become the content creator you’d follow & build a brand you love ft. Kira Jones
242: So you wanna become a content creator? Or you’ve been thinking about starting your own brand? Maybe both? This is the episode for you. I’m joined by my beautiful friend Kira Jones—content creator, founder of Cacti Wellness, and branding QUEEN—to talk all things consistency, building a brand you actually love, and becoming the kind of creator you’d follow.
We talk all things content creation, brand building, and what it really takes to grow on platforms like Instagram and TikTok in 2025. From developing physical products to navigating creative burnout, Kira shares the behind-the-scenes of scaling her business while staying true to her vision.
We also dive into:
Building a personal brand that stands out
Product development from scratch
TikTok & IG growth strategies in 2025
Evolving your content style
Finding your editing voice
Balancing creativity with consistency
What makes content actually worth sharing & more.
Hope you love! SEE YOU NEXT WEEK. X
SAY HI
(to LISA):
IG: @lisaxgilmore
TikTok: @lisaxgilmore
Pinterest: @lisaxgilmore
(to UNWINEDING):
IG: @unwinedingpod
TikTok: @unwinedingpod
(to KIRA):
IG: @kirajones & @cactiwellness
TikTok: @kirajonesmatousek
(to OUR EPISODE SPONSORS):
BETTERHELP:
This episode is brought to you by BetterHelp.
Give therapy a try at: betterhelp.com/UNWINEDING
HUNGRYROOT:
Get 40% off your first Hungryroot box + get a free item in every box for life.
Go to: hungryroot.com/unwineding + use code UNWINEDING.
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52:09
high standards or nothing (in love & friendship)
241: Because not everyone deserves to experience you (in fact, I wish people could un-experience me, you know what I mean?). You wouldn't know by the title, but this episode is slightly chaotic and I did, in fact, cry of laughter because that's just what happens when I'm with Lauren. It's Lauren's third time on Unwineding for a little dating/relationship/& friendship talk - again, like we're on FaceTime but happened to be recording. Take whatever you need from this episode & leave the rest - LOVE YOU. x
SAY HI
(to LISA):
IG: @lisaxgilmore
TikTok: @lisaxgilmore
Pinterest: @lisaxgilmore
(to UNWINEDING):
IG: @unwinedingpod
TikTok: @unwinedingpod
(to OUR EPISODE SPONSORS):
BETTERHELP:
This episode is brought to you by BetterHelp.
Give therapy a try at: betterhelp.com/UNWINEDING
HUNGRYROOT:
Get 40% off your first Hungryroot box + get a free item in every box for life.
Go to: hungryroot.com/unwineding + use code UNWINEDING.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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47:28
how to meet your first husband ft. Zack Signore
240: Another round of solicited dating advice led by my favorite comedian & returning guest, Zack Signore. Whether you should or shouldn't take our advice is up to you, but we're getting into: exclusivity vs. boyfriend/girlfriend, emotionally unavailable men, picking hot a$$holes, de-centering men (while still falling in love), and tooooo much more.
Hope you enjoy (but I know you will!!!), LOVE YOU. x
SAY HI
(to LISA):
IG: @lisaxgilmore
TikTok: @lisaxgilmore
Pinterest: @lisaxgilmore
(to UNWINEDING):
IG: @unwinedingpod
TikTok: @unwinedingpod
(to ZACK):
IG: @zacksignore
EP. 200 x Unwineding: a comprehensive guide to falling in love ft. Zack Signore
(to OUR EPISODE SPONSORS):
BETTERHELP:
This episode is brought to you by BetterHelp.
Give therapy a try at: betterhelp.com/UNWINEDING
HUNGRYROOT:
Get 40% off your first Hungryroot box + get a free item in every box for life.
Go to: hungryroot.com/unwineding + use code UNWINEDING.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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40:37
the friendship playbook: the art of being (& having) the best friends ever, ft. Angie Lassman
239: I can live without somebody's son for a little longer but without my best friends? Not even a single day. My beautiful, smart, funny, and perfect friend Angie Lassman is back on Unwineding and this time we're unpacking all things friendship. We chat about why making and maintaining friendships in your late 20s/30s can feel so tough (but why it's so worth it), how friendship breakups impact us, and why expectations can make or break even the closest bonds.
Whether you're feeling stuck in a friendship rut or simply want to deepen your current relationships, think of this episode as your go-to guide for understanding the complexities of female friendship. Plus, we debate the concept of “low-maintenance friends” and why it’s okay to have high standards when it comes to your bestest friends.
As always, take whatever you need from this episode and leave the rest. LOVE YOU. x
SAY HI
(to LISA):
IG: @lisaxgilmore
TikTok: @lisaxgilmore
Pinterest: @lisaxgilmore
(to UNWINEDING):
IG: @unwinedingpod
TikTok: @unwinedingpod
(to OUR EPISODE SPONSORS):
BETTERHELP:
This episode is brought to you by BetterHelp.
Give therapy a try at: betterhelp.com/UNWINEDING
HUNGRYROOT:
Get 40% off your first Hungryroot box + get a free item in every box for life.
Go to: hungryroot.com/unwineding + use code UNWINEDING.
GREEN CHEF:
Thank you so much to this week's sponsor: Green Chef.
Go to greenchef.com/lisafree and use code LISAFREE to get started.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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54:57
how to change your thoughts & create your dream life
238: Apparently our thoughts have the ability to create the life of our dreams... and we're getting into all of it today. It's just us this week for a quick girl talk/catchup before we get into the five gems I took from April's book, Don't Believe Everything You Think, by Joseph Nguyen. I am, for once, not being dramatic when I say—this book is life-changing (and if you're a *fellow* over-thinker, I cannnnnot recommend it enough). I hope there's something in this episode you needed (and I'd selfishly love to know what it was).
Learn more about your ad choices. Visit megaphone.fm/adchoices
South Africa