Beyond The Billboard

We sit down with Samu Makhathini, Head of Group Media at Nedbank to explore the role OOH plays in their media mix.
From building brand awareness and connecting with consumers to measuring effectiveness and demonstrating value, we unpack how Nedbank approaches OOH, what drives investment decisions, and what clients really expect from the channel.
We also explore the crucial role of creativity in making OOH campaigns stand out, why great creative execution can make all the difference, and Samu shares valuable advice for those starting their careers in the media and advertising industry.
An insightful conversation that brings a fresh client perspective on what makes OOH work, the power of creativity, and the next generation of industry talent.

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy.
From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building.
An honest conversation about smarter media decisions, asking the right questions, and knowing the rules before breaking them.

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation.
In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard.
From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come together, OOH can create pure communication magic.

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix?
In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable.
We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media planning still matter.

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore.
Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing.
A conversation about creativity, attention and the ideas that make OOH worth noticing.