Better Events

• 233 - How to Grow and Differentiate Your Services in the Events Industry

  If you’ve ever wondered how to stand out in a sea of event pros—or when it’s the right time to add something new to your offerings—this episode is for you. We’re digging into what growth really looks like as an event business, why differentiation matters more than ever, and how to identify your unique value in a crowded market. Plus, we share real examples of services we’ve added (or walked away from), how we test new ideas without overwhelming clients, and how to grow with purpose, not just pressure. Whether you’re pivoting, expanding, or refining, this episode will help you move forward with clarity.SHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-usRegister for the 2025 Better Events Conference (In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 232 - Behind the Scenes of Planning the 2025 Better Events Conference Pt. 2: In-Person Focus

  We’re pulling back the curtain on the 2025 Better Events Conference and sharing more about the planning behind the in-person day—and what’s got us most excited about it. We also share tips for keeping attendees engaged, lessons learned so far, and a few things we’re still figuring out. Whether you're planning your own conference or just curious how we make it happen, this one’s packed with practical insights and behind-the-scenes perspective.SHOW NOTES:Register for the 2025 Better Events Conference (In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 231 - Breaking into Corporate Events: Tips, Trends & Tangible Advice with Gianna Gaudini

  Curious about what it really takes to succeed in the world of corporate events? In this episode, we sit down with Gianna Gaudini, a master corporate planner and event strategist, to explore what sets corporate events apart, how to break into the space, and how to design with intention. We also unpack attendee journey frameworks, common gaps hotels overlook when serving planners, and career shifts for those looking to level up. Whether you’re a nonprofit pro or an event planner eyeing corporate gigs, this episode is packed with practical advice and behind-the-scenes wisdom.SHOW NOTES:Get 20% off her masterclass with the code: GiannaVIP https://www.giannagaudini.com/learn-from-meConnect with Gianna Gaudini:Website: https://giannagaudini.comInstagram: https://www.instagram.com/giannagaudini/Facebook: https://www.facebook.com/giannagaudini/LinkedIn: https://www.linkedin.com/in/giannagaudini/Learn more from Gianna: https://www.giannagaudini.com/learn-from-meRegister & learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 230 - When and How to Raise Your Event Rates Confidently

  Talking about money isn’t always easy—but it’s essential, no matter if you're running an event business or navigating your event career. In this episode, we dive into one of the most important (and sometimes awkward) parts of the job: raising your rates. Whether you're a freelancer negotiating your next contract or an internal event pro prepping for a raise conversation, we share the signs it’s time to ask for more, how to navigate pushback, and the mindset shifts that make money talks feel less scary. Tune in for actionable tips, real stories, and confidence-boosting strategies to help you value your work—and get paid what you're worth.SHOW NOTES:Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceBook: Never Split the Difference by Chris Voss: https://www.thriftbooks.com/w/killer-deals_chris-voss_tahl-raz/10231806/item/28340565Our episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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• 229 - Live from BEPCON 2025: The Event Stories That Still Haunt US

  What’s an event that still haunts you? In this special live episode from the 2025 Better Events Conference, we’re swapping real-life horror stories from events gone wrong—tech fails, miscommunications, last-minute surprises, and more. You’ll hear tales from Mary, Logan, and our audience that will make you laugh, cringe, and nod in solidarity. Plus, we reflect on the early warning signs of chaos and the lessons we carry with us into every show. Tune in for stories, takeaways, and a reminder that even the best event pros have their haunted moments.SHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Register for the 2025 Better Events Conference on Dec. 18th: https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117—FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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