In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences. [00:12] Why speaking and in-person meetings are the most effective strategies. [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach. [03:23] The lesson gleaned from the above approach: experiment! [04:31] How and why Neil arranges for conference organizers to help him book meetings. [06:26] The effectiveness of attending industry events. [07:00] An example of what’s discussed in the in-person meetings and how they go down. [08:48] Why we aim to be as helpful as possible, no matter the size of the business. [09:23] The long-term approach of these in-person meetings at conferences. [09:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make your content stand out when everyone is using AI. [00:05] The increasing mass of content creation and the inundation of AI. [00:56] What typically stands out on various platforms: data and stories. [02:00] The efficacy of sharing personal experiences over data. [04:25] How to stay relevant: refrain from regurgitating content. [05:33] Creative ways to integrate influencers. [06:34] Tucker Carlson’s success with his independent show on Twitter. [07:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Midjourney ChatGPT Tucker Carlson on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel  Twitter @ericosiu

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to do outbound at scale using AI. [00:07] What “outbound” means in a marketing context. [00:21] The markets NP Digital targets using outbound. [01:14] How AI can be used to customize insights for outbound. [02:32] Why you should use AI to help you stand out now. [02:52] An example of how AI can customize insights at scale. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Clay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic. [00:43] Why human modification of AI-generated content is essential for driving good traffic. [02:00] The details of @jakezward's AI SEO case study. [03:24] Our opinion on the efficacy of this strategy in the long term. [04:48] Will AI replace content writers? [06:03] The use cases for byword.ai. [07:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jake Ward on Twitter See Jake’s tweet about his AI SEO case study Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu