Adam Selman Tells Us Victoria’s Secret
The morning after his show debut as Victoria’s Secret’s new Creative Director, Adam Selman joined me to talk through the emotions still vibrating from the night before. The conversation moved from backstage calm to creative catharsis, touching on the full-circle moment of opening the show with Jasmine Tookes, who walked his first-ever presentation years ago.
This isn’t a conversation about lingerie or spectacle, it’s more about connection, leadership, and the power of joy as a design principle. Adam spoke about collaboration as communion—how designing with rather than for transforms the room—and how lessons from Rihanna, his “School of Rihanna,” continue to inform how he leads and creates today.
He also shared what it means to step away and return stronger, finding the space between Adam the man and Adam the brand, and discovering how quiet became his greatest teacher.
“I think joy is contemporary now. Feeling is contemporary now. Celebration is really what it’s all about.” — Adam Selman
Episode Highlights:
On The Morning After the Show — Recorded just hours after his Victoria’s Secret debut, Adam reflects on the calm, joy, and sense of unity that defined the show’s atmosphere.
On Full-Circle Moments — Opening with Jasmine Tookes, who walked his first-ever show when he had his own brand, marked a personal and poetic return to where it all began.
On Collaboration Over Command — Rather than dictating looks, Adam co-created them alongside the models, inviting input and feedback to build genuine creative connection.
On Working with Carlyne Cerf — He calls their partnership effortless, built on laughter and instinct. “She finishes my sentences,” he says.
On Diversity with Intention — Rejecting tokenism, he focused on authenticity: “We’re all sick of ticking boxes.” Casting was rooted in real conversation, relationships, and shared respect.
On Joy as Practice — For Adam, joy isn’t decorative—it’s foundational. He sees joy as the most contemporary expression of creativity and leadership.
On Learning from Rihanna — He calls his years designing with her “the School of Rihanna,” a masterclass in courage, collaboration, and cultural fluency.
On Stepping Back to Move Forward — Time away from his brand gave him space to recalibrate. Through meditation and reflection, he found peace between Adam the man and Adam the brand.
On The Maker’s Mindset — A lifelong builder, he’s never afraid to fix what breaks. “You can’t be afraid of it. You have to own it, make it, fix it.”
On What’s Contemporary Now — For Adam, it’s joy, connection, and the courage to redefine beauty through authenticity rather than perfection.
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