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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
BusinessMarketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest episode

100 episodes

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work

    2026/1/21 | 42 mins.
    In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and reverse benchmarking. They also share a preview of what’s ahead.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

    2026/1/14 | 51 mins.
    In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

    2026/1/07 | 1h 2 mins.
    In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

    2025/12/31 | 33 mins.
    In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

    2025/12/24 | 38 mins.
    We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics that continue to resonate.

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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcast website
BusinessMarketing

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