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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist
The Rock Fight: Outdoor Industry & Adventure Sports Commentary
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  • Eagle Creek: A 50 Year Old Emerging Brand?
    Today we're featuring the second interview we captured while attending GOA Connect last month. This time Colin and outdoor industry insider Eoin Comerford sit down with Eagle Creek president and CEO, Travis Campbell.They talk about Travis's unique path to owning Eagle Creek and if that puts him in the same category as other founder led outdoor brands. They also touch how Eagle Creek tries to differentiate in an increasingly competitive travel market. Lastly they touch on outdoor events and what needs to happen on the national level.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Can Trail Running Go Mainstream? Plus: Topo Surges & Back To School Predictions!
    Today on the show the Monday boys, Producer Dave and outdoor industry insider Eoin Comerford, join Colin to talk about the following topics:Back to school predictions! Reports are coming in that tariffs are impacting early back to school shopping. What does this mean for the second biggest shopping season of the year? (07:20)In a recent interview, Topo Athletic founder Tony Post reveals the secrets behind the trail running footwear brands big 2024 growth. Is Topo poised to take the trail running shoe championship belt? (12:40)Wolverine has launched a made in the USA work boot. Is this the beginning of a wave of loud domestically made product launches? (21:46)After last weeks edition of TrailCon, an industry strategist posited that trail running is poised to go mainstream. For today's main topic the boys talk about what 'going mainstream' means to the outdoor industry in 2025 and what trail running being mainstream would actually look like. (27:33)For The Parting Shot we saunter back over to pickleball corner as Colin takes umbrage with a recent survey. (52:47)Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • America's Public Lands (Still) Up For Sale
    Today on the show Colin welcomes Tania Lown-Hecht from the Outdoor Alliance and Friends of Grand Rapids Parks Executive Director Stacy Bare to chat about the latest efforts to sell off our public lands.Tania provides an update of where things stand with Senator Mike Lee's proposed sell off while Stacy provides some context on the importance of protecting and preserving our public lands.Our public lands need your help! Click here to contact your local representatives to send word that you do not support the sale of America's public lands.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Bison + Tourist: Another Yellowstone Meet Cute?
    Today on the show Colin is joined by outdoor author and journalist Shawnté Salabert to run through the following stories to come out of the outdoor adventure community:Bison Attack 2: Electric Bisaloo? A Yellowstone visitor has been gored by a bison...again. (08:19)A grizzly bear has pushed a hiker off a cliff. New fear unlocked for Shawnté on the eve of her departure to the JMT? (14:21)A man was pinned by a boulder while hiking in Alaska. How can you be prepared for that?! (18:50)Would carrying a gun make you feel more secure when out on the trail? (24:25)For The Parting Shot Colin wants us to stop recruiting others to go outside, but probably not for the reasons you think. Meanwhile Shawnté promises to send us voice memos from the trail! (34:45)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Does The Outdoor Industry Have A Casual Problem?
    Today on The Rock Fight our normal Monday crew of Producer Dave and outdoor industry insider Eoin Comerford join Colin to run through the following topics!We already have the dates and location for next year's Switchback Spring. With the show staying June, will there be a public pushback by brands? (07:28)It's The Rock Fight Lightning Round where we hit a couple of industry news stories: Moody's has downgraded VF due to the poor performance of Vans and Dickies. How does this news impact the broader outdoor industry? (15:40)Solo Brands makes some moves that will help them avoid bankruptcy. (18:02)Today's main topic peels back a key takeaway from last weeks OIA Trends presentation that took place at Switchback, namely that the casual outdoor consumer is growing and outdoor retailers should be luring those consumers into their stores. We ponder how that should be done and wonder if the outdoor industry as a whole has a genuine marketing problem. (23:16)For The Parting Shot Colin hosts a round of "What Year Is This Outdoor Industry Story From?!". (47:05)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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About The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of outdoor culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.
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