Farmer's Inside Track

Join us as we speak with Lesedi Serapelwane, a third-generation farmer leading her family’s commercial farm in the Kalahari. She shares her journey from media to agriculture, the challenges of farming in harsh conditions, and the importance of adaptability, mentorship, and community. Lesedi also discusses empowering young farmers, especially women, through her Morakeng Farm Camp, and offers insights on leadership, resilience, and building a lasting legacy in agriculture.

Fairtrade Africa has created a space where farmworkers speak directly to management. In this episode, we learn how the Dignified Opportunities Nurtured through Trade and Sustainability (DONUTS) programme brings workers, unions, and employers into the same room, bridging the gap between labour law and the reality on the ground.

The initiative transforms workers from passive recipients into active stakeholders, empowering them to speak their truth and lead from within.

In this episode, we explore how agro-processing can help South African farmers diversify income, add value to their produce, and build resilient businesses.

Agro-processing expert Martin Boima shares practical advice on food safety, product testing, labelling compliance, and establishing shelf life, while highlighting common pitfalls and tips for starting small and scaling gradually. Whether you’re a small-scale farmer considering value-added products or simply curious about the food value chain, this episode offers essential guidance for turning raw produce into profitable, market-ready goods.

Lesedi Moseki, an agricultural economist and founder of iGroVest Group, discusses building a niche agribusiness from the ground up. From leaving formal employment just before lockdown to starting castor bean production with virtually no capital, Lesedi shares the realities of agripreneurship.
He unpacks why farming is not a quick path to wealth, why emerging farmers should explore untapped and scalable niche markets, and how collaboration can help build sustainable, black-owned agricultural industries.

This conversation offers practical insight for farmers looking to diversify, innovate and grow beyond traditional commodities.

South African wine's vine-to-bottle journey thrives on fair labour, yet gaps in training and awareness leave seasonal harvesters and staff vulnerable to grey areas in rights and responsibilities. The Wieta Labour Desk closes this divide with hands-on sessions, a support hotline, and practical capacitation, turning legal theory into daily empowerment across the value chain.
In this episode, Wieta programmes manager Chirstone Hornsby and labour coordinator Abraham Daniels share how the desk unites unions, producers, and brands to deliver payslip breakdowns, health safety know-how, and responsible rights usage, especially during harvest influxes.

By fostering dialogue over directives, the Labour Desk builds a resilient workforce, allowing the industry to harvest success with a clear conscience.