Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life.But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.It’s time to come back home to yourself—to remember your dreams, your spark, and your strength.And that’s exactly what these five days are for.Join me to Ignite Your Best Year Yet HERE.----------This isn’t your typical Thanksgiving gratitude episode. In one of her most honest and heartfelt episodes yet, Ruth Soukup reflects on the moments in her life and business that looked like colossal mistakes—but turned out to be the greatest teachers. From hitting rock bottom in her twenties, to quitting law school, to walking away from her successful blog brand, Ruth shares how failure, loss, and reinvention shaped who she is today.You'll walk away with a fresh perspective on what it really means to be grateful—and a powerful reminder that sometimes the hardest things are the ones that matter most.What You’ll Learn:Why your biggest failures might be your greatest giftsThe power of letting go of identities that no longer fitWhat the Stockdale Paradox is—and why it matters for resilienceHow to reframe your "mistakes" as growth momentsWhy it's okay to quit, pivot, and evolveKey Quotes:“There is always a way back.”“You don’t owe the world a version of yourself that no longer exists.”“Sometimes the most courageous thing you can do is let go of what was.”“You confront the brutal facts—and you never lose hope.”“Not the mistakes themselves, but what they taught me. That’s what I’m grateful for.”Resources Mentioned: Join me to Ignite Your Best Year Yet HERE.Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup
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35:56
Who Are You, Really? The Identity Work That Changes Everything
Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life.But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.It’s time to come back home to yourself—to remember your dreams, your spark, and your strength.And that’s exactly what these five days are for.Join me to Ignite Your Best Year Yet HERE.----------When’s the last time you truly felt like yourself—not the version of you performing for your family, clients, or social media, but the real you underneath all the roles you play? In this soul-searching episode, Ruth peels back the layers on the identity masks so many of us wear, and dives deep into the fears and conditioning that have kept us pretending instead of living.She unpacks why we feel so exhausted (spoiler: it’s not just from being busy), and offers a powerful, step-by-step framework to help you reclaim your authentic self, reconnect with your values, and start building a life that actually fits you—not everyone else’s expectations.Whether you’ve been feeling lost, burned out, or just stuck in autopilot, this episode is your permission slip to stop performing and start becoming again.What You’ll Learn:Why so many women lose touch with their authentic identityHow fear archetypes shape the masks we wearThe signs you're living out of alignment with your true selfA 4-part framework to rediscover who you really areWhy reclaiming your identity is the key to creating a life you loveKey Quotes:“You’re not burned out from doing too much. You’re burned out from pretending too much.”“Your identity isn’t something you earn by performing. It’s something you reclaim by remembering.”“You can’t build a life you love if you’re ignoring the very things that make you YOU.”“Authenticity isn’t rebellion. It’s alignment.”Resources Mentioned: Join me to Ignite Your Best Year Yet HERE.Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup
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Are You Stuck in Maintenance Mode? How to Reignite Your Purpose (and Your Life) Before the New Year
Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life.But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.It’s time to come back home to yourself—to remember your dreams, your spark, and your strength.And that’s exactly what these five days are for.Join me to Ignite Your Best Year Yet HERE.----------Feeling stuck, uninspired, or just going through the motions? You’re not alone. In this powerful episode, Ruth pulls back the curtain on a sneaky but dangerous place so many of us find ourselves in: maintenance mode—where life looks “fine” on the outside, but feels flat and joyless on the inside.If you’ve lost sight of your dreams, can’t remember the last time you felt excited, or feel like you're drifting without direction, this conversation is your wake-up call.Ruth unpacks why this happens, how to recognize the signs, and the exact 5-step framework she uses (and teaches) to reignite purpose, rebuild vision, and reclaim a life that actually lights you up. Plus, she shares real-life transformation stories from women who’ve done this work—and how you can too.This is the clarity you’ve been craving.What You’ll Learn:How to recognize when you’ve slipped into maintenance mode (and why it’s so dangerous)Why goal-setting doesn’t work when you’re disconnected from your desiresWhere real joy comes from—and why it’s not achievementThe 5-step Ignite Your Drive framework for getting unstuckWhy you can’t afford to wait for the “right time” to go after what you wantKey Quotes:“Maintenance mode steals your joy without you even realizing it.”“You weren’t meant to just survive your life—you were meant to actually live it.”“Joy doesn’t come from arriving. It comes from striving toward something that matters.”“You can’t create a plan without a vision. And you can’t have a vision if you’ve forgotten what you want.”Resources Mentioned: Join me to Ignite Your Best Year Yet HERE.Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup
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36:45
Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)
Join the Daily Sales IncubatorIf it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.What You’ll Learn:Why traditional marketing tactics are failing—and what’s replacing themThe “trust recession” and how it’s quietly killing conversionsThe 3-pillar system I’m using to generate daily sales (without burning out)Why automation isn’t the answer—and what to focus on insteadHow to build real connection at scale in the age of AIResources Mentioned:Join the Daily Sales IncubatorKey Quotes:“It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”“Marketing doesn’t create trust. Relationships do.”“We’ve hit peak content. The only thing that stands out now is connection.”“Funnels are linear. Flywheels create momentum that compounds.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup
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51:53
The 5 Hard Lessons I Wish I'd Learned Sooner (About Building a Life & Business You Actually Love)
Some lessons you can only learn the hard way—and believe me, I’ve learned my share.In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real.Let’s get honest about what it really takes to build a business and life you actually love.What You’ll Learn:Why waiting for rescue is the fastest way to stay stuckThe real difference between emotional spiral and mental strengthHow structure actually creates freedom (not friction)Why setting the “wrong” goal might be exactly what you needWhat most high-achievers get wrong about joy—and how to fix itKey Quotes:“Nobody is coming to save you. But the good news? You don’t need them to.”“Mental strength is a muscle—and you train it by the way you talk to yourself.”“Structure doesn’t trap you—it frees you. Without it, you drift.”“Purpose doesn’t come from picking the perfect goal. It comes from movement.”“Joy isn’t a finish line. It’s available now—in the middle of the mess.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup
Do It Scared® with Ruth Soukup is the podcast created to help you face your fears, overcome adversity, and create a life you LOVE. Each week you’ll discover actionable strategies for greater productivity, motivation, entrepreneurship, creativity, fulfillment, success, and happiness, along with the motivation and encouragement to actually start making real changes that lead to big results.Each week we’ll address topics that delve into those things that we are so afraid of, and how it holds us back in our day to day lives—then focus on easy-to-implement advice for how we can face our fears and overcome adversity in order to create a life we truly love. The podcast will also feature bi-weekly interviews with authors, influencers, and other notable guests who have dared to do it scared in their own lives.
South Africa