Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through
In a crowded media and marketing environment, it can be hard to catch the attention and imagination of consumers. Two people paying close attention to what's working now are Tonight Show host Jimmy Fallon and seasoned marketing executive Bozoma Saint John, and they've just launched a reality show called "On Brand" to showcase the work that creatives and companies do to sell their ideas, products, and services. Fallon and Saint John share what their different career paths have taught them about personal branding, working collaboratively, managing teams, and how to navigate the changing media landscape.
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35:43
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35:43
The Trouble with Tech Companies (and Their Strategies)
Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first business customers, and then ultimately shareholders and profits over end users. That creates a decline in service quality, and Doctorow explains why that's bad for customers, companies, and the broader economy and society. Doctorow wrote the new book Enshittification: Why Everything Suddenly Got Worse and What to Do About It.
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26:30
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26:30
How to Lead with Courage in Chaotic Times
Courage involves taking bold action despite uncertainty and fear. In a volatile business environment, it's hard to be brave. But Ranjay Gulati, a professor at Harvard Business School, says that there are strategies any of us can use to get improve our ability to make smart bets on the future. He's studied dozens of leaders across industries and explains how they embolden themselves and their organizations by building a positive narrative around the mission, cultivating self-confidence, stepping their way into a better understanding of the situation, finding connection, and staying calm. Gulati wrote the HBR article "Now is the Time for Courage" and the book How To Be Bold: The Surprising Science of Everyday Courage.
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32:09
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32:09
Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
As a leader, psychology is fundamental to your success - whether that means understanding consumer behavior, team dynamics, or even your own biases and blind spots. Harvard professor Steven Pinker says that an important phenomena to understand is that of common knowledge and its downstream effects. It's the idea that there is power in knowledge, but also power in knowing what other people know - and that when a large group of people know what others around them know, and vice versa, that's when major change can happen. He explains how common knowledge underlies meme stocks, the rise of crypto, meeting etiquette and the success of Super Bowl ads. Pinker wrote the new book When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life.
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27:29
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27:29
Supercharging Innovation with “Flash Teams”
Across industries, organizations are struggling to move as quickly as they need to on key priorities and new initiatives. The solution for many, says Stanford's Melissa Valentine, might be "flash teams" -- project groups that can be instantly, efficiently, and cost-effectively brought together and organized via online labor markets and AI and other digital tools to solve any problem. She explains why companies and leaders should embrace this new type of collaboration, how flash teams work in practice, and the pitfalls to look out for. Valentine is coauthor along with Michael Bernstein of the book Flash Teams: Leading the Future of AI-Enhanced, On-Demand Work.
South Africa