Megayacht News Radio

• Beyond Basic (Boring) Boat Tours: How Oriana Schneps is Changing Yachting

  We love fan mail: text us with your feedback and ideasYacht marketing is undergoing a revolution, and Moby Maritime Media founder Oriana Schneps is leading the charge. Known for viral moments like NBA star Dwight Howard's yacht-to-yacht three-point shot, her agency is redefining how luxury vessels connect with potential buyers and charterers.Drawing from her background working with marketing guru Gary Vaynerchuk and her own yachting experience as a crewmember and on the TV show Below Deck Adventure, Schneps brings a fresh perspective to maritime promotion. Her journey began at the New England Aquarium, where as a high schooler she cared for penguins and joined research expeditions that sparked her passion for life at sea. This unique blend of promotion know-how, hospitality skills, and maritime knowledge eventually led her to create Moby Maritime Meda. In brief, it takes a marketing approach that transcends traditional yacht promotion.In fact, the core of Schneps' philosophy is treating yachts not as depreciating assets but as brands with inherent value. Rather than producing generic walkthrough videos focusing on salon layouts and stateroom configurations, she creates content showcasing experiences and destinations. When potential charterers can visualize a yacht's divemaster exploring underwater caves or see a chef creating culinary masterpieces, they remember those moments far more than standard features. Schneps also highlights the value of strategic brand partnerships with luxury products, restaurants, and lifestyle companies - creating mutually beneficial relationships that can generate additional revenue streams for owners. Whether you're considering selling your yacht, upgrading to a larger vessel, or attracting charter clients, her insights demonstrate how thoughtful marketing creates lasting legacy and memorable experiences that define what yachting is truly about. Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Threads! Email us at [email protected].

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• From Garage to Global: How Three Generations Built Ward’s Marine Electric

  We love fan mail: text us with your feedback and ideasSeventy-five years of family business excellence is a milestone worth celebrating, especially in the ever-evolving marine industry. Kristy Hebert, President and CEO of Ward’s Marine Electric, joins us to share the remarkable journey from her grandfather's garage-based operation to a marine electric powerhouse serving the world's finest yachts.The story begins with a post-WWII veteran who loved boating and found a way to merge his passion with his generator expertise. What started as a small operation using his personal aircraft to deliver parts to boats in the Bahamas evolved into a cornerstone business that helped shape Fort Lauderdale's development as a global yachting center. Kristy reveals how her family played a pivotal role in the 1961 initiative to bring electric power to local marinas – a seemingly small change that transformed the region by encouraging vessels to remain docked and seek maintenance locally.Kristy's own path into the family business wasn't predetermined. Initially helping with a catalog while applying to law school, she discovered an unexpected passion for the industry. Her leadership philosophy balances honoring their rich heritage while embracing innovation, as reflected in their podcast initiative and her tagline, "We're 75 and we're just getting started." The company's unique workforce structure – with half their team serving 30+ years and half under five years – creates a powerful blend of expertise and fresh perspectives.Beyond their business success, Ward’s  Marine Electric has become a powerful advocate for the marine industry. Kristy shares valuable insights on effective legislative engagement, explaining how focusing on economic impact rather than political differences has helped secure bipartisan support for initiatives benefiting marine businesses and their employees. When asked to distill what yacht owners ultimately seek, her answer is simple yet profound: "Freedom" – to explore, escape pressures, and create exceptional experiences with loved ones. Ready to learn more? Visit wardsmarine.com and discover how this three-generation family business continues to power marine excellence worldwide. Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Threads! Email us at [email protected].

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• YachtAid Global's Anchors of Hope: Capt. Mark Drewelow's Legacy

  We love fan mail: text us with your feedback and ideas Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Threads! Email us at [email protected].

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• From Farm to Yacht: Bobby Genovese's Superyacht Ownership Journey

  We love fan mail: text us with your feedback and ideasWhat if your passion could take you from a farm in Ontario to the master stateroom of some of the world's most luxurious yachts? Join us in an engaging conversation with Bobby Genovese, a prominent owner in yachting, as he shares his unexpected journey into boating. Bobby's remarkable story begins with a serendipitous purchase of the historic Miss Canada III and IV, leading to a collection that includes the iconic Rambler. From his early days on a farm to navigating Florida's vibrant boating scene, Bobby shares tales filled with adventure and a genuine love for connecting people through unforgettable experiences on the water.Bobby offers a behind-the-scenes look at the joys and challenges of maintaining a vessel like his current superyacht, the Feadship-built BG Charade. He candidly shares the financial realities, from crew salaries to unforeseen repairs, revealing that the initial yacht price is just the tip of the iceberg. With insights into running a successful charter business and BG Charade's role on the TV show Below Deck, Bobby paints a vivid picture of the freedom and flexibility a private yacht offers. As his family dynamics shift, Bobby discusses how he's selling BG Charade to embrace new adventures on a smaller yacht in the Bahamas. Tune in for a captivating journey into yachting, rich with personal stories and practical insights you won't want to miss. Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Threads! Email us at [email protected].

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• Shadowcat and Its Shadow Yachts Are Changing the Game

  We love fan mail: text us with your feedback and ideasDiscover the increasingly popular world of support yachts with us as Jennifer Johnston-Smith from Shadowcat takes center stage, sharing the fascinating journey behind their innovative superyachts like Hodor and Wayfinder. These  vessels are setting new benchmarks in the luxury yachting industry, offering unprecedented stability and versatility. Learn how Shadowcat's client-driven approach and collaboration with a top naval architecture firm are transforming yachting experiences, maximizing both adventure and functionality on the open seas. From tackling the challenges of carrying extreme-sports-oriented tenders to providing comprehensive support facilities, these catamaran platforms redefine what’s possible on the water.Venture into the evolving landscape of yacht ownership where catamaran hulls once met with skepticism are now embraced for their superior adaptability. The passionate adventurers driving this trend are reshaping designs and functionalities, demanding more from their yachts. As you'll discover, Shadowcat is doing even more, delving into innovative yachting technologies and sustainability efforts like Drift Energy's green hydrogen-producing vessels, which are making waves in the industry by reducing the carbon footprint of superyachts. Tune in to explore how these advancements are not just enhancing luxury but also promoting sustainable practices, earning accolades from yacht owners who have some of the toughest standards and highest expectations around. Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Threads! Email us at [email protected].

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