Beyond The Billboard

We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”,  what it means for brands, how attention is measured, and why OOH continues to outperform in capturing real human engagement. 
From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science behind attention and the opportunities it unlocks for smarter OOH strategies.

In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. 
Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.

We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa.
Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively.
We look at the evolving measurement landscape and why its transparency and physical presence continue to give brands an edge in a world of digital noise.

In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. 
We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape. 
This episode offers a clear, practical look at how measurement is evolving and what it means for media owners, agencies, and brands.

We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Out of Home, where the medium was the message.
From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this campaign to life under their DOOH.co.za platform, they brought the industry together proving once again that when Out of Home unites, the results are unmissable.
We are joined by Roanna Williams, Co-Founder and Chief Creative Officer of Boundless, and Lauren Dixon-Paver, Social Art Director at Boundless, to unpack how creativity, collaboration, and a shared belief in the power of the medium made this campaign possible.