Want our guide to master AI Agents? Get it here: https://clickhubspot.com/bka
Episode 76: What actually makes something a real "AI Agent"—and how close are we to AI handling complex work entirely on its own? Matt Wolfe (https://x.com/mreflow) is joined by Deepak Singh (https://x.com/mndoci), Vice President at AWS and leader of Amazon’s Agentic AI infrastructure teams. With over 17 years at Amazon and a PhD in theoretical chemistry, Deepak brings unparalleled insights into the development and future of AI agents, from early neural networks to today’s autonomous multi-agent systems.
In this episode, the conversation breaks down the hype vs. reality of AI agents. Deepak shares how AWS is pioneering true agentic AI—systems that use LLM-powered reasoning, autonomy, and reflection to tackle everything from Formula One race analytics to massive code migrations and breakthrough drug discovery. You’ll also learn how even small businesses can start leveraging agentic tools today, the rise of new agent standards like MCP and A2A, and why skills in articulating and breaking down problems are more valuable than ever for future-proofing your career.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
(00:00) AI Agents: Transforming Industries
(03:58) Generative AI's Everyday Impact
(06:39) Generative AI's Creative Potential
(12:30) Autonomy in Software Development Agents
(14:58) Agentic AI's Evolving Impact
(19:26) Iterative Agent Decision-Making
(21:53) Agent Core: Future of Agent Identity
(23:15) Lower Barriers, Autonomous Agents
(28:20) Ensuring Safe and Accurate Outputs
(31:42) MCP: Standardizing LLM Tool Access
(34:39) Real-World AI Applications for Business
(36:50) Efficient Call Response Systems
(42:31) Effective Problem Solving with LLMs
(43:48) AI Skills Over Programming Language
(47:30) AI Agents Revolutionizing Work
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Mentions:
Deepak Singh: https://www.linkedin.com/in/dsingh/
Amazon Web Services (AWS): https://aws.amazon.com/
Amazon Bedrock: https://aws.amazon.com/bedrock/
Kiro: https://kiro.dev/
Perplexity: https://www.perplexity.ai/
Zapier: https://zapier.com/
Make.com: https://www.make.com/en
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
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51:26
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51:26
I Typed This… and AI Built the App
Want to build your own apps with AI? Get the prompts here: https://clickhubspot.com/gfb
Episode 75: What if you could turn your app idea into a fully functional web application—without writing a single line of code—in under 60 seconds? Nathan Lands (https://x.com/NathanLands) welcomes Eric Simons (https://x.com/ericsimons), co-founder of Bolt, one of the hottest AI startups revolutionizing how apps are built.
In this episode, Eric reveals how Bolt makes it possible for anyone, regardless of technical skill, to go from idea to live, production-ready web or mobile apps—complete with authentication, databases, and hosting. He shares Bolt’s unique approach that enables rapid prototyping, real business-grade deployments, and makes high-fidelity MVPs accessible to entrepreneurs, product managers, and non-coders everywhere. The conversation covers Bolt’s founding story, its growth, and details from their record-breaking hackathon that empowered 130,000+ makers.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) High Fidelity Prototyping Essentials
(04:32) Revolutionary Prototyping and Collaboration Tool
(06:33) Rapid Prototyping Tool Focus
(11:35) Empowering Non-Tech Entrepreneurs
(13:34) Fast MVP Development with Bolt
(18:19) AI-Powered Personalized Weight Coach
(22:10) Launching Stackblitz: Web IDE Vision
(22:48) Browser-Based Dev Environments Revolution
(28:05) Advancements in Coding and AI
(29:28) Critical Thinking in AI Development
(34:08) Teaching Kids Future Skills
(37:05) Bay Area's Autonomous Transport Future
—
Mentions:
Eric Simons: https://www.linkedin.com/in/eric-simons-a464a664/
Bolt: https://bolt.new/
Figma: https://www.figma.com/
Netlify: https://www.netlify.com/
Supabase: https://supabase.com/
Cursor: https://cursor.com/
Lovable: https://lovable.dev/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
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40:57
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40:57
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm
Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar), CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you’ll need to thrive.
Kipp Bodnar is one of the world’s most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy.
