The Sweaty Startup

Cody and I dug into the real side of entrepreneurship, what it actually takes to build wealth without chasing shiny ideas. I shared why I walked away from the tech startup fantasy and leaned into simple businesses that solve real problems. We talked through the ten minute drill, how I evaluate opportunity in any town, and why people waste years building businesses with zero demand. I broke down why your first business is about reps and skill acquisition, not money, and how boring work like tree removal or survey work can set you up for financial freedom faster than chasing passive income. This is a full breakdown of how to think like an operator, what the real wealthy people actually do, and why momentum is everything.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

This is the full conversation I had with James Laidlaw about how he walked away from a high-paying commission job and built InHome Golf from scratch. We broke down how he scaled a golf simulator business during COVID, reinvested everything back into growth, and navigated the chaos that comes with explosive customer demand.

Here's a photo of my simulator setup that James's company installed for me. https://x.com/sweatystartup/status/2011208892353851779

& Here's 22 other things that have that materially improved my quality of life: https://x.com/sweatystartup/status/2012556557674791016?s=20

If you want to reach out to James, email him at [email protected]

If you've ever thought about leaving your job or building a business of your own, this episode shows you what it actually looks like behind the scenes.

Big thanks to James for joining the show. Check out InHome Golf here. I highly recommend them: https://inhomegolf.com/



Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

Brian and I got into what it really takes to make progress when you're stuck in a job, a business, or a mindset that's not working. We talked about how people overanalyze and under-execute, why momentum matters more than motivation, and the mindset shifts that helped me stop chasing the perfect idea and start stacking wins. I shared the story of how I built my early businesses, how I tested ideas without overcommitting, and how you can take control of your career path by doing common things uncommonly well. This one is for anyone who feels like they're waiting for permission to start.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

Corey and I got into what actually matters when you're building a business and a life. We talked about what true wealth looks like beyond the money, why health and time freedom matter more than status, and how I'm thinking about the next 10 years. I broke down how I approach business growth, the truth about AI and electricity, and what most entrepreneurs get wrong about lifestyle creep. We also got into some honest talk about luck, operating skill, and why doing simple things well beats chasing the next big thing.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03

Jules and I talked about what building real wealth actually looks like and how most people completely misunderstand what it takes. I walked through the early days of Storage Squad, the financial mistakes that nearly broke me, and the pressure of borrowing millions before I knew what I was doing. We got into how one boring self-storage deal changed the entire trajectory of my life, why simple execution beats revolutionary ideas, and how I've kept my personal burn rate low even as my income scaled. This episode is about the long game, how momentum compounds, and why the most important number in your life isn't your net worth, it's your monthly freedom number.


Grow your business:  
https://sweatystartup.com/events
 
Book:  
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  
 
Newsletter:  
https://www.nickhuber.com/newsletter  
 
My Companies:  
Offshore recruiting – https://somewhere.com  
Cost segregation – https://recostseg.com  
Self storage – https://boltstorage.com  
RE development – http://www.boltbuilders.com  
Brokerage – https://nickhuber.com  
Paid ads – https://adrhino.com  
SEO – https://boldseo.com  
Insurance – https://titanrisk.com  
Pest control – https://spidexx.com  
 
Sell a business:  
http://nickhuber.com/sell  
 
Buy a business:  
https://www.nickhuber.com/buy  
 
Invest with me:  
http://nickhuber.com/invest  
 
Social Profiles:  
X – https://www.x.com/sweatystartup  
Instagram – https://www.instagram.com/sweatystartup  
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  
LinkedIn – https://www.linkedin.com/in/sweatystartup  
 
Podcasts:  
The Sweaty Startup & The Nick Huber Show  
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  
 
Free PDF – How to analyze a self-storage deal:  
https://sweatystartup.ck.page/79046c9b03