The StoryBrand Podcast

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.
 
Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on.
 
Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once.
 
Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why.
 
You'll learn how to stop making your company the hero and start positioning your customer as the hero instead.
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled?
 
In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result.
 
Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line?
 
In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why so many sales conversations fall apart and shows you how to guide buyers through a simple "bridge" from pain to purchase. You'll learn how to ask better questions, qualify without sounding rude, present the right solution, and close the sale without the cringe factor. Listen in to learn how to make sales feel clear, helpful, and a lot less awkward.


 
Buy Jonny's book here: https://www.amazon.com/Your-Broken-Sales-Calls-Conversations-ebook/dp/B0GG5532KF
 
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing?
 
In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence.
 
Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller
 
Ready to clarify your message and grow your business?
 
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 
 
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 
 
Follow on Instagram:
https://www.instagram.com/storybrand
 
Connect on LinkedIn:
https://www.linkedin.com/company/storybrand