Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. For Further Reading:Learn more about Copy.ai: https://www.copy.ai/Learn more about Paul: https://www.linkedin.com/in/paulyacoubian/NotebookLM: https://notebooklm.google.com/AI productivity study: https://fortune.com/2025/07/20/ai-hampers-productivity-software-developers-productivity-study/
Listen on your favorite podcast app: https://pod.link/1715735755
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The Challenges of AI Marketing in Heavily-Regulated Industries
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. For Further Reading:Marketing AI Implementation ChecklistMore from SteveThe AI Conundrum
Listen on your favorite podcast app: https://pod.link/1715735755
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Marketing Will Be Upended Sooner Than You Think
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. For Further Reading:Learn more about Vikrant Batra: https://www.linkedin.com/in/vikrant-batra/Maximon: https://www.maximon.ai/
Listen on your favorite podcast app: https://pod.link/1715735755
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AI Is Upending Media Planning and Buying
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading:Learn more about MINT.ai: https://www.mint.ai/Building Effective Agents (Anthropic): https://www.anthropic.com/engineering/building-effective-agents
Listen on your favorite podcast app: https://pod.link/1715735755
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Why AI Isn’t Enough for a Winning Marketing Strategy
Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. For Further Reading:Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/Theory of Constraints: https://www.tocinstitute.org/theory-of-constraints.html#:~:text=Eliyahu%20Goldratt,with%20infinite%20sales%20or%20profit
Listen on your favorite podcast app: https://pod.link/1715735755
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
South Africa