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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
BusinessMarketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest episode

109 episodes

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

    2026/03/25 | 55 mins.
    In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

    2026/03/18 | 34 mins.
    MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science, the campaign shifted procurement thinking from purchase price to true cost.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence

    2026/03/11 | 53 mins.
    In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place prices, how charging a small fee is better than giving something for free, and why online retailers should handwrite thank you notes.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

    2026/03/04 | 35 mins.
    In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    How small behavioral shifts can help make you happier

    2026/02/25 | 46 mins.
    In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.

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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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BusinessMarketing

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