Today, we're exploring one of banking's most vital yet often overlooked functions: corporate banking account analysis. Though it might not seem glamorous, this is where billions of dollars in revenue are gained or lost, and where the gap between a loyal corporate client and a frustrated one is often decided.
Joining us on the Banking Transformed podcast is Dan Gill, Industry Analyst at Zafin, an AI-powered banking platform that's revolutionizing how banks handle pricing, billing, and customer relationships. In a time when corporate clients demand transparency and banks face challenges with legacy systems and scattered data, the account analysis function has become a key strategic area.
We'll explore how modern AI and unified data platforms are addressing long-standing issues, including revenue loss, manual fee calculations, and unclear reporting that frustrates CFOs.
Whether you're in banking, fintech, or simply interested in how corporate finance operates behind the scenes, this conversation will reveal the significant transformation underway in this field.
This episode of Banking Transformed is sponsored by Zafin
Zafin's Loyalty Rewards capability helps banks deepen customer engagement by rewarding behaviors across the entire banking journey, not just their transactions and spends. It offers behavior-based incentives, flexible point strategies, and personalized rewards, moving beyond traditional spend-based models. With seamless integration and real-time analytics, banks can optimize loyalty programs to enhance customer lifetime value and drive sustainable growth.
Visit https://zafin.com/insights/banking-blueprints/?videos
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The Identity-Driven Marketing Playbook
Financial institutions are overwhelmed with customer data but lack meaningful insights. Banks and credit unions find it difficult to accurately identify their customers across scattered digital channels, monitor customer behavior from the initial contact to conversion, and demonstrate which marketing efforts truly produce results … all while complying with strict data privacy laws.
Today on the Banking Transformed podcast, we're tackling these issues with Harmon Lyons, Vice President of Strategy and Market Development at TransUnion. We'll discuss full-funnel marketing strategies for financial services that blend brand awareness with acquisition tactics, achieving up to 40% improvements in identity completion. This allows banks and credit unions to finally demonstrate ROI and link marketing efforts directly to conversions.
If you're a financial services marketer facing customer data fragmentation, attribution challenges, or privacy compliance concerns, this episode offers actionable strategies for enhancing campaign performance in 2025.
This episode of Banking Transformed is sponsored by TransUnion
TransUnion brings clarity to marketing chaos by delivering a 360-degree view of your customer, helping you deepen your insights, accelerate your decision making, and better measure the impact of every marketing dollar.
For more information: Bring Clarity to Chaos | TransUnion
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Beyond the Myths: What’s Happening with Instant Payments?
Instant payments have officially entered the mainstream — but adoption is still uneven, and questions remain. How is FedNow performing more than a year after launch? What’s driving momentum, what’s holding institutions back, and what will it take for real-time payments to finally reach critical mass?
In this episode of Banking Transformed, I’m joined by Bernadette Ksepka, Senior Vice President and Deputy Head of Product Development for the Federal Reserve’s FedNow Service. We’ll explore how instant payments are reshaping financial interactions, debunk some of the biggest myths surrounding FedNow, and examine how financial institutions — from community banks to major players — can leverage this infrastructure for competitive advantage.
From new use cases and fraud prevention to the economics of real-time liquidity, this conversation offers a clear-eyed look at where the U.S. instant payments ecosystem stands today — and where it’s heading next. If your institution hasn’t yet activated “send,” this episode might just change your mind.
This episode of Banking Transformed is sponsored by FedNow
The FedNow Service is an instant payment infrastructure developed by the Federal Reserve that allows eligible financial institutions to provide 24x7x365 instant payment services to stay competitive and meet customer demand. The network currently has about 1,500 participating financial institutions headquartered in all 50 states.
For more information visit https://explore.fednow.org/
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Customer-First, Modular Banking Built for Speed
Against the backdrop of the iconic Bonneville Salt Flats, where speed records are broken and boundaries are pushed, Colton Pond joined me to interview three visionary banking leaders who are breaking through the traditional limitations of legacy core banking systems. This unique setting perfectly mirrors the conversation's theme: the need for financial institutions to accelerate their modernization journey and adopt a modular approach to the future.
In this compelling episode of Banking Transformed, Kelli Keough from SoFi, Chris Black from Thread Bank, and Raphael Reznek from Mascoma Bank share their real-world experiences transitioning from monolithic legacy systems to specialized, modular architectures. They reveal why treating deposits, lending, and wealth management as distinct domains isn't just a technical decision ... it's a competitive imperative that can make product launches 40% more efficient.
Whether you're a banking executive navigating modernization challenges, a fintech professional exploring infrastructure options, or simply curious about the future of financial services, this conversation offers practical insights from leaders who've successfully transitioned from legacy to modern, API-first platforms.
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Inside Grasshopper Bank’s Claude AI Integration
What if your business banking clients could ask a question, in plain English, and get an instant, intelligent answer? No spreadsheets. No manual reports. Just the client, their data, and AI working together.
It sounds like science fiction, but it's happening right now. Grasshopper Bank has become the first U.S. bank to enable customers to connect their business banking data directly to Anthropic's Claude AI assistant, and the implications are staggering.
We're joined on the Banking Transformed podcast by two visionaries who made it happen: Chris Tremont, Chief Digital Officer, and Pete Chapman, CTO of Grasshopper Bank. They'll reveal how they built a secure bridge between banking and artificial intelligence, why they raced to be first, and what this means for every banking organization in America.
This is the conversation where the future of banking gets written. The companies that understand this shift will thrive. Those who don't will be left behind.
Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.
Listen to Banking Transformed with Jim Marous, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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