Listen to this podcast for free in the app:
Download for free in the App Store
radio.net
Sleep timer
Save favourites
129 episodes
Why 95% of companies stall on AI, and the behavioral science that fixes it
2026/07/29 | 47 mins.MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats motivational pitches, and why framing AI as something to lose outperforms framing it as a gain.Inside Influence: Live with Dr. Robert Cialdini
2026/07/22 | 1h 2 mins.In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence. Together, they explore ethical persuasion, authority, AI, and the practical behavioral insights that continue to shape effective marketingInside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
2026/07/17 | 41 mins.In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
2026/07/15 | 55 mins.In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
2026/07/13 | 50 mins.This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.
More Business podcasts
Investec Focus Radio SABusiness, Investing
The Money ShowBusiness, Business News, Investing, News
FoundersBusiness, Entrepreneurship, History, Technology
Money with CarlaBusiness, Investing
Success Made Simple with Dr. Dave MartinBusiness
Aspire with Emma GredeBusiness, Entrepreneurship, Society & Culture
Honest MoneyBusiness, Investing, Management
BizNews RadioBusiness, Business News, Investing, News
Planet MoneyBusiness, News
Bruce Whitfield’s Business WeekBusiness
Trending Business podcasts
Worklife with Molly GrahamBusiness, Careers, Entrepreneurship, Management
7 Minute LeadershipBusiness, Education, Management, Self-Improvement
Financial AuditBusiness, Education, Investing, Self-Improvement
New Books in Business, Management, and MarketingBusiness, Management
The Working Genius Podcast with Patrick LencioniBusiness, Management
All the Hacks: Money, Points & LifeBusiness, Education, Investing, Places & Travel, Self-Improvement, Society & Culture
Money Stuff: The PodcastBusiness, News, Society & Culture
EntreLeadershipBusiness, Entrepreneurship
Foord Asset ManagementBusiness, Investing
Magic MarketsBusiness, Investing
Change Church PodcastBusiness, Christianity, Non-Profit, Religion & Spirituality
Roundtable Podcast By The Local EditBusiness, Entrepreneurship
Business MoversBusiness, Entrepreneurship, History
The Cardone ZoneBusiness, Careers
About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcast websiteListen to Behavioral Science For Brands: Leveraging behavioral science in brand marketing., Investec Focus Radio SA and many other podcasts from around the world with the radio.net app
Get the free radio.net app
- Stations and podcasts to bookmark
- Stream via Wi-Fi or Bluetooth
- Supports Carplay & Android Auto
- Many other app features
Get the free radio.net app
- Stations and podcasts to bookmark
- Stream via Wi-Fi or Bluetooth
- Supports Carplay & Android Auto
- Many other app features
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Scan code,
download the app,
start listening.
download the app,
start listening.
South Africa