Influence: The Psychology of Persuasion by Robert Cialdini
In this episode, we explore Robert B. Cialdini’s classic book, Influence: The Psychology of Persuasion, which reveals the six universal principles that shape human behaviour and compliance. We discuss Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity, illustrating each with empirical research and real-world examples. Join us as we examine how these powerful principles impact marketing, business, and social psychology — and why understanding their ethical use is crucial. This episode aims to empower listeners to recognise persuasion tactics and resist manipulation.Disclaimer:This episode provides an educational overview and commentary on Influence: The Psychology of Persuasion by Robert B. Cialdini. All rights are reserved by the original author and publisher. Content is shared under fair use for discussion and learning purposes.
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9:40
Thinking, Fast and Slow by Daniel Kahneman
In this episode, we delve into Daniel Kahneman’s groundbreaking book, Thinking, Fast and Slow, which explores the dual processes behind human decision-making. We unpack System 1, the fast and intuitive thinker, and System 2, the slow and analytical thinker, revealing how mental shortcuts often lead to cognitive biases that impact our judgments. Join us as we discuss key ideas like Prospect Theory, loss aversion, and the distinction between our experiencing and remembering selves. We also explore strategies to improve decision-making by activating System 2 and embracing diverse perspectives.Disclaimer:This episode provides an educational overview and commentary on Thinking, Fast and Slow by Daniel Kahneman. All rights are reserved by the original author and publisher. Content is shared under fair use for discussion and learning purposes.
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10:41
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
This episode dives into James Clear’s widely acclaimed book, Atomic Habits, an insightful exploration of how small, incremental changes lead to massive personal and professional transformation. Clear introduces the habit loop—cue, craving, response, reward—as a foundation for understanding behaviour, alongside his four laws of behaviour change: making habits obvious, attractive, easy, and satisfying. We unpack key strategies such as habit stacking, identity-based habits, and environment design, discussing how they help build sustainable habits by focusing on systems rather than goals. While the book provides powerful, science-backed methods for reshaping behaviour, we also examine potential limitations in its approach. Whether you're aiming to break bad habits or reinforce productive routines, this episode offers thought-provoking insights into Clear’s habit-building philosophy.Disclaimer: This episode provides an educational overview and commentary on Atomic Habits by James Clear. All rights are reserved by the original author and publisher. Content is shared under fair use for discussion and learning purposes.
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16:56
The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
In this episode, we explore Charles Duhigg’s insightful book, The Power of Habit, which delves into the science behind habit formation and its profound impact on individuals, organizations, and society. We break down the habit loop—cue, routine, and reward—and discuss how understanding this cycle enables intentional change. Discover the concept of keystone habits, small shifts that trigger widespread transformation, and learn about the ethical considerations surrounding habit manipulation. This episode offers practical insights for harnessing the power of habits to improve everyday life.Disclaimer:This episode provides an educational overview and commentary on The Power of Habit by Charles Duhigg. All rights are reserved by the original author and publisher. Content is shared under fair use for discussion and learning purposes.
About Essential Reads - Psychology and Human Behaviour
Essential Reads – Psychology and Human Behaviour delves into the inner workings of the mind. Each episode distills key insights from influential psychological works—transforming complex theories on cognition, emotion, and behavior into accessible, actionable wisdom. Whether you're exploring cognitive biases, emotional intelligence, or the roots of decision-making, we break down profound ideas that reveal what truly drives us. Unlock the secrets behind human thought and reshape your view of the world.
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