Better Events

• 227 - The Business of Events: Scaling, Budgeting, and Ownership

  Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business.SHOW NOTES:Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceLean Made Simple:Book: https://bookshop.org/p/books/lean-made-simple-creating-stability-david-sykes/bd7ba7cb8454c839Podcast: https://www.leanmadesimple.com/podcastOur episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 226 - Slowing Down & Intentional Reflection as Event Pros with Marisa Cali

  Slowing down might sound impossible in the fast-paced world of events, but what if it’s actually the key to doing your best work? In this week’s episode, we sit down with event producer and strategist Marisa Cali of Be Present LLC to talk about the power of intentional reflection for event professionals. Marisa shares real stories from her career, practical ways to pause even in peak season, and why rethinking productivity can change how you lead and deliver events. If you’ve ever worried that slowing down means falling behind, this conversation will give you tools—and encouragement—to approach events with more clarity and purpose.SHOW NOTES:Connect with Marisa Cali:Website: ⁠http://www.bepresentllc.comInstagram: @bepresent.eventsLinkedIn: http://www.linkedin.com/in/calimarisaFour Agreements book: https://bookshop.org/p/books/the-four-agreements-a-practical-guide-to-personal-freedom-don-miguel-ruiz/13b2e5ca590e5d19Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceRegister directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registrationJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKSFOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• Thank You from the Virtual Day of the 2025 Better Events Conference!

  Wow — what a day! Today’s virtual Better Events Conference was filled with connection, inspiration, and a whole lot of “aha” moments. From DJ Heat’s opening beats to our Executive Powerhouse Panel and lightning-fast workshops, you brought the energy and made this community truly shine.Now, we’re taking everything we started online and bringing it in person. Join us in Seattle on December 18th for a full day of hands-on workshops, small-group sessions, and the kind of magic that only happens when event pros gather IRL.If you already have a ticket to the virtual day but want to add the in-person day, send us an email at [email protected]. You can also continue to watch the session replays and Brain Bites on the Swapcard platform until June 30th, 2026.If you haven’t (yet) bought a ticket to the conference but want to join us in-person, purchase the In-Person Only ticket here (and you retroactively get access to the recordings from the virtual day), buy here: https://app.swapcard.com/login/event/2025-better-events-conference/registrationIf you have any questions, send us an email at [email protected], and we'll get back to you as soon as we can!

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• 225 - The Hardest Things About Being a Business Owner - Part 2

  Running a business in the events world isn’t all highlight reels and client wins—sometimes it’s just plain hard. In this week’s episode, Logan and Mary do a follow-up episode of the hardest parts of being a business owner, from mindset struggles and boundary-setting to financial uncertainty and nonstop decision-making. We revisit what we said a few years ago on this same topic, share how our answers have evolved, and open up about the hardest money and business choices we’ve faced along the way. If you’re in the middle of a tough season as an event pro or small business owner, this conversation is packed with real talk, lessons learned, and encouragement to keep going.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceRevisit Part 1 of Hardest Lessons (Episode 113): https://www.youtube.com/watch?v=kxiAA-lZkCcWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 224 - From Hired to Headset: A Deep Dive into Being a Stage Manager at Events

  What does a stage manager actually do at a live event or conference? In this episode, Mary interviews Logan to break down her full process—from the moment she’s hired to the final cue onsite. We delve into the differences between stage managers, producers, and showcallers, the essential gear that always makes it into the “go bag,” key details your stage manager needs in your run of show, and what a typical show day entails. Whether you’re a fellow stage manager, a curious event pro, or someone looking to collaborate more effectively with show crew, this episode is packed with helpful tips and real-world insights.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceListen back to episode 148 of the podcast - How to Be a Stage Manager: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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