How to Use Pinterest to Market Your Podcast (w/o Burning Out)
In this episode, I'm sharing a simple, sustainable strategy for marketing your podcast using Pinterest! If you're feeling overwhelmed by social media or looking for a way to grow your show without being glued to your phone, Pinterest might just be the solution you've been praying for. I’m walking you through exactly how I use Pinterest for podcast promotion—and how you can too—without burning out.I'm your host, Andi Smiley, a podcast coach for moms who want to start their podcasts in a way that's fun and fulfilling without taking over their lives. After seeing the difference Pinterest made for my own podcast growth (without adding hours to my work week!), I knew I had to share this sustainable marketing tool with you too.Topics discussed in this episode:Why Pinterest is a perfect fit for busy podcastersHow Pinterest can market your podcast without daily postingThe difference between Pinterest and traditional social mediaWhat you need to get started on PinterestHow to create pins that lead listeners straight to your episodesTips for making Pinterest sustainable for the long haulMistakes to avoid when promoting your podcast on PinterestHow to use Pinterest to grow your podcast even when life is busyMain TakeawaysPinterest is a powerful search engine, not a social media platform—perfect for evergreen podcast marketing.You don’t have to be a designer or a tech wizard to create effective pins.A few well-made pins each month can keep working for you long after you post them.Focus on making it easy for people to find your podcast episodes and take the next step with you.Sustainable podcast marketing is possible when you choose strategies (like Pinterest!) that work with your busy life, not against it.Timestamps(00:00) Introduction(01:54) Why Pinterest is great for podcasters(05:03) Podcast Jumpstart Sessions(05:59) How to use Pinterest as a podcaster(09:51) Andi’s Pinterest win(10:42) If you're overwhelmed start hereLinksPodcast Jumpstart SessionGrab my free guide, Pinterest Magic for PodcastersPocket Casts Web PlayerFollow me on PinterestFollow me on InstagramCheck out my DIY podcast course, The Podcast Launch Playbook for MomsPinterest for podcasters, how to market your podcast, using Pinterest for podcast promotion, podcast marketing strategy, marketing a podcast without social media, sustainable podcast marketing
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12:37
Podcast Workflow: The Secret to Podcasting Made Easy
Can a podcast workflow actually make podcasting easier? The simple answer? Yes, it is podcasting made easy. The longer answer…is this episode. I’m going to explain what a podcast workflow is, how it helps you accomplish podcasting without burn out and how to create your own using a podcast workflow template.With this episode you’ll be able to:Confidently explain what a podcast workflow isCreate a podcast workflow that will help you avoid burnoutTweak your podcast workflow when it isn’t working for you any longerDon’t forget to grab a free 30-minute Podcast Jumpstart Session, I love helping you get rid of those podcasting roadblocks! Oh, and be sure to say hi on Instagram!Timestamps(00:00) Introduction(01:12) What is a podcast workflow(02:40) Podcast Jumpstart Sessions(03:39) Before making a workflow(04:03) Batch recording podcast(05:23) Creating your podcast workflow(07:21) My podcast workflow example(08:22) Tweaking your workflow(10:06) One thing you should dohow to start a successful podcast, podcast tips, starting a podcast tips, tips on starting a podcast, advice for starting a podcast, how to start a podcast with no audience, podcast tips for beginners, how to start a podcast for beginners, podcast workflow, how to create a podcast episode, batch recording podcast, podcasting without burning out, podcasting made easy, podcast workflow template, podcast workflow example
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11:05
Falling Off a Cliff Led to the Best Podcast Ideas w/ Whitney Archibald
Sometimes inspiration comes in the strangest ways. In this episode Whitney Archibald talks about how a rock climbing accident helped her get crystal clear about what she wanted to do with her podcast.Whitney Archibald is the host of 2 podcasts: The Family Lab and The Y Magazine Podcast. She has the best parenting advice and is always trying the funnest experiments with her podcast. She has been podcasting for 6 years and is a podcast lover like me. Topics discussed in this episode:Podcast experimentingHow to start a podcastPodcast inspirationSeasonal formatPodcast catalogParenting podcastsHere’s the one thing you should implement in your podcast if you’re feeling overwhelmed and not sure where to start. And that is to make sure you are scheduling breaks into your podcast calendar. Whitney’s story proves that your listeners will stick with you even when you take breaks, so make sure you take those breaks so you don’t burn out!Timestamps(00:00) Introduction(00:59) Get to know Whitney(05:13) Whitney fell off a cliff(08:36) Podcast Jumpstart Sessions(09:35) Seasonal format is best(16:26) The Y Magazine PodcastLinksLast week’s episode with WhitneyThe Family LabThe Y Magazine PodcastOlogies with Alie Wardhow to start a successful podcast, podcast, podcast tips, starting a podcast tips, tips on starting a podcast, advice for starting a podcast, podcast download numbers, podcast seo, podcast marketing strategy, video podcasting, podcasts on YouTube, search engine optimization podcast
