The CMO Podcast

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world.
Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.
Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.
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Learn more, request a free pass, and register at iab.com/alm
Promo Code for $500 of ticket prices: ALMCMOPOD26
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The CMO Podcast is a vYve Production.
This week's episode is brought to you by Deloitte, TransUnion and the IAB.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an electric and connected future.
Jim’s guest this week is Norm de Greve, Chief Growth Officer of General Motors. GM is, of course, home to iconic brands like Chevrolet, Buick, GMC, and Cadillac. It is a $77 billion revenue powerhouse driving innovation across combustion, electric, and autonomous vehicles.
Norm brings a rare combination of creativity, purpose, and business discipline to one of the world’s most iconic companies. Before joining GM in 2023, he spent nearly a decade as CMO of CVS Health, helping transform the company into a purpose-driven healthcare leader.
So buckle up and tune in for a conversation with a marketing leader who believes in leading with high expectations and kindness.
Captured live at the ANA Masters of Marketing, in partnership with TransUnion.
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Learn more, request a free pass, and register at iab.com/alm
Promo Code for $500 of ticket prices: ALMCMOPOD26
---
This week's episode is brought to you by Deloitte, TransUnion and the IAB.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?
In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world’s largest global communications groups — to explore exactly that.
Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center.
Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network.
Read the full Havas press release on AVA and their human‑led AI vision at CES 2026
And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026
This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.
Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm’s narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.
Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp’d Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.
For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today’s breakthroughs in 5G, AI, automotive, and beyond. It’s one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.
Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.
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Learn more, request a free pass, and register at iab.com/alm
Promo Code for $500 of ticket prices: ALMCMOPOD26
---
This week's episode is brought to you by Deloitte, TransUnion and the IAB.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.
Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”
So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization.
And from the entire team at the show, we wish you all a very Happy New Year!
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Learn more, request a free pass, and register at iab.com/alm
Promo Code for $500 of ticket prices: ALMCMOPOD26
---
This week's episode is brought to you by Deloitte, TransUnion and the IAB.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.