#334: Building Partnerships That Shine — Kayla Steinberg of ADI | Snap One
SHOW NOTESIn this episode, Kayla and I discussed:How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local marketsHer three P’s of event success — planning, process, and promotionAnd how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industryKayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334
-------- Â
55:42
--------
55:42
#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
-------- Â
37:55
--------
37:55
#332: Ari Supran on Harnessing AI to Transform Business and Culture
SHOW NOTESIn this episode, Ari and I discussed:How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.The importance of culture and leadership in shaping Sonance’s legacy and future growth.Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.So settle in and enjoy my conversation with Ari Supran. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332
-------- Â
1:13:02
--------
1:13:02
AU #331: Navigating Uncertainty Part II: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry
SHOW NOTESDuring this panel, you’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationAnd Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorVisit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
-------- Â
1:06:39
--------
1:06:39
#330: From Hi-Fi to Sony- Kathleen Thomas on a Lifetime in the Audio Industry
SHOW NOTESIn this episode, Kathleen and I discussed:Her lifelong connection to the AV industry and how it shaped her leadership styleWhat it means to advocate for integrators inside a global company like SonyThe innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technologyAnd how she balances corporate leadership with her passion for creativity, community, and good food in Portland, OregonKathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.