Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

• Interview: Nir Eyal, author of Hooked, on how to form lasting habits

  In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differently.

  --------  

  49:31
• How using humor helped Aviation gin laugh all the way to the bank

  In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated characteristics, such as being perceived as trustworthy or modern.

  --------  

  24:30
• Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science

  In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have been discovered, they should prioritize. 

  --------  

  35:43
• How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world

  In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine dining.

  --------  

  30:40
• Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability

  In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich effect to social proof, reframing to the illusion of control. 

  --------  

  1:00:04

More Business podcasts

Trending Business podcasts

About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.