How BMW leveraged the fresh start effect to win over new drivers
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.
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39:58
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39:58
How Halloween candy can teach marketers about choice, memory, and reward
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
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33:50
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33:50
Behavioral science for agencies: Pitching
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.
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41:12
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41:12
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.
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48:23
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48:23
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.
About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Listen to Behavioral Science For Brands: Leveraging behavioral science in brand marketing., Honest Money and many other podcasts from around the world with the radio.net app
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