
#337: 2025 Year in Review — Growth, Challenges, and the Role of AI at One Firefly
2025/12/31 | 1h 12 mins.
SHOW NOTESWe talk about:Key highlights, milestones, and moments that shaped One Firefly in 2025The successes we’re most proud of this past year and the challenges that tested us and helped us growHow AI is influencing our business today and what it means for One Firefly as we head into 2026 Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey.With that, let’s tune in to our final AU episode of 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

#336: Lessons in Expansion — Steve Weber on Acquisitions, Systems, and Leadership
2025/12/24 | 1h 3 mins.
SHOW NOTESIn this episode, Steve and I discussed:How Liaison scaled from a single market to a national presenceLessons learned from acquisitions and building strong company cultureAnd how the Lighting Dojo is empowering integrators to elevate their craftSteve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.So settle in and enjoy my conversation with Steve Weber. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

#335: From CIA to CEO—Kris Coleman on Security, Strategy, and Service
2025/12/17 | 1h 8 mins.
SHOW NOTESIn this episode, Kris and I discussed:How Red5 helps clients navigate security in an increasingly connected and vulnerable worldWhy smart home tech and AI-powered devices are reshaping the threat landscapeAnd the mission behind Fox Bravo Overland and its impact on the lives of those who serveKris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.Let’s dive in to my conversation with Kris Coleman!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

#334: Building Partnerships That Shine — Kayla Steinberg of ADI | Snap One
2025/12/10 | 55 mins.
SHOW NOTESIn this episode, Kayla and I discussed:How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local marketsHer three P’s of event success — planning, process, and promotionAnd how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industryKayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget
2025/12/03 | 37 mins.
SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.



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