273 episodes
The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty
2026/07/15 | 30 mins.In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics in the events industry right now: data. Vinnu breaks down what clean data actually means, where AI is genuinely helping event professionals versus where the hype is outpacing the reality, and what real personalization looks like versus what just looks like it. If you've ever felt intimidated by data or unsure where to start, Vinnu makes it feel human, practical, and worth your attention.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Connect with Vinnu Deshetty:
Website: https://www.eventroicoach.com
LinkedIn: https://www.linkedin.com/in/vinnudeshetty/
Connect with guest co-host Lee Gimpel on LinkedIn: https://www.linkedin.com/in/lee-gimpel/
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
——
FOLLOW US ON INSTAGRAM:
@bettereventspod
@loganstrategygroup_events (Logan)
@epeventsllc (Mary)- In this episode, Logan sits down with Lee Gimpel, conference engagement expert, president of Better Meetings, and creator of the Conference Engagement Cards, to dig into one of the most overlooked aspects of event planning: the agenda. Lee breaks down where attendee energy leaks out of even well-intentioned conferences, why the same tired formats keep showing up, and what a thoughtfully designed agenda actually feels like from an attendee's perspective. If you have an event agenda locking soon, this episode will give you the highest-leverage change you can make before it does.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Conference engagement cards: https://www.linkedin.com/company/better-meetings-expert/
Connect with Lee Gimpel:
Website:https://bettermeetings.expert/
LinkedIn: https://www.linkedin.com/in/lee-gimpel/
Instagram: https://www.instagram.com/better_meetings/
Facebook: https://www.facebook.com/pg/BetterMeetingsExpert/
LinkedIn for his company: https://www.linkedin.com/company/better-meetings-expert/
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
——
FOLLOW US ON INSTAGRAM:
@bettereventspod
@loganstrategygroup_events (Logan)
@epeventsllc (Mary) - This week, Logan shares one of the most important skills she's developed as an event professional: knowing what to ask before saying yes to a project. She shares why she became more intentional about evaluating opportunities, what she needed to learn about scope, budget clarity, and client fit before she could confidently take on new work, and how she uses soft holds as a tool that benefits both her and her clients. If you've ever said yes to something and immediately regretted it, this episode is for you.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
Logan's Travel Printer - https://amzn.to/4w5i2Dp
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
——
FOLLOW US ON INSTAGRAM:
@bettereventspod
@loganstrategygroup_events (Logan)
@epeventsllc (Mary) - In this episode, Logan sits down with Dana Pake, founder of Lalago Experiences and death doula in training, a personal conversation about grief and it's space at events. Dana shares what three decades of lived experience with grief has taught her about connection, why grief shows up in rooms full of people more than we realize, and what most event professionals miss when it does. Logan also opens up about her own experience with loss while running her business, making this an episode that goes far beyond event planning and into what it really means to create authentic connection in the room.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Connect with Dana Pake:
LinkedIn: https://www.linkedin.com/in/danapake/
Francis Weller, Wild Edge of Sorrow and In the Absence of the Ordinary
Pema Chondren, How We Live is How We Die (explaining concept of Bardo)
Laura Lynn Jackson, Signs and Guided
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
——
FOLLOW US ON INSTAGRAM:
@bettereventspod
@loganstrategygroup_events (Logan)
@epeventsllc (Mary) - In this episode, Logan and guest co-host Vanessa Loney are back with another listener mailbag, tackling your questions across every corner of the events world. From what an event bible actually looks like to the best questions to ask your AV tech, F&B creativity, and how to celebrate your team without a monetary bonus, they cover it all. They also dig into the business side for freelancers, from raising your rates and marketing yourself to managing contractor friendships and getting a handle on your finances.
SHOW NOTES:
Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop
Connect with Vanessa Loney:
LinkedIn: https://www.linkedin.com/in/vanessaloney
Website: https://www.blueribbon-events.com/
Instagram: @vee_loney
Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest
Logan's Pasta shape - Radiatori: https://www.mamadepandi.com/product/radiatori-dried-pasta/
Google Sites: https://workspace.google.com/products/sites/
SCORE Mentoring: https://www.score.org/about
Profit First Book: https://amzn.to/3PxXK66
Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free
THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!
——
FOLLOW US ON INSTAGRAM:
@bettereventspod
@loganstrategygroup_events (Logan)
@epeventsllc (Mary)
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About Better Events
Welcome to the "Better Events" podcast! Join two event planners and producers, Logan Clements and Mary Davidson, who believe we can all create, host and attend better events. In this podcast you will 1. Learn about event strategy and actions that you can use today as an event host, planner, or manager, 2. Hear directly from the people who are creating innovative and inspiring events today and tomorrow 3. And Grow your business and career along the way! Now let's get started and thanks for listening to the "Better Events" podcast. Support this podcast at https://www.buymeacoffee.com/bettereventspod
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