Reinventing the Equestrian Fitness Game with Ifa Simmonds
#59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders. CONNECT WITH IFA SIMMONDS:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
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30:16
Find the Perfect Assistant for Your Horse Business with Tista Wicklow
#58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone! In this episode, Tista Wicklow (The Equestrian Assistant) will help you:Delve into the immense value that delegation brings to the table Learn how to find an assistant who complements and enhances your teamBetter understand Standard Operating Procedures (SOPs) and why you need themHIGHLIGHTS: 00:01:18 - What does an equestrian business assistant do?00:04:28 - Challenges of delegation for equestrian entrepreneurs00:06:00 - Steps to hiring the right assistant00:13:10 - Don't Be Afraid to Part Ways00:23:01 - Creating Standard Operating Procedures (SOPs)CONNECT WITH TISTA WICKLOW:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
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26:03
How to Create Amazing Videos for Your Equestrian Audience with Jarred Goeckeler
#57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers. Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!WHAT YOU'LL LEARN:00:00:39 - Why Video is Important for Equestrian Entrepreneurs00:04:53 - Creating Engaging Video Content00:11:10 - Getting Ready to Hit Record00:13:12 - Importance of Lighting and Movement00:15:13 - Editing Video Content on Mobile Devices00:19:24 - The Importance of Testimonial Videos00:24:47 - Creating a Conversational Environment00:32:01 - DIY vs. Professional Video ProductionFor complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57.CONNECT WITH JARRED GOECKELER:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTubeSupport the show
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36:01
Consent Matters! Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox
#56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.CHAPTER MARKERS:00:01:16 - Importance of Email Marketing00:06:04 - Building An Email List00:09:34 - Opt-in Strategies and Compliance Tips00:12:08 - Lead Magnets to Grow Your List00:18:08 - Setting Expectations and Sprinkling in Sales00:27:15 - The Importance of Cleaning Your Email List00:30:28 - The Power of Email Marketing vs. Social MediaCONNECT WITH LIZ WILCOX:+ Website+ Instagram+ Email Marketing Membership - Only $9/monthFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTube--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
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36:22
Mastering Work-Life Balance with Åsa Hoffmann of The R.E.A.L. Equestrian
#55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians. CHAPTER MARKERS:00:02:13 - Mental Health and Equestrianism 00:08:11 - Dealing with Emotional Baggage 00:10:57 - Pressure and Limiting Beliefs 00:13:35 - Slow Down and Take Care of Yourself 00:18:05 - Busy Culture and Self-Care 00:21:10 - Entrepreneurship and Work-Life Balance 00:24:44 - Setting Boundaries with Clients 00:28:05 - Finding the Right Balance 00:30:37 - Scheduling for SuccessCONNECT WITH THE R.E.A.L. EQUESTRIAN:+ Website+ Instagram+ FacebookFOLLOW THE LEADLINE PODCAST: + Website+ Instagram+ YouTube--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.
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