New Media

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Kolby and Matt rank 25 creator income streams and reveal the simple consulting-call-to-agency funnel that took Growletter to 7-figures.
Timestamps: 
 02:28 Is Speaking Worth Your Time?
 06:03 One-on-One Coaching's Underrated Upside
 10:29 Sponsorships and Brand Deals
 14:32 Programmatic Ads and MrBeast's $20M Month
 20:00 Affiliate Marketing's Race to the Bottom
 24:02 Digital Products in the Age of LLMs
 29:02 Vibe Products: AI's New Frontier for Creators
 34:50 Subscriptions vs. Memberships
 44:34 Live Cohorts vs. Group Coaching
 51:41 Why Courses Fell to F Tier
 55:48 Done-for-You Services and the Funnel That Built Growletter
 1:04:09 Licensing Deals: Feast or Famine
 1:08:36 Masterminds and Peer Groups
 1:13:53 Should You Write a Book?
 1:20:41 Events and the Final Tier List
📌 Resources: 
New Media Summit
 The Lab (Jay Clouse)
 StoryBrand
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
This episode is sponsored by Circle.

Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better.
Timestamps: 
 00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape)
 03:18 What Bonus to Offer & Ideal Launch Length
 07:36 The 48-Hour Flash Sale: $25K From a $99 Product
 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel
 16:24 Should You Cap Enrollment?
 18:46 The Post-Launch Downsell (+15–20% Revenue)
 22:15 Downsell Ideas & Checkout Upsells
 24:12 When to Offer Payment Plans
 28:44 The "Why Didn't You Buy?" Email
 30:49 AI Hyper-Personalized Lead Magnets
 35:39 Quiz Funnels Done Right
 36:45 Why Cohort Courses Work (Ship 30 Lessons)
 43:01 One Piece of Advice for Launching a Cohort
 44:22 Where to Find Daniel
📌 Resources: 
Kit (email platform)
 ScoreApp (quiz funnels)
 Ship 30 for 30
🔗 Connect with Daniel: 
LinkedIn
 Website
 Newsletter
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

Daniel Berk (Moneywise Podcast by Hampton) joins Matt and Kolby to talk about why the local newsletter isn't the business—the audience is, how AI services are the untapped green space for local brick-and-mortars, why the viral Substack tweet got email wrong, and how an X DM with Sam Parr turned into a podcast hosting gig.
Timestamps:
 00:00 Intro
 02:00 Palmetto Parents: Three Local Newsletters
 06:40 How Local Newsletters Actually Make Money
 11:00 "Own The Town" — Arbitraging Your Audience
 14:30 Axios, 6AM City & The Big-Metro Model
 17:00 Local AI Services: The Untapped Greenspace
 23:15 The Nonprofit (501c3) Newsletter Play
 26:15 Is Email Dead? The Viral Substack Tweet
 33:00 What "Owned Audience" Really Means
 37:30 Moneywise & Two Dads In Tech
 40:00 How A Twitter DM Became The Moneywise Gig
 45:30 Command The Room Like A Nine-Figure Podcast
📌 Resources:
 Palmetto Parents
 Moneywise by Hampton

🔗 Connect with Daniel Berk:
 LinkedIn
 X / Twitter
 Newsletter
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.

Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.

Timestamps:
00:00 Intro
00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show
03:50 How the Mastermind Offer Made It Profitable
04:15 Marketing a Novel Event With No Speakers
05:56 Changing the Date and Venue for Year Three
09:30 Should the Event Go on Tour?
11:50 Pre-Selling 20% of Next Year's Tickets
12:09 Ryan Deiss's 3 Types of Events
16:15 The Halo Effect of Hosting an Event
22:56 The Great Event Food Debate
26:14 Do You Actually Need a VIP Tier?
30:16 Inside the 10K Brand Deal Challenge
36:09 The Partner Challenge That Flopped
42:00 Book Funnels and Finding Your Real ICP
50:07 The Case for Focus Over Shiny Objects
51:42 Where to Find Justin

📌 Resources:
Sponsor Games
Sponsor Magnet

🔗 Connect with Justin:
LinkedIn
Newsletter

Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell. 

Timestamps: 
00:00 Intro 
03:30 SMS Is The New Email 
06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 
10:00 Promoting Advertiser Offers Over Your Own 
13:30 $100 Paid Webinars That Sell $2,500/Month Coaching 
14:30 SMS Sunsetting, Short Codes, And Deliverability 
17:00 Confirming Phone Numbers To Avoid TCPA Lawsuits 
19:00 SMS Tech Stack And Twilio's $400K/Month Bills 
23:00 Why Newsletters Are Still Worth It (Gmail's March 20 Change) 
28:00 Multi-Channel: Spending $500K/Month On Meta Ads 
33:00 The Co-Reg Wars: IMS vs AfterOffers 
35:00 Every Tech Company Will Eventually Buy A Media Company 
38:00 Why MarketBeat Won't Be Sold Or Acquired 
41:00 Beehiiv, Substack, And ESP Feature Bloat 
46:00 Marketers Matt Watches: Hormozi, Sanchez, Deiss 
50:00 Where to Find Matt Paulson 

📌 Resources:
MarketBeat
AfterOffers
The Email Copywriter (Chris Orzechowski) 

🔗 Connect with Matt Paulson: 
LinkedIn
Twitter/X

Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.