Mastering Technical Content Creation - William Imoh
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes William Imoh, founder and CEO of Hackmamba, a content agency specializing in technical content and documentation for SaaS companies. William shares his journey from a technical writer to establishing Hackmamba, highlighting the importance of creating content that educates rather than overtly sells. The discussion delves into the challenges companies face with technical documentation and the unique approach Hackmamba takes by employing engineers as writers to ensure content accuracy and relevance. William emphasizes the significance of original content in today's market and offers insights into how companies can improve their developer experience through better documentation. Whether you're a startup or an established enterprise, this episode provides valuable perspectives on enhancing your content strategy.https://hackmamba.io/https://www.linkedin.com/in/william-imoh/
★ Support this podcast ★
--------
46:19
Rethinking Lead Generation Strategies - Sam O'Brien
In this episode of "It's Marketing's Fault," host Eric Rutherford engages with Sam O'Brien, Vice President of Marketing at Dealfront, to explore the evolving landscape of lead generation and sales strategies. Sam challenges the notion that lead generation is obsolete, advocating for its continued relevance alongside demand generation. He emphasizes the importance of targeted marketing and the strategic use of gated content to build trust and convert prospects. The discussion delves into Dealfront's innovative approach, combining insights from Leadfeeder and Echobot to enhance sales intelligence and web visitor identification. Sam highlights the shift in buyer behavior, noting the growing complexity of buying groups and the increasing role of self-service in larger deals. The conversation underscores the value of precise targeting and collaboration between sales and marketing to optimize resources and drive successful outcomes.https://www.dealfront.com/https://www.linkedin.com/in/samuelwobrien/
★ Support this podcast ★
--------
35:10
Taskology: The Art of Action - Leslie Shreve
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Leslie Shreve, a workload management and productivity expert, to discuss effective task management strategies. Leslie, the founder and CEO of Productive Day, introduces her proprietary system, Taskology, which simplifies workload management by focusing on small, achievable tasks. She emphasizes the importance of digital task management over traditional methods like legal pads and sticky notes. Leslie also highlights the significance of decision-making in managing overflowing email inboxes and the art of delegation for busy professionals. Throughout the conversation, she provides actionable insights to enhance productivity and reduce stress, encouraging listeners to rethink their approach to task management for a more efficient workday. Visit productiveday.com for more resources and to take Leslie's productivity quiz.
★ Support this podcast ★
--------
51:56
Video Commerce Trends Explained - Eitan Koter
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce. Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos. The discussion delves into the rise of video commerce, highlighting its impact on consumer behavior, particularly among Gen Z and millennials. Eitan explains the importance of authentic, short-form video content in driving engagement and conversions. He also touches on the integration of social media platforms with e-commerce, offering a seamless shopping experience. The episode provides valuable strategies for brands looking to leverage video content to enhance their marketing efforts and reach new audiences. Whether you're a seasoned marketer or new to the digital space, this conversation offers practical advice on navigating the evolving landscape of social commerce.https://vimmi.net/https://www.linkedin.com/in/eitankoter/
★ Support this podcast ★
--------
48:00
Legal Podcasting for Growth - Robert Ingalls
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Robert Ingalls, founder and CEO of Law Pods, to explore the unique challenges and opportunities of podcasting for law firms. Robert dispels common misconceptions about legal podcasts, emphasizing their role in addressing client pain points and nurturing leads. He highlights the importance of differentiation in legal marketing, especially in competitive markets, and shares insights on how younger attorneys are driving digital marketing initiatives. The conversation also touches on the evolving landscape of legal marketing, the necessity of embracing change, and the strategic use of podcasts to build trust and thought leadership. Whether you're a seasoned attorney or new to the field, this episode offers valuable perspectives on leveraging podcasts to grow your practice.https://lawpods.com/https://www.linkedin.com/in/robertingalls/
★ Support this podcast ★
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
South Africa