Content Is Profit

• How to Monetize Your Expertise When When Starting From Scratch

  You can join us in ⁠https://businesscreator.club/⁠ Ever feel like you're shouting into the void with your content? You're not alone. Today I sit down with Dana Darr, one of our Business Creator Club founding members, to discuss the challenges of monetizing content and finding your footing in the digital landscape. Dana shares his journey, recent negative experiences, and his current quest to leverage his skills in a more entrepreneurial capacity. We dive deep and brainstorm in order to clarify communicating the value proposition and finding the right audience for his services. Key Insights from Our Chat: • How to narrow down and pick the problem you solve. • How to discover key communities with big leads • How to frame your content to help your ideal client • The value of direct outreach and what comes next Whether you're a seasoned content creator or just starting out, this conversation offers valuable insights into the process of turning your skills into a viable business. It's a reminder that the path to success often involves stepping out of your comfort zone and embracing the learning process. Timestamped Overview: [00:00] Intro: Why this is a “very different” episode [02:00] How Dana found the show — the newsletter series that inspired him [04:00] His current transition: job loss → full-time content creation [06:00] Wrestling with burnout and capacity [08:00] The challenge: “How do I explain what I do… and sell it?” [10:00] Breaking down a key lesson: create with your audience, not for them [13:00] Using interviews as a stealth discovery/sales strategy [17:00] Clarity through content: diagnosing the actual ideal customer [20:00] How to qualify your clients before you waste energy [24:00] UX design examples: churn, onboarding, and AI integration [28:00] Who are you really helping — and do they have money? [34:00] Start small: solve one specific problem for one ideal client [40:00] Prospecting strategy: where to find your people, and how to DM them [48:00] The 5-call tactic that landed Luis his first clients [51:00] Outreach reframed: “I’m curious, not pitching” [54:00] What’s coming next in Business Creator Club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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• Connecting With Your Ideal Customers in the Digital Age

  You can join us in https://businesscreator.club/ Are you struggling to transition from in-person networking to online connections? You're not alone. In this episode, I sit down with Marie-Nicole, a Business Creator Club founding member, to explore the challenges and opportunities of building meaningful relationships and business in the digital world. We go full behind the scenes mode in her journey from running a physical retail space and creative co-working hub to offering online coaching services. We discuss the hurdles she's faced in adapting her networking strategies and how she's working to overcome them. Key Takeaways from Our Conversation: - How to tackle outreach in online networking - Strategies for finding and engaging with your ideal audience online - How to leverage content creation to attract potential clients - Tips for transitioning from physical to digital networking spaces - The value of one-on-one conversations in building business relationships If you're feeling stuck in your online networking efforts or looking for fresh ideas to connect with potential clients, this episode is packed with actionable insights. Learn how to bridge the gap between physical and digital networking, and discover strategies to make your online presence work harder for your business. Ready to take your online networking to the next level? Tune in now and join us in the Content is Profit Facebook group to put these strategies into practice! Website: https://www.bymarienicole.comYouTube: @marie.nicole.meunierhttps://www.youtube.com/channel/UC9B49F2WGug-JahY4jsqX0AInstagram: @marie.nicole.meunierhttps://www.instagram.com/marie.nicole.meunier/Apple Podcast: A Life By Design https://podcasts.apple.com/au/podcast/a-life-by-design/id1665025007 Timestamped Overview: [00:00] Intro: What makes this episode different — a real coaching call [01:00] Overview of the Business Creator ecosystem and purpose of the Club [04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching [08:00] Transitioning from space-based business to personal brand and service [11:00] The fear of feeling narcissistic when promoting yourself [15:00] Dharma coaching, embodiment work, and seasonal energy alignment [19:00] Real-world pivots: streamlining offerings for sustainability [24:00] Using content to find your people — the balance of art and business [28:00] How podcasting opened unexpected doors (and built momentum) [34:00] Paid vs. organic content strategies and YouTube experiments [40:00] Tactical advice: how to proactively create conversations and leads [48:00] Translating in-person strategies into the online world [53:00] Wrapping up: creating content that aligns with your energy and message Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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• Why People Seek Digital Tribes and How You Can Build One

