How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.
Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) Buying Attention in the Digital Age
(03:26) The Evolution of Personal Branding
(11:22) AI: Overhyped or Underestimated?
(17:52) Driving Efficiencies with AI
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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27:23
Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors
In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors.
Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards.
TIME-STAMPED SHOW NOTES
(00:00) Networking Opportunities at Events
(02:48) The Importance of Long-Term Relationships
(06:12) Navigating Business Challenges
(09:03) Understanding Market Dynamics
(12:02) The Impact of Tariffs and Trade
(14:59) Building a Supportive Network
(18:07) Collaboration Over Competition
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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29:27
Our Founder Mode Routines
In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability.
TIME-STAMPED SHOW NOTES
(00:00) LeBron James and Health Investments
(01:18) Personal Health Routines
(04:34) Longevity Protocols and Sleep
(08:03) Diet and Nutrition Strategies
(10:05) Exercise and Fitness Regimens
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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19:28
Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.
TIME-STAMPED SHOW NOTES
(00:00) The Shift from Clickbait to Quality Content
(02:57) The Importance of Retention and Sub Hooks
(05:47) Creating Authentic and Valuable Content
(09:07) Strategic Event Participation and Networking
(12:05) Rethinking Marketing Strategies and Customer Focus
(15:04) Consumer Behavior and Brand Perception
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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22:44
Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network
In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business.
TIME-STAMPED SHOW NOTES
(00:00) The Power of Multiple Products in Marketing
(02:48) Navigating the Complexities of Global Sales
(06:05) The Future of SEO and AI Integration
(08:52) Building a Billion Dollar Network
(11:54) The Art of Relationship Building
(14:52) The Value of Content in Networking
(17:47) The Long Game in Business Relationships
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
About Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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