Tech for Non-Techies

• 253. 4 Podcasts That Will Make You Smarter This Summer

  Want to become a better tech innovator while you sit on a beach? In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it. You will learn: Why Netflix’s original CEO got fired by his co-founder—and what that says about startup leadership transitions The founder Warren Buffett said was more scary than a grisly bear How the New York Times nearly collapsed and reinvented itself in the Digital Age Why building a stellar career takes longer than you think—and why that’s okay These episodes aren’t just entertaining—they’re strategy lessons in disguise. Timestamps: 01:18 Podcast Recommendations for Tech Innovators 05:36 The Story of Rose Blumkin 08:57 The New York Times Company Case Study 12:47 The Long Game in Professional Development Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  For the episode transcript, go to: https://www.techfornontechies.co/blog/4-Podcasts-That-Will-Make-You-Smarter-This-Summer

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• 252. Go from Local Player to Global Tech Leader

  Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world’s biggest brands. In this episode, you'll learn how thinking internationally sparks breakthrough ideas — and how to build a global edge into your career and business. This episode is for you if you: Want to lead innovation, not just follow trends Are building products or businesses with global ambition Know you need a global perspective but aren't sure where to start Timestamps 00:00 The essence of global leadership 06:07 Learning from Global Innovations 11:50 How to get an International Perspective 18:04 Action steps you can take now Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  To get the full transcript for this episode, go here: https://www.techfornontechies.co/blog/-go-from-local-player-to-global-tech-leader

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• 251: Lessons from the Dot-Com era for today's AI Hype

  Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about the striking parallels between then and now. Listen to learn lessons from dot-com history to navigate today's AI boom.   Listen to learn: Why the "more things change, the more they stay the same" when it comes to tech hype cycles The surprising success factor that determined which dot-com companies survived (and what it means for AI) A powerful career strategy that helps you thrive amid tech disruption Why measuring AI's impact requires looking beyond traditional ROI metrics   For the transcript, go to: https://www.techfornontechies.co/blog/251-lessons-from-the-dot-com-era-for-today-s-ai-hype   Timestamps 00:00 Introduction 01:00 The Wild West of Tech: Lessons from the Dot-Com Era 10:02 Navigating the AI Hype 19:53 Building Infrastructure for Success in AI 29:45 The Hydra vs. Phoenix Analogy   About Our Guest David G. Ewing is the founder of Content Lion, a next-generation AI centralisation and enterprise content management system. He brings decades of technology experience and a pragmatic approach to digital transformation. Resources Mentioned David's blog: davidgewing.com David's podcast: Content Kingdom David's company: contentlion.com Book recommendation: "What I Learned Losing a Million Dollars" For thinking about risk and Black Swan events: Nassim Taleb's "The Black Swan" Connect with Tech for Non-Techies Visit techfornontechies.co to learn more about our courses, community, and resources designed specifically for non-technical founders, corporate innovators, and professionals navigating the digital world.   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know

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• 250. Less Tech, More Value: Why Simpler Digital Products Win

  The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain. Discover how Zahra's "less is more" approach helped her build a startup that addresses real user needs without overwhelming them with features. This episode is for you if you: Are building a digital product and wondering what to include Want to create something users will actually adopt (instead of ignore) Are looking to validate your concept with minimal investment You will learn: Why starting with WhatsApp groups or Google Forms can be more effective than complex technology The three things every non-technical innovator must know to communicate effectively with developers How documenting requirements can save you thousands in development costs You can connect with Zahra Almahoozi on LinkedIn or follow Darb on Instagram   Timestamps 00:00 Introduction 03:10 The Journey of a Non-Technical Founder 06:01 Lessons from the Tech for Non-Technical Founders Program 08:54 Understanding User Behavior 11:48 The Value of Networking in Tech 15:09 Advice for Aspiring Tech Entrepreneurs 17:04 Future Plans   For the transcript, go to: https://www.techfornontechies.co/blog/250-less-tech-more-value-why-simpler-digital-products-win   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

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• 249. AI ROI: 7 Insights from the Economist Business Innovation Summit

  Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist's Business Innovation Summit and what they mean for your AI strategy. This episode is for you if you: Are a leader considering AI investments but want to avoid chasing vanity metrics Need to justify AI projects to your CFO or board with realistic ROI expectations (!!!) Want to address "shadow IT" -  when employees use unauthorised AI tools with company data Are responsible for upskilling your team in the age of AI   For the transcript, go to: https://www.techfornontechies.co/blog/249-ai-hype-vs-reality-what-smart-business-leaders-are-actually-doing   Timestamps 00:00 Introduction to AI and Market Dynamics 03:11 Key Insights from the Economist Business Innovation Summit 05:58 The Importance of Speed in AI Implementation 08:51 Understanding Shadow IT and Its Implications 12:12 The Role of Boards in AI Adoption 14:58 Training and Upskilling for the AI Age 16:24 The Impact of DeepSeek on Global Innovation   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

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