Watts Involved

This episode is narrated by David's AI voice — a digital copy of his voice he uses so the show keeps going on the days he can't record.

David revisits Episode 32 of Watts Involved with GG Alcock, the author and marketer who grew up in a Zulu village and spent a career making South Africa's township economy visible to the people who'd been trained not to see it. It's an episode about invisibility — how whole markets, and whole people, get silenced by the categories we use — and the mechanism behind why your brain discounts what it can't count. The tool this week comes from Chapter Six of David's book, Cracking The Influence Code: speak their language, not your translation of it.

Hear the full original conversation with GG Alcock, Episode 32: https://wattsinvolved.com/episodes/gg-alcock-kasinomics-the-township-economy-in-south-africa/

The Reset, a free seven-day course from Quantum Self Development: https://quantumselfdevelopment.com/

This episode was narrated by an AI clone of my own voice, trained on this show.

This episode is narrated by David's AI voice — a digital copy of his voice he uses so the show keeps going on the days he can't record.

A room full of sharp executives turns from cautious to reckless the moment a gain is reframed as a loss — and that single flip explains why so many good ideas die in good meetings. Drawing on Chapter 3 of David's book, Cracking The Influence Code, this episode walks through loss aversion, anchoring, social proof, confirmation bias and the endowment effect, and the reframe that dissolves the self-blame of "I'm just not persuasive". The usable tool is the WISE model — four moves to run before your next important conversation.

This episode draws on Chapter 3 of David's book, Cracking The Influence Code: “The Hidden Currents – Why We're Predictably Irrational”.

The Reset, a free seven-day course from Quantum Self Development: https://quantumselfdevelopment.com/

This episode was narrated by an AI clone of my own voice, trained on this show.

This episode is narrated by David's AI voice — a digital copy of his voice he uses so the show keeps going on the days he can't record.

Looking back at Episode 29 of Watts Involved, when Andre Hoffman — founder of My Techie and the Make a Difference Foundation — explained why he refuses the word 'retrenched'. David unpacks the mechanism behind relabelling: why the word you use on yourself quietly sets the range of what you'll attempt next, drawing on framing research and affect labelling. The tool this week comes from Chapter 9 of Cracking The Influence Code: audit the verb you've been using about your own situation, and replace it with an accurate one.

Hear the full original conversation with Andre Hoffman, Episode 29: https://wattsinvolved.com/episodes/andre-hoffman-my-techie-a-brilliant-concept-like-uber-for-technicians/

The Reset, a free seven-day course from Quantum Self Development: https://quantumselfdevelopment.com/

This episode was narrated by an AI clone of my own voice, trained on this show.

This episode is narrated by David's AI voice — a digital copy of his voice he uses so the show keeps going on the days he can't record.

A senior executive once told David he couldn't reach his audience, and the anxiety was crippling — so instead of drilling presentation technique, they worked on the neurology underneath it. This episode walks through three brain essentials from Chapter 2 of Cracking The Influence Code — mirror neurons, oxytocin and the amygdala — and lands on the CARE framework as the week's usable tool. Mechanism first, platitudes never.

This episode draws on Chapter 2 of David's book, Cracking The Influence Code: “Your Influential Brain – Neuroscience Essentials”.

The Reset, a free seven-day course from Quantum Self Development: https://quantumselfdevelopment.com/

This episode was narrated by an AI clone of my own voice, trained on this show.

This episode is narrated by David's AI voice — a digital copy of his voice he uses so the show keeps going on the days he can't record.

Looking back at Episode 163 of Watts Involved with Matt Brown — founder and CEO of Digital Kung Fu and Black Swan Technology Holdings — and his 36-month roadmap to a hundred-million-dollar valuation. David unpacks the mechanism behind imposter syndrome, why systems beat ambition, and what it takes to kill something you love when it can't scale. The episode closes with a practical NLP tool for turning down the volume on your inner critic, drawn from Chapter 9 of Cracking The Influence Code.

Hear the full original conversation with Matt Brown, Episode 163: https://wattsinvolved.com/episodes/matt-brown-scaling-a-business-to-100-million-in-36-months/

The Reset, a free seven-day course from Quantum Self Development: https://quantumselfdevelopment.com/

This episode was narrated by an AI clone of my own voice, trained on this show.