#332: Ari Supran on Harnessing AI to Transform Business and Culture
SHOW NOTESIn this episode, Ari and I discussed:How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.The importance of culture and leadership in shaping Sonance’s legacy and future growth.Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.So settle in and enjoy my conversation with Ari Supran. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332
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AU #331: Navigating Uncertainty Part II: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry
SHOW NOTESDuring this panel, you’ll hear from:Myself — Ron Callis, CEO of One FireflyMatt Bernath, President of VITAL, LLCJoseph Kolchinsky, CEO of OneVision ResourcesDavid Warfel, Founding Designer of Light Can Help YouMark Langston, Partner & Chief Lighting Advisor of Light Can Help YouJason Sayen, Founder of I Am SayenJosh Christian, CEO of Home Technology AssociationAnd Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderatorVisit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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#330: From Hi-Fi to Sony- Kathleen Thomas on a Lifetime in the Audio Industry
SHOW NOTESIn this episode, Kathleen and I discussed:Her lifelong connection to the AV industry and how it shaped her leadership styleWhat it means to advocate for integrators inside a global company like SonyThe innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technologyAnd how she balances corporate leadership with her passion for creativity, community, and good food in Portland, OregonKathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330
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#329: Measuring What Matters: How CRM Integration Improves Marketing ROI
SHOW NOTESThis episode is hosted by Kat Wheeler, and together she and Cameron dig into:The difference between metrics that matter and vanity stats you can ignoreHow automation and CRM integration can boost efficiency and client experienceAnd common mistakes to avoid when measuring marketing ROIWhether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.Let’s dive in—here’s Automation Unplugged with Cameron Howitt. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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Bonus Episode: The Power of the Tangible- Why LuxePost is Bringing Direct Mail Back to Luxury Marketing
SHOW NOTESTogether, we explore:Why physical marketing still resonates in a digital-first worldHow LuxePost combines luxury creative with data-driven targeting and digital trackingAnd how integrators can use this approach to elevate their brand and generate quality leadsIf you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.Let’s dive in!  About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
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