UNSELFISH CONTENT™ : the framework to get people to care about you and your lifestyle
welcome to DAY 1 of your It Girl Content Rebrand!!! the first assignment: deep diving into SELFISH vs. UNSELFISH CONTENT. if you’re making vlogs, GRWMs, or “come with me” style content and wondering why it’s not growing your brand or building a real community, this one’s for you. you’ll learn the difference between selfish vs. unselfish content, and how to instantly elevate your lifestyle videos so they actually make people feel something.✨ THE NOTES: we’ve lost the plot with lifestyle content — it’s cute, but not always meaningful.selfish content = narrating your life without a story or point.unselfish content = still about you, but for your audience.a framework to help you turn a selfish vlog into a cohesive, engaging, and unselfish vlogthe content anglesentertaining – funny, chaotic, engagingeducational – tips, takeaways, what you’ve learnedinspirational – shift a mindset or share a powerful moment📌MENTIONED IN THIS EPISODE: NOW LIVE: The Unselfish Content™ Guide — visual examples + deeper breakdowns + actionable frameworks: OPT IN unselfish vlog example: @InspiredMediaCo
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13:54
the strategy behind a cult-like brand, influencer strategy, and angel investing ft. Kira Jackson (@kiramackenzie)
Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to stand out from the noise of socials or a creator who has a dream brand that you'd would luv to work with, we’re getting INTO ITTTTT! the BTS of brand strategy for Set Active influencer marketing (what they look for when working with influencers) angel investing work-life balance as a working mom 🤍 CONNECT WITH KIRAInstagram @kiramackenzie) TikTok (@kiramackenz) ✨LET'S YAP Instagram (@inspiredmediaco) TikTok (@inspiredmediaco)🔗RESOURCES Free Lifestyle Pillar Guide Free Notion Content CalendarSOCIAL STAND OUT 2.0: the social strategy blueprint 🛒SHOP Fave content tools Fave lifestyle recs
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1:01:44
growing as a content creator *sustainably*, bad social media advice, youtube in 2025, and embracing the cringe with tess barclay (@tessbarclay)
Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on: Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creatorSocial media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful)The biggest mistakes creators make & how to avoid themStarting a YouTube channel? Tess breaks it all down step by stepManaging YouTube vs. short-form content & workflow hacksThe reality of being a content strategist – the behind-the-scenes, struggles, and sustainability Sharing "edu" content without feeling ickAnd as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) Connect with Tess: Instagram: @tessbarclayTikTok: @tess.barclayLET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediacoRESOURCES:Free Lifestyle Pillar GuideOpt into SOCIAL STAND OUT 2.0: the social strategy blueprintSHOP (affiliate link) :Fave content + life recs
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1:02:28
a step-by-step guide to crafting your SIGNATURE STYLE SERIES
The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” part? It’s everything!!!! So allow me to be your social media strategist for a day: Why This Works (Receipts Inside 👀)What happened when my clients started their own: Client A: Brand deal booked after just 5 episodes + increased engagement + increased website traffic Client B: 40K+ followers in 3 daysClient C: From 40K views to 400K+ on her SSSClient D: A 5.5M views viral hit from 2023 that’s still performing stronggggg in 2025How to Build your Signature Style SeriesCreating content around YOUR life, not changing your life for contentIntentional InspirationFocusing on YOUR style (editing, catchphrases, music, fonts—your signature elements).Examples of signature style seriesQuick tips to get you into ✨production mode✨Signature Styles Series has become one of my favorite parts of working with creators and business owners on their socials. Now, if you''re inspired to started your own: DM me on ig/tiktok and keep me updated on your progress! I LUVVVV seeing your SSS success stories, and who knows, maybe I’ll feature yours next LET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediacoRESOURCES:Free Lifestyle Pillar GuideOpt into SOCIAL STAND OUT 2.0: the social strategy blueprintSHOP (affiliate link) :Fave content + life recs
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32:26
success in your 20's (pt. 2) – the hard truths & uncomfy shifts from making $500k as a content ceo
the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say creator CEO). this episode is part 2 of the raw, unfiltered lessons from scaling to half a million dollars as a creator ceo. here’s what i wish i knew:1. you won’t always get the recognition you think you deserve—keep going anyway2. hustle is addicting, just bc something is “familiar” to do, doesn’t mean it’s the best way to do something.3. it’s one thing to make money, it’s another to manage it: your mind needs to catch up to your bank account4. there’s a lot of waiting5. don’t rely on brand deals6. people-pleasing will hold you back7. taxes are actually the worse thing ever (i cried)8. success may not feel like what you imagined9. cultural expectations around money make things complicated10. grit is IT!!! LET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediacoRESOURCES:Free Lifestyle Pillar GuideOpt into SOCIAL STAND OUT 2.0: the social strategy blueprintSHOP (affiliate link) :Fave content + life recs
In the era of "algorithms" and "AI", this podcast is putting the spotlight on the conventional takes and truths of social media, content creation, and entrepreneurship in the crazy world that is the online space.
South Africa