Jacques Burger: Leading Africa’s Largest Independent Agency Group.
Jacques Burger is the Co-Founder and Group CEO of The Up&Up Group (formerly M&C Saatchi Abel), one of Africa’s most respected and awarded independent agency groups. With over 20 years of experience leading creative agencies across Southern Africa and Australia, Jacques has built brand strategies for global powerhouses like Heineken, Panasonic, Volkswagen, MTN, and Old Mutual.He is a passionate advocate for creative bravery, leadership grounded in simplicity, and the need to reclaim creativity in an industry under pressure. His journey from launching an agency to buying it back from global shareholders is a masterclass in vision, grit, and reinvention.🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO
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1:19:28
Enzo Scarcella: The Marketing Visionary Fuelling MTN’s $3.6B Brand Machine
Enzo Scarcella is the Chief Consumer Officer at MTN Group, where he leads consumer strategy across 19 markets, steering the brand through Africa's dynamic digital evolution. With over two decades of experience, Enzo has been at the helm of some of South Africa's most iconic brands. He played a pivotal role in Vodacom's transformation, notably leading the brand's migration from blue to red. His tenure at Telkom as Chief Marketing Officer further showcased his ability to drive brand resurgence in competitive markets. Enzo's career also includes significant roles in the beverage, retail, and media sectors, with stints at SABMiller and M-Net, where he honed his skills in brand management and consumer engagement.🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO
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1:10:25
Aimee Kellen: The Purpose-Led Marketer Turning Craft, Culture & Conviction into Global Luxury.
Aimee Kellen, Regional Marketing Director, Middle East & Africa, Moet Hennessy, is a results-oriented marketer with over 17 years of brand and consumer marketing experience, driven by a deep passion for luxury and iconic brands. Inspired by the legacy, innovation, and craftsmanship of Moët Hennessy’s iconic maisons, Aimee brings their brand stories to life through evocative, purpose-led marketing that connects with consumers across Middle East & Africa. 🌍 🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO
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59:18
Luca Gallarelli: The Creative Leader Who Turns Chaos Into Culture and Excellence
In this episode of The Diary of a CMO, we sit down with Luca Gallarelli, Group CEO of TBWA\South Africa — a leader known for embracing chaos, nurturing creativity, and building some of the bravest agency cultures on the continent. From his early days at Ogilvy, to the bold moves at MetropolitanRepublic, and now driving disruption at TBWA, Luca opens up about his career journey, leadership philosophies, and what it truly takes to run a creative network that thrives on uncomfortable ideas.🔥 In this episode we talked about: ✅ The South African creative identity: Driven by ambition and born from a diverse yet conflicted society, fostering a unique global creative voice ✅ Generative AI in the creative industry: Its transformative impact, TBWA's approach to integration, and the crucial balance between technology and human creativity✅ Making "Chaos" TBWA's Creative Co-Pilot: Decoding their philosophy of disruption and how a little tension can spark brilliant ideas This one’s for marketing professionals, agency leaders, and anyone navigating the beautiful madness of the communications industry.🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO
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1:21:26
Steve Babaeko: The Making of a Creative Powerhouse.
If advertising in West Africa had a Mount Rushmore, Steve Babaeko’s face would already be carved in—probably wearing sunglasses. 😎 If you don’t know who Steve Babaeko is, he is the CEO & Chief Creative Officer of X3M Ideas, the 1st Cannes Lions Winner in Nigeria & West Africa. 🥇 Steve is a creative powerhouse who has not only transformed the landscape of African advertising but has also positioned Nigeria as a formidable force in the global marketing communications industry.In this latest episode with the "Ad Man's Ad Man" we unpacked: building a creative empire from scratch, balancing local relevance with global ambition and yes, a few mic-drop moments you’ll want to rewind.🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.
South Africa