12: CLAIRE GLEAVE: Why She Founded Natal Active and Running a Business as a Mum of Three
This week Jen is joined on the podcast by Natal Active Founder Claire Gleave.
Claire Gleave is the founder of Natal Active, a brand dedicated to empowering mums through stylish, high-performance maternity and breastfeeding activewear. After struggling to find workout gear that supported her changing body through pregnancy and postpartum, Claire set out to create clothing designed by mums, for mums—blending comfort, functionality, and style to help women feel confident and strong at every stage of motherhood.
Before launching Natal Active, Claire spent many years working in marketing for the prestigious private bank, Coutts, where she honed her expertise in brand strategy, communications, and high-end consumer engagement.
After stepping away to focus on family, she made a bold career shift -diving into the world of activewear design and entrepreneurship, turning her passion for fitness and
motherhood into a thriving business.
A lifelong runner, Claire has been running since her early 20s and has completed 13 marathons - even running through all three of her pregnancies. She knows first-hand the importance of supportive, high-quality activewear that adapts to a changing body, which inspired her mission to create maternity activewear that doesn’t hold women back from staying active.
Since launching in 2020, Natal Active has grown into a trusted brand, loved by thousands of women for its thoughtfully designed leggings, sports bras, and nursing-friendly apparel.
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