The Inspired Media Podcast

🎧 What We Talk About

okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass?

this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build your brand, and open doors you didn’t even know existed.

storytime, strategy, mindset… it’s all in here.

Inside This Episode

• the POWER of a Lifestyle Pillar™ in your content strategy 

• turning your quirks into strategy with YOU-CODED CONTENT™

• how consistency builds attention, trust, and opportunities

• from using a product → working with them → teaching at HQ

• • the real behind-the-scenes + feedback from the creators AND team at Maybelline HQ 

After This Episode You’ll…

• see your everyday habits, quirks, isms, as strategy

• know how to stand out without forcing it

• feel more confident showing up as YOU

• stop overthinking and start executing

• get clear on your “why” and use it in your content

• trust that small moments are building big wins

🤝LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links) :

shopmy

amazon sf

🎧 What We Talk About

In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way.

🎉🎉A huge, pinch me, special thank you to today's sponsor Adobe Digital Academy aka your new favorite content tool box (trainings, courses, tutorials, certifications). Next time you wanna doom scroll, browse Adobe Digital Academy on Coursera, LinkedIn Learning, and YouTube instead. #AdobePartner

Inside This Episode

• The difference between self-managing vs signing with a talent manager

• The mindset shift that separates a creator from a Creator CEO

• Successful creator brand partnership case studies + examples

• What brands actually care about beyond followers and views

• Why negotiation is normal and how to approach it strategically

• The ways creators accidentally leave money on the table

• How upsells, licensing, and deliverables can increase deal value

• What brand deals actually look like behind the scenes

After This Episode You’ll…

• Understand how brand deals actually work behind the scenes

• Know how to position your value when negotiating

• Stop treating brand deals like favors and start treating them like business deals

• Feel more confident communicating with brands

• Start thinking like a Creator CEO, not just a creator posting content

 

🤝LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR THE YOU-CODED MINIMIND COHORT 4

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links) :

shopmy 

amazon sf

🎧SPOILER ALERT: it's bc they're missing STYLE

Most creators:

• Focus on the idea instead of execution

• Copy formats without making them their own

• Quit too early

• Have no structure

• Don’t know how to refine using data

And that’s why their series never takes off.

Inside This Episode

You’ll learn:

• The 4 ingredients every strong Signature Style Series™ needs

• The biggest mistakes killing your momentum

• How to make a series feel unmistakably YOU

• How many episodes you actually need before judging results

• The CEO mindset shift that changes everything

If you want content that looks, feels, and sounds like YOU.

This is your recipe that's been proven time and time againnnn🎙️✨

🤝LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links) :

shopmy 

amazon sf

🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off.

THE 5 STEP SYSTEM WE WALK THROUGH

1. PICK YOUR PLANNING PLATFORM

Choose one place to organize your content.

Notion, Airtable, Planoly, or even pen and paper.

The tool doesn’t matter. Having a system does.

2. CHOOSE YOUR POSTING CADENCE

Be realistic about your season.

• 3x per week if you’re busy

• 5 to 6x if you’re seasoned

• Higher volume if you have capacity

And yes, in most cases, cross post.

3. DEFINE 3 TO 5 CONTENT PILLARS

Your brand is not your diary.

Pick core topics you can talk about endlessly.

Use analytics to guide what’s worth repeating.

4. BRAINSTORM WITH STRATEGY

Pull from top performing posts.

Repackage what already works.

Plan ideas inside your pillars instead of posting randomly.

5. BATCH & EXECUTE

Day 1: Outline scripts and captions.

Day 2: Film everything.

Post according to your cadence.

Repeat weekly or biweekly.

THE BIG SHIFT

You are the CEO of your brand, not just a creator and it's time to start acting like it! 

Consistency becomes effortless once it’s built into your routine

Break a leg, bestie 💋

Podcast EP mentioned: The Lifestyle pillar 

🤝LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

💻RESOURCES:

DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

FREE LIFESTYLE PILLAR™

SIGNATURE STYLE SERIES™

UNSELFISH CONTENT™

SOCIAL STAND OUT 2.0

SERVICES

APPLY FOR SMM SERVICES

APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA

BOOK YOUR 1:1 INTENSIVE EXPERIENCE

🛒SHOP THE FAVES (affiliate links) :

shopmy 

amazon sf

“You’re not behind. You’re just not loud enough about your accomplishments because in your head it was your obligation to achieve them.”
Last month, I hit $1,000,000 in sales in 1 year + 1 week.
Not by December 31.
One week later.
And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of being a creator, founder, and entrepreneur) and the MINDSET (becoming the person who can handle it and truly build financial abundance). *Not financial advice, please speak to a professional!
Tools mentioned
Sofi-HYSA
GHL-my CRM system (affiliate link)-try GHL for free for 30 days 
Gusto-Payroll software
🎧What to watch next? THE 2026 IT GIRL AGENDA
🤝LET'S YAP:
Instagram @inspiredmedico
TikTok @inspiredmediaco
💻RESOURCES:
DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:
FREE LIFESTYLE PILLAR™
SIGNATURE STYLE SERIES™
UNSELFISH CONTENT™
SOCIAL STAND OUT 2.0
SERVICES
APPLY FOR SMM SERVICES
APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA
BOOK YOUR 1:1 INTENSIVE EXPERIENCE
🛒SHOP THE FAVES (affiliate links) :
shopmy 
amazon sf