MSP Unplugged

🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration.
Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams.
What You'll Learn:
Luis's path from MSP owner to helping hundreds of providers scale
How to turn around a struggling MSP with better client engagement
Why traditional technical QBRs are no longer enough — and how to run business outcome QBRs that drive real value
Practical marketing and conversation frameworks that help you penetrate accounts deeper and become a trusted advisor
Actionable tips for small MSPs (Less than $3M revenue, Less than 20 employees) to implement outcome-focused reviews without adding overhead
Timestamps:
👉 Resources & Links:
ScalePad: https://www.scalepad.com
Connect with Luis Giraldo on LinkedIn: https://www.linkedin.com/in/luisgiraldo/
MSP Unplugged Community: https://www.mspunplugged.com
Purchase your tickets to TechCon Unplugged at https://techconunplugged.com
If your QBRs feel like checkbox exercises, this episode will change how you approach client meetings forever. Drop your biggest QBR challenge in the comments!
🔥 Like, subscribe, and hit the bell for more MSP growth strategies.
#MSP #QBR #BusinessOutcomes #CustomerSuccess #ScalePad #MSPRetention #SmallMSP #MSPMarketing #LuisGiraldo

🎙️ In this powerful episode of MSP Unplugged, Cynthia Schreiner — Senior Manager of Channel Engagement at Pax8 — joins us to discuss her journey and proven strategies for reviving struggling MSPs.
Drawing from her hands-on experience as a former MSP Business Administrator and her current role empowering partners at Pax8, Cynthia dives deep into the real challenges of turning around underperforming businesses. She shares practical marketing tactics, operational pivots, community-building approaches, and leadership insights that help MSP owners break out of stagnation and drive sustainable growth.
If your MSP is struggling with client acquisition, visibility, retention, or overall momentum, this conversation offers actionable revival strategies tailored for small teams.
What You'll Learn:
* Proven methods for reviving struggling MSPs — from diagnosis to full turnaround 
* Marketing help that actually works for lean MSPs: positioning, lead generation, and differentiation
* Operational and leadership shifts that reignite growth without burning out your team
 
*The role of strong vendor partnerships (like Pax8) in recovery and scaling
*
Mindset and community tactics that prevent future struggles
👉 Resources & Links:
Connect with Cynthia Schreiner on LinkedIn: https://www.linkedin.com/in/cynthia-schreiner/
Pax8 for MSPs: https://www.pax8.com
MSP Unplugged Community: https://www.mspunplugged.com
What's one marketing or revival challenge your MSP is facing right now? Share in the comments!
🔥 Like, subscribe, and hit the bell for more real-talk MSP revival stories and growth strategies.
Buy your tickets for TechCon Unplugged! https://www.techconunplugged.com
#MSP #RevivingMSP #MSPMarketing #BusinessTurnaround #Pax8 #SmallMSP #MSPGrowth #MSPUnplugged #CynthiaSchreiner

🎙️ In this honest and inspiring episode of MSP Unplugged, we sit down with Ed Lukacs, CEO of 2Fifteen Tech in Salt Lake City, Utah.
Ed opens up about his real journey building and turning around a struggling managed service provider. From early challenges and tough pivots to creating a thriving MSP that specializes in supporting creative agencies, PR firms, Apple-centric environments, and Google Workspace — this conversation is packed with practical lessons for any MSP owner feeling stuck.
If you're running a small MSP (under $3M revenue, less than 20 employees) and looking for motivation + actionable strategies to reset, refocus, and grow, this episode delivers.
What You'll Learn:
The raw realities of turning around a struggling MSP business
Key pivots that helped 2Fifteen Tech find its niche and scale
Leadership lessons for MSP owners in tough times
Serving creative and Apple-focused clients effectively
Mindset shifts and operational changes that drive real results
Advice for MSPs in any market (including Salt Lake City and beyond)

2Fifteen Tech: https://215.tech
Connect with Ed Lukacs: [LinkedIn Profile]
MSP Unplugged Community: https://www.mspunplugged.com
Drop your biggest takeaway or current business challenge in the comments — Ed and the community are here to help!
🔥 Like, subscribe, and hit the bell for more real-talk stories from MSP owners just like you.
#MSP #MSPJourney #BusinessTurnaround #SmallMSP #2FifteenTech #SaltLakeCity #ManagedServices #MSPSuccess #EdLukacs

🎙️ In this must-watch episode of MSP Unplugged, we welcome Matt Lee — Senior Director of Security and Compliance at Pax8, CISSP, CCSP, CFR, PNPT, and a leading voice in MSP cybersecurity.
Matt has spent years raising the security bar for small and mid-sized MSPs. In this conversation, he breaks down practical, actionable strategies tailored for lean teams (under $3M revenue and Less 20 employees) who want to deliver strong cybersecurity without overwhelming overhead.
Whether you're struggling with incident response planning, compliance, tool sprawl, or staying ahead of evolving threats, this episode delivers real-world insights from someone who truly understands the MSP world.
What You'll Learn:
Building effective incident response plans for small MSPs
Navigating compliance (and why it matters even for tiny shops)
Key cybersecurity trends and threats facing MSPs in 2026
How to shift risk and protect your clients (and your business)
Practical tips for raising the "cybersecurity poverty line" in the SMB/MSP space
Advice on tools, training, and building a security-first culture
 
Connect with Matt Lee: https://www.linkedin.com/in/cybermattlee/
Pax8: https://www.pax8.com
Matt's Media & Resources: https://cybermattlee.com
TechCon Unplugged Tickets: https://techconunplugged.com
If you run a small MSP and want to level up your security game without the enterprise complexity, this is the episode for you!
Drop your top takeaway or biggest security challenge in the comments 👇
🔥 Like, subscribe, and hit the notification bell for weekly MSP growth, operations, and tech strategy content.
#MSP #Cybersecurity #MSPUnplugged #MattLee #Pax8 #IncidentResponse #SmallMSP #Compliance #CyberThreats #ManagedServices

🎙️ In this episode of MSP Unplugged, we sit down with Greg Saenz from Blumira — a leading security operations platform built specifically for busy IT teams and MSPs.
If you're running a small MSP (under $3M revenue and fewer than 20 employees), you know security is a massive opportunity — but also a huge headache. Blumira makes enterprise-grade SIEM, XDR, threat detection, and response simple, fast to deploy, and profitable for small teams.
Learn how to add managed security services without hiring a full SOC, reduce alert fatigue, protect clients from ransomware, and grow your margins with a platform designed for MSPs.
Perfect for bootstrapped MSP owners who want practical cybersecurity that doesn't overwhelm their limited resources.
What You'll Learn:
*How Blumira simplifies SIEM + XDR for small MSPs
*Real-world deployment and daily operations for lean teams
*The Blumira MSP Partner Program — incentives, support, and profitability
*Cutting through alert noise with smart detections and response playbooks
*Integrating security into your existing MSP stack without complexity
*What's new in 2026 for MSP-focused security tools
 
👉 Resources & Links:
Blumira MSP Partner Program: https://www.blumira.com/partners/managed-service-providers
Blumira Demo: https://www.blumira.com/demo
MSP Unplugged Community & Events: https://www.mspunplugged.com
TechCon Unplugged: https://techconunplugged.com
If you're an MSP owner struggling with security offerings, this episode delivers actionable insights you can use immediately.
Drop your biggest security challenge in the comments below!

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#MSP #Cybersecurity #SIEM #XDR #SmallMSP #MSPUnplugged #Blumira #ManagedServices #MSPGrowth #ThreatDetection