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Automation Unplugged Podcast

Ron Callis
Automation Unplugged Podcast
Latest episode

305 episodes

  • Automation Unplugged Podcast

    #375: Lighting for Life: Helping Homeowners Understand the Impact of Lighting on Health and Aging

    2026/10/14 | 1h 9 mins.
    SHOW NOTES
    We cover:
    How lighting impacts wellness, visual comfort, safety, and aging in place — and how dealers can confidently introduce these conversations with homeowners
    Practical conversation starters that help shift discussions away from products and specifications toward lifestyle, comfort, and real-world customer experiences
    How AI can help integrators analyze customer conversations, uncover common questions and buying motivations, and transform those insights into more effective websites, marketing campaigns, and educational content
    Visit the episode page on our website to get the audio recording and video of the original webinar. Now let's tune in and discover how thoughtful lighting conversations can help you create better homes and better marketing. Let’s get started!

    To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au375
  • Automation Unplugged Podcast

    #374: Henri Beaudoin on Building a Luxury Integration Firm the Engineered Way

    2026/10/07 | 56 mins.
    SHOW NOTES
    In this episode, Henri and I discussed:
    Why smaller projects have slowed down while high-end luxury work has held steady
    How keeping inventory in a 10,000 square foot warehouse kept Elite building through COVID supply delays
    And His rule of never promising a client anything his team hasn't tested and engineered first
    Whether you're running a luxury integration firm or building toward one, Henri's approach to engineering, people, and client trust is worth hearing. So settle in and enjoy my conversation with Henri Beaudoin. Let's get started!

    To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au374
  • Automation Unplugged Podcast

    #373: Ian Williams on Putting AI to Work Across an Integration Business

    2026/09/30 | 30 mins.
    SHOW NOTES
    In this episode, Ian and I discussed:
    The weekly business dashboard he built in Claude Cowork that lands in his inbox at 6:00 a.m. every Monday, covering KPIs, cash flow, backlog, and a 13-week forecast.
    Where AI shows up across his team, from technicians dictating daily project updates in Basecamp to project managers recording every walkthrough and QC.
    And Why his most effective prompt starts with "I don't know how to do this. Can you please help me?"
    Whether you're still writing the occasional email in ChatGPT or already building automations across your business, there's something here you can put to work this week. So settle in and enjoy my conversation with Ian Williams. Let's get started!

    To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au373
  • Automation Unplugged Podcast

    #372: Curtis LeMaster on the Training Gap and the Future of the Smart Home

    2026/09/23 | 1h 6 mins.
    SHOW NOTES
    In this episode, Curtis and I discussed:
    Why he believes overselling and overpromising is the industry's most damaging habit, and what it looks like from a technician's side of the business
    His take on CEDIA Expo this year, including the training gap he keeps running into when he brings new hires to the show
    And Why customers have started asking for less control instead of more, and why he thinks that's the industry's own fault
    Whether you're running a two-person shop or a team of fifty, Curtis brings the kind of perspective you only get from staying in the game long enough to see the cycles repeat. So settle in and enjoy my conversation with Curtis LeMaster. Let's get started!
    To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au372
  • Automation Unplugged Podcast

    #371: Patrick Martinez on Building Sales Certainty in Your Business

    2026/09/16 | 1h 1 mins.
    SHOW NOTES
    In this episode, Patrick and I discussed:
    The five sales roles every business has, and why an owner trying to cover all five statistically caps out between $1.5 and $2.5 million
    His sales certainty framework and the three things that get in the way
    And why fewer than 5% of technology contractors have a sales playbook that is actually written down, and how AI has changed the way those playbooks get built
    Whether you are the owner still closing every deal yourself or you are building out a sales team and trying to get everyone selling the same way, there is something here you can put to work this quarter. So settle in and enjoy my conversation with Patrick Martinez. Let's get started!

    To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au371
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About Automation Unplugged Podcast
Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.
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