The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann
In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting.
We dived into several exciting questions:
1) The Current State of Media Rights in European Football and the German Bundesliga
2) How does Bundesliga tackle piracy and illegal streaming, especially in emerging markets?Â
3) How does the Bundesliga adapt to the changing viewing habits of younger fans?
4) What makes the Bundesliga’s media rights strategy different from other top leagues?
5) How will the media rights landscape change in the next five years?
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50:28
How to Build a Multi-Club Ownership Model with 'Underdog' Clubs – ft. Matt Rizzetta
In this episode, Matt Rizzetta, founder of North Sixth Group and Club Underdog, takes us through his inspiring journey of turning passion into purpose. Drawing from his Italian heritage and marketing expertise, Matt shares how he developed a unique multi-club ownership (MCO) model focused on revitalizing underdog football teams, including Campobasso FC, Dagenham & Redbridge FC, Brooklyn FC, and FC Locarno. Matt highlights his commitment to respecting tradition while fostering innovation, discusses the strategic use of his PR and marketing resources to elevate these clubs, and shares valuable lessons from navigating this competitive and ever-evolving space.
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40:46
Keep the Goosebumps: Blending Technology, Creativity, and Authenticity ft. Markus Klausmann, Director of Sales & Partnerships (DACH & CEE) at Stats Perform
In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about Gen Z’s evolving engagement with the sport, and why data-driven storytelling is essential for leagues and clubs.
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51:12
From Hype to Adoption: Web3 in Football – Challenges, Opportunities, and the Road Ahead
In this episode, we sat down with Vladimir Liulka, CEO and Founder of Blocksport.io, a Web3-ready sports tech company specializing in digital fan engagement and innovative solutions for clubs, leagues, and federations. We explore how Web3 technology is redefining fan engagement and transforming the football industry. Vladimir shared his journey from tech innovator to sports tech pioneer, delving into how blockchain, AI, and digital tools are creating a new layer of connection between clubs and their biggest asset—the fans.
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39:49
Djurgården Skolidrott: Building a Legacy Beyond Football Through School Sports Programs
We sat down with Staffan Holmberg, a behavioral researcher and leader at Djurgården Skolidrott, the Djurgården School Sports Association of Djurgårdens IF Fotboll.
Staffan shares the eye-opening journey of how Djurgården, one of Stockholm's most iconic football clubs, went beyond just playing the game to launch a school sports program with a transformative 30-year vision. Djurgården Skolidrott is about fostering physical activity in children and building a legacy deeply rooted in the community.
This episode is full of inspiring insights that extend far beyond football, covering topics like community engagement, sustainability, and the long-term impact of sports on society.
South Africa