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The Manufacturing Executive

Joe Sullivan
The Manufacturing Executive
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  • The Dirty Little Secret of Digital Manufacturing: Why People Still Matter w/ Rush LaSelle
    As the manufacturing sector faces both a generational workforce shift and rapid advancements in AI and automation, today’s conversation reveals the “dirty little secret” behind digital manufacturing, and why human-centered thinking remains the heart of successful change. My guest today, CEO of Fathom Digital Manufacturing, Rush LaSelle, will discuss the realities of labor shortages, explain what digital enablement really means and share what a future with humanoid robots on the factory floor might look like.
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  • Chocolate Castings, Apprenticeships and the Future of Manufacturing Careers w/ Mike Kubacki
    The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today's guest Mike Kubacki has spent two decades. In our conversation, he explores the urgent need to rebuild America’s industrial base, the reality behind modern manufacturing environments and how innovative programs are connecting hands-on learning with next-generation careers. We’ll learn why engaging students early, supporting employee growth and linking frontline work to real-world impact are key to the future of US manufacturing.
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  • "What's the ROI?" is the Wrong Question: Measuring Marketing Impact w/ Joe Sullivan
    Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we'll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that's trying to build a sustainable plan for growth. We'll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you've been successful at achieving them.
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  • The Right and Wrong Use Cases for AI in Supply Chain Recruiting w/ Friddy Hoegener
    As artificial intelligence creeps into so many facets of our personal and professional lives, it's easy to lose sight of when it's actually working in our favor. In this conversation, Co-Founder and President of SCOPE Recruiting, Friddy Hoegener, discusses the use of AI specifically in the context of recruiting for supply chain and manufacturing roles. He'll share insights about where and how AI can help, but also where it dangerously dilutes employer-to-candidate touch, and why human judgment is irreplaceable for culture-fit identification and talent selection.
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  • Growing a Profitable Manufacturing Business Without Outside Investors w/ Kyle Ewing
    How do you take a boring product in a declining industry and build a powerhouse business around it, all while refusing outside funding? In this conversation, Chairman and CEO of TerraSlate, Kyle Ewing talks through the gritty and sometimes unconventional principles behind his business model – from demanding prepayments, to mastering cold calls, to holding cash reserves. The result? A playbook for profitability and growth when everyone else says it can’t be done.
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About The Manufacturing Executive

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
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