Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and vari...
The most influential conversations about your industry might be from an anonymous commenters who is validated by hundreds of upvotes on popular subreddit thread.
Join me and Dr. Marcus Collins, the award-winning marketer, author, and friend of the pod, as we discuss the significant cultural influence of Reddit, its evolution as a community of subcultures, and how the business has evolved.
02:08 Reddit as a Market Research Tool
04:54 The Power of Community and Moderation
15:29 Will Monetization Match its Cultural Influence?
19:41 If We Ran Reddit
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
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34:54
Do True Moguls Still Exist?
In today’s entertainment landscape, with more platforms and formats than ever, do true moguls still exist? If we’re being honest, they may have more power today than ever before.
From Lew Wasserman’s Hollywood dominance, to Ted Turner’s cable news empire, to today’s tech titans, we explore how these power players shaped the industry, and who might be next in line.
Join me and Web Barr, Founder and CEO of Hi Barr Media. Web recently launched Media Moguls, where he dives deep into Ted Turner’s journey.
02:38 Ted Turner’s Rise
05:45 The Classic Definition of Media Mogul
11:16 Two Types of Moguls Today
18:46 The Future of Media Moguls
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
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30:49
WhatsApp is a Cultural Force. Will it Make More Money?
What if the most important social network in the world isn’t a social network at all?
In this episode, we explore how WhatsApp—often overlooked in the U.S.—has become a lifeline for families, businesses, artists, and economies worldwide.
Join me and Tati Cirisano from MIDiA Research as we break down whether WhatsApp is the closest thing to a true “everything app,” how it differs from iMessage and texting, and why Meta has struggled to monetize it despite its massive reach.
04:33 WhatsApp's Global Growth Strategy
17:07 WhatsApp's Advertising and Privacy Dilemma
21:34 WhatsApp's role in Meta l
24:22 Instagram DMs vs WhatsApp
29:38 WhatsApp's US Growth Prospects
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
If you enjoy Trapital, please rate and review on your favorite podcast platform!
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38:21
Can New Superstars Ever Surpass Current Superstars (Revisited!)
It’s the perfect time to revisit one of our more popular episodes. Taylor Swift and Beyoncé are still at the top of the music industry despite the newer artists that do well on streaming and TikTok. That said, can today’s new class of stars ever match that same level of superstardom? .
In this episode, I’m joined by Tati Cirisano from MIDiA Research to explore how artists like Billie Eilish, Dua Lipa, and Bad Bunny are navigating the ever-changing music landscape. What does it take to break through the noise, and is music stardom evolving into something completely different?
Let’s get into it
02:00 Streaming's Impact on Music Industry
07:06 The impact of streaming and TikTok
11:09 Olivia Rodrigo's Streaming vs Sales
15:03 Dua Lipa, Doja Cat, SZA
23:23 Morgan Wallen, Bad Bunny
30:28 "Music Industry Aspirations and Realities"
33:39 Emerging Artists: Success Through Unique Roots
Trapital Summit tickets are on sale! Super early bird discount until April 30. Register here.
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Make sure you check out TechCrunch’s flagship podcast, Equity.
Listen in for our Chartmetric Stat of the Week.
If you enjoy Trapital, please rate and review on your favorite podcast platform!
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44:11
Who is ‘Spotify Music Pro’ Really For?
According to Bloomberg, Spotify is exploring a new premium tier, Music Pro, which will include several new features and perks. But given what we know about music streaming, consumers, and record labels, who is this product really for? Will it work?
Listen to me and MIDiA Research’s Tati Cirisano break down all aspects of the industry’s goal to get consumers to pay more for music streaming.
05:15 Breaking Down Music Pro
07:52 Challenges in Music Streaming
15:56 How Concert Presale Tickets Work
20:33 Consumer Behavior with Music Streaming
28:31 Alternatives to Music Pro
This episode is presented by beatBread. Check out their Deal Comparison Tool at beatBread.com/compare
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If you enjoy Trapital, please rate and review on your favorite podcast platform!
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more at https://trapital.com/podcast
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