  Have you ever wondered what it takes to build a thriving online community? In this episode, I share a personal story that reignited my passion for creating meaningful connections in the digital space. I take you behind the scenes of a recent event, where something magical happened. It wasn't just another online gathering - it was a catalyst for genuine relationships and collaborations. In this episode you will understand: - Why traditional webinars might be losing their appeal - How this simple concept can spark unexpected connections - The framework we used to facilitate meaningful interactions that drive revenue I also reflect on our journey from the 45Live challenge to the birth of Content is Profit. Learn how we're evolving to meet the changing needs of our audience and why community is at the heart of everything we do. Find us at https://businesscreator.club/ - Whether you're looking to grow your online presence, connect with like-minded individuals, or take your content to the next level, our community offers valuable insights and opportunities. Are you ready to find your tribe and grow together? Timestamped Overview: [01:30] The big question: why do people join communities in the first place? [03:00] The 45 Live backstory: how a simple publishing habit changed everything [05:00] The real results: deeper connection, collaboration, and unexpected relationships [07:00] Why past efforts fizzled—and how a new framework helped reignite the spark [09:00] “My People Party”: a new way to gather, connect, and build community online [11:00] Real-time stories: members connecting, collaborating, and building momentum [13:00] Why content tactics aren't enough—and what people are truly seeking [14:30] What's next: the ecosystem of support for creators, and how to get involved Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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• Monetize in 2025: Rediscovering Human Connection in Business with Coach Kimmy Seltzer

  In a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events. Join me as I sit down with Kimmy Seltzer, a dating expert and retreat organizer, to explore why real-world connections are more crucial than ever in our increasingly online world. We'll dive into: - The resurgence of in-person events post-pandemic - The unique benefits of live gatherings for networking and business growth - Balancing online presence with real-world experiences - Strategies for diversifying your "connection portfolio" - Tips for maximizing networking opportunities at conferences Throughout our chat, Kimmy shares her journey from therapist to sought-after dating coach, offering valuable lessons for entrepreneurs looking to build authentic connections in their businesses. Don't miss Kimmy's golden nugget of advice for entrepreneurs ready to level up! It's a simple yet powerful reminder that could be the push you need to take that next big step. Timestamped Overview: 00:00:00 Welcome to Content is Profit: Special Florida Keys Edition 00:01:13 The Shift from Online to In-Person Connections 00:02:47 The Power of Direct Approach in Business and Dating 00:06:18 Leveraging Live Events and Media for Business Growth 00:10:55 Following Your Passion in Business 00:14:12 Final Advice: Just Go and Take Action Connect with Kimmy: https://www.instagram.com/kimmyseltzer/ https://www.kimmyseltzer.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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• Are You Obsessing Over Production and Neglecting This Crucial Element?

  Have you ever found yourself caught over fixating on the production quality of your content? It's a debate that's been raging in the content creation world for years, and I'm here to share my thoughts on this hot-button issue, and why “production” might not be as important as people think. In this episode, we're diving deep into the age-old question: What truly defines quality content? Is it the slick production value or the power of what the content talks about? We'll explore why many creators get stuck in the pursuit of perfection, often at the expense of actually putting their content out there. We'll reveal how a simple shift in mindset helped us break free from this cycle and start connecting with our audience in meaningful ways. We also share three actionable strategies that can help you improve your this crucial element and create content that truly resonates. We’ll wrap up with valuable technique we learned from a communication expert that can help you fine-tune your delivery and make your content even more compelling. Whether you're a seasoned content creator or just starting out, this episode will challenge you to rethink your approach to quality and help you find the sweet spot between production value and impactful messaging. So, are you ready to create content that not only looks good but truly connects with your audience? Let's dive in and explore how to make your message shine, regardless of your production budget. Timestamped Overview: [00:00] The frustrating moment that inspired today’s topic: “quality content” [01:00] A client’s production feedback that sparked a bigger realization [03:00] Why the definition of “quality” is 100% subjective (and dangerous) [04:00] Our 3-year struggle chasing “perfect” content—and how we finally broke free [05:30] The power of going live and detaching from perfectionism [07:00] 3 ways to improve your message (and why that matters more than production) [08:30] Why you need to believe you’re a creator—even if you don’t feel like it yet [09:00] Solving actual problems through your content is the real win [11:00] Great examples: physics teachers, chalkboards, and raw value-driven content [13:00] Be a student of your content: how to use analytics & feedback to improve fast [15:30] The 5-minute test: a powerful trick to evaluate your delivery without the visuals [17:00] Final thoughts: The message always matters more than the megapixels Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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