Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call
Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more.
She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion:
Why is demand more important than infrastructure?
Why most brands scale before they’re ready.
And how profitability buys you something more powerful than growth — patience.
If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.
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1:14:11
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1:14:11
How to Build A Cult Fashion Brand: The Rise of Our Legacy with Our Legacy's Oliver Saunders
Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call
Today’s guest is Oliver Saunders, the Commercial Director at Our Legacy — one of the most respected cult fashion brands of the past two decades.
This is not a story about hype, marketing hacks, or chasing trends. It’s about patience, product, and a relentless commitment to building something real.
We talk about how Our Legacy grew from a quiet Swedish label to a globally recognized brand — eventually catching the attention of LVMH. We go deep on what it actually takes to build longevity in fashion, how production and relationships shape everything behind the scenes, and why staying small for longer might be the smartest move a brand can make.
Our Legacy: https://www.instagram.com/ourlegacy/
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1:28:09
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1:28:09
Building a Global Accessories Brand Without Investors with ATP Atelier Founder
Want to grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call
If you don’t know ATP Atelier, ATP Atelier is a very successful Swedish fashion brand that was built with actual strategy. They started with a single product. No outside capital. No hype. Just a clear idea, a defined customer, and the discipline to stay focused. Maj-La Pizzelli also spent years behind some of Sweden’s biggest fashion brands like Filippa K and TOTEME before launching ATP Atelier, and what she shares in this conversation is a clear blue for how to build something that actually lasts. We talked about how to define product DNA, how to grow without losing your identity, what real sustainability looks like in practice—not marketing—and why focus is the most underused tool in this industry.
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1:04:34
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1:04:34
RETROFÊTE Founder's Step-by-Step Guide To Starting A Fashion Brand
Join Our Free Fashion Business Course & Community Of Fashion Entrepreneurs Here: https://www.skool.com/fashionanticourse
RETROFETE is a globally recognized fashion brand celebrated for its glamorous designs and worn by A-list celebrities around the world. In this conversation, Ohad shares how he built the brand from scratch, the secrets to his consistent success, his lessons from mistakes, and his approach to marketing and PR. I hope this conversation gives you the insights and inspiration that you need to successfully start and grow your fashion brand.
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1:17:43
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1:17:43
Ditch Founder On How He Started A Multi-Million Dollar Brand At 21
Start & Grow Your Fashion Brand For Free Here: https://www.skool.com/fashionanticourse
Free Brand & Design Reviews: https://www.skool.com/fashionanticourse
Ditch: https://www.instagram.com/storymfg/?hl=en
Zeb Chace is the founder of fashion brand Ditch. Zeb, started his fashion brand at just 17 years old, and by 21, he has grown Ditch into a cult brand brand making multiple seven figures per year. Zeb has become a leading figure for young entrepreneurs in fashion so in this conversation, I wanted to speak about his approach to starting a fashion brand, and the key strategies and principles that drove his success at such a young age.
South Africa