Inside Aesthetics

Episode 357 showcases our hosts Dr Jake Sloane & David Segal
In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.
In Chapter 13 we review where we're at in the toxin market and what the implications are of having more choice. In Australia we've quickly moved from only three traditional choices (Botox, Dysport,and Xeomin) to seven (adding Letybo, Nuceiva, Relfydess, and Daxxify). This has resulted in clinical and commercial complexity for clinics and we delve into this new problem. 
Patient demand, marketing pressures and questionable business choices have led some injectors to stock multiple brands - but maybe at the expense of reducing mastery, inconsistent results, poorer patient satisfaction and less profitability. We outline the common issues encountered when introducing new toxin brands whilst covering the business angles including inventory management, buying power, pricing, and communicating change with patients.
00:00 Introduction 00:41 Seven Toxins Overview 01:58 IA Community App Update 03:30 The Evolution Of Neurotoxins 05:01 Patient Demand And Choice 07:12 Comparing Seven Toxin Brands 11:13 Regulation And Off Label Use 13:54 Do Brand Differences Matter? 18:57 Stocking One Vs Multiple Brands 23:58 Switching Between Toxins 26:15 Preparing Patients For A Switch 31:09 Pricing, Bias And Value 32:52 Dose And Dilution Basics 35:39 Hyper Concentrated Treatments 38:06 Injection Technique And Anatomy 39:10 Business And Stock Management 44:02 Inventory And Cashflow Tips 48:52 Key Takeaways And Wrap Up
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Episode 356 hosts Angela Winters (Registered Nurse from Mudgee, Australia)
In this podcast we learn how aesthetic clinics in Australia are partnering with Fresh Clinics to introduce new services for their patients - weight loss, menopause and hair loss consultations under the 'Fresh Health' model. This episode builds on what we learnt in episode 353 with Dr John Delaney (Co-Founder of Fresh Clinics) and why Fresh Health was launched.
Angela first shares her own weight-loss journey before we learn about how hybrid nurse & prescriber consultations work in practice. We discuss the typical in clinic approach for these services and cover some of the key steps including screening tools, blood testing, prescriptions, follow-ups and patient education. 
00:00 Welcome 01:03 IA Community App 02:49 Meet our Special Guest: Angela Winters 04:57 Regional Clinic Realities 06:44 Business Trends In 2026 08:32 Wellness As A Growth Strategy 11:22 Rising Demand For Perimenopause Care 12:26 Angela's Weight Loss Journey 19:13 Nutrition And Protein During Weight Loss 24:48 Hybrid Healthcare Models 28:20 Telehealth Best Practices 31:11 Weight Loss Program Workflow 34:54 Aesthetic Changes During Weight Loss 38:24 Menopause Care And Patient Trust 42:22 Hormones, Mood And Relationships 47:36 Building A Sustainable Business Model 50:46 Pricing And Patient Retention 54:59 Advice For Clinics Getting Started 58:22 The Future Of Preventative Healthcare 59:42 Wrap Up
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Episode 355 hosts Dr Manav Bawa (Cosmetic Physician from London, UK) & Yogeetha Bawa (Practice Manager & Business Consultant from London, UK)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate careers into founding an aesthetic clinic, expansion to a second location, and the key lessons they learned. Our guests share their practical insights into the challenges they faced and balancing business success with a busy family life.
00:00 Introduction 02:03 Meet Our Special Guests: Dr Manav And Yogeeta Bawa 03:53 From Corporate Careers To Aesthetics 11:27 Building Thyme Clinic 13:25 Branding And Rebranding 17:05 Growing After COVID 21:39 Marketing And Business Growth 28:07 Scaling Multiple Clinics 32:45 Hiring And Maintaining Quality 37:02 ROI And Smarter Business Decisions 41:12 Key Revenue Drivers 45:04 Expanding To A Second Clinic 47:00 Leadership And Exit Planning 48:56 Biggest Business Mistakes 54:41 Marketing Investment Strategy 57:07 Balancing Parenthood And Business 01:04:35 Rapid Fire Questions 01:09:39 Final Thanks And Wrap Up
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Episode 354 hosts Terri Ross (Aesthetic Consultant & Business Advisor, USA)
In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in aesthetics.
00:00 Introduction 01:36 Meet our Special Guest: Terri Ross 03:03 Consulting Services Explained 04:00 Common Practice Pitfalls 06:17 Sales Vs Education Mindset 10:53 Consultation Psychology 14:42 Industry Shifts And The Wellness Boom 17:51 Standing Out Through Safety And Trust 19:54 Gen Z Trends And Looksmaxing 22:20 Pricing And Profitability 23:20 Private Equity And Exit Strategies 24:50 Fixing Practice Finances And Reporting 29:16 How Consulting Engagements Work 31:49 Patient Retention Through Better Consultations 34:42 Full Face Treatment Planning 40:42 Early Practice Mistakes To Avoid 42:31 Wrap Up And Listener Callouts
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Episode 353 hosts Dr John Delaney (Co-founder of Fresh Clinics)
In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine. 
Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare', blending in-person nurse-led consultations with telehealth specialists.
We discuss why Fresh Health was launched and how it will help improve holistic patient care - whilst reinforcing the business success of existing clinics. 
00:00 Welcome and Guest Intro
00:32 What Fresh Clinics Does
01:29 Disrupting the Industry
04:01 Aesthetics Market in 2026
06:43 Trends Tox Filler Biostims
08:39 Why Fresh Health Started
11:08 Business Support Beyond Clinical
13:19 Fresh Health Explained
14:17 Hybrid Care and Patient Trust
25:23 Medicine 3.0 Optimization
29:33 HRT History and Misconceptions
32:38 How Hybrid Care Works
33:29 Nurse Telehealth Workflow
35:25 Wellness Meets Aesthetics
36:39 Whole Body Consultation Shift
38:22 Hybrid Care vs Online Only
40:12 Criticism and Governance
43:01 Peptides and Black Market Risks
46:44 Pricing and Subscriptions
49:51 Clinic Economics and Retention
51:54 Access and Rural Impact
54:50 Future Services Roadmap
57:30 Joining Fresh Network
01:00:11 Fresh Summit Wrap Up
Links:
Fresh Clinics (Australia)
Fresh Clinics (USA)
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