Social Media Marketing Podcast

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.
Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
Decide How to Deliver the Ad Message Using the Valence and Intensity Model
Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model

Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741

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Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time
How to Make Instagram Reels Faster Without Sacrificing Quality
How to Use the Instagram Edits App as a Reels Production Workspace
How to Analyze Instagram Reels Performance With Edits Insights
How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content
How to Use Automatic Reels Translations to Reach New Audiences

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740

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Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.
Opening With a Banger Hook and Building Intrigue
The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching
Generating Engagement That Builds Trust and Reach
Ending in Momentum to Drive Binge-Watching

Guest: Adam Ivy | Show Notes: socialmediaexaminer.com/739

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Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.
The Ideation-Expertise-Polish Model for AI-Assisted Content
LinkedIn's AI-Powered Live Stream Tools
LinkedIn's AI Ad Creative Tools and the Variation Trap
LinkedIn Video Format and Aspect Ratio Performance
LinkedIn Comments as a Strategic Growth Channel
LinkedIn Posting Frequency and Timing That Maximizes Engagement

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738

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Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.
Why Unpolished Content Outperforms Polished Production on Instagram
Find the Intersection of Expertise and Enthusiasm
Use Identity-Based Hooks to Stop the Scroll
Write Hooks Built on Specificity and Perspective
Visual and Editing Techniques That Boost Reel Retention
Test Reels Content With Instagram Trial Reels Before Publishing to the Feed

Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.