Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.
-------- Â
46:22
--------
46:22
Creating an Effective Brand Narrative
Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.
-------- Â
46:22
--------
46:22
How The Lip Bar Founder Melissa Butler Turned Rejection Into Success
Today’s episode comes from the Your Next Move vault and is a conversation between host Bea Dixon and guest Melissa Butler. Melissa is the CEO and Founder of The Lip Bar -- a vegan lipstick company catering directly to women of color.Â
In their conversation, they cover Melissa’s transition from the corporate ladder to becoming a lipstick chemist. Plus, her experiences with retail chains and direct to consumer marketing, and what it means to be focused on African American women while remaining inclusive to all.
-------- Â
1:07:06
--------
1:07:06
Savvy Ways to Secure Funding
Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.
-------- Â
53:31
--------
53:31
Powering the Future - AI Bootcamp FROM INC STUDIO AND SAP
The impact of AI on finance departments will be huge.
Want to go from woke to warrior? Planet Purpose from Inc. magazine examines how companies can focus on their purpose and transform their brands. Join co-hosts Scott Goodson, Yolanda White and Chip Walker as they take a look at the ways purpose-driven companies could realize better outcomes by activating purpose to the people who matter inside the organizations and out. They also examine what companies are doing to achieve this while offering insights and analysis on how they can improve.
South Africa