The Game with Alex Hormozi

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  
Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions.
More Value:
Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going for you will have a higher multiplier effect.

In this episode
00:00 The advantage of compounding money early
01:20 How skills compound disproportionately over time
03:30 Using early wins as stepping stones
04:26 Additional reasons to get rich young
07:06 Modeling the rule, not the exceptions

More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.
In this episode
00:00 Dr. Zyad’s concierge medicine practice
03:11 Building a referral offer worth talking about
06:10 Patient’s wow moments and the 90-day ask
08:21 Newsletter CTA and quarterly giveaway
10:10 Current sales process breakdown
13:11 Event-based lead generation playbook
17:23 One-day workshop funnel with Meta ads
22:28 Scaling roadmap review and next steps
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     

In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out.

In this episode

00:00 What is the X Factor?

01:54 Dolly Parton’s X Factor

04:58 Breaking patterns to stand out

08:16 Embracing your authentic self, quirks and all

11:00 Becoming exceptional—with broad appeal

More Value:

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves.
In this episode
00:00 Introducing Tina and her business model
04:55 The back-to-front scaling framework
09:02 Designing and timing upsells after the initial sale
11:03 Checkout vs one-on-one pricing
18:05 AI agent for Telegram support
21:24 Turning Q&As into daily content
23:50 Ads strategy and CTA timing
28:01 Scaling roadmap assessment
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.