Banking Transformed with Jim Marous

Your bank may already be invisible.Not on Google. Invisible inside ChatGPT, Claude, and Gemini, where your customers now ask which bank to choose, which credit card to trust, and which financial app is worth their time. The AI gives them three names. Yours may not be one of them.Jim Marous breaks down the eMarketer AI Visibility Index data, the five specific moves a bank marketer can start this week, and the Monday Morning Test every banking leader should run before their next executive meeting. Featuring data from Tiffani Montez at eMarketer and David Evans of The Financial Brand.#BankingInsights #AIinBanking #GenerativeEngineOptimization #DigitalBanking #JimMarous

Banking transformation is rarely limited by technology. More often, it breaks down when teams lose trust, momentum, or clarity during change.

In this live conversation from The Financial Brand Forum, Pinnacle Financial Partners Chief Digital and Product Solutions Officer Liz Wolverton discusses what leaders get wrong about mergers, AI adoption, and digital transformation.

We explore how to reduce uncertainty during disruption, how AI should be introduced as a teammate instead of a threat, and why urgency without empathy can derail even the best strategy.

Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report.

#Banking #AI #DigitalTransformation #Leadership #ChangeManagement

Most banks and credit unions say growth is the top priority heading into 2026.

At the same time, fintechs are winning the relationships that drive future deposits, payments, and engagement.

In this episode, Lee Wetherington from Jack Henry joins me to break down the findings from their 2026 Strategy Benchmark Study and explain why many financial institutions still struggle to act on signals already sitting in their own data.

We discuss silent attrition, payment flow analytics, Gen Z deposit growth, AI investment priorities, and why payments have become the control point in the accountholder relationship.

This conversation is not just about technology. It’s about how the game of banking is changing.

This episode is sponsored by Jack Henry®. At Jack Henry, we believe the world is a better place with community and regional banks and credit unions. For 50 years, we’ve put financial institutions at the center of our modernization. We’re here to help you innovate faster, differentiate strategically, and compete successfully – with one goal in mind: to improve the financial health of the people you serve.

To learn more about the findings discussed in today's episode, download the full Strategy Benchmark study here: https://discover.jackhenry.com/strategy-benchmark-study-2026

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#BankingTransformed #Banking #DigitalBanking #Fintech #AIinBanking #Payments #BankStrategy #CustomerExperience #FutureOfBanking #GenZBanking

If you earned your marketing degree more than five years ago, you are already playing catch-up. Most banks are mailing in their response to AI.

I break down the four AI moves the best banking marketers are running now: targeting that finds micro-cohorts of one, personalization built around the customer instead of the account, predictive analytics that tie marketing to revenue, and whether AI search tools even mention your bank. Each move draws on Banking Transformed interviews with Raja Rajamannar of Mastercard, Andrea Brimmer of Ally, and Olly Downs of Curinos.

Using AI is no longer the goal, because every bank will get that far. The marketers who win refuse to mail it in and build something a competitor cannot copy. AI marketing has no finish line.

Hosted by Jim Marous, Co-Publisher of The Financial Brand, Owner and Publisher of the Digital Banking Report, and host of the Banking Transformed podcast.

#BankMarketing #AI #marketing #Banking #BankingTransformed #FinancialServices

Most banks still treat AI as a faster way to do the same work. Citibank believes the entire operating model of banking is about to change.

Recorded live at the Financial Brand Forum, Driss Temsamani, Head of Digital at Citi and author of The Agentic Bank, explains why the next phase of AI is not about chatbots or isolated use cases. It is about rebuilding how banks deploy software, organize teams, serve customers, manage operations, and create decisions at scale.

We discuss why software development costs are collapsing, why subject matter expertise becomes more valuable in an AI-driven organization, how agentic systems could reshape customer engagement, and why technologies like blockchain may become foundational to the future of financial services infrastructure.

This conversation goes well beyond automation. It looks at what banking may become once intelligence is embedded into every part of the organization.

Hosted by Jim Marous, Co-Publisher of The Financial Brand and Owner and Publisher of the Digital Banking Report.

#Banking #AI #AgenticAI #DigitalBanking #BankingTransformed #Citi #Fintech #CustomerExperience