Beyond The Billboard

What makes an OOH campaign impossible to ignore? 
In this episode with Jay Young, we chat with Grand Visual’s Managing Director about turning big ideas into memorable campaigns.
Jay shares why attention is only the beginning, how creativity can spark emotion, and why the right message in the right moment matters. Expect standout campaign stories and practical advice for making your OOH work harder.

Static or Digital OOH? How do you strike the right balance, and is there even a perfect split?
In this episode of Beyond the Billboard, we sit down with Executive Director at Provantage, Samy Naidu, to unpack the power of both static and digital Out of Home and the role each plays in building effective media strategies.
We explore different perspectives on finding the right balance, what brands and planners should consider when shaping their OOH media plans, and how the two formats can work together to deliver greater impact.
There’s no one-size-fits-all formula, and that's exactly what makes this conversation so interesting!

We sit down with Samu Makhathini, Head of Group Media at Nedbank to explore the role OOH plays in their media mix.
From building brand awareness and connecting with consumers to measuring effectiveness and demonstrating value, we unpack how Nedbank approaches OOH, what drives investment decisions, and what clients really expect from the channel.
We also explore the crucial role of creativity in making OOH campaigns stand out, why great creative execution can make all the difference, and Samu shares valuable advice for those starting their careers in the media and advertising industry.
An insightful conversation that brings a fresh client perspective on what makes OOH work, the power of creativity, and the next generation of industry talent.

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy.
From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building.
An honest conversation about smarter media decisions, asking the right questions, and knowing the rules before breaking them.

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation.
In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard.
From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come together, OOH can create pure communication magic.