Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better. Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/#PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing
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Content Creation Best Practices You Will Ignore
Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim. There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreForget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignoreAs a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.#ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration
Episodes muse about writing copy that sells. Finally, get beyond the written word into the psychology, persuasion, and methods that get copy written. Learn to write faster and convert more. Grow your freelance copywriting into a marketing agency that runs on autopilot.
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