Beyond The Billboard

What does OOH media look like from the client's perspective? 
In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix.
From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, agency professional, media owner, or simply interested in the evolving world of OOH, this conversation provides valuable perspectives from the other side of the table.

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.
We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West Africa or simply curious about emerging OOH markets, this conversation offers valuable insights into the realities of advertising in Ghana and the trends shaping its future.

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel.
Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable growth. We also explore the role of data, innovation, measurement, and collaboration in ensuring OOH remains a powerful and effective medium for advertisers.
Whether you're a media owner, agency professional, marketer, or OOH enthusiast, this episode offers valuable insights into where the industry is headed and what it will take to succeed in its next chapter.

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH.
From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry.
Join us as we explore the key takeaways from one of the most important gatherings in the global OOH calendar.

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.
As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with South Africa’s youth market, and how young entrepreneurs are reshaping the country’s business landscape through innovation, culture, and community-driven thinking.
The conversation also dives into the role OOH has played in building credibility and visibility for Pat’s Youth Brand Awards.