Automation Unplugged Podcast

SHOW NOTES
In this episode, Tony and I discussed:
Seura’s evolution from outdoor TVs to its leadership in mirror technology
 
Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces
 
The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions
 
Tony brings a powerful mix of industry knowledge, grassroots sales experience, and a passion for showing integrators how to stand out in a competitive market. Whether you’re in custom integration, design, or simply curious about where technology meets elegance, this episode is for you.
So settle in and enjoy my conversation with Tony Blodgett of Seura. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au344

SHOW NOTES
We cover:
Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partners
How to use consistency, credibility, and branding to build trade relationships that actually pay off
You’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic gifting
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to build trade partner relationships that lead to bigger projects and long-term growth.
 
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES
In this episode, Joe and I discussed:
His transition from integrator to manufacturer — and what he’s learned on both sides of the industry
The importance of innovation, education, and fair collaboration in product development
And how technology and design are converging to shape the next evolution of the smart home
Joe brings a genuine enthusiasm for innovation and a deep commitment to helping the industry grow. So settle in and enjoy my conversation with Joe Whitaker. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au342

SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Stephen dive into:
Real-world scenarios where sales and marketing either collaborate or clash
How shared goals and open communication help both teams win
Practical steps integrators can take this quarter to strengthen alignment
It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.
Let’s get into it—here’s Automation Unplugged with Stephen Edwards.
 
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES
In this episode, Tom and I discussed:
What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.
Plus: How to save 25% on conference registration.
If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register.  
With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340