Rural newspapers create a "community conversation" according to this episode's guest. I interviewed the editor/publisher of The Canadian Record, Laurie Ezzell Brown. The newspaper is located in Canadian, Texas, a beautiful community on the eastern edge of the Texas Panhandle. The paper has an excellent website and Facebook page that serves the community well. https://www.canadianrecord.com/https://www.facebook.com/canadiantexasAlso, a documentary was produced about the paper. Learn more here: https://www.fortherecorddocumentary.com/
--------
32:39
Communicating Food Safety: Mindy Brashears
It's a beautiful thing when science and communications are done well. Dr. Mindy Brashears does both very, very well. She communicates complicated information in a way that's simple to understand, and she's a very likeable person. She shares stories of her research in the United States and South America, plus she tells us about her experience as the Under Secretary for Food Safety. Link to book:https://he.kendallhunt.com/product/crisis-communications-guide-agriculture-food-and-natural-resources
--------
36:27
Severe Weather Communication: Chris Weiss
Communicating about severe weather is something we all need to understand. However, the current system in the United States can be a little confusing. Dr. Chris Weiss, professor of atmospheric science at Texas Tech explains the system for us, then tells us about the research he's conducting.I would love to hear from you.Contact me at erica.irlbeck@ttu.eduWebsitePurchase my book here.
--------
33:57
Issues Communication: Frankie Gould
Lots of crises can be prevented when they're in the issues phase through good communication, leadership, and management.Earlier this year, I attended a webinar hosted by today's guest, Frankie Gould, on issues management and communication. Plus, I've known Frankie for years through the Association for Communications Excellence, and have always enjoyed her wisdom and experience she shares. Frankie is the vice president for strategic communications and outreach for the Louisiana State University Ag Center.
--------
34:02
Communicating the Climate Crisis: Katharine Hayhoe
Communicating the climate crisis is a difficult and emotional task. Texas Tech University's Dr. Katharine Hayhoe is a scientist that communicates a tricky subject, yet she remains positive and continues with her work. She's active on LinkedIn and Twitter. Subscribe to her newsletter here: https://mailchi.mp/fae4224ba66d/subscribe-to-katharine-newsletter
About So, You Talk to Cows? A Podcast for Agricultural Communicators
This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.
Listen to So, You Talk to Cows? A Podcast for Agricultural Communicators, Aspire with Emma Grede and many other podcasts from around the world with the radio.net app
South Africa