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OneHaas

Haas School of Business (Produced by University FM)
OneHaas
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  • Liz Castelli, EMBA 24 – Designing Experiences with Impact
    On this episode of the OneHaas Alumni Podcast, learn how alum Liz Castelli went from a middle school science teacher to co-founder and CEO of Tinsel Experiential Design. After planning her own dream wedding, Liz wanted to pivot from education to the events planning space. With the help of her two friends, they launched Tinsel and quickly grew it from a boutique agency to a powerhouse experiential company working with clients like GitHub and Uber. Liz chats with host Sean Li about the evolution of Tinsel, the importance of having a clear vision when it comes to company culture, and why she wanted to pursue an executive MBA at Haas with an already successful business under her belt.*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On Tinsel’s early days“ How do brands connect with their audiences? This was sort of the beginning of experiential. And man, we were the redheaded stepchild. It would go through like capital A agency, it would go through create, it would go through digital, you name it, every other entity…And then they'd be like, I think there's $3 for experiential. And now it's wild. It's totally the opposite where everyone is thinking about how does the customer experience the product?”On why she wanted to pursue an executive MBA “ Well, if I'm going to be able to exist as this person who started a company and it is successful, I'd like to feel confident enough in a room of other people who run businesses and know what I'm talking about. And I do know for myself, but I've always done it by learning the hard way or by learning from other people that we've hired. And I think that I wanted to know that what I had done was right.”The surprising lessons she gained at Haas“ That's one of the greatest things that Berkeley gave me. I thought I was coming for the operations. I thought I was coming for the finance, but actually I was coming for politics and power and difficult conversations. And I can think of like 12 different classes where I'm like, oh my God, that's what I came to Berkeley for.”On where she’s headed next “ I have always thought of myself more as a builder, then this like visionary, you know, futurist if you will. And so I know that my skillset is around building tinsel into a sustainable model at scale within this holding corporation. That's what I'm excited to do. I'm excited to see the right teams and the right people and things sort of moving in the right direction and taking it from where we were post acquisition, which was still nothing to sniff at, you know. But I think there's just a different level of complexity and growth that's there. And I wanna see it through and I wanna make sure that Tinsel is an entity that will stay on and continue.”Show Links:LinkedIn ProfileTinsel Experiential DesignSupport this podcast at — https://redcircle.com/onehaas/donations
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  • Christina Cairns, EMBA 22 — Creating Positive Change on a Global Scale
    On this episode of the OneHaas Alumni Podcast, meet Christina Cairns, an international development professional who spent over 10 years at USAID and now helps expand financial access to under-capitalized business owners and entrepreneurs through the U.S. International Development Finance Corporation (DFC). With a background in international relations and environmental science, Christina joined USAID as a Foreign Service Officer in 2012 where she worked on climate change adaptation, clean energy, wildlife conservation, and improving economic conditions in places like sub-Saharan Africa and the Caribbean. Wanting to expand her financial knowledge, she decided to go back to school and pursue an Executive MBA at Haas in 2020.Christina chats with host Sean Li about her family’s deep roots in California, the challenging and inspiring work she’s done through various roles, including her time in the Foreign Service, the critical and often overlooked work of USAID, the impact of recent U.S. policy shifts, and her current role at the DFC.*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On growing up as a fifth generation Californian“ I grew up in the foothills near Sequoia National Park and from an early age was raised running around in the orange groves and going up to the mountains. Every summer, my dad would take my two older brothers and I backpacking for a few days and give my mom some rest before she started teaching school again in the fall. And I think that really shaped me in many ways: my love for the outdoors, appreciation for nature, cold, clear water, fresh air.”On the recent policy shifts that have affected USAID“I think a lot of Americans had no idea what USAID was until they heard about it in the news this February when it was ripped apart. And they were told that it was an agency that had been corrupted and was basically full of waste and fraud.So I would advise people to do their own research. There was actually something called the DEC [Development Experience Clearinghouse] where we put all of the project information, where all of your taxpayer dollars were going for USAID work, into this database. It showed who the contractor or grantee was, which are the main forms of how we got money out the door at USAID, and what that money was spent on. I would encourage people to go look at the current data on foreignassistance.gov and to see what your taxpayer dollars were spent on.”On her role with the U.S. International Development Finance Corporation“ What we do is we put in place these risk reduction mechanisms or incentives for financial institutions to take on more risk. To lend to a farmer who doesn't have title to their land but is still farming it because of antiquated titling systems or whatnot, or to women who can't legally own land because it has to be in their husband's name. So, how are these people going to get a loan? We help facilitate or work with the banks, and a lot of times, microfinance institutions to open up their lending aperture and get capital to people who will make really good use of it.”On her efforts to continue the impact of USAID’s work“ A former USAID colleague and I have submitted a proposal for funding to categorize all of the terminated climate projects that were started by USAID, with very basic information: what country was it in? What sector? Who was the local partner? What was the project aiming to do? How much financing or funding did it need? We want to put all that information into a platform for donors, foundations, impact investors, multilateral organizations like the World Bank or others, and ask, ‘Are you interested in continuing any of this work? This is work that has already been designed and vetted by the U.S. government, not to mention all of these people who are working on these programs are available if you would like them to continue the work.’ ”Show Links:LinkedIn ProfileSupport this podcast at — https://redcircle.com/onehaas/donations
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About OneHaas

We are ONE Haas, an alumni-run podcast for the Berkeley Haas Community. With 40,000+ Alumni and 1400+ Haas MBA students on campus every year, there is more to this network than meets the eye. We hope to bridge that gap ever so slightly and introduce you to people you never knew you had in your Haas network. Thank you for tuning in to this Berkeley Haas Podcast!*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*
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