Secrets to Success for All Levels of Injectors with Olivia Salmen & Tracy Olson
Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also touch on the role of social media, the significance of self-investment, and their shared excitement for the upcoming Aesthetic Extender Symposium to be held August 7-10th in Boca Raton, FL – and why every injector should put this must-attend event on their calendars in 2025.
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58:43
The Raw Truth on Navigating Social Media in 2025 with Dr. Alexander Rivkin
Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves out time, capitalizes on trending content, and stays unapologetically authentic.
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56:44
Unlocking Hidden Revenue: Proven Strategies to Drive Med Spa Profitability
Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your team to thrive.
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48:33
From Start-up to Success: Overcoming The Most Common Business Mistakes in Aesthetics
Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today’s competitive market. Don’t miss this insightful and game-changing conversation with two industry experts.
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52:22
Powerful Revenue Optimization Strategies for 2025 Success
Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.
Hosted by Audrey Neff, international speaker, industry thought leader, and Senior Director of Marketing Strategy for PatientNow, True to Form showcases transparent conversations with the most influential minds & leading voices shaping the future of the rapidly-growing medical aesthetic & wellness industries.
South Africa