Marketing Your Business - Marketing Strategies for Business Owners

285 episodes

284: She Turned $50 Cookie Classes Into 3 Memberships - Summer Deepe
2026/08/31 | 30 mins.
Summer Deepe says she is "not artistic at all," yet she built three memberships in a niche most people would never think could be a business: cookie decorating. She teaches people how to decorate cookies, how to sell them, and how to run their own classes. In this episode she finds out, live, why more than 40 posts with a million-plus views still were not growing her business the way they should.
It started at a kid's birthday party, where she saw a tray of decorated sugar cookies and told her husband, "I bet I could make these cookies." The hobby became a side income when friends asked to pay her. Then she ran the numbers: one two-hour class at around $50 a seat matched a whole week of grinding out custom orders. That math flipped her model and led to three memberships.
In this conversation, Summer and I break down:
- The class math that made her rethink her entire model
- Why the growth she was chasing was not a traffic problem
- The one missing ingredient that turns viral videos into leads you own
- How she plans to grow using videos she already made, not new ones
- The $67 membership priced so one and a half classes pays for the year
- Her answer to the question behind every risk she took

FREE RESOURCE: Get the one-page playbook from this episode
→ https://podcast.stu.me

CONNECT WITH SUMMER:
- Website: https://summerssweetshoppe.com
- Instagram: https://www.instagram.com/summerssweetshoppe
- Facebook: https://www.facebook.com/summerssweetshoppe
- YouTube: https://www.youtube.com/@summerssweetshoppe

CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io

Subscribe for new episodes every week.
283: The Branding Mistake Keeping You Small (And How to Fix It) - Rory Vaden
2026/08/24 | 37 mins.
Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having more than about 100,000 followers himself, on his way to a third eight-figure business. His argument: in the age of AI, information is free and application is free, so the one thing left that you cannot fake is trust.
In this conversation, Rory reveals:
- Why personal branding is really the digitization of your reputation
- The difference between reach and revenue, and why deep beats wide
- Why you can fake followers, but you can't fake trust
- Fractal math: how to quadruple revenue without a single new customer or a single new ad
- How 1,000 followers can out-earn 10 million
- The one thing to post tomorrow if you have no time, no team, and no offer
FREE RESOURCE: Get the one-page playbook from this episode
→ https://podcast.stu.me
CONNECT WITH RORY VADEN:
- Website: https://roryvaden.com
- Brand Builders Group: https://brandbuildersgroup.com
- Book "Wealthy and Well-Known": https://wealthyandwellknown.com
- Instagram: https://www.instagram.com/roryvaden
- LinkedIn: https://www.linkedin.com/in/roryvaden
CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io
Subscribe for new episodes every week.
282: He Turned Down $3 Million for $30K a Month - Hal Elrod
2026/08/17 | 42 mins.
Most business owners build the thing they're known for and assume that thing is the business. Hal Elrod did that for years. Today the product that made him famous is the smallest line in his revenue, and the largest is a recurring subscription most people don't even know he sells.
This is the conversation to listen to if you're doing everything right and your income still swings month to month. Hal built five income streams on one idea instead of launching something new every year, and he turned down two offers most people would take on the spot to keep the monthly money instead.
In this episode, Hal reveals:
- Why the thing you're known for is often your smallest earner, and what to build so the money shows up every month
- The math behind saying no to $1.5 million and then $3 million, and why the monthly number beat both
- Why paying to get on 11 national TV shows sold almost nothing, and how to tell reach apart from the right audience
- How to stack new revenue on the offer you already have instead of starting over with something new
- Why the cheapest thing he sells is the front door, and what it should feed
- The $100,000 he gave away, and the Miracle Equation he says moves any goal from impossible to inevitable
FREE RESOURCE: Get the one-page playbook from this episode
→ https://podcast.stu.me
CONNECT WITH HAL:
- Website: https://halelrod.com
- The Miracle Morning: https://miraclemorning.com
- Instagram: https://www.instagram.com/hal_elrod
- YouTube: https://www.youtube.com/@HalElrod
- Facebook: https://www.facebook.com/yopalhal
- TikTok: https://www.tiktok.com/@halelrod
CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io
Subscribe for new episodes every week.
281: From College Dropout To $7 Million From One Book - Chandler Bolt
2026/08/10 | 37 mins.
Chandler Bolt is the founder of self publishing.com. He was a C student who hated writing, then he made six figures in seven months running a college painting business, dropped out, and moved across the country to burn the boats. Today his company has published 7,000 books.
The climb was brutal. At 21 his business partner tried to push him out, so he borrowed from his parents' retirement to buy back control and paid it all back with interest 11 months later. Then he read one book that flipped his whole mindset in a single line.
In this conversation Chandler breaks down:
- Why he made six figures in revenue but only kept 13 grand
- How he became the self publishing category king by buying a domain that wasn't for sale
- Why one is the most dangerous number in business
- The everyday partnership play that will do 5 to 7 million
- What is actually working in his marketing now that AI is eating search
- How he turns a single book into about $7 million a year, and why it is not the royalties

FREE RESOURCE: Get the one-page playbook from this episode: https://podcast.stu.me

CONNECT WITH CHANDLER:
- Website: https://chandlerbolt.com
- Self Publishing: https://selfpublishing.com
- Instagram: https://www.instagram.com/chandler.bolt
- YouTube: https://www.youtube.com/@selfpublishingcom
- LinkedIn: https://www.linkedin.com/in/chandlerbolt

CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io

Subscribe for new episodes every week.
280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club
2026/08/03 | 36 mins.
Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month.
Christelle started a Thursday-afternoon kids' craft class to relieve her own burnout. It built a wait list. Stefanie ran the numbers on a spreadsheet that night and quit her corporate engineering job the next day. They franchised it, hit a wall, and when COVID shut the in-person clubs they de-franchised on purpose and turned their former franchisees into their biggest ambassadors.
In this conversation, Christelle and Stefanie reveal:
- Why they blew up a 61-location franchise on purpose
- The $1,000/month math behind a class you run one hour a week
- Why every ad, post, and newsletter points to one free 60-minute workshop
- How twice-a-week launches cut their cost per lead to less than half
- The VIP upsell and order bump that help the ads pay for themselves
- The milestone they hit this year, and why it is not the part that made them emotional
FREE RESOURCE: Get the one-page playbook from this episode
→ https://podcast.stu.me
CONNECT WITH CHRISTELLE & STEFANIE:
- Website: https://www.creativecraftingclub.com
- Instagram: https://www.instagram.com/creativecraftingclub
- Facebook: https://www.facebook.com/creativecraftingclub
CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io
Subscribe for new episodes every week.

More Business podcasts

Trending Business podcasts

About Marketing Your Business - Marketing Strategies for Business Owners

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

Podcast website

Business Marketing

Listen to Marketing Your Business - Marketing Strategies for Business Owners, Business Wars and many other podcasts from around the world with the radio.net app

Get the free radio.net app

Stations and podcasts to bookmark
Stream via Wi-Fi or Bluetooth
Supports Carplay & Android Auto
Many other app features

Open app

Get the free radio.net app

Stations and podcasts to bookmark
Stream via Wi-Fi or Bluetooth
Supports Carplay & Android Auto
Many other app features

Marketing Your Business - Marketing Strategies for Business Owners

Scan code,
download the app,
start listening.

Marketing Your Business - Marketing Strategies for Business Owners: Podcasts in Family