Beyond The Billboard

In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes look at what it’s really like to invest in the channel.
We explore how Melon Mobile approached OOH, what surprised them most, and why the medium continues to prove its value in a modern marketing mix. It’s a refreshing, real-world perspective that bridges the gap between media owners, agencies, and the brands they serve.
This episode is packed with practical insights and a reminder of what makes the channel so powerful.

Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day. 
We explore the scale of South Africa’s commuter movement, audience reach and dwell time, and the data agencies should be using to evaluate this powerful environment. Shamy breaks down what differentiates commuter from other OOH formats and how brands can win in this diverse space.
Plus, we debunk some myths around commuter environments.

We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0.
With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments.
This episode dives into the data layers coming in 2026, the potential role of mobile enrichment, and what it all means for planners, media owners and brands looking to make smarter location-led decisions.

In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH.
From the evolving role of OOH in the media mix to the responsibility media owners carry in delivering measurable value, Robert shares sharp insights on accountability, reporting, and building long-term brand partnerships. We also explore the power of creative in OOH, why execution matters more than ever, and practical advice for media owners looking to strengthen their positioning in a competitive landscape.
A grounded, strategic conversation on making OOH work harder and smarter for brands.

In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix.
We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consumers.
A must-listen for agencies, media owners, and marketers who want to better understand the client perspective and elevate the way they approach OOH.