Driving Loyalty and Engagement with Insurance Products
Offering diverse insurance products isn't just about additional revenue streams—it's about building unbreakable customer relationships, especially when economic uncertainty has people questioning every financial decision.
We explore how forward-thinking financial institutions are evolving beyond traditional banking to become true partners in financial wellness, utilizing insurance as a bridge to deeper, more meaningful customer engagement.
I'm joined on the Banking Transformed podcast by two industry experts: Erin Allen, Vice President of Insurance Strategy and Distribution, and Norm Brown, Senior Director of Client and Customer Experience at Franklin Madison.
If you've ever wondered why your customers might be more loyal to their insurance provider than their bank, or how to turn financial anxiety into opportunity, this conversation is for you.
--------
39:08
--------
39:08
Move from Mass Marketing to Lifestyle Modeling
The most critical challenge facing most retail financial institutions is how to accelerate organic growth and customer acquisition in an increasingly competitive and technology-driven landscape.
I’m joined on the Banking Transformed podcast by Sumeet Grover, Executive Vice President and Chief Strategic Growth & Digital Officer at Austin-based University Federal Credit Union.
Sumeet is a renowned thought leader in financial services, with nearly two decades of experience at Citibank, where he held leadership positions spanning marketing, digital transformation, client experience, and operations. Most recently, he served as EVP and Chief Digital & Marketing Officer at Alliant Credit Union, the largest digital credit union in the United States.
In today's conversation, we explore the most significant obstacles hindering sustainable growth, identify the most promising opportunities on the horizon, and discuss how AI is fundamentally transforming the growth model for retail financial institutions.
--------
43:19
--------
43:19
The Card Payment Platform Playbook for Community Banking
Community financial institutions are at a crossroads—they must deliver cutting-edge card payment experiences that rival fintech disruptors and mega-banks, all while preserving their community-focused mission and working within tighter resource constraints.
Guest: Joe Schmithorst, VP of Product and Client Solutions at Primax
Joe brings decades of experience helping community banks transform their payment capabilities. In this episode, he reveals how smaller institutions can leverage modern architectures, embedded payment solutions, and customer-centric design not only to compete but also to outmaneuver larger competitors.
Key Topics:
- Building scalable card payment platforms on realistic budgets
- Emerging technologies: real-time payments and digital wallet integration
- Turning community banks' personalized service advantage into a competitive weapon
- Practical implementation strategies that deliver results
Discover how community banks can transform their biggest challenge into their greatest opportunity.
--------
36:09
--------
36:09
Turning Insights into a Competitive Advantage
Every financial institution today is sitting on a goldmine of customer data, yet most struggle to turn those insights into a real competitive advantage. The challenge isn't collecting data—it's knowing what to do with it.
Rachel O'Neill from Alkami joins me on the Banking Transformed podcast to tackle the hard questions: Why do so many banks fail to activate their data strategically? How can institutions break through the paralysis of analysis and start driving tangible business outcomes? And what separates the winners from the wishful thinkers in today's data-driven banking landscape?
From streamlining back-office operations to enhancing customer financial wellness, it's clear that institutions embracing data-driven strategies are positioning themselves for sustained success in an increasingly competitive landscape.
This Episode of Banking Transformed is Sponsored by Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.
--------
41:00
--------
41:00
What Gen Z Really Wants from Their Bank
While established institutions offer stability and financial strength, they must overcome perceptions of being stodgy, complex and disconnected from the digital fluency that defines Gen Z and Millennial lifestyles.
Building connections with this demographic isn't simply about launching another banking app or redesigning branches – it's about reimagining how a legacy institution can demonstrate relevance and value when financial decisions are increasingly made with a swipe.
As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, we sat down with Lamont Young, EVP, Head of Digital and Omni Channel Banking. He shares how to navigate this complex landscape, creating experiences that honor both the digital expectations and human reassurance these customers seek during uncertain financial times.
This episode of Banking Transformed is sponsored by Naehas
Naehas provides financial institutions with a centralized platform to efficiently manage product creation, pricing strategies, compliance, and disclosures. By automating complex processes and integrating advanced governance tools, Naehas significantly reduces operational risk and accelerates execution. Trusted by 6 of the 10 largest U.S. banks, our solution supports top-tier institutions in delivering precise, compliant offers with speed and accuracy.
https://www.naehas.com/?utm_source=financialbrand&utm_medium=referral&utm_campaign=Banking_Transformed_podcast
Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.
Listen to Banking Transformed with Jim Marous, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
South Africa