavre/➡️ Key Segments00:00 – Intro & The High Failure Rate Reality Check00:41 – From Marketing Novice to Strategic Investor01:54 – The Calgary.com Origin Story: A $750K Vision03:01 – Four Rejection Letters and Strategic Persistence 04:09 – Vision Boards Work: The 4-Year Manifestation05:52 – Personal Brand vs. Location Strategy06:45 – Building a Domain Portfolio08:33 – 400+ Domains: Investment Strategy or Digital Hoarding?09:33 – Future-Proofing in the AI Era: Why Domains Still Matter11:08 – Airport Takeover Campaign13:21 – When Your Billboard Gets the Airport President Fired Up15:34 – Brand Power: When Presentations Become Unnecessary16:29 – Lead Attribution: Getting Smarter with Ad Spend17:24 – Database Gold Mining17:54 – 450K Leads Generated19:31 – The X-Factor: Your Personal Brand as Your Superpower➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/
Transform Your Brand. Elevate Your Business. Unleash Your Potential.
Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.
This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.
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