Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".
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Jean Hitchcock on how marketing can earn respect at the executive table
Jean shares practical advice from her experience leading marketing teams at hospitals across the country.
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Scott Becker on Marketing as a Content Producer
As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more.
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Chris Boyer on the Art and Science of Healthcare Marketing
As VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, Chris Boyer shares his data driven perspective on creativity in healthcare marketing and outlines the new responsibilities of a healthcare marketer.
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Amy Comeau on Thriving in a Competitive Healthcare Market
As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of leading brand and revenue growth strategies for a nationally ranked academic health system. Find out how she's prioritizing her plan, leveraging CRM and other tools and getting buy-in from key stakeholders to influence all stages of the patient journey.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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