In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.Â
Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:
- How to make the industry more attractive to young people
- The impact of client behaviour on agency models
- Principal media and its effect on the industry
- The influence of platforms on agency spending
- The impact of the CPM model on effectiveness
- The limitations of social media as an advertising environmentÂ
- How AI stands to impact the ad ecosystem
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1:16:02
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1:16:02
49: #49 Matt Sattel, OpenX
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).Â
Sattel discusses:
- The benefits and drawbacks of in-housing
- OpenX's positioning in the market between buyers and sellers
- The practice of reselling in CTV
- Whether honesty pays in the industry
- The debate around curation
- Are industry KPIs fit for purpose?Â
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53:41
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53:41
48: #48 Justin Sampson, Barb
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
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51:21
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51:21
47: #47 Jay Prasad, Relo Metrics
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship.
Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.
Prasad also discusses:Â
- The brands that took centre stage at the Olympics
- How sports sponsorships can go wrong for brands
- Untapped opportunities for advertising at sports events
- The extent to which programmatic has delivered on its promise
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45:54
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45:54
46: #46 David Pollet, Incremental
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:
The challenges and methodologies for measuring retail media
How effective closed-loop attribution really is
Retail media's role in the marketing mix
Implications of commerce media for the consumer
The future of privacy
VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. The podcast consists of in-depth, long-form conversations with leaders shaping the future of video & CTV advertising. Hosted by Vincent Flood, Editor in Chief at VideoWeek.
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