MSP Unplugged

Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now.
In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026.
We cover:
Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+
The biggest mistakes MSPs make with Google tools that kill momentum
Quick wins and playbooks to make your Google Business Profile a consistent lead generator
How to evolve your Google strategy as AI Overviews and zero-click searches change the game
The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days
Whether you're struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads.
Host: Paco Lebron Podcast: MSP Unplugged – The place to learn how to run your MSP.
🔗 Resources from Nate Freedman: • MSP Sites: https://mspsites.com • Tech Pro Marketing: https://www.techpromarketing.com • MSP Lead Generation Services: https://www.techpromarketing.com/services/msp-lead-generation-services/
Tune in every week for real talk on running and growing your MSP. You can watch the full video episode on YouTube.com/MSPUnplugged. Like, subscribe, and hit the notification bell so you never miss an episode!
Don't forget to grab your tickets for TechCon Unplugged Chicago – Sept 17-19 at TechConUnplugged.com
Thank you for listening — we'll see you next time on MSP Unplugged.

Pierre Anyansi of Any IT Support sits down with us to talk about his journey from network security engineering to founding a boutique IT company focused on proactive support, secure remote solutions, and helping small businesses grow through technology. We explore the "farming technology" philosophy, balancing home and business clients, turning education into prevention, and fortifying your own operations while supporting others. A raw, relatable conversation full of real-world lessons for MSP owners and IT pros working with smaller or regional clients.
 
Tune in every Week. You can catch us Video podcast on Youtube.com/MSPUnplugged. Like, Subscribe and hit that notification button to be notified whenever a new episode is available. You can also take us on the go with your favorite podcatcher app show notes.
 
 
Don't forget get your tickets at TechConunplugged.com
 
Thank you for listening and we will see you next time on MSP Unplugged.

Co-host Rick Smith drops in for a reflective deep dive: Recent pivots that reshaped his MSP (and why some changes hurt before they helped), key lessons from the past year, and his no-BS predictions/advice for MSPs finishing Q1 strong and crushing the back half of 2026. If you're debating a big shift in your business—pricing, tools, culture, or strategy—this one's loaded with actionable takeaways from the trenches.
Tune in weekly on https://youtube.com/mspunplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app.
Don't forget tickets for TechConUnplugged at https://techconunplugged.com.

In this insightful episode of MSP Unplugged, host Paco Lebron welcomes Degly Mendez, CEO of Avanzar IT Systems (South Pasadena, CA) and Vice Chair of the GTIA ISAO Advisory Group. Degly shares his journey into MSP leadership, his focus on cybersecurity for small/mid-sized businesses, and practical ways to make education a real defensive layer.
Key takeaways include:
Building ongoing cybersecurity awareness for non-tech-savvy SMB clients (beyond one-offs like "Be Cyber Aware" sessions) — challenges, retention tips, and scaling methods (webinars, tools, gamified scenarios)
Metrics and stories showing when education truly reduces incidents
"Secure your own house first": Fortifying Avanzar internally (team training, processes, tough investments) to avoid being the weak link
Common MSP pitfalls on internal security (vendor risks, tool sprawl, early practice drops) and how to fix them
Using the "Run, Protect, Grow" IT budgeting framework to prioritize Protect (including people education) without it feeling like a cost sink
Evolving programs for AI-driven threats/opportunities — recent changes to stay ahead
Best advice for resource-constrained MSPs: Scaling education without burnout or client overload, plus one non-negotiable step to fortify your own business now
Rapid-fire: Underrated resource/habit for scaling efforts, biggest "aha" on internal ops, and the one cyber education practice he'd mandate industry-wide
Perfect for MSP owners, cybersecurity pros, and IT leaders focused on proactive defense, people-powered security, and leading by example in a resource-tight world.
Tune in weekly on YouTube.com/MSPUnplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app.
Don't forget tickets for TechConUnplugged at TechConunplugged.com.
#MSP #Cybersecurity #CyberEducation #MSPsecurity #RunProtectGrow #SMBcyber #ITLeadership

In this powerful episode of MSP Unplugged, host Paco Lebron welcomes back Marcial Velez, Founder & CEO of Xperteks—a nationally recognized NYC-based MSP honored on CRN's MSP 500 list multiple years running.
Marcial opens up about the real "strifes" of leadership:
Building and evolving Xperteks from startup to award-winning firm—what unexpected changes and make-or-break moments tested him most
Avoiding founder burnout through rituals, boundaries, and staying sane during crises
Intentionally shaping team culture in a high-pressure IT world (remote/hybrid challenges, motivation, loyalty) — one change that transformed morale
Scaling without losing the family feel: navigating growth tensions, roles, and vision clashes
Common leadership pitfalls MSPs make (over-relying on tech fixes vs. people processes) and how to counter them
A raw mistake in culture-building he wishes he'd caught earlier—and the key lesson on the human side of MSPs
Why culture will be make-or-break in the next few years (generational shifts, AI workflows, talent wars) + the one people/culture investment paying off now
Rapid-fire: Top leadership resource lately, current "strife" he's tackling, and the one industry cultural fix he'd wave a wand for
Packed with vulnerable, practical insights for MSP owners, leaders, and teams—whether you're solo, scaling, or fighting to keep culture strong.
Tune in weekly on YouTube.com/MSPUnplugged for unfiltered MSP leadership advice. Like, subscribe, and hit notifications so you never miss an episode! Available on your favorite podcast app.