Better Events

• 212 - Freelancing in Events 201: Boundaries, Burnout, and Building a Sustainable Career

  This week, we’re diving deeper into the freelance side of the event world with a real talk conversation about growth, boundaries, and sustainability. We share how we evaluate new opportunities, plan for slow seasons, and navigate scope creep mid-project. From raising your rates to hiring other freelancers, we cover the decisions that come with experience—and the ones we’re still figuring out. Whether you’ve been freelancing for years or are leveling up your business this season, there’s something in this episode for you. SHOW NOTES: Listen to our 101 episode, Episode 204: https://open.spotify.com/episode/0FLnNyRVtwa5WpGcAJiq4j?si=ZcEBVlbRR-KZ7N96a_9-Xg Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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• 211 - Beyond Bookkeeping: Fractional CFO for Event Planners with Kellé Thorpe

  In this week's episode, we’re joined by Kellé Thorpe, fractional CFO and founder of Kommas with Kellé, to talk all things money—from forecasting profits to managing cash flow. Kellé breaks down what a fractional CFO actually does, common financial mistakes event professionals make, and how to get clearer on exactly how much you’ll earn from every project. We also dive into tips for business owners from increasing profits and navigating slow seasons, to building smarter, more sustainable event businesses. If you're ready to take the guesswork out of your finances, this episode is packed with practical advice and next steps. SHOW NOTES: Connect with Kellè Thorpe: Website: www.kommaswithkelle.comInstagram: https://www.instagram.com/kommaswithkelle/YouTube:  ⁨@KommaswithKelle⁩  LinkedIn: https://www.linkedin.com/in/kellethorpe/Facebook: https://www.facebook.com/KommaswithKelleLearn more about Kelle's conference, Business Essence with Women conference: https://businesswomenwithessence.com/ Register interest for the 2025 Better Events Conference: https://forms.gle/EPAcPNYVxdVT4eGs7 Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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• 210 - How We Book and Sell Events: Finding Clients, Repeat Work, and Lessons Learned

  In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence. SHOW NOTES: Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/ Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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• 209 - Run of Show Secrets: 10 Tips Every Event Pro Should Know

  In this episode, Logan shares her top 10 tips every event pro should know when building a run of show. From planning smooth transitions and managing speaker timing to mic preferences, music cues, and post-event updates, these small details make a big difference onsite. Whether you're producing your first event or your hundredth, these practical tips will help your next show flow better, feel smoother, and keep your tech team happy. SHOW NOTES: Re-listen to Episode 5 "What is a Run of Show and Why Does Your Event Need It?": https://open.spotify.com/episode/5L33XzlxhJoms1nwfluOoN?si=19bedbbcb5db4c92 Want our updated free run of show template? Send us an email at [email protected] Interested in hiring Logan to write your event run of show? Send her an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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• 208 - Mics, Speakers, and Sound: How to Set Your Event Up for Success with Sean Walker

  This week on the podcast, we’re joined by event sustainability advocate and onsite event manager, Alycia Drube for a real talk on what it actually means to plan sustainable events. We explore why sustainability can feel more like a buzzword than a best practice, common mistakes planners make, and practical ways to incorporate sustainable (and not only environmental) choices into your events. Plus, we each get a mini sustainability consult on recent events we produced—what worked, what didn’t, and where we can all do better. If you're ready to move beyond the green-washing and make a real impact with your events, this one's for you. SHOW NOTES: Connect with Sean Walker: Website: https://www.audioengineersnorthwest.com/ LinkedIn: https://www.linkedin.com/in/seanwalker/ Register interest for the 2025 Better Events Conference: https://forms.gle/EPAcPNYVxdVT4eGs7Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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