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Newsletter Operator

Matt McGarry and Ryan Carr
Newsletter Operator
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  • What’s REALLY Worth More: Followers or Email Subscribers?
    In this episode, we break down how to build a profitable, future-proof content business. You’ll learn why email subscribers are far more valuable than social followers, how to balance content frequency and quality, and how AI is reshaping media and audience engagement. We also cover how to identify real problems that lead to valuable products and how to test newsletter ideas to find your perfect niche.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Timestamps:00:00 Introduction00:30 How do you know if a Newsletter idea is worth pursuing? 2:15 What's more valuable: 10,000 email subscribers or 100k Instagram followers? 3:15 What are you thoughts on buying active email lists?4:57 How do you think about frequency vs quality?6:00 How to avoid last minute changes from sponsors? 8:25 What shift in the media industry are founders not ready for?11:43 How do you think about community building?14:01 How can you sell digital products to moms? 16:38 If you could only monetize your audience in one way, what would you choose?18:33 What's a contrarian opinion you have on the newsletter industry?19:10 How to launch a newsletter based newsletter while living abroad?20:26 How to approach content when competitors copy you?21:44 How do you think about standing out in a crowded market?
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  • I Ranked 30+ Newsletter Growth Tactics From Best To Worst
    In this episode, I break down 30 different newsletter growth channels—from social and search to partnerships and paid ads—and rank them based on scale, effort, and subscriber quality. I’ll share surprising data showing just how wildly subscriber value can vary between sources, plus the framework I use to evaluate conversion and lifetime value. We’ll cover channels like YouTube, LinkedIn, Instagram, SEO, Meta ads, cross-promotions, and more. If you’re trying to figure out which few channels to focus on for real, sustainable growth, this video will point you in the right direction.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Timestamps:00:00 Overview of the Newsletter Growth Tier List01:33 How I’m Ranking 30+ Newsletter Growth Channels02:11 Organic Social: YouTube, LinkedIn, Instagram, Substack Notes, X, TikTok10:42 Paid Social: Meta, LinkedIn, X, and TikTok Ads14:41 Search & SEO: Organic vs. Google Ads18:05 Partnerships & Collaborations: Guest Posts, Podcasts, and Cross-Promotions24:07 Organic Growth Tactics: Referrals, Giveaways & Communities28:52 The Worst Channels Hurting Your Newsletter37:54 The Tier List Recap38:53 My Recommendation 40:09 Real Data Breakdown: Conversions & Revenue per Source45:01 What I've Learned From The Data
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  • I Helped 100 People Get 1,000 Newsletter Subscribers (Without Ads)
    In this Q&A video, I answer questions about how to start, grow, and monetize a newsletter. I explain how to get 1,000 subscribers in 30 days using my “1K Challenge,” which includes daily posting, commenting, and outreach on platforms like LinkedIn or Instagram. I cover how niche is too niche, why cross-promotions between newsletters work best when both sides match clicks, and how to measure success beyond open rates by focusing on revenue and engagement. I also share thoughts on the future of newsletters— shorter formats, weekly cadence, and using them to drive product or service sales instead of relying only on ads.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Episode Questions & Timestamps00:00 Introduction & Q&A Overview00:18 Is it possible to get 1,000 subscribers in 30 days?09:58 How niche is too niche?11:15 How do you approach partnerships and cross-promotions?14:28 Can you still trust open rates and click-through rates?17:32 How many links are too many in a newsletter?18:20 How can you find and sell the right product to your audience?21:56 What’s the next big shift in the newsletter industry?24:19 Is there opportunity for newsletter aggregators?
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  • UPDATE on This Podcast, My Content, and Our New Event
    In this episode, I unveil the vision behind the new New Media Summit—our upcoming 2026 conference focused on the future of media—and how we’re leveling it up with bigger speakers, more actionable sessions, and better networking. I also share why I’m shifting to a YouTube-first content strategy in 2025, how weekly Q&A episodes fit into that plan, and why newsletters remain the backbone of our business and monetization.New Media SummitFREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Timestamps:00:00 Podcast Direction & Content Strategy 02:21 Introducing New Media Summit 04:38 What You Can Expect This Year06:46 Networking, Community, and Venue Experience08:35 Our Commitment to Quality 
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  • The TRUTH About LinkedIn Newsletters in 2025
    In this Q&A, I answer your biggest questions about building and scaling a newsletter in 2025. We cover everything from whether LinkedIn newsletters are still worth it, to what platform you should use (Beehiiv, Kit, Substack, or Klaviyo), and the most effective ways to grow your audience organically. I also share what I’d do if I had to start from scratch, how AI is reshaping content creation, when to pivot your strategy, and how to price your first sponsorships.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Episode Questions & Timestamps00:00 Introduction to Q&A00:26 The truth about LinkedIn newsletters in 202502:54 What newsletter business would you start if you had to begin from scratch tomorrow?07:43 Should you use Beehiiv, Kit, Substack, or Klaviyo?11:20 What are the best organic growth strategies for newsletters?14:06 How do you think about newsletter vs. YouTube content?16:16 How will AI impact the newsletter space?18:50 How do you decide when to pivot your content strategy?21:41 How should you communicate a publication name change to your audience?24:39 How do you approach newsletter sponsorship pricing?28:38 What’s the best way to approach list cleaning and re-engagement?
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About Newsletter Operator

Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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