Matt Titone and Ron Thompson started Italic studio way the hell back in 2012, and they've been killing their own meat ever since. With an impressive client roster that includes Google, Reebok, and Patagonia, etc. and an exceptional philanthropic program, Matt and Ron somehow also find the time to publish the acclaimed book series; "Surf Shacks" through their Indoek brand. With the latest title, "On Surfing," Matt humbly explains a bit about his process and the importance of saying no to shit you don't want to do, even if it means walking away from money.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
1:32:22
Hydrate or Die
Our guest for episode 26 (we've skipped 25 for now) has been the quiet lifestyle marketing architect responsible for building some of the world's best brands. His track record includes the golden-growth era of Red Bull, the rebirth of Pabst Blue Ribbon. Now, as the VP, Lifestyle Marketing at Liquid Death–Stephen "Stix" Nilson is on a mission to commit murder on thirst everywhere. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
1:31:15
Action Figure
Seeing opportunity where others don't is one thing but to have the intellect and tenacity to truly take advantage of it is rare. Twenty-plus years ago, our guest; Steve Astephen began helping action sports athletes leverage their abilities to influence millions of young consumers and helped broker industry-defining deals on their behalf. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
1:27:22
Decisions are Destiny
In today's corporate culture, the ability for brand leaders to step-up and make an executive decision is virtually non-existent. Consensus-culture means brands are more interested in protecting fragile egos than rewarding true innovation. We're all too timid to take accountability and put our jobs on the line to make a big bet on something we believe in, which is why brands are failing and careers are stalling. During his 20 year career at Red Bull, our guest Chris Mater–current CEO of Surfing Australia–is an example of someone who was willing to put his job on the line over and over again to achieve extraordinary outcomes–and along the way, he and his team changed the world of sport and sports marketing forever.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
-------- Â
2:16:15
Better. Stronger. Faster. Smarter.
Episode 22 features Dr. Andy Walshe of Liminal Collective. Andy is best known to many as the architect of the Red Bull High Performance program, during his tenure there, Andy prepared athletes to perform at the highest possible level of sport. In his pursuit of the bleeding edge of future-leaning performance results, Andy and team began looking toward the distant past to hack into our primal human traditions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get expert insight, analysis, and provocative opinions from professional surfer/ entrepreneur Damien Fahrenfort and brand veteran Chad White as they give their thoughts on the surf industry and its future.Damien is a former professional surfer, digital content director, Stab Magazine US Publisher, Co-Founder of mens brand/retail store General Admission, and athlete manager to two elite-level surfers; Jordy Smith and Michael February.Chad is a former agency CEO, former VP Creative of the World Surf League, Executive Creative Director and VP, Brand Strategy with a focus on delivering tangible business impact for clients; Red Bull, Nike, New Balance, ESPN, Disney, Coke, Nintendo, Hurley etc.
South Africa