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20:07
Write Your Best Episode: Tips & Experiments w/ Whitney Archibald
How do you actually sit down and write an awesome podcast episode? The short answer…experiment a lot. The long answer is this episode. And one of my favorite parts is when Whitney breaks down how to create an amazing podcast episode out of a bad interview.Whitney Archibald is the host of 2 podcasts: The Family Lab and The Y Magazine Podcast. She has been podcasting for 6 years so she has had plenty of time to figure out what works and what doesn’t. Topics discussed in this episode:Solo podcast episodesInterview podcast episodesNarrative podcast episodesWriting a podcast episodeHow to save a bad interviewPodcast interviewing tipsHere’s the one thing you should implement in your podcast if you’re feeling overwhelmed and not sure where to start and that is to experiment. Try something new. The best way to figure out what your listeners like is to try something new and see how they respond. And don’t get me wrong this doesn’t have to be big experiments. This could be something as simple as changing up the way you say your outro, or choosing a topic that feels a little outside of your comfort zone. Whatever you choose to do, make sure to track how your listeners react to it and track what you think about it too. Then you’ll know if you should try to incorporate it into your podcast or not.Timestamps:(00:00) Introduction(01:27) Writing interview episodes(10:27) Creating solo episodes(20:23) Creating a narrative episode(28:37) One thing you should doLinks: Free 30-minute Podcast Jumpstart SessionThe Family LabThe Y Magazine PodcastFor the Love of Historyhow to start a successful podcast, podcast, podcast tips, starting a podcast tips, tips on starting a podcast, advice for starting a podcast, podcast download numbers, podcast seo, podcast marketing strategy, video podcasting, podcasts on YouTube, search engine optimization podcast
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30:06
3 Podcast Mistakes That Almost Broke Me (And How I Fixed Them)
How do you avoid burning out as a mom with a podcast? In this episode I give you 3 mistakes that I made that led to me burning out and how to avoid them. When you follow the advice in this episode you will avoid so much of the stress and overwhelm that I dealt with in the first year of my podcast.Topics discussed in this episode include:Seasonal podcast formatLaunching a podcastHow to start a podcastPodcast download numbersPodcast editingHere is the one thing you should implement in your podcast if you're feeling overwhelmed and you're not sure where to start, and that is having a seasonal format. That break is not only so that you can rest, which is very, very important, but it's also to give your brain a break from putting out content so that you can refill your creative cup so that you're ready to put out your best content again for the next season. If you don't have that break, eventually you're probably gonna run out of ideas, which is kind of the worst thing that can happen for a podcaster. So you need to take those breaks so that you have time to recharge and give your brain a break from trying to think of new ideas so that when you do come back, the ideas are just gonna flow. I can promise you that because that's what happened to me when I finally took my first break. I came back with so much energy and excitement around my podcast and. You deserve to have that energy and excitement around your podcast too, not just when you first start your podcast, but every season after thatTimestamps(00:00) Introduction(01:37) Have a seasonal format(07:30) Podcast Jumpstart Sessions(08:30) Don’t look at download numbers(11:22) Use Descript for editing(13:11) The one thing to implementLinksPodcast Jumpstart SessionsDescript (affiliate link)how to start a successful podcast, podcast, podcast tips, starting a podcast tips, tips on starting a podcast, advice for starting a podcast, podcast download numbers, podcast seo, podcast marketing strategy, video podcasting, podcasts on YouTube, search engine optimization podcast
Hi, I'm Andi Smiley, the Friendly Podcast Guide! I’ve been in the podcasting world for 5 years. I help moms start, launch and grow a podcast that is fun and fulfilling. Whether you’re just starting or a few years in, I share tips, stories from my own journey and insights from podcasters I admire.
My goal is to help you create and grow a podcast that is everything you want it to be, while still being sustainable. No burn out here!
South Africa