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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
BusinessMarketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest episode

115 episodes

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands

    2026/05/06 | 39 mins.
    In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand captured attention, avoided fear-based messaging, and built lasting trust and growth.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    The 4 P's of Marketing: Pricing

    2026/04/29 | 45 mins.
    In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

    2026/04/22 | 48 mins.
    In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    The 4 P's of Marketing: Promotion

    2026/04/15 | 52 mins.
    In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility, and how the “but you are free” technique boosts compliance without pressure.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

    2026/04/08 | 48 mins.
    In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.

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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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BusinessMarketing

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