This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI's Impact on Marketing
(05:35) AI Productivity and Automation Hacks
(06:28) Wispr Flow: Streamlined Voice Dictation
(11:00) Super Intelligence Abundance and Human Consumption
(14:50) Decline in Website Visits
(18:33) SEO Principles Apply to AEO
(21:00) Taste Differentiates: Know Your Audience
(24:38) Leveraging AI for Marketing Success
(27:00) “Moving the Free Line” Concept
(30:50) Real-Time AI Reporting Loop
(34:40) Understanding Customers Beats AI
(38:18) Optimal Time for MVP Testing
(41:14) Post-AI Marketing Playbook
(42:32) Personalization Is Key in Marketing
—
Mentions:
Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/
HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing
Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
Wispr Flow: https://wisprflow.ai/
Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance
Genspark: https://www.genspark.ai/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
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46:00
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46:00
Microsoft AI CEO: The AI Future You’re Not Ready For
Want to Master AI Agents in 2025? Get the guide: https://clickhubspot.com/etv
Episode 73: What’s really holding back the future of AI—and are we truly prepared for what comes next? Matt Wolfe (https://x.com/mreflow) is joined by Mustafa Suleyman (https://x.com/mustafasuleyman), legendary AI innovator, co-founder of DeepMind, former founder of Inflection AI, and now CEO of Microsoft AI, where he’s leading the massive Copilot transformation.
This episode unpacks the myths around AI’s “training wall,” whether hallucinations are actually a feature instead of a bug, the dawn of the agentic era—where AIs don’t just chat, but plan and act for you—and the shifting landscape for software builders as anyone can ship products in minutes. Mustafa also shares firsthand stories and practical advice for leveraging today’s AI—from offloading tasks to agents THIS WEEK, to why moats aren’t about headcount or credentials in the new era.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI Insights with Mustafa Suleyman
(03:31) Adapting AI Amid Data Challenges
(07:31) Technology's Misleading Terminology
(12:16) Tool Use Defines Human Progress
(15:49) Revolutionizing Code with AI Tools
(16:31) Competitive Innovation Boom Ahead
—
Mentions:
Mustafa Suleyman: https://mustafa-suleyman.ai/
Microsoft AI: https://www.microsoft.com/en-us/ai
DeepMind: https://deepmind.google/
Inflection: https://inflection.ai/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
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22:40
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22:40
The AI Tool That Works Like 40 Employees (Saved 2000 Hours)
Want better results from your prompts? Get the Advanced Prompt Engineering guide: https://clickhubspot.com/wrm
Episode 72: What if building an AI agent was as easy as texting a friend? Nathan Lands (https://x.com/NathanLands) sits down with repeat guest Flo Crivello (https://x.com/Altimor), founder and CEO of Lindy—the AI agent platform taking Silicon Valley by storm.
Flo shares the debut of Lindy 3.0, a major revamp aimed at maximum ease-of-use and capability—aiming for nothing less than a full “AI employee.” This episode dives into real-world demos where Lindy automates CRM management, prospecting, content creation, QA testing, grocery shopping, spam blocking, and even competitor research—all with natural language prompts and no technical skills needed. Flo explains the vision for an infinite army of AI “interns,” transformative workflow upgrades, and why he believes we’re just scratching the surface of the coming AI wave.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI Agents: Effortless Workplace Revolution
(03:53) Quick COD App Demo Insight
(06:31) Automated Lindy QA Demo
(11:35) AI Agents for Competitor Analysis
(13:30) Automated Content Strategy System
(17:58) Understanding New Life in AI
(19:33) Optimism for Tech Advancement
(22:25) Future of Code: Free Production Debate
(27:45) AI Transformation Leadership
(28:49) QuickBooks Invoice Processing Struggles
—
Mentions:
Flo Crivello: http://linkedin.com/in/florentcrivello/
Lindy: https://www.lindy.ai/
Lovable: https://lovable.dev/
Zapier: https://zapier.com/
QuickBooks: https://quickbooks.intuit.com/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
About The Next Wave - AI and The Future of Technology
The Next Wave is your personal Chief AI Officer, bringing fresh takes, industry insights and a trustworthy perspective on how to implement AI to grow your business.